Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book Wired for Story written by Lisa Cron and published by Ten Speed Press. This book was released on 2012-07-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

Download or read book The Writer s Guide to Brand Storytelling written by Sam Choo and published by Hope Publishing. This book was released on with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business landscape, brands are desperately seeking ways to connect with their audience on a deeper level. As a writer, you possess the power to help them achieve this through the art of brand storytelling. "The Writer's Guide to Brand Storytelling" is your comprehensive blueprint to mastering this lucrative skill and transforming your writing career. Discover how to craft compelling narratives that capture the essence of a brand, resonate with its target audience, and drive meaningful results. This book unveils the secrets to understanding a client's unique voice, conducting effective research, and structuring engaging stories that command attention across various platforms. You'll learn how to: - Collaborate with clients to align your storytelling with their brand identity - Leverage proven frameworks and techniques to create immersive narratives - Adapt your writing style to match a brand's tone and personality - Optimize your stories for different channels, from websites to social media - Expand your service offerings to provide maximum value to your clients But this book is more than just a guide to writing for brands. It's a roadmap to elevating your career, attracting high-paying clients, and establishing yourself as a sought-after brand storytelling expert. Through real-world examples, practical tips, and actionable strategies, you'll gain the confidence and skills to thrive in this exciting and rapidly growing field. Whether you're a seasoned freelance writer or just starting out, "The Writer's Guide to Brand Storytelling" is your essential companion to unlocking the power of storytelling and creating a prosperous writing business. Don't just write stories – write the future of your career. Embark on your brand storytelling journey today and discover the limitless potential of your words to inspire, engage, and transform.

Download or read book StoryBranding written by Jim Signorelli and published by Greenleaf Book Group. This book was released on 2012 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.

Download or read book Brand Bewitchery written by Park Louis Howell and published by Happy H Press. This book was released on 2020-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Download or read book The Story Engine written by Kyle Gray and published by Createspace Independent Publishing Platform. This book was released on 2017-05 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Story Engine provides your with everything you need to reap the benefits of content marketing. You'll learn how to plan content marketing success early, and how to avoid common pitfalls. We will explore how to build a team to handle time-consuming parts of creation and still feel secure knowing that your content fits your unique brand. All this without breaking your budget"--Back cover.

Download or read book The Writer s Guide to Wattpad written by Benjamin Sobieck and published by Penguin. This book was released on 2018-10-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage with the Next Generation of Writers! Wattpad is an online storytelling community where users can post their writing, such as articles, stories, novels, fan fiction, and poems. This platform offers writers the chance to connect directly with readers, fans, and story enthusiasts. With the ability to release stories and chapters one at a time, authors can receive continual encouragement and real-time feedback on their work. The Wattpad staff supports successful writers through their Stars program, which provides them opportunities to work with successful brands, publish to print, connect to film and television industries, and more. The potential of Wattpad for writers is limitless, and, for the first-time ever, the staff, writers, and stars of Wattpad have created the guide to help you launch and sustain a successful writing career through this platform. In The Writer's Guide to Wattpad, you'll learn how to: • Get started using Wattpad, prepare your writing to be published, and develop a unique cover design. • Interact with readers, use multimedia to enhance and tell stories, and leverage social media to create a stronger platform. • Attract the attention of an agent or publisher and sell copies of your work elsewhere. • Tap into the brand of Wattpad to understand their Stars Program, brand campaigns, and what success looks like. Written to be accessible to beginners and veterans alike, The Writer's Guide to Wattpad is your essential companion to navigating the Wattpad platform and brand, and leveraging your writing to millions of users worldwide.

Download or read book Storycraft Second Edition written by Jack Hart and published by University of Chicago Press. This book was released on 2021-04-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Hart, master writing coach and former managing editor of the Oregonian, has guided several Pulitzer Prize–winning narratives to publication. Since its publication in 2011, his book Storycraft has become the definitive guide to crafting narrative nonfiction. This is the book to read to learn the art of storytelling as embodied in the work of writers such as David Grann, Mary Roach, Tracy Kidder, and John McPhee. In this new edition, Hart has expanded the book’s range to delve into podcasting and has incorporated new insights from recent research into storytelling and the brain. He has also added dozens of new examples that illustrate effective narrative nonfiction. This edition of Storycraft is also paired with Wordcraft, a new incarnation of Hart’s earlier book A Writer’s Coach, now also available from Chicago.

