Download or read book Transforming PR written by Andrius Kasparas and published by Taylor & Francis. This book was released on 2024-10-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’s (our bubble’s) realities, possibilities, and reputations. In today’s world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has – or soon will – erase any remaining boundaries between organizations and the world’s social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist – 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR – from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory.
Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Download or read book Transforming Public Health Practice written by Bernard J. Healey and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides students a foundation in public health practice and management, focusing on developing the knowledge and skills required by the real world of public health. The authors of Transforming Public Health Practice explain the drivers of change in public health practice, key success factors for public health programs, dealing with the chronic disease burden, the impact of national health policy on public health practice, and tools for understanding and managing population health. Transforming Public Health Practice covers core leadership and management skills, covering areas such as politics, workforce, partnership and collaboration, change management, outcomes orientation, opportunities for improvement, health equity, and future challenges. Case studies highlight innovations in health education, working with people with disabilities, partnerships in response to disease outbreaks, and health programs. Learning objectives, chapter summaries, key terms, and discussion questions enhance each chapter. A downloadable instructors' supplement is available on the companion Web site for the book.
Download or read book The Global PR Revolution written by Maxim Behar and published by Simon and Schuster. This book was released on 2019-10-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Download or read book Biotechnology for Biological Control of Pests and Vectors written by Karl Maramorosch and published by CRC Press. This book was released on 2018-01-18 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes new strategies being used to combat disease agents and invertebrate pests. Outstanding experts from the United States, Belgium, China, Guatemala, Japan, Philippines, Singapore, and Thailand have contributed chapters that cover the latest achievements in genetic engineering, emphasizing the microbial and viral biological control agents that can provide environmentally safe, economical control systems. Topics discussed include genetic engineering of Bacillus thuringiensis and B. sphaericus, the development of insect resistance to microbial biocontrol agents, engineering of baculoviruses and nematodes, bioengineering of plants, plant transformation by particle bombardment, fusion of cultured insect cells, new immunodiagnostic assays and control measures against parasitic human diseases, and genetically engineered microbial agents for malaria control. The book also presents improved mass production procedures of microbial and viral biocontrol agents, as well as regulatory and environmental aspects of genetically engineered biocontrol agents. Biotechnology for Biological Control of Pests and Vectors will provide a valuable reference for researchers and students of biological control, microbiology, virology, and molecular biology.
Download or read book Public Relations for Social Responsibility written by Donnalyn Pompper and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.
Download or read book Logic Based Program Synthesis and Transformation written by Annalisa Bossi and published by Springer Science & Business Media. This book was released on 2000-06-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the proceedings of the ninth international workshop on logic-based program synthesis and transformation (LOPSTR’99) which was held in Venice (Italy), September 22-24, 1999. LOPSTRistheannualworkshopandforumforresearchersinthelogic-based program development stream of computational logic. The main focus used to be on synthesis and transformation of logic programs, but the workshop is open to contributions on logic-based program development in any paradigm. Previous workshops were held in Manchester, UK (1991, 1992), Louvain-la-Neuve, B- gium (1993), Pisa, Italy (1994), Arnhem, The Netherlands (1995), Stockholm, Sweden (1996), Leuven, Belgium (1997), and Manchester, UK (1998). LOPSTR is a real workshop in the sense that it is a friendly and lively forum for presenting recent and current research as well as discussing future trends. Formal proceedings of the workshop are produced only after the workshop and contain only those papers selected by the program committee after a second refereeing process. The program committee of LOPSTR’99 accepted 20 extended abstracts for presentation at the workshop; then selected 14 papers for inclusion in the po- workshop proceedings. Selected papers cover all the main streams of LOPSTR’s topics: synthesis, specialization, transformation, analysis, and veri?cation. Ve- ?cation, transformation, and specialization methods are applied to functional, constraint, logic, and imperative programming.
Download or read book Logic Based Program Synthesis and Transformation written by Alberto Pettorossi and published by Springer. This book was released on 2003-08-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents revised full papers from the 10th International Workshop on Logic-Based Program Synthesis and Transformation, LOPSTR 2000, held in London, UK, in July 2000 as part of the International Conference on Computational Logic. The 10 revised full papers presented have gone through two rounds of reviewing, selection and revision. The book is divided in topical sections on synthesis, transformation, analysis, specialization, and abstract interpretation.
Download or read book Mathematics of Multidimensional Fourier Transform Algorithms written by Richard Tolimieri and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing algorithms for multi-dimensional Fourier transforms, this book presents results that yield highly efficient code on a variety of vector and parallel computers. By emphasising the unified basis for the many approaches to both one-dimensional and multidimensional Fourier transforms, this book not only clarifies the fundamental similarities, but also shows how to exploit the differences in optimising implementations. It will thus be of great interest not only to applied mathematicians and computer scientists, but also to seismologists, high-energy physicists, crystallographers, and electrical engineers working on signal and image processing.
