Download or read book Transformative Marketing written by V. Kumar and published by Springer Nature. This book was released on with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transformative Marketing written by V. Kumar and published by Palgrave Macmillan. This book was released on 2024-07-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models. The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!

Download or read book Transformative Marketing written by Ira Kaufman and published by Productivity Press. This book was released on 2018-07-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choice; it is a strategic imperative. The currency of this new book is integration: The integration of values and digital mindset with strategy and tactics -- This book will help executives and managers understand the direct impact of organizational values and digital mindset on digital marketing strategy and tactics, and why they must learn to seamlessly integrate values and mindset for competitive advantage in the digital age. The integration of mindset with culture, structure, and innovation -- Digital Transformation begins with the adoption of a digital mindset and the infusion of this mindset throughout the company culture. The transformed culture of continuous innovation will require changes in organizational design and structure. The integration of digital mindset with the customer experience -- To provide optimal customer experiences, organizations must learn how to view all initiatives through the lens of the always-on digital consumer. Adopting a digital mindset will help managers and executives lead the transition to customer-centric business models. The integration of customer experience into the marketing function, which is the essence of integrated digital marketing (IDM) -- It's not enough to respond to your customer's needs; you must listen to their feedback and actions and respond in a timely manner. IDM offers an overarching strategic framework for businesses enhance the customer experience at every stage of the buyer journey. The integration of broad data into business decision making and evaluation and the IDM process -- Broad data is meaningless unless it is made actionable through proper application. It is critically important to integrate customer data with digital marketing initiatives and offer strategies for refining data to improve its operational relevance and optimize marketing initiatives. The culmination of a successful IDM strategy leads the organization down the path to digitally driven business transformation. Digital disruption is hastening the integration of IT and marketing at all levels. Digital is a catalyst for organization-wide business transformation including culture, communications, and business processes. IDM provides the strategic framework for implementing a customer-centric approach throughout the organization.

Download or read book Transformational Sales written by Philip Kotler and published by Springer. This book was released on 2015-09-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany

Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.

Download or read book Shifting the Marketing Mindset written by Clara Millard Dereudre and published by Taylor & Francis. This book was released on 2024-08-07 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment. Accused of manipulation and more, marketing is one of the most misused functions and misunderstood professions. The rise of “green marketing” could have been an opportunity for the profession to exhibit its potential to transform business—but instead, there has been a turn to greenwashing, with false claims of environmental friendliness. Now, businesses must evolve, rebalancing social and environmental priorities with economic ones, and it is time for a new era: Positive Impact Marketing. Drawing on almost 30 years of experience in global marketing, management, and strategy with private, public, and nonprofit organizations, this book introduces a framework organized around four key principles, Connect 4 Impact, and shows how these principles must govern marketing to achieve the desired net positive impact. It explains why and how marketing is key to establish sustainability at the core of business models and provides marketers with a toolkit and strategies for collaborating with other business leaders in the organization to guide rapid and effective transformations. This book will be a transformative resource for leaders and managers looking to truly incorporate sustainability into their business models, marketing professionals at all levels, and MBA/BBA students with an interest in sustainable business.

Download or read book Transformative Digital Marketing written by Jason Cormier and published by . This book was released on 2017-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Download or read book The Marketing Evolution written by Eon Ranger and published by First Class Consulting Corporation . This book was released on 2022-06-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.

Download or read book The Marketing Mastermind Innovative Techniques for Explosive Business Growth written by Joshua Lee Bryant and published by Joshua Lee Bryant. This book was released on 2023-04-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced business landscape, the importance of a comprehensive and strategic approach to marketing cannot be overstated. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" offers readers a holistic view of the art and science of marketing, providing an indispensable guide to achieving exceptional results for businesses of all sizes. Drawing on years of experience as a marketing consultant, Joshua Lee Bryant expertly navigates readers through the intricacies of marketing, covering essential topics such as consumer psychology, the power of storytelling, segmentation, and data-driven decision-making. The book also delves into the ever-evolving world of digital marketing, with dedicated chapters on social media, content marketing, email marketing, and paid advertising strategies. Throughout "The Marketing Mastermind," readers will find a wealth of case studies, real-world examples, and practical advice that demonstrate the transformative power of these innovative marketing techniques. The book also emphasizes the importance of cultivating a growth mindset, enabling business owners and marketing professionals to adapt to rapidly changing industry trends and maintain a competitive edge in an increasingly crowded marketplace. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" is a must-read for anyone seeking to elevate their marketing game and propel their business to new heights of success. With its comprehensive coverage of marketing theory and practice, this book is poised to become an indispensable resource for both seasoned professionals and aspiring entrepreneurs alike.

Download or read book The Shift written by Scott M. Davis and published by John Wiley & Sons. This book was released on 2009-06-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company

Download or read book Transformative Consumer Research for Personal and Collective Well Being written by David Glen Mick and published by Routledge. This book was released on 2012-01-26 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life. Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrimination, and ecological deterioration. This book explores opportunities for improving well-being via consumer behaviors, such as empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities.

Download or read book Knowledge Capitalism written by Alan Burton-Jones and published by . This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book probes the surface of contemporary economic and social change and reveals how the shift to a knowledge-based economy is redefining firms, empowering individuals, and reshaping the links between learning and work. Using economic, management and knowledge-based theories, it describes the emergence of a new breed of capitalist, one dependent on knowledge rather than physical resources.

Download or read book DIGIPEDIA written by Deepa Sayal and published by Notion Press. This book was released on 2019-10-09 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions. Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand. You could Scale your business regionally, nationally and globally. What’s even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before. So let’s do this journey together and see where does all this head to? There are plenty of examples that I have cited to understand and comprehend the Digital Transformative practices better. It answers questions such as: Imagine what the Digital world would look like ten years down the lane? What call for a great Digital Marketing strategy? The Role of Data and how it is going to evolve? Would artificial intelligence change digital dynamics? Would it eliminate jobs? What’s the secret and underlying principles to building a great digital business? How deep-seated is Virtual Reality going to become? The role of chatbots in the times to come?

Download or read book Content Marketing written by Mark Deffers and published by Self Publisher. This book was released on 2024-01-12 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a dynamic digital landscape where attention is the currency and information overload is the norm, mastering the art of content marketing has become imperative for businesses seeking to not only survive but thrive. Welcome to "Content Marketing Trends, Strategies, and Using Artificial Intelligence in Advertising," a comprehensive guide that delves into the intricate tapestry of modern marketing. As we traverse the ever-evolving terrain of the digital marketplace, this book serves as a compass, navigating through the latest trends and innovative strategies that define successful content marketing. It is a journey that encapsulates the essence of creating compelling narratives, building authentic connections, and staying ahead of the curve in an era where consumer expectations and algorithms constantly shift. But this exploration goes beyond the conventional realms of marketing. In an era where artificial intelligence (AI) is revolutionizing industries, our guide takes a bold step into the intersection of content marketing and AI-powered advertising. Uncover the transformative potential of AI, unraveling its applications in crafting personalized experiences, optimizing campaigns, and amplifying the impact of your content across diverse platforms. Whether you are a seasoned marketer, an entrepreneur navigating the digital landscape, or an enthusiast eager to unravel the secrets of successful content marketing, this book is your gateway to understanding the symbiotic relationship between trends, strategies, and the disruptive force of artificial intelligence in advertising. Embark on this enlightening journey as we decode the intricacies, share success stories, and equip you with the tools to not only adapt but thrive in the ever-evolving realm of content marketing.

Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Download or read book Services Marketing Cases in Emerging Markets written by Sanjit Kumar Roy and published by Springer. This book was released on 2016-09-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.