Download or read book Storytelling Workbook for Beginners written by B. Rain Bennett and published by Flying Flounder Publishing. This book was released on 2020-11-23 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: You do not just have one story to tell. You have endless stories inside of you, just waiting to be told. The goal of the Storytelling Workbook for Beginners is to help you work your storytelling muscles on a daily or weekly basis, so you can be able to spot storytelling opportunities at any given time and know which story will be the most effective to use. By setting up a simple story structure for you to understand and follow, as well as a routine practice of working that storytelling muscle, you can create up to 100 stories with this one workbook. And soon, you will be well on your way to becoming a compelling storyteller! From filmmaker and storytelling expert Rain Bennett, this workbook establishes the "Four Ps" that serve as the framework of his award-winning stories -- People, Problem, Purpose, and Platform.This workbook is perfect for entrepreneurs, marketers, communication directors, small to medium business owners, nonprofit communicators, influencers, competitive storytellers, and people who know that stories create human connections!

Download or read book Storytelling about Your Brand Online Offline written by Bernadette Martin and published by Happy About. This book was released on 2010 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. --

Download or read book Writing Short Stories written by Ailsa Cox and published by Routledge. This book was released on 2007-05-07 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for those new to the genre or for anyone who wishes to improve their technique, Ailsa Cox’s guide will help readers achieve their full potential as a short story writer. The book encourages you to be inventive, to break writing habits and to try something new, by showing the diversity of the short story genre, from cyberpunk to social observation. Each chapter of the book: introduces key aspects of the craft of short story writing, including structure, dialogue, characterization, viewpoint, narrative voice and more shows how a wide variety of published writers have approached the short story genre, in order to deepen the insights you gain from your own work gets you writing, with a series of original, sometimes challenging but always rewarding exercises, which can be tackled alone or adapted for use in a group includes activities at the end of each chapter. Ailsa Cox draws on her experience as a writer to provide essential information on drafting and editing, as well as a rich Resources section, which lists print and online journals that accept the work of new writers. Whether you’re writing as part of a course, in a workshop group or at home alone, this book will equip and inspire you to write better short stories, and make you a more skilled, enthusiastic and motivated writer of short stories.

Download or read book Retellable written by Jay Golden and published by . This book was released on 2017-01-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Before dinner tonight, you will see hundreds of emails, ads, tweets, and posts. Yet by tomorrow morning, so much of these will be forgotten. Except, that is, for the stories. The ability to find, shape, and share your own most essential stories-told one to one and one to many-is one of your greatest assets as a leader. The key is an understanding of the retellable story. While we all know how important communication and stories are, and know a good story when we hear one, we don't always know how to tell them. Retellable is a book about how you can find and tell yours. This book is an exploration into the center of what stories are, why they work, and how you can make them work for you. Written by story coach and storyteller Jay Golden, who has trained business leaders around the world on this topic at companies such as Facebook, Google, and LinkedIn. Retellable combines practical insights, actionable steps, anecdotes, and an easy-to-remember framework that will help you transform your audiences, your organization business, and your career, one story at a time.

Download or read book Telling True Stories written by Mark Kramer and published by Penguin. This book was released on 2007-01-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in journalism and creative writing and want to write a book? Read inspiring stories and practical advice from America’s most respected journalists. The country’s most prominent journalists and nonfiction authors gather each year at Harvard’s Nieman Conference on Narrative Journalism. Telling True Stories presents their best advice—covering everything from finding a good topic, to structuring narrative stories, to writing and selling your first book. More than fifty well-known writers offer their most powerful tips, including: • Tom Wolfe on the emotional core of the story • Gay Talese on writing about private lives • Malcolm Gladwell on the limits of profiles • Nora Ephron on narrative writing and screenwriters • Alma Guillermoprieto on telling the story and telling the truth • Dozens of Pulitzer Prize–winning journalists from the Atlantic Monthly, New Yorker, New York Times, Los Angeles Times, Washington Post and more . . . The essays contain important counsel for new and career journalists, as well as for freelance writers, radio producers, and memoirists. Packed with refreshingly candid and insightful recommendations, Telling True Stories will show anyone fascinated by the art of writing nonfiction how to bring people, scenes, and ideas to life on the page.

Download or read book Getting Past Me written by Mindi White and published by Quick Guide. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manuals

Download or read book Sell Your Story to Hollywood written by Kenneth Atchity and published by Story Merchant Books. This book was released on 2016-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.

Download or read book Creating Signature Stories written by David Aaker and published by Morgan James Publishing. This book was released on 2018-01-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: “All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.