Download or read book The Transformation of Palestinian Politics written by Barry Rubin and published by Harvard University Press. This book was released on 2009-06-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive overview and analysis of the Palestinians' travail as they move from revolutionary movement to state. Barry Rubin outlines the difficulties in the transition now under way arising from Palestinian history, society, and diplomatic agreements. He writes about the search for a national identity, the choice of an economic system, and the structure of government. Rubin finds the political system interestingly distinctive--it appears to be a pluralist dictatorship. There are free elections, multiple parties, and some latitude in civil liberties. Yet there is a relatively unrestrained chief executive and arbitrariness in applying the law because of restraints on freedom. The new ruling elite is a complex mixture of veteran revolutionaries, heirs to large and wealthy families, professional soldiers, technocrats, and Islamic clerics. Beyond explaining how the executive and legislative branches work, Rubin factors in the role of public opinion in the peace process, the place of nongovernmental institutions, opposition movements, and the Palestinian Authority's foreign relations--including Palestinian views and interactions with the Arab world, Israel, and the United States. This book is drawn from documents in Arabic, Hebrew, and English, as well as interviews and direct observations. Rubin finds that, overall, the positive aspects of the Palestinian Authority outweigh the negative, and he foresees the establishment of a Palestinian state. His charting of the triumphs and difficulties of this state-in-the-making helps predict and explain future dramatic developments in the Middle East.
Download or read book International Communications Strategy written by Silvia Cambié and published by Kogan Page Publishers. This book was released on 2009-07-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.
Download or read book A Laplace Transform Calculus for Partial Differential Operators written by Thomas Donaldson and published by American Mathematical Soc.. This book was released on 1974 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is concerned with the properties of rational functions with coefficients which are partial differential operators; the Laplace transform calculus will follow from these properties in a standard way once the properties themselves have been established. A general existence theory for a class of hypoelliptic linear partial differential boundary problems is also developed.
Download or read book Transforming Microfinance Institutions written by Joanna Ledgerwood and published by World Bank Publications. This book was released on 2006-08-30 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to a clear need by low-income people to gain access to the full range of financial services including savings, a growing number of microfinance NGOs are seeking guidelines to transform from credit-focused microfinance organizations to regulated deposit-taking financial intermediaries. In response to this trend, this book presents a practical 'how-to' manual for MFIs to develop the capacity to become licensed and regulated to mobilize deposits from the public. 'Transforming Microfinance Institutions' provides guidelines for regulators to license and regulate microfinance providers, and for transforming MFIs to meet the demands of two major new stakeholders regulators and shareholders. As such, it focuses on developing the capacity of NGO MFIs to mobilize and intermediate voluntary savings. Drawing from worldwide experience, it outlines how to manage the transformation process and address major strategic and operational issues inherent in transformation including competitive positioning, business planning, accessing capital and shareholders, and how to 'transform' the MFI's human resources, financial management, MIS, internal controls, and branch operations. Case studies then provide examples of developing a new regulatory tier for microfinance, and how a Ugandan NGO transformed to become a licensed financial intermediary. This book will be invaluable to regulators and microfinance NGOs contemplating institutional transformation and will be of tremendous use to donors and technical support agencies supporting MFIs in their transformation.
Download or read book Integral Equations and Integral Transforms written by Sudeshna Banerjea and published by Springer Nature. This book was released on 2023-10-18 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook on linear integral equations and integral transforms is aimed at senior undergraduate and graduate students of mathematics and physics. The book covers a range of topics including Volterra and Fredholm integral equations, the second kind of integral equations with symmetric kernels, eigenvalues and eigen functions, the Hilbert–Schmidt theorem, and the solution of Abel integral equations by using an elementary method. In addition, the book covers various integral transforms including Fourier, Laplace, Mellin, Hankel, and Z-transforms. One of the unique features of the book is a general method for the construction of various integral transforms and their inverses, which is based on the properties of delta function representation in terms of Green’s function of a Sturm–Liouville type ordinary differential equation and its applications to physical problems. The book is divided into two parts: integral equations and integral transforms. Each chapter is supplemented with numerous illustrative examples to aid in understanding. The clear and concise presentation of the topics covered makes this book an ideal resource for students, researchers, and professionals interested in the theory and application of linear integral equations and integral transforms.
Download or read book Computer Aided Systems Theory EUROCAST 97 written by Franz Pichler and published by Springer Science & Business Media. This book was released on 1997-11-05 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes a refereed post-workshop selection of papers presented at the 6th International Workshop on Computer-Aided Systems Theory, EUROCAST'97, held in Las Palmas de Gran Canaria, Spain, in February 1997. The 50 revised full papers presented were carefully selected for inclusion in the volume. The book is divided into sections on design environments and tools, theory and methods, engineering systems, intelligent systems, signal processing, and specific methods and applications.
Download or read book Fourier Hadamard and Hilbert Transforms in Chemistry written by Alan Marshall and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: In virtually all types of experiments in which a response is analyzed as a function of frequency (e. g. , a spectrum), transform techniques can significantly improve data acquisition and/or data reduct ion. Research-level nuclear magnet ic resonance and infra-red spectra are already obtained almost exclusively by Fourier transform methods, because Fourier transform NMR and IR spectrometers have been commercially available since the late 1960·s. Similar transform techniques are equally valuable (but less well-known) for a wide range of other chemical applications for which commercial instruments are only now becoming available: for example, the first corrmercial Fourier transform mass spectrometer was introduced this year (1981) by Nicolet Instrument Corporation. The purpose of this volume is to acquaint practicing chemists with the basis, advantages, and applica of Fourier, Hadamard, and Hilbert transforms in chemistry. For tions almost all chapters, the author is the investigator who was the first to apply such methods in that field. The basis and advantages of transform techniques are described in Chapter 1. Many of these aspects were understood and first applied by infrared astronomers in the 1950·s, in order to improve the otherwise unacceptably poor signal-to-noise ratio of their spec tra. However, the computations required to reduce the data were painfully slow, and required a 1 arge computer.
Download or read book Genetic Transformation Strategies to address the Major Constraints to Banana and Plantain Production in Africa written by and published by Bioversity International. This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
