Download or read book E Marketing in Developed and Developing Countries Emerging Practices written by El-Gohary, Hatem and published by IGI Global. This book was released on 2013-04-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Download or read book Transform Customer Experience written by Isabella Villani and published by John Wiley & Sons. This book was released on 2018-12-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your customers are your future. Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential hazards and reshaping your business with customer experience (CX) at its heart. From services to products, online to in-person, small-scale to multinational, your customers’ loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution. Transform Customer Experience offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments. • Shows you how to address dimensions of diversity in the customer base • Outlines customer journey mapping • Discusses the implications of customers’ omnichannel engagement • Addresses the importance of positive employee experience in establishing a supportive CX culture. Transform Customer Experience explains why you need to embed customer experience in your organisation and shows you how to do it.

Download or read book Professional Microsoft SQL Server 2012 Analysis Services with MDX and DAX written by Sivakumar Harinath and published by John Wiley & Sons. This book was released on 2012-10-06 with total page 1178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Microsoft's dramatically updated new release of its premier toolset for business intelligence The first major update to Microsoft's state-of-the-art, complex toolset for business intelligence (BI) in years is now available and what better way to master it than with this detailed book from key members of the product's development team? If you're a database or data warehouse developer, this is the expert resource you need to build full-scale, multi-dimensional, database applications using Microsoft's new SQL Server 2012 Analysis Services and related tools. Discover how to solve real-world BI problems by leveraging a slew of powerful new Analysis Services features and capabilities. These include the new DAX language, which is a more user-friendly version of MDX; PowerPivot, a new tool for performing simplified analysis of data; BISM, Microsoft's new Business Intelligence Semantic Model; and much more. Serves as an authoritative guide to Microsoft's new SQL Server 2012 Analysis Services BI product and is written by key members of the Microsoft Analysis Services product development team Covers SQL Server 2012 Analysis Services, a major new release with a host of powerful new features and capabilities Topics include using the new DAX language, a simplified, more user-friendly version of MDX; PowerPivot, a new tool for performing simplified analysis of data; BISM, Microsoft's new Business Intelligence Semantic Model; and a new, yet-to-be-named BI reporting tool Explores real-world scenarios to help developers build comprehensive solutions Get thoroughly up to speed on this powerful new BI toolset with the timely and authoritative Professional Microsoft SQL Server 2012 Analysis Services with MDX.

Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Download or read book Legal Services Industry written by The Law Society and published by The Law Society. This book was released on 2013-02-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report, the second in the series, has been produced by a Law Society project team assessing the size, shape and nature of the legal services market, along with an analysis of drivers of change likely to influence the market of the future. It provides an assessment of four main sectors of the legal services market.These are: Top 200 solicitor firms - Solicitor firms comprising the top 200, by turnover, of SRA-regulated legal practicesSmall and medium firms (by turnover) outside the top 200 - Solicitor firms making up the remainder of SRA-regulated legal practices, for the purposes of this report, termed small and medium-sized law firms (with some reference to 'high street' or 'retail' practice where appropriateAdvocates - The Bar and other advocates such as solicitor advocates and legal executives with higher rights of audienceIn-house practice - Lawyers working in-house in commerce and industry.

