Download or read book Film induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2005-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.

Download or read book Hyper City written by Peter J.M. Nas and published by Routledge. This book was released on 2013-10-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2006. Cities are sites of multiple meanings and symbols, ranging from statues and street names to festivals and architecture. Some­ times the symbolic side of urbanism is so strong that it outshines reality - then we speak of hypercity. Urban symbolic ecology and hypercity studies are relatively new fields that deal with the production, distribution and consumption of symbols and meanings in urban space, timely concerns in an era of increasing globalization and competition between mega-urban regions. This volume presents a detailed introduction to the new fields, followed by case studies of the cultural layer of symbolism in Brussels (Belgium), Cape Town (South Africa), Cuenca (Ecuador), Delft (The Netherlands), Kingston (Jamaica), Ljubljana (Slovenia), Paris (France) and cities in Italy and Indonesia. It amply demonstrates that the time has come for urban symbolic ecology and hypercity studies to be included in regular urban studies training in the fields of anthropology, sociology, social geography and architecture.

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Adorno Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Routledge. This book was released on 2018-09-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Download or read book Tourism Market Trends Africa written by and published by . This book was released on 2005 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Planning Local Economic Development written by Nancey Green Leigh and published by SAGE Publications. This book was released on 2024-11-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Nancey Green Leigh brings years of academic and professional experience to this classic text, which offers a comprehensive look at the basic tenets of local economic development planning. The book explores the theories of local economic development while addressing the issues and opportunities faced by cities, towns, and local entities in crafting their economic destinies within the global economy. The new Seventh Edition is updated with an increased focus on sustainability and equity, including local economic development issues arising from the global COVID-19 pandemic and significant shifts in the global economy.

Download or read book Tourism Market Trends written by and published by . This book was released on 2003 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Download or read book Handbook on Tourism Planning written by Philip F. Xie and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely and accessible, this Handbook offers a thorough account of the growth, development, and changes in the field of tourism planning over recent decades. With contributions from an interdisciplinary and international range of top scholars, it examines critical issues and challenges facing contemporary tourism planning. Covering research at local, national, and global levels, chapters unpack and frame planning strategies in various destinations, expanding the definition of tourism planning to encompass a range of successful case studies.

Download or read book Janespotting and Beyond written by Eckart Voigts-Virchow and published by Gunter Narr Verlag. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Designing the Tourist Experience written by Isabelle Frochot and published by Goodfellow Publishers Ltd. This book was released on 2013-03-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

Download or read book An Introduction to Community Development written by Rhonda Phillips and published by Routledge. This book was released on 2008-12-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and practical, this textbook enables students to connect academic study and professional know-how, and demonstrates how to best plan the rebuilding, revitalization and development of communities utilizing a wide variety of economic and strategic tools. Features include; chapter outlines, text boxes, key words and references.

Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-08-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding Urban Tourism written by Martin Selby and published by Bloomsbury Publishing. This book was released on 2003-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the formidable growth of urban tourism there has been little of the critical engagement that one would expect from the social sciences: the rich potential of contemporary social science for urban tourism has yet to be realized. Martin Selby's textbook makes available to practitioners and students seeking to understand the phenomenon of tourism in towns and cities the methods and concepts that are currently enhancing and transforming our understanding of society in other areas of the social sciences. With an emphasis on image, culture and experience, the author draws upon the "cultural turn" to explains the human aspects of the urban tourism phenomenon. The discussions emphasize the significance of urban tourism within debates upon the contemporary city, postmodernity and the pursuit of social science. Clearly written, with case studies and further reading, this book should be welcomed by students and lecturers in geography, tourism, planning and sociology.