Download or read book The Unpublished David Ogilvy written by David Ogilvy and published by Profile Books(GB). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The private life of one of one of the original 'Mad Men'.
Download or read book The Unpublished David Ogilvy written by David Ogilvy and published by New York : Crown. This book was released on 1986 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this delightfully illustrated and designed volume, more than 80 selections from David Ogilvy's private papers give a remarkably candid glimpse of the spirited, sharply ironic--and very wise--private man behind the public image. 13 black-and-white photographs.
Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Download or read book The Unpublished David Ogilvy written by David Mackenzie Ogilvy and published by . This book was released on 1995 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book An Autobiography written by David Ogilvy and published by John Wiley & Sons. This book was released on 1997-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.
Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Download or read book Autobiography of a Restless Mind written by Dee Hock and published by iUniverse. This book was released on 2012-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 Autobiography of a Restless Mind is a fascinating, exceptionally diverse collection of observations and reflections written over the past twenty-five years by one of the most innovative thinkers, writers, and leaders of the past half century. Witty and wise, playful and profound, prophetic and immensely quotable, it is a companion no thinking, caring person should be without. Written in an unforgettable style reminiscent of Aurelius, Montaigne, Lao-Tse, and Bacon, it is a classic that will be read with pleasure and profit for generations to come.
Download or read book The Irregulars written by Jennet Conant and published by Simon and Schuster. This book was released on 2009-09-08 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A best-selling account describes the intelligence operations of allied forces during World War II as experienced by wounded RAF pilot Roald Dahl, a patriot who infiltrated the upper reaches of Georgetown society and worked with such figures as Churchill, Roosevelt, and spy chief William Stephenson to influence U.S. policy in favor of England. Reprint.
Download or read book Writing that Works written by Kenneth Roman and published by HarperPrism. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.
Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Making of Modern Management written by John F. Wilson and published by Oxford University Press on Demand. This book was released on 2006-08-24 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management has always been part of human organization, but it is only in the last two centuries or so that it has been the central driver of economic activity, as companies have moved from family firms to hugely complex, multinational corporations with many layers of management.The term management is commonly used in three ways: as a process or activity; as a structure in any organization; and as a group or class of people carrying out certain roles in an organization. This book is the first detailed account of the evolution of management in all three senses. The focus is mainly on the UK, but throughout the broader question of why corporate management structures developed so impressively in the USA, Germany and Japan is borne in mind, while arguably little progresswas made in this regards in the UK.Equally the authors consider why, given that management is now so widely studied, so little careful research has been undertaken into the evolution of the practice and the profession of management.The book is divided into four sections. Part One provides An Introduction to Management History; Part Two, Management and Organization, explores the historical development through the 19th and 20th centuries; Part Three, Managers in Context, looks at the social and cultural context of management and managers; and Part Four considers three key functional areas, labour, marketing, and accounting and finance.This rich, detailed, and path-breaking book will be essential reading for anyone wanting to understand the evolution of management as we now understand it, whether academics, students or managers themselves.
Download or read book Mind of Napoleon written by J. Christopher Herold and published by Pickle Partners Publishing. This book was released on 2016-07-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of written and spoken statements of Napoleon serves not as an historical record or analysis, but as insight into the mind and character of a fascinating historical figure. It demonstrates the luminous strength and almost supernatural power of Napoleon’s mind, displaying an exceptional energy in thought as well as action. The selections are edited and organized topically to offer a broad range of subjects—from “The Human Heart” to “The Art of War”—and to establish a coherent, unified pattern, providing a fresh perspective on the genius of Napoleon. The sources used fall into three categories: (1) Napoleon’s writings, including autograph manuscripts and dictations of letters, orders, decisions, bulletins, proclamations, newspaper articles, memoirs, commentaries, etc.; (2) Napoleon’s oral opinions as given at the Conseil d’Etat, including stenographic transcripts, official minutes, and unofficial notes taken by various councilors; (3) recorded conversations and reminiscences of Napoleon’s contemporaries from about 1800 to 1821.
Download or read book This I Know written by Terry O'Reilly and published by Knopf Canada. This book was released on 2017-02-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Download or read book The Gambler written by William C. Rempel and published by HarperCollins. This book was released on 2018-01-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER “Offers an entertaining look at Kerkorian’s outsize life… an interesting portrait of a billionaire.” – Wall Street Journal The rags-to-riches story of one of America’s wealthiest and least-known financial giants, self-made billionaire Kirk Kerkorian—the daring aviator, movie mogul, risk-taker, and business tycoon who transformed Las Vegas and Hollywood to become one of the leading financiers in American business. Kerkorian combined the courage of a World War II pilot, the fortitude of a scrappy boxer, the cunning of an inscrutable poker player and an unmatched genius for making deals. He never put his name on a building, but when he died he owned almost every major hotel and casino in Las Vegas. He envisioned and fostered a new industry —the leisure business. Three times he built the biggest resort hotel in the world. Three times he bought and sold the fabled MGM Studios, forever changing the way Hollywood does business. His early life began as far as possible from a place on the Forbes List of Billionaires when he and his Armenian immigrant family lost their farm to foreclosure. He was four. They arrived in Los Angeles penniless and moved often, staying one step ahead of more evictions. Young Kirk learned English on the streets of L.A., made pennies hawking newspapers and dropped out after eighth grade. How he went on to become one of the richest and most generous men in America—his net worth as much as $20 billion—is a story largely unknown to the world. That’s because what Kerkorian valued most was his privacy. His very private life turned to tabloid fodder late in life when a former professional tennis player falsely claimed that the eighty-five-year-old billionaire fathered her child. In this engrossing biography, investigative reporter William C. Rempel digs deep into Kerkorian’s long-guarded history to introduce a man of contradictions—a poorly educated genius for deal-making, an extraordinarily shy man who made the boldest of business ventures, a careful and calculating investor who was willing to bet everything on a single roll of the dice. Unlike others of his status and importance, Kerkorian made few public appearances and strenuously avoided personal publicity. His friends and associates, however, were some of the biggest names in business, entertainment, and sports—among them Howard Hughes, Ted Turner, Steve Wynn, Michael Milken, Cary Grant, Frank Sinatra, Barbra Streisand, Elvis Presley, Mike Tyson, and Andre Agassi. When he died in 2015 two years shy of the century mark, Kerkorian had outlived many of his closest friends and associates. Now, Rempel meticulously pieces together revealing fragments of Kerkorian’s life, collected from diverse sources—war records, business archives, court documents, news clippings and the recollections and recorded memories of longtime pals and relatives. In The Gambler, Rempel illuminates this unknown, self-made man and his inspiring legacy as never before.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
