Download or read book Trademarked A History of Well known Brands written by David Newton and published by The History Press. This book was released on 2008-02-01 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Download or read book Brands Trademarks and Good Will written by Arthur F. Marquette and published by . This book was released on 1967 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Inside the Westminster Menswear Archive written by Andrew Groves and published by Bloomsbury Publishing. This book was released on 2024-04-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Westminster Menswear Archive is a unique guide to the role of garment archives as an industry resource for designers to research and examine both historical garments and the work of their peers. With exclusive access to over 120 key garments from the Westminster Menswear Archive, spanning the last 275 years, each piece is brilliantly photographed in close-up detail and annotated with curator commentary, to inspire new generations of designers. Highlights include garments from: A-COLD-WALL*, Ahluwalia, Aitor Throup Studio, Alexander McQueen, Belstaff, Bernhard Willhelm, Burberry, Casely-Hayford, C.P. Company, Carol Christian Poell, Comme des Garçons, Craig Green, Dior Men, Fred Perry, Helmut Lang, Hussein Chalayan, Jean Paul Gaultier, Junya Watanabe, Louis Vuitton, Martine Rose, Meadham Kirchhoff, Nigel Cabourn, Paul Smith, Prada, Stone Island, Umbro, Undercover, Vexed Generation, and Vollebak.
Download or read book Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2020-12-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.
Download or read book THE REEVES FAMILY MANUFACTURERS OF SUPERFINE WATER COLOR PAINT IN THE REGENCY PERIOD written by Jaap den Hollander (NL) and published by Art Education. This book was released on 2023-05-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract This study describes an antique watercolor box from Reeves with 24 colors in cakes, dating around 1800. A second box from T. Reeves & Son dating between 1790-1799 is added and described. A concise chronological overview shows which family members of the Reeves’ family and their associates lead the firm during the Regency period. Old city maps of London indicate the various shop locations and a brief look is taken at early 18th century shops of color men and the production of watercolor paint in cakes. The dating of the watercolor box and its contents raise a number of questions. To position the box with contents in the correct period, an overview of available trade cards is consulted. Stamps on cakes are linked to the various family members, who led the Reeves firm in the Regency period.Based on the contents of comparable watercolor boxes relationships are established with user groups, quality criteria of the paint and color theories in the 17th and 18th century. An attempt has been made the 17th and 18th century color theories, in which light refraction, the distinguishing of colors and physical laws are important, to connect with pigments, tinctures, and mixing paint colors to make visual art works possible. Overviews of pigments and paint tincture by a number of authoritative authors in the 17th and 18th centuries are highlighted. The hidden selection rules of the colors and their conscious positioning in the box are discussed. Instructional illustrated is the visually completing of the missing paint cakes. Also included are some overviews of the selection of watercolor paint cakes in comparable boxes. The restored boxes and their contents are illustrated in a number of images. Finally, each of the 24 color cakes in the box of 1799-1800 is treated by their description in the 18th century literature. An extensive overview, with mainly 17th and 18th century sources on pigments, dyes, paint preparation, color theories, etc., is affixed. Added are contemporary authors who have written about the Reeves firm. Finally, nine attachments are available about a scheme of painting substances by Robert Dossie, the management structure of the Reeves firm till the 20th century, a pricelist of Robert Ackermann's paints in 1818, a text fragment in Ackermann’s Repository of Arts (1813), a reconstructed advertisment text in the Derby Mercury of April 10, 1794, a recepy for a binding mixture to make watercolor cakes, an article about an other way of making watercolor cakes of dough, text from W.T. Whitley about ‘Artists and their Friends in England’ during the Regency period and a list of authorities in the 18th-century literature on colors in the form of tinctures, based on natural resources and natural solvents and binders. (Last update August 15, 2023)
Download or read book EBOOK Exploring Innovation written by David Smith and published by McGraw Hill. This book was released on 2015-03-16 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves. A new chapter on Value Capture. Expanded coverage on Services and Process Innovations. Two new chapters covering Global and Green trends in innovation. 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Download or read book Trademarks Brands and Competitiveness written by Teresa da Silva Lopes and published by Routledge. This book was released on 2010-05-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Download or read book Ebook Exploring Innovation 4e written by SMITH and published by McGraw Hill. This book was released on 2024-04-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Exploring Innovation 4e
Download or read book Intellectual Property Law and History written by Steven Wilf and published by Routledge. This book was released on 2017-07-05 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property has become a dominant feature of our knowledge based economy in recent years, but how has property rights in intangible items developed? This book brings together for the first time exemplary scholarship with diverse approaches to the history of United States intellectual property protection, including trade secrets, trademark, copyright, and patent law. These articles, written by leading experts in the field and often challenging conventional narratives, underscore the importance of historical perspectives for understanding how an extensive, evolving framework for the regulation of knowledge emerged in the modern period. By tracing intellectual property from an historical perspective - not merely providing justifications in philosophy or economics in the abstract - this book draws upon the past to address contemporary debates over such varied topics as: access to knowledge; policing copyright infringement; whether employees should own the products of their minds; the role of national borders in an age of digital information; and the very future of intellectual property as stakeholders and consumers contest the extent of its legal protection.
Download or read book Research Handbook on the History of Trademark Law written by Lionel Bently and published by Edward Elgar Publishing. This book was released on 2024-10-03 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK, and the US.
Download or read book Marks of Excellence written by Per Mollerup and published by Phaidon Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
Download or read book Well Known Trade Marks written by Hiroko Onishi and published by Routledge. This book was released on 2015-06-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. The book includes detailed coverage of the Japanese Unfair Competition Prevention Act, and contains the first systematic analysis of Japanese jurisprudence and legislative amendments of law in relation to well-known trade marks and unfair competition. The book goes on to comparatively analyse Japanese trade mark law alongside that of the European Community Trade Mark system. The book critically considers the difficulties in comprehensively defining a ‘well-known trade mark’ in the relevant international trade mark instruments. In breaking down the traditional definition of the ‘well-known trade mark’, the book works to address existing theoretical ambiguities in the application of trade mark law.
Download or read book Guide to Registering Trademarks written by Steven H. Bazerman and published by Wolters Kluwer. This book was released on 1999-01-01 with total page 2149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Minimize research time and prepare federal trademark registrations in the U.S. Patent and Trademark Office with more than 200 practice-tested ready-to-use forms available in both hard copy and electronically. Step-by-step instructions guide you through client forms, searches and other pre-filing activities, applications for registration, responses to office actions, renewals and more. By Steven H. Bazerman, Jason M. Drangel You can minimize your research time and prepare trademark forms with confidence when you use the Guide to Registering Trademarks as your on-the-spot guide. This carefully constructed loose-leaf offers more than 200 practice-tested ready-to-use forms available in both hard copy and on CD-ROM. Step-by-step instructions guide you through the process, addressing both basic and unusual situations you may encounter along the way. The forms are organized by category: Client forms Searches and other pre-filing activities Applications for Registration Responses to office actions Section 8 and 15 affidavits Renewals and interparty proceedings. The Guide to Registering Trademarks answers questions running from which form to use in recording an assignment to how to start a concurrent use proceeding. Keep it close at hand to make your trademark application process as painless as possible.
Download or read book Fabrics Fancy Goods and Notions written by and published by . This book was released on 1908 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trademarked Advertised Merchandise written by Texas Farm and Ranch Publishing Company, Dallas, pub and published by . This book was released on 1912 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
