Download or read book Algebraic Geometry written by Robin Hartshorne and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to abstract algebraic geometry, with the only prerequisites being results from commutative algebra, which are stated as needed, and some elementary topology. More than 400 exercises distributed throughout the book offer specific examples as well as more specialised topics not treated in the main text, while three appendices present brief accounts of some areas of current research. This book can thus be used as textbook for an introductory course in algebraic geometry following a basic graduate course in algebra. Robin Hartshorne studied algebraic geometry with Oscar Zariski and David Mumford at Harvard, and with J.-P. Serre and A. Grothendieck in Paris. He is the author of "Residues and Duality", "Foundations of Projective Geometry", "Ample Subvarieties of Algebraic Varieties", and numerous research titles.
Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Download or read book Info We Trust written by RJ Andrews and published by John Wiley & Sons. This book was released on 2019-01-03 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts — but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation — what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.
Download or read book Critical Thinking Activities Geometry Points Lines and Patterns written by Sylvia J. Connolly and published by Teacher Created Materials. This book was released on 2014-02-01 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharpen geometry students' critical-thinking skills with brain-teasing activities. Parents, students, and teachers will love these fun challenges, puzzles, and logical thinking pages. They're a great way to practice higher-order thinking skills.
Download or read book Geometrical Design Coloring Book written by Spyros Horemis and published by Courier Corporation. This book was released on 1973 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully rendered, imaginative new geometrical designs. 46 designs.
Download or read book Calculus on Manifolds written by Michael Spivak and published by Westview Press. This book was released on 1965 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses elementary versions of modern methods found in sophisticated mathematics to discuss portions of "advanced calculus" in which the subtlety of the concepts and methods makes rigor difficult to attain at an elementary level.
Download or read book Journal of the Royal Society for the Encouragement of Arts Manufactures and Commerce written by and published by . This book was released on 1855 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of the Society of Arts written by Royal Society of Arts (Great Britain) and published by . This book was released on 1854 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Delivering Authentic Arts Education with Student Resource Access 12 Months written by Judith Dinham and published by Cengage AU. This book was released on 2016-08-23 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This practical text helps student teachers develop their confidence, understandings and skills so that they can effectively and authentically teach arts in primary and middle school classrooms. Delivering Authentic Arts Education outlines the true nature of arts education and its importance in the curriculum, emphasising the arts as forms of creative activity, meaning-making and expression in a cultural context. Chapters discuss how to recognise and build on your existing artistic abilities and pedagogical skills, how to encourage childrens creativity, how to lead arts appreciation experiences, and the general principles of planning and assessment. They then examine the five arts areas: dance, drama, media arts, music and visual arts. The final part of the text contains sample learning activities and resources that demonstrate how to plan an effective lesson within a unit of inquiry. Practical tips, classroom snapshots, starter ideas and suggestions for online resources show you the links between theory and practice so you can develop arts education experiences that are purposeful, stimulating and engaging for everyone"--Publisher's summary.
Download or read book Data Visualization for Design Thinking written by Winifred E. Newman and published by Routledge. This book was released on 2017-06-26 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images show you how to visualize data through mapping. Includes five in-depth cases studies and numerous examples throughout.
Download or read book Journal of the Royal Society of Arts written by and published by . This book was released on 1855 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book King of Infinite Space written by Siobhan Roberts and published by Bloomsbury Publishing USA. This book was released on 2009-05-26 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There is perhaps no better way to prepare for the scientific breakthroughs of tomorrow than to learn the language of geometry." -Brian Greene, author of The Elegant Universe The word "geometry" brings to mind an array of mathematical images: circles, triangles, the Pythagorean Theorem. Yet geometry is so much more than shapes and numbers; indeed, it governs much of our lives-from architecture and microchips to car design, animated movies, the molecules of food, even our own body chemistry. And as Siobhan Roberts elegantly conveys in The King of Infinite Space, there can be no better guide to the majesty of geometry than Donald Coxeter, perhaps the greatest geometer of the twentieth century. Many of the greatest names in intellectual history-Pythagoras, Plato, Archimedes, Euclid- were geometers, and their creativity and achievements illuminate those of Coxeter, revealing geometry to be a living, ever-evolving endeavor, an intellectual adventure that has always been a building block of civilization. Coxeter's special contributions-his famed Coxeter groups and Coxeter diagrams-have been called by other mathematicians "tools as essential as numbers themselves," but his greatest achievement was to almost single-handedly preserve the tradition of classical geometry when it was under attack in a mathematical era that valued all things austere and rational. Coxeter also inspired many outside the field of mathematics. Artist M. C. Escher credited Coxeter with triggering his legendary Circle Limit patterns, while futurist/inventor Buckminster Fuller acknowledged that his famed geodesic dome owed much to Coxeter's vision. The King of Infinite Space is an elegant portal into the fascinating, arcane world of geometry.
Download or read book Introduction to Two Dimensional Design written by John Bowers and published by John Wiley & Sons. This book was released on 2008-06-23 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Two-Dimensional Design, Second Edition provides a solid foundation in timeless design principles. With the help of more than 200 revealing illustrations, the book explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. This new edition demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.
Download or read book Quarterly Journal written by National Centre for the Performing Arts (India) and published by . This book was released on 1984 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Needlepoint Book written by Jo Ippolito Christensen and published by Simon and Schuster. This book was released on 2009-12-15 with total page 939 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its original publication in 1976, The Needlepoint Book has become known as "The Black Bible" -- the one resource every aficionado of needlepoint needs to own. Completely revised and expanded, this updated edition includes your favorite features, plus: * A 16-PACE COLOR INSERT WITH ALL-NEW PROJECTS * A CRASH COURSE ON THE NEW FIBERS UPDATED INFORMATION ON MATERIALS, AS WELL AS HOW TO WORK WITH AND CARE FOR THEM * DOZENS OF NEW STITCHES AND A CHAPTER ON THE POPULAR OPENWORK STITCHES * MORE THAN 1,300 ILLUSTRATIONS * 369 STITCHES! DIAGRAMS FOR ALL PROJECTS SHOWN The Needlepoint Book covers all the information you need to learn needlepoint and improve your technique -- in a single comprehensive volume. You'll find section on: * CHOOSING THE RIGHT PROJECT * TRANSFERRING DESIGNS * ELEMENTS OF GOOD DESIGN: COLOR, PROPORTION, AND BALANCE * LEFT-HANDED NEEDLEPOINT * FINISHING TECHNIQUES * CLEANING NEEDLEPOINT * AND MUCH MORE! The Needlepoint Book is a complete guide to the craft, and the only book you'll ever need as a reference to become an expert at creating exquisite works to be treasured forever.
Download or read book Setting Knowledge Free The Journal of Issues in Informing Science and Information Technology Volume 5 2008 written by Eli Cohen and published by Informing Science. This book was released on with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mindstorms written by Seymour A Papert and published by Basic Books. This book was released on 2020-10-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary book, a renowned computer scientist explains the importance of teaching children the basics of computing and how it can prepare them to succeed in the ever-evolving tech world. Computers have completely changed the way we teach children. We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers. Technology changes every day, but the basic ways that computers can help us learn remain. For thousands of teachers and parents who have sought creative ways to help children learn with computers, Mindstorms is their bible.
