Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by . This book was released on 2014 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalisation.

Download or read book International Trade Fairs and Inter Firm Knowledge Flows written by Rachael Gibson and published by Springer Nature. This book was released on 2023-01-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against a backdrop of economic uncertainty caused by a shift toward protectionism and the COVID-19 pandemic among other issues, this book suggests that international trade fairs (ITFs) represent a vital source of economic dynamism that can support national and regional economies by creating opportunities for firms to access new markets, network with key actors in their industry or value chain, and tap into valuable external knowledge flows regarding new technologies and innovations. Author Rachael Gibson argues that ITFs have become crucial nodes in the global political economy, driving global economic dynamics and mediating differences between capitalist economies regarding their technological and institutional practices and conditions. In this way, ITFs represent a decisive mechanism by which distinct national patterns of technological specialization may converge or diverge. Trade fairs represent important platforms for networking, interactive learning, and knowledge exchange because they foster intense interactions among actors despite spatial boundaries. ITFs also tend to be organized according to a specific technological or industry focus, which means that they can facilitate interactions between firms from different capitalist varieties. Through the diffusion of state-of-the-art knowledge, ITFs may, thus, serve as drivers of economic globalization, challenging the continuation of distinct capitalist varieties by enabling cross-system convergence regarding the technological specializations of firms. Yet, it is clear that countries have retained competitive advantages in specific industries and that full convergence has not taken place. This book explores this puzzle.

Download or read book Temporary Knowledge Ecologies written by Harald Bathelt and published by Edward Elgar Publishing. This book was released on 2015-05-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Temporary Knowledge Ecologies investigates and theorizes the nature, rise and evolution of trade fair knowledge ecologies in the Asia-Pacific region. It provides a comprehensive overview of trade fairs in this key world region applying a comparative pe

Download or read book Trade Shows in the 21st Century written by Béliard, Anne-Sophie and published by Edward Elgar Publishing. This book was released on 2022-09-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.

Download or read book The Experience Logic as a New Perspective for Marketing Management written by Tonino Pencarelli and published by Springer. This book was released on 2018-04-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.

Download or read book Handbook of Proximity Relations written by Torre, André and published by Edward Elgar Publishing. This book was released on 2022-01-18 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook is a state-of-the-art analysis of proximity relations, offering insights into its history alongside up-to-date scientific advances and emerging questions. Its broad scope – from industrial and innovation approaches through to society issues of living and working at a distance, territorial development and environmental topics – will ensure an in-depth focus point for researchers in economics as well as geography, organizational studies, planning and sociology.

Download or read book Economic Geography written by Neil M. Coe and published by John Wiley & Sons. This book was released on 2019-10-23 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated edition of the leading introductory text on the geography of economic life, from the local to the global Economic Geography is an engaging and accessible introduction to the different ways modern economic geographers understand, analyze, and interpret economic processes. This comprehensive text addresses significant questions relevant to contemporary economic life, from the activities of transnational corporations to issues surrounding workplaces and consumption. It encourages readers to explore how spatial patterns, places, networks, and territories shape large-scale economic processes. Accessible, highly-illustrated material presents fresh insights from the field—complemented by relatable, real-world examples that help students understand the social, cultural, and political contexts underpinning global economic processes. Now in its third edition, this extensively revised and updated textbook retains the features and thematic structure that have proved popular with students and instructors alike, while adding exciting new content. New chapters explore how the global economy and global development are institutionalized and governed, the economic geographies of global climate change, economic practices outside the capitalist mainstream, the role of migrants in labour markets, global production networks, and more. Introduces economic geography with a thematic approach including major concepts, current debates, and case studies Revised and updated to enhance international coverage, including three entirely new chapters on international development, alternative economies, and global climate change Substantial new content on labour migration, global production networks, and recent intellectual trends such as evolutionary economic geography Highly illustrated with diagrams and photographs closely integrated into the text Pedagogical aids including key case studies, learning objectives, text boxes, chapter essay questions, summaries, and further reading Core geographical concepts – such as place, networks and territory – are closely integrated into all chapters. Economic Geography: A Contemporary Introduction is an invaluable source of up-to-date knowledge for students new to the field, for those requiring a solid foundation, as well as for a broader academic and public readership with interest in this area of study.

Download or read book Marketing and Globalization written by Aurélia Durand and published by Routledge. This book was released on 2018-07-17 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.

Download or read book The New Oxford Handbook of Economic Geography written by Dariusz Wójcik and published by Oxford University Press. This book was released on 2018-01-02 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first fifteen years of the 21st century have thrown into sharp relief the challenges of growth, equity, stability, and sustainability facing the world economy. In addition, they have exposed the inadequacies of mainstream economics in providing answers to these challenges. This volume gathers over 50 leading scholars from around the world to offer a forward-looking perspective of economic geography to understanding the various building blocks, relationships, and trajectories in the world economy. The perspective is at the same time grounded in theory and in the experiences of particular places. Reviewing state-of-the-art of economic geography, setting agendas, and with illustrations and empirical evidence from all over the world, the book should be an essential reference for students, researchers, as well as strategists and policy makers. Building on the success of the first edition, this volume offers a radically revised, updated, and broader approach to economic geography. With the backdrop of the global financial crisis, finance is investigated in chapters on financial stability, financial innovation, global financial networks, the global map of savings and investments, and financialization. Environmental challenges are addressed in chapters on resource economies, vulnerability of regions to climate change, carbon markets, and energy transitions. Distribution and consumption feature alongside more established topics on the firm, innovation, and work. The handbook also captures the theoretical and conceptual innovations of the last fifteen years, including evolutionary economic geography and the global production networks approach. Addressing the dangers of inequality, instability, and environmental crisis head-on, the volume concludes with strategies for growth and new ways of envisioning the spatiality of economy for the future.

Download or read book B2B Relationship Marketing Management in Trade Fair Activity written by Marcin Gębarowski and published by Cambridge Scholars Publishing. This book was released on 2016-05-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate trade fairs from the perspective of creating conditions favourable for developing business relationships. The book begins by presenting the issue of contemporary retail real estate trade fairs and the methods of researching into the marketing activity of exhibitors. It then uses a four-stage primary research method to propose a model of managing retail real estate trade fair participants’ relationships with customers and other trade fair participants. The results of this study are then used to present the issue of trade fair activity management in a project life cycle, before the book goes on to explore the general problem of relationship marketing management in B2B services. In addition, it also discusses marketing activities participated in during trade fairs, such as experiential marketing and a trade fair conversation. As such, the book provides an extensive perspective on the researched phenomenon, and its findings will also be useful in other industries.

Download or read book Shifts in Knowledge Sharing and Creativity for Business Tourism written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2024-04-03 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.

Download or read book Exhibitions Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

Download or read book Routledge Companion to Cycling written by Glen Norcliffe and published by Taylor & Francis. This book was released on 2022-12-14 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Companion to Cycling presents a comprehensive overview of an artefact that throughout the modern era has been a bellwether indicator of the major social, economic and environmental trends that have permeated society The volume synthesizes a rapidly growing body of research on the bicycle, its past and present uses, its technological evolution, its use in diverse geographical settings, its aesthetics and its deployment in art and literature. From its origins in early modern carriage technology in Germany, it has generated what is now a vast, multi-disciplinary literature encompassing a wide range of issues in countries throughout the world.

Download or read book Innovation in Real Places written by Dan Breznitz and published by Oxford University Press, USA. This book was released on 2021 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: All cities and regions prioritize economic growth for a simple reason: it is essential to wellbeing and progress. But what are the sources of growth? The eminent scholar of innovation Dan Breznitz contends that the answer lies in global supply networks. In Innovation in Real Places, he examines the four stages of production and argues that struggling regions cannot improve their circumstances by imitating tech-centric economies. Rather, they need to developtheir own strengths, and they can do this by focusing on where they best fit in a globalized production system. All cities and localities have certain strengths, and the trick is in recognizing it.

Download or read book New Avenues for Regional Innovation Systems Theoretical Advances Empirical Cases and Policy Lessons written by Arne Isaksen and published by Springer. This book was released on 2018-03-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the latest theoretical advances in regional innovation research, presents empirical cases involving the development of regional innovation systems (RISs), and explores regional innovation policy approaches. Grounded in the extensive literature on RISs, it addresses state-of-the-art developments in light of recent theoretical advances in economic geography and related disciplines. Written in honor of Bjørn Asheim's seventieth birthday, the book includes novel and carefully selected chapters prepared by collaborators, colleagues and former PhD-students of one of the founding fathers of RIS research. Further, it makes a significant contribution to the academic debate on regional innovation and growth and offers valuable insights for scholars and policymakers alike.

Download or read book Management Geography written by Atsushi Taira and published by Springer Nature. This book was released on 2022-09-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management geography explores the spatial characteristics of management-related issues, especially of firms. This book discusses management geography in Japan and other Asian countries from Asian perspectives. The field has made significant contributions to the global economy but has not been deeply investigated in English-language geographical literature to date. The book addresses the following critical questions: What kinds of challenges do multinational corporations in Japan and other Asian countries face? How are managerial actors in multinational enterprises (MNEs) embracing boundary-spanning activities in a global context? How do firms and related entities cultivate business pipelines and ‘buzz’ within and beyond local regions? How do actors in Japanese MNEs, small- and medium-sized enterprises (SMEs) and related institutions embed various managerial processes at overseas locations? This book consists of two parts: Part I discusses the application and roles of Japanese and international managerial practices in the globalizing world. Part II examines changing business communities in the industrial and rural spaces of East Asia, focusing primarily on Japan and China. This work will interest readers in a wide range of fields, including geography, management studies, economics, urban planning and sociology. The book is also suitable for upper-level undergraduate students and graduate students in geography, management studies and related fields.