Download or read book Exhibitions Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

Download or read book Mobile Trade Fairs written by United States. Congress. House. Merchant Marine and Fisheries and published by . This book was released on 1962 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

Download or read book European Trade Fairs written by L. R. Thomas and published by . This book was released on 1980 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mobile Trade Fairs written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1962 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers S. 3389, to authorize Commerce Dept to aid in the development of mobile trade fairs to promote U.S. products abroad.

Download or read book International Craft Trade Fairs written by Commonwealth Secretariat and published by Commonwealth Secretariat. This book was released on 2001 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing craft producers and exporters with a practical methodology to assess potential markets, this guide looks at national and individual enterprise capabilities, selecting an international trade fair to suit, and going to a fair.

Download or read book Directory of European Trade Fairs written by Jackie Collins and published by DIANE Publishing. This book was released on 1992-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes U.S. Dept. of Commerce-supported trade fairs in Europe. Lists close to 1,000 regional trade fairs throughout Europe. Outlines steps companies should take to succeed at a trade fair.

Download or read book International Trade Fairs and Inter Firm Knowledge Flows written by Rachael Gibson and published by Springer Nature. This book was released on 2023-01-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against a backdrop of economic uncertainty caused by a shift toward protectionism and the COVID-19 pandemic among other issues, this book suggests that international trade fairs (ITFs) represent a vital source of economic dynamism that can support national and regional economies by creating opportunities for firms to access new markets, network with key actors in their industry or value chain, and tap into valuable external knowledge flows regarding new technologies and innovations. Author Rachael Gibson argues that ITFs have become crucial nodes in the global political economy, driving global economic dynamics and mediating differences between capitalist economies regarding their technological and institutional practices and conditions. In this way, ITFs represent a decisive mechanism by which distinct national patterns of technological specialization may converge or diverge. Trade fairs represent important platforms for networking, interactive learning, and knowledge exchange because they foster intense interactions among actors despite spatial boundaries. ITFs also tend to be organized according to a specific technological or industry focus, which means that they can facilitate interactions between firms from different capitalist varieties. Through the diffusion of state-of-the-art knowledge, ITFs may, thus, serve as drivers of economic globalization, challenging the continuation of distinct capitalist varieties by enabling cross-system convergence regarding the technological specializations of firms. Yet, it is clear that countries have retained competitive advantages in specific industries and that full convergence has not taken place. This book explores this puzzle.

Download or read book Trade Show 411 written by Lisa Masiello and published by . This book was released on 2022-01-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must-read. It's a perfect balance of experienced insights and explanations to help you understand the mysteries and mechanics of successful trade show marketing." - Patricia Hammond, Co-founder and CEO, The Business GuildAre you pulling your hair out in frustration trying to manage your company's trade show exhibit? Discover the insider tips and actual steps you can take to maximize trade show results. Trade Show 411 gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you'll get the most out of your sales and marketing efforts and maximize your trade show results. In Trade Show 411, you'll discover: - What revenue generating tactics you can implement on a limited budget- How to secure valuable media outlets for in-booth interviews- Tips on assembling the perfect staff- Hidden expenses that can cost you if you don't know how to manage them effectively- The way to stay on track when your trade show gets turned upside down by issues outside your control- Four steps to selecting the perfect show- How to transform your leads from ho-hum to sales qualified with the right questions- . . . And so much moreIf you like the help of a step-by-step roadmap but want to be able to tailor the insights to meet your challenges and achieve your objectives, then this essential guide is a must have.

Download or read book Chinese Corporate Identity written by Peter Peverelli and published by Routledge. This book was released on 2006-07-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identity will prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.

Download or read book Cumulative Index to Foreign Production and Commercial Reports written by United States. Bureau of International Commerce and published by . This book was released on 1972 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Index to Foreign Production and Commercial Reports written by United States. Bureau of International Commerce and published by . This book was released on 1971 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business America written by and published by . This book was released on 1987 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.

Download or read book Handbook Event Market China written by Helmut Schwägermann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-12-14 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

Download or read book The Baltic Sea written by Renate Platzöder and published by Martinus Nijhoff Publishers. This book was released on 1996-12-19 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent developments have produced fundamental and far-reaching changes in the sovereignties bordering the semi-enclosed area of the Baltic Sea. This book presents a comprehensive and balanced codification of issues and views, focusing on new developments in the Baltic Sea Area with specific reference to the UNCLOS 1982 Convention, the particular marine uses of the Baltic Sea, and national views and interests of the bordering states and third parties. It deals with matters such as the Kiel Canal, delimitation, dispute settlement and navigation, shipping, the ecosystem, fisheries, and scientific research. "The Baltic Sea" is the outcome of a European Workshop on the Law of the Sea co-sponsored by the Law of the Sea Institute (University of Hawaii), the William S. Richardson School of Law (University of Hawaii) and the Stiftung Wissenschaft und Politik (Research Institute for International Affairs) in Ebenhausen (Germany). This workshop is the first in a series designed to illuminate major issues in ocean law and policy which require attention on the national, regional, and global levels. This book provides a useful basis for the consideration and further discussion of those interested in the sea and the environment, helping academics and policy-makers alike not only ascertain but also understand objectives and concerns underlying the states of the region and the reaction of other states and the international community as a whole.

Download or read book The Business of Tourism written by A. K. Bhatia and published by Sterling Publishers Pvt. Ltd. This book was released on 2007-09 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel and tourism is one of the world s most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume. The book gives the reader a global perspective of the travel and tourism industry. The approach has been to provide a simple and comprehensive outline of as many concepts as possible. The book contains some additional features which will be of great help to the reader. These features include case studies having references to the subject matter discussed in various chapters. The cases are taken from the industry and provide interesting material for interactive discussion. Contents " Acknowledgements " Preface " Travel Trade Abbreviations " Tourism-A Historical Perspective " Consumer Behaviour and Tourism Demand " Dimensions of Tourism " Measuring The Demand For Tourism " The Structure of Tourism Industry " The Tourism Industry And Public Sector Organisation` " Special Interest Tourism " International Cooperation In Tourism " Travel And Accommodation " Travel And Transport " Retail Travel Trade " Travel Legislation " Business Tourism " Marketing and Promotion for Tourism " Tourism Planning And Environment " Glossary Travel and Tourism " Ticketing And Airlines Terms " Hotel Industry Terms " Travel Trade Publications " International Tourism Periodicals " Travel Industry Journals And Periodicals " Travel Research Journals " Education and Training in Travel and Tourism Institutes " International Organisations " Travel Related Publications of International Organisations " Bibliography " Index " CASE STUDIES

Download or read book Sales Management written by Gerbrand Rustenburg and published by Routledge. This book was released on 2019-11-27 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sales skills and leadership are developed in this unique product. Sales Management teaches students how to gradually draw up a comprehensive sales plan: a process of analysing, learning, asking, brainstorming, writing, removing and reformulating. This comprehensive text provides core reading for students of sales and sales management globally.