Download or read book Film induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2005-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.
Download or read book The Experiences of Film Location Tourists written by Stefan Roesch and published by Channel View Publications. This book was released on 2009 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the on-site experiences of film-induced tourists at various film locations, including locations from The Lord of the Rings, Star Wars and The Sound of Music. The study attempts to understand the needs and wants of film location tourists and also examines how to use films for destination marketing.
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Routledge. This book was released on 2018-09-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Download or read book Marketing Plan written by Indiana. Tourism and Film Development Division and published by . This book was released on 1990 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Marketing written by DEVASHISH. DASGUPTA and published by Pearson Education India. This book was released on 2010 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Governments and Tourism written by David Jeffries and published by Routledge. This book was released on 2007-06-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know: * How different countries and communities have coped with the opportunities and threats posed by tourism * How they plan to address future opportunities and thresats posed by tourism * What lessons can be applied elsewhere * What should be the complementary functions of the public and private sectors
Download or read book European Journal of Tourism Research written by and published by International University College. This book was released on 2010-04-01 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Download or read book Film Induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2005-05-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however it carries with it its own unique problems. This publication explores such elements, delving into the disciplines of sociology and psychology, along with the fields of destination marketing, community development and strategic planning.
Download or read book Community Development Through Tourism written by Sue Beeton and published by Landlinks Press. This book was released on 2006 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a single reference that integrates community planning, business planning and tourism planning, from a global and Australian perspectives. It's an important text for the many courses that incorporate aspects of community tourism into their business, tourism, social science, and art programs. Beeton from La Trobe.
Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2017-07-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
Download or read book Marketing for Tourism and Hospitality written by Alan Fyall and published by Routledge. This book was released on 2019-03-04 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Download or read book Marketing New Zealand via The Lord of the Rings written by Aylin Gürkaya and published by GRIN Verlag. This book was released on 2010-09-10 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject Didactics for the subject English - Applied Geography, grade: 2, , language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO’s. New Zealand has also discovered ‘The Lord of the Rings’ as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via ‘The Lord of the Rings’. Furthermore, it reveals and discusses the outcomes of the new strategy.
Download or read book Mapping Cultures written by L. Roberts and published by Springer. This book was released on 2012-05-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary collection exploring the practices and cultures of mapping in the arts, humanities and social sciences. It features contributions from scholars in critical cartography, social anthropology, film and cultural studies, literary studies, art and visual culture, marketing, museum studies, architecture, and popular music studies.
Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
Download or read book Literary Tourism written by Ian Jenkins and published by CABI. This book was released on 2019-07-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic media, and recognises that stories, texts and narratives, even if they cannot be classified as traditional travel writing, can become journeys in themselves and take us on imaginary voyages. Appealing to a wide audience of different disciplines, it encompasses subjects such as business literary writing, historical journeys and the poetry of Dylan Thomas. The use of these different perspectives demonstrates how heavily and widely literature influences travel, tourists and tourism, making it an important read for researchers and students of tourism, social science and literature.
Download or read book The Routledge Handbook of Popular Culture and Tourism written by Christine Lundberg and published by Routledge. This book was released on 2018-07-03 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive overview and holistic analysis of the intersection between tourism and popular culture. It examines current debates, questions and controversies of tourism in the wake of popular culture phenomena and explores the relationships between popular culture, globalization, tourism and mobility. In addition, it offers a cross-disciplinary, cutting edge review of the character of popular cultural production and consumption trends, analyzing their consequences for tourism, spatial strategies and destination competitiveness. The scope of the volume encompasses various expressions of popular culture such as cinema, TV shows, music, literature, sports and heritage. Featuring a mix of theoretical and empirical chapters, the handbook problematizes and conceptualizes the ties and clusters of popular cultural actors, thereby positioning tourism within the wider context of creative economies, cultural planning and multimodal technologies. Written by an international team of academics with expertise in a range of disciplines, this timely book will be of interest to researchers from a variety of subjects including tourism, events, geography, cultural studies, fandom research, political economy, business, media studies and technology.
