Download or read book The Copywriter s Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Download or read book Would I Lie to You written by Judi Ketteler and published by Citadel Press. This book was released on 2019-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An interesting reported memoir about the power of honesty—not surprisingly, a surprisingly honest account.” —Gretchen Rubin, bestselling author of The Happiness Project “Some books change how you think. Some change how you act. Would I Lie to You? does both.” —KJ Dell’Antonia, editor New York Times Motherlode blog, and author of How to Be a Happier Parent Inspired by her popular New York Times article, “How Honesty Could Make You Happier,” award-winning journalist Judi Ketteler takes a deep dive into the hard truths about honesty, from the personal to the political . . . We’re incensed by politicians who lie and corporations that cheat, but when it comes to our own honesty choices, we often barely notice. So, what happens when we do notice? Judi Ketteler thought of herself as an honest person. And yet, she knew it wasn’t the whole story . . . How often was Judi engaging in the same dishonest behavior she was condemning in others? To answer that question, she started her “Honesty Journal,” and set out to confront her perennial fear of speaking the truth in a range of situations—including with friends, her kids, and even inside her complicated marriage. The result is a timely consideration of the joys and pains of truth in a world that seems committed to lying. “Great for generating discussion on the subject of authenticity and thinking through tough questions.” —Library Journal “Would I Lie to You? is filled with so many fresh insights and proactive solutions that it could pass for a masterclass on honesty.” —Camille Pagán, bestselling author of I’m Fine and Neither Are You “Candor, humor, and wry guidance for developing positive, forthright relationships with ourselves and others.” —Foreword Magazine

Download or read book D AD The Copy Book written by D&AD and published by Taschen. This book was released on with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Secrets of Successful Copywriting written by Patrick J. Quinn and published by Elsevier. This book was released on 2016-06-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

Download or read book Business to Business Marketing written by Robert Bly and published by Racom Books. This book was released on 2014-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

Download or read book Gabay s Copywriters Compendium written by J. Jonathan Gabay and published by Routledge. This book was released on 2007 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

Download or read book The May Queen written by Andrea N. Richesin and published by Penguin. This book was released on 2006-03-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If recent bestsellers such as The Bitch in the House and Midlife Crisis at Thirty serve as any indication of how women are experiencing their thirties, who can blame women embarking upon this decade in their life for panicking? Yet, as the contributors to this thoughtful and inspiring book attest, it doesn't have to be so scary. In The May Queen, a wide array of women-including bestselling author Jennifer Weiner and star of the hit independent film Kissing Jessica Stein Heather Juergensen-describe the conflicting emotions they've felt in response to the "anything is possible" message women of their generation receive. And yet, all of the women featured in this book have found their thirties to be a time of great opportunity-a period in their lives in which they're taking the time to consider what they have lost, what they have gained, and what they still need to learn. This book gives a powerful voice to a new generation of women beginning to make its mark on the world.

Download or read book The Compleat Copywriter written by Hanley Norins and published by . This book was released on 1966 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Likeonomics written by Rohit Bhargava and published by John Wiley & Sons. This book was released on 2012-04-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Download or read book The Queen of Kentucky written by Alecia Whitaker and published by Poppy. This book was released on 2012-01-02 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fourteen-year-old Kentucky girl Ricki Jo Winstead, who would prefer to be called Ericka, thank you very much, is eager to shed her farmer's daughter roots and and fit in with the popular crowd at her small-town high school. She trades her Bible for Seventeen magazine, buys new "sophisticated" clothes, and strikes up an unlikely flirtation with the freshman class's resident bad boy. She's on top of the world, even though her best friend and neighbor, Luke, say she misses "plain old Ricki Jo." Caught between being a country girl and a wannabe country club girl, Ricki Jo begins to forget who she truly is: someone who doesn't care what people think and who wouldn't let a good-looking guy walk all over her. After a serious incident on Luke's farm, Ricki Jo realizes that being a true friend is more important than being popular... and the one boy who matters most has been next door all along.

Download or read book Write to Sell The Ultimate Guide to Copywriting written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-07-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

Download or read book The Copywriting Grab Bag written by Ben Settle and published by Tcb Incorporated. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads." - Michael Senoff Founder and CEO www.hardtofindseminars.com How to instantly increase your advertising response by 30% (or more) by making a few simple "tweaks" to your order form. Why using customer testimonials can actually hurt your sales. A secret way to make even "crappy" copy almost unbeatable. How to use an ordinary telephone to double your sales without doing any telemarketing. Why bad writing and lots of typos can make you more sales. How to create professionally produced video ads on a "shoe-string" budget. A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising. How to "skeptic-proof" even your most outrageous claims and promises. A little-known way to get full page newspaper and magazine ads for pennies on the dollar. How to become a "celebrity" in your niche. The secret of banishing "writers block" forever. How to make it almost impossible for people to delete your email pitches. And much, much more. The Copywriting Grab Bag is packed with ways to multiply the profits of all your ads -- without needing a lot of money, experience or natural writing talent. Simply reach into this "grab bag" of copywriting and marketing instruction, pull out any one of the hundreds of gems you'll find, and immediately apply it to your unique situation.

Download or read book Hexenbiest pet boyfriends written by Li Donghao and published by Sellene Chardou. This book was released on with total page 2814 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rinrin bell-get up! Rinrin bell-get up! ! " A harsh voice sounded indoors, and a humanoid creature stretched out a hand from the air-conditioned quilt to catch the alarm clock, but the running alarm clock was rolling around the room at the moment, and someone couldn't catch it at all if he didn't get up

Download or read book The Copywriter s Note Book written by William Wolfson and published by . This book was released on 1938 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Evolved Enterprise written by Yanik Silver and published by IdeaPress Publishing. This book was released on 2017-02-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Shift Your Company Beyond Being Transactional to Truly Transform and Even Transcend Business...Forever Evolved Enterprise is an illustrated journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.

Download or read book Copywriting written by Linc Bartlett and published by CreateSpace. This book was released on 2015-09-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!

Download or read book The Complete Idiot s Guide to Copywriter s Words And Phrases written by Kathy Kleidermacher and published by Penguin. This book was released on 2005-11-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter