Download or read book Author Unleashed written by Robert J. Ryan and published by Independently Published. This book was released on 2019-10-02 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you sell as many books as you want to? Most authors will say no. They want more. But no matter what they do, those sales remain elusive. Worse, the publishing environment is getting harder every year, crushing their dreams day by day. But somehow, some authors succeed. How do they do it? Is there a secret? Is it blind luck? Do they all have teams of ghostwriters behind them churning out novels while one person claims the glory? It's none of those things. It's a combination of hard work and correct knowledge. This book gives you that knowledge. You'll learn things like: How professional marketers write blurbs How to decode Amazon webpages for clues to buyer behavior Why great books sink into oblivion and ordinary books sell How to go beyond accepted practice and find best practice This book gives you the knowledge to sell, and to sell at a high scale. Much of it will surprise you, even if you're a veteran of indie publishing. You'll never look at publishing the same way again. Are you ready to unleash your author career? You can start now.

Download or read book Amazon Ads Unleashed written by Robert Ryan and published by Independently Published. This book was released on 2019-11-02 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you sell as many books as you want to? Amazon ads revolutionized publishing. But how do you get them to work? Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear being ripped off? Amazon ads are hard to master. But if you do, they'll reward you. They tap into an audience hungry for books, and willing to pay full price. The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There's a skillset for the job. This book explains it. If you're tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don't convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It'll surprise you, and bust the myths holding you back. You'll never look at advertising the same way again. Are you ready to unleash your Amazon ads?

Download or read book Advertising and Selling written by and published by . This book was released on 1923 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Liquor Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1948 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers legislation to ban advertisements of alcoholic beverages in interstate media.

Download or read book The Unleashed written by Danielle Vega and published by Penguin. This book was released on 2021-07-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the terrifying sequel to The Haunted, Hendricks discovers that even though Steele House is gone, the hauntings in Drearfield are far from over -- and it's up to her to stop them. After everything that went down at Steele House, Hendricks just wants her life to return to normal. Prom is coming up and the school is in full preparation mode. Hendricks tries to pitch in, to mimic her best friend Portia's enthusiasm, but the events of the last few months still haunt her. Steele House. Raven. Eddie. Hendricks believes Eddie is still out there. She just has to find a way to reach him. Together with her friends, she forms a circle of seven and attempts to summon his spirit. Suddenly things start happening again. Flickering lights in the school library. Mysterious girls roaming the halls. The same song playing on a loop wherever she goes. It all culminates in a violent attack and Hendricks realizes what they summoned may not be Eddie at all. The one thing she does know is that Steele House was only the beginning. And whatever they've unleashed is more dangerous than anything they've ever seen before.

Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco and published by Routledge. This book was released on 2020-03-12 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Download or read book Talent Unleashed written by Shawn D. Moon and published by Post Hill Press. This book was released on 2017-04-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The vast majority of the workforce in any organization possesses far more talent, intelligence, capability, and creativity than their present jobs require or even allow." - Dr. Stephen R. Covey That's what Talent Unleashed is about—unleashing that unlimited store of potential in people. That's a leader's job. And how does a leader do that job? Through 3 leadership conversations—not just individual events, but ongoing discussions designed to help people give the best they can. In these conversations, leaders trade fear for trust, confusion for clarity, and micromanaging for empowerment. The three vital conversations are: The performance Conversation The Voice Conversation The Clearing the Path Conversation Performance Conversations define roles and set clear goals. Leaders hold people accountable for these roles and goals, thus transforming team members from "managed hirelings" to "trusted partners and teammates." Voice Conversations affirm the worth and potential of each person on a team. Leaders help individuals discover their unique gifts, talents, and abilities and align these gifts, talents, and abilities to the great mission of the organization. It is the process that ignites the inner fire. Clear the Path Conversations turn supervisors into leaders who become sources of help and empower people to succeed in their jobs. Leaders help clear away the obstacles from the success pathway.

Download or read book Liquor Advertising written by United States. Congress. Senate. Comm. on Interstate and Foreign Commerce and published by . This book was released on 1948 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Unleashed written by Frances Frei and published by Harvard Business Press. This book was released on 2020-06-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.

Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Download or read book Vegetables Unleashed written by José Andrés and published by HarperCollins. This book was released on 2019-05-21 with total page 811 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES BESTSELLER From the endlessly inventive imaginations of star Spanish-American chef José Andrés and James Beard award-winning writer Matt Goulding, Vegetables Unleashed is a new cookbook that will transform how we think about—and eat—the vast universe of vegetables. Andrés is famous for his unstoppable energy—and for his belief that vegetables are far sexier than meat can ever be. Showing us how to creatively transpose the flavors of a global pantry onto the produce aisle, Vegetables Unleashed showcases Andrés’s wide-ranging vision and borderless cooking style. With recipes highlighting everything from the simple wonders of a humble lentil stew to the endless variations on the classic Spanish gazpacho to the curious genius of potatoes baked in fresh compost, Vegetables Unleashed gives us the recipes, tricks, and tips behind the dishes that have made Andrés one of America’s most important chefs and that promise to completely change our relationship with the diverse citizens of the vegetable kingdom. Filled with a guerilla spirit and brought to life by Andrés’s globe-trotting culinary adventures, Vegetables Unleashed will show the home cook how to approach cooking vegetables in an entirely fresh and surprising way – and that the world can be changed through the power of plants.

Download or read book The Rise of Mass Advertising written by Anat Rosenberg and published by Oxford University Press. This book was released on 2022-08-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.

Download or read book Associated Advertising written by and published by . This book was released on 1925 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Jesus Unleashed written by John F. MacArthur and published by Thomas Nelson. This book was released on 2021-07-13 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walk through the gospel records of the “bold confrontations” of Jesus and discover how to use your newfound knowledge of the person of Jesus to defend the biblical truth of the Christian faith. Do you have any idea who Jesus really is? “What you think of Jesus Christ will thoroughly color how you think about everything else,” writes John MacArthur. This is a critical truth in the life of every believer. Your view of Jesus affects the way you view God, the world, and every one of your decisions. These days, Jesus is often portrayed as a pacifist, a philanthropist, or a docile teacher. He strikes a plastic--and sometimes pathetic--pose in the minds of many. Some prefer the meek and mild Jesