Download or read book Nonprofit Internet Strategies written by Ted Hart and published by John Wiley & Sons. This book was released on 2005-03-25 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Download or read book The Use of the Internet in Fundraising written by Katie Sue Thomas and published by . This book was released on 2001 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online fundraising-using the Internet to raise funds-has continued to develop the past few years, as more and more individuals come online and make the Internet part of their daily lives. Nonprofit organizations, including health-related organization, have begun to invest the money and staff to develop the organization's online fundraising program. This study, while descriptive, offers some insight into what is taking place on the Web sites of some of these organizations. The research focuses on what types of fundraising campaigns are found on each Web site and what fundraising models are being used with each type of fundraising campaign or campaign combination. Overall this research showed that most of the organization Web sites (62.7 percent) have at least one aspect of all three fundraising campaigns present on its Web site. And, of these Web sites with all three types of fundraising campaigns (annual major and planned giving campaigns) present, 45.9 percent of them were showing characteristics of the three fundraising models (press agentry, public information and two-way asymmetric fundraising models) tested for in this research study.
Download or read book Internet Management for Nonprofits written by Ted Hart and published by John Wiley & Sons. This book was released on 2010-04-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.
Download or read book The Digital Fundraising Book written by Matt Howarth and published by . This book was released on 2016-03-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.
Download or read book Direct Connections Guide to Fundraising on the Internet written by Howard Lake and published by . This book was released on 1996 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local groups, national charities, individual appeals, international campaigns -- whether raising money for your street, your school or your planet, this book shows how to make the Internet work for you! Packed with ideas on how to use the internet to find and keep donors, promote an appeal, sell merchandise, and speed up the day-to-day task of fundraising, Howard Lake has written a guide to success for his fellow fundraisers. Here you will find hundreds of key Internet addresses to take you direct to expert advisers. For years the internet has been helping fundraisers to help each other. Now you can share this vast source of free information. Howard Lake is a professional fundraiser, currently working for Amnesty International UK. He created and now runs the UK fundraising Web Site.
Download or read book Fundraising written by Michael J. Worth and published by SAGE Publications. This book was released on 2015-07-21 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.
Download or read book People to People Fundraising written by Ted Hart and published by John Wiley and Sons. This book was released on 2008-04-21 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs — an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds — seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
Download or read book Fundraising on the Internet written by Mal Warwick and published by Jossey-Bass. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.
Download or read book The Digital Fundraising Blueprint written by Jeremy Haselwood and published by Independently Published. This book was released on 2018-10-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a fundraiser for fundraisers. The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That's in here too. For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the reader through how to plan and organize your fundraising efforts. This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. The following are topics covered in The Digital Fundraising Blueprint:The Digital Fundraising Ecosystem OverviewDigital Fundraising ComponentsYour WebsiteWebsite Hierarchy of ContentWebsite User Experience (UX)Website Branding and PositioningWebsite Email Capture TipsDonation Page TipsWebsite Content TipsWebsite Tracking & AnalyticsWebsite Search Engine Optimization (SEO)Website Privacy Policy, Terms & Conditions, and GDPREmailEmail Acquisition TipsThe Anatomy of a Fundraising EmailFundraising Email TipsAffirmation Email TipsCAN-SPAM Overview & Email BlacklistingEmail List HygieneEmail TestingEmail Design TipsSocial Media OverviewFacebookYouTubeInstagramTwitterLinkedInSnapchatDigital Media OverviewSearch Engine Marketing (SEM)Google Ad GrantsOnline Display AdsSocial Media AdsContent MarketingDigital Integration with Direct MailMobile FundraisingOther Digital Fundraising ChannelsThe Digital Fundraising FunnelAnnual Digital Fundraising PlanningTypes of Annual Planning AssetsHow to Prioritize Your Digital Fundraising ChannelsDigital Campaigns Overview
Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Download or read book Making a Difference 2 0 written by Howard Freeman and published by Simon and Schuster. This book was released on 2012-05-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has changed the way people contribute to worthy causes, with more and more donations coming from online sources. Making a Difference 2.0 serves as a bible for tech-savvy contributors and an essential starting block for beginners, explaining the ins and outs of online charity, how it can differ from traditional methods of fundraising and donating, and how to ensure your contribution is being put to its best use. The book is targeted for two separate audiences— those that donate and those that utilize donations given to them. An exhaustive index is included listing and rating all online giving platforms.
Download or read book The Impact of Technology on Fundraising written by Dwight F. Burlingame and published by Jossey-Bass. This book was released on 1999 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue explores how to harness powerful new information technologies--particularly the internet--to strengthen fundraising, and it examines the ethical issues raised by the extraordinary potential of these technologies. The contributors argue that nonprofits may have to develop revolutionary new institutional structures in order to take the fullest advantageof these new tools, while at the same time taking care not to abuse the expanded information-gathering and outreach capabilities now available to them. Chapters use a case study to show how to constructa web page that compellingly reflects an organization's mission and purpose, and how to avoid common mistakes when chosing fundraising software. The contributors draw on current fundraising regulations to offer a model for regulating internet fundraising practices, discuss whether existing guidlines for gathering information on donors and potential donors are still applicable in the new technological environment, and challenge nonprofits to use technology to bridge the gap between the haves and have-nots. This is the 25th issue of the quarterly journalNew Directions for Philanthropic Fundraising.
Download or read book Fundraising on the Internet written by and published by John Chikati. This book was released on with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nonprofit Fundraising Registration written by Stephen Fishman and published by NOLO. This book was released on 2010 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 50-state guide provides the information a nonprofit needs to register to fundraise legally in any state"--Provided by publisher.
Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
Download or read book Terrorists Use of the Internet written by M. Conway and published by IOS Press. This book was released on 2017-06-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrorist use of the Internet has become a focus of media, policy, and scholarly attention in recent years. Terrorists use the Internet in a variety of ways, the most important being for propaganda purposes and operations-related content, but it is also potentially a means or target of attack. This book presents revised versions of a selection of papers delivered at the NATO Advanced Research Workshop (ARW) on ‘Terrorists’ Use of the Internet’ held in Dublin, Ireland in June 2016. One aim of the workshop was to nurture dialogue between members of the academic, policy and practitioner communities, so the 60 delegates from 13 countries who attended the workshop included representatives from each of these. The participants encompassed a wide range of expertise (including engineering, computer science, law, criminology, political science, international relations, history, and linguistics) and the chapters contained herein reflect these diverse professional and disciplinary backgrounds. The workshop also aimed to address the convergence of threats. Following an introduction which provides an overview of the various ways in which terrorists use the Internet, the book’s remaining 25 chapters are grouped into 5 sections on cyber terrorism and critical infrastructure protection; cyber-enabled terrorist financing; jihadi online propaganda; online counterterrorism; and innovative approaches and responses. The book will be of interest to all those who need to maintain an awareness of the ways in which terrorists use the Internet and require an insight into how the threats posed by this use can be countered.
Download or read book Robots Make Bad Fundraisers written by Steven Shattuck and published by . This book was released on 2020-03-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.When the robots work, amazing things can happen. We can A/B test the performance of emails and donation forms, stream HD video from the other side of the globe with a device that fits in our pocket, dissect website traffic data down to single visitor behavior, and predict donor behavior thanks to AI and machine learning.