Download or read book The KPI Compendium written by Smartkpis Com and published by Createspace Independent Publishing Platform. This book was released on 2013-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: By assembling the largest collection of KPIs in a single book, The KPI Institute provides a powerful practice based learning tool. The KPI Compendium lists over 20,000 Key Performance Indicators (KPIs) examples listed by the smartKPIs.com team of researchers on the website with the same name. Main features: Each example has an identification number assigned to it, that can be used to look up additional KPI documentation on the website. All examples are grouped in a taxonomy structured around 3 contexts: global, organizational and personal. Contexts are grouped in further categories such as functional areas and industries Functional areas covered: Accounting Accounts Payable - Accounts Receivable Corporate Services Administration - Office Support - Corporate Travel - Facilities - Property Management - Legal Services CSR / Sustainability / Environmental Care Corporate Social Responsibility - Environmental Care Finance Asset - Portfolio management - Financial stability - Forecasts & Valuation - Liquidity - Profitability Governance, Compliance and Risk Compliance and Audit Management - Governance - Risk Management Human Resources Information Technology Application Development - Data Center - Enterprise Architecture - IT - General - IT - Security - Network Management - Service Management Knowledge and Innovation Innovation - Knowledge Management - R & D Management Marketing & Communications Advertising - Marketing - Public Relations Online Presence - eCommerce eCommerce - Email Marketing - Online Advertising - Online Publishing - Weblogs - Search Engine Optimization (SEO) - Web Analytics Portfolio and Project Management Benefits Realization Management - Portfolio Management - Project Management Production & Quality Management Maintenance - Production - Quality Management Sales and Customer Service Customer Service - Sales Supply Chain, Procurement, Distribution Contract Management - Inventory Management - Logistics / Distribution - Procurement / Purchasing - Supply Chain Management Industries covered: Agriculture Arts and Culture Construction & Capital Works Education & Training Financial Institutions Government - Local Government - State/Federal Healthcare Emergency Response/Ambulance Services - Healthcare Support Services - Hospitals - Medical Laboratory - Medical Practice - Preventive Healthcare - Veterinary Medicine Hospitality & Tourism Food and Beverage Service - Hotel/Accommodation - Tour Operator - Travel Agency Infrastructure Operations Airports - Ports - Railways - Roads Manufacturing Media Non-profit / Non-governmental Postal and Courier Services Professional Services Accounting Services - Business Consulting - Engineering - Legal Practice - Recruitment/Employment Activities - Publishing Real Estate/Property Property Management - Real Estate Development - Real Estate Transactions Resources Coal and Minerals Mining - Oil and Gas - Sustainability/Green Energy Retail Sport Management Coaching/Training - Sport Club Management - Sport Event Organization Telecommunications/Call Center Call Center - Telecommunications Transportation Airlines - Land Transport (Road & Rail) - Local Public Transport - Marine Transport/Shipping Utilities Electricity - Natural Gas - Water and Sewage

Download or read book Secondary Cities and Development written by Lochner Marais and published by Routledge. This book was released on 2016-05-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role secondary cities play in the global space economy and national urban hierarchies is increasingly receiving attention from scholars and international agencies, most notably the Cities Alliance. Secondary Cities and Development considers the role of secondary cities through the lens of South Africa, a middle-income country with characteristics of both the developed and developing worlds. This book brings together a broad overview of international literature on secondary cities in South Africa and mirrors them against global experience. Chapters emphasize the importance of secondary cities as regional services areas, their potential roles in rural development, the vulnerabilities to which they are prone and their signifcant potential. By means of review, six South African case studies, and an assessment of contemporary policy approaches towards these cities, this unique volume provides insight into a spectrum of globally significant challenges. This book would be of interest to academics and policy makers working in urban studies or regional development.

Download or read book Project Management written by Bennet Lientz and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal course text that helps students to identify, manage and solve problems that arise during the lifecycle of projects. This problem-based approach encourages students to develop analytical and problem-solving skills and to get a more complete understanding of the factors that contribute to project success.

Download or read book How Airports Measure Customer Service Performance written by Lois S. Kramer and published by Transportation Research Board. This book was released on 2013 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Airport Cooperative Research Program (ACRP) Synthesis 48: How Airports Measure Customer Service Performance examines the strategic importance of customer service and how airports are measuring the quality of customer service."-- Publisher's description.

Download or read book Measure What Matters to Customers written by Ronald J. Baker and published by John Wiley & Sons. This book was released on 2007-01-29 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measure What Matters to Customers reveals how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your enterprise as your customers do. If you want to increase your company's profits by working smarter, this is the book for you.

Download or read book Key Performance Indicators written by David Parmenter and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breathtaking in its simplicity and profound in its impact, Key Performance Indicators (KPI) distills the balanced scorecard process into twelve logical steps, equipping users with an implementation resource kit that includes questionnaires, worksheets, workshop outlines, and a list of over 500 performance measures. Author David Parmenter provides you with everything you need to master and implement a KPI-driven strategy.

Download or read book Handbook of Corporate Performance Management written by Mike Bourne and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Companies can gain a real competitive advantage from managing their performance effectively. This book is bristling with ideas, tools and practical examples of how your business can manage performance better." Mark Baker, Head of Risk and Assurance for Pentland Brands "Mike & Pippa Bourne have really covered the field with this book from the practical tools to the conceptual approaches. A thoughtful but highly practical approach to corporate performance measurement and management." Paul Woodward, CEO Sue Ryder - Former CEO Schering UK "The theory of corporate performance management is not complicated but putting it into practice is quite another issue. This book explains very clearly the underpinning theory and it also provides examples of how leaders have tackled some of the thorny problems associated with implementation." Mike Ophield, Managing Director, Crowcon "If you are finding it hard to implement your strategy then it's time to read this book. Corporate Performance Management will take you through the tools and approaches to ensure your strategy is executed and to manage the resulting performance." Andrew Brodie, HR Director, Faccenda Group

Download or read book Key Performance Indicators for Government and Non Profit Agencies written by David Parmenter and published by John Wiley & Sons. This book was released on 2012-03-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning techniques and strategies for nonprofits and government agencies in creating successful and critical key performance indicators By exploring measures that have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact. Key Performance Indicators for Government and Nonprofit Agencies: Implementing Winning KPIs is a proactive guide representing a significant shift in the way KPIs are developed and used, with an abundance of implementation tools for government agencies and nonprofit groups. Implementation variations and short cuts for government and not-for-profit organizations How to brainstorm performance measures Templates for reporting performance measures A resource kit for a consultant who is acting as a coach / facilitator to the in-house project team Also by David Parmenter: Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, Second Edition Filled with numerous case studies and checklists to help readers develop their KPIs, this book shows government agencies and nonprofits how to select and implement winning key performance indicators to ensure that their performance management initiatives are successful.

Download or read book Sport Club Management written by Matthew J. Robinson and published by Human Kinetics Publishers. This book was released on 2010 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Club Managementprovides readers with the knowledge and tools necessary for running a sport club like a business.

Download or read book Service Profit Chain written by W. Earl Sasser and published by Simon and Schuster. This book was released on 1997-04-10 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. Based on five years of painstaking research, the authors show how managers at American Express, Southwest Airlines, Banc One, Waste Management, USAA, MBNA, Intuit, British Airways, Taco Bell, Fairfield Inns, Ritz-Carlton Hotel, and the Merry Maids subsidiary of ServiceMaster employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity. The strongest relationships the authors discovered are those between (1) profit and customer loyalty; (2) employee loyalty and customer loyalty; and (3) employee satisfaction and customer satisfaction. Moreover, these relationships are mutually reinforcing; that is, satisfied customers contribute to employee satisfaction and vice versa. Here, finally, is the foundation for a powerful strategic service vision, a model on which any manager can build more focused operations and marketing capabilities. For example, the authors demonstrate how, in Banc One's operating divisions, a direct relationship between customer loyalty measured by the "depth" of a relationship, the number of banking services a customer utilizes, and profitability led the bank to encourage existing customers to further extend the bank services they use. Taco Bell has found that their stores in the top quadrant of customer satisfaction ratings outperform their other stores on all measures. At American Express Travel Services, offices that ticket quickly and accurately are more profitable than those which don't. With hundreds of examples like these, the authors show how to manage the customer-employee "satisfaction mirror" and the customer value equation to achieve a "customer's eye view" of goods and services. They describe how companies in any service industry can (1) measure service profit chain relationships across operating units; (2) communicate the resulting self-appraisal; (3) develop a "balanced scorecard" of performance; (4) develop a recognitions and rewards system tied to established measures; (5) communicate results company-wide; (6) develop an internal "best practice" information exchange; and (7) improve overall service profit chain performance. What difference can service profit chain management make? A lot. Between 1986 and 1995, the common stock prices of the companies studied by the authors increased 147%, nearly twice as fast as the price of the stocks of their closest competitors. The proven success and high-yielding results from these high-achieving companies will make The Service Profit Chain required reading for senior, division, and business unit managers in all service companies, as well as for students of service management.

Download or read book Organizational Physics The Science of Growing a Business written by Lex Sisney and published by Lulu.com. This book was released on 2013-03-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are hidden laws at work in every aspect of your business. Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche: 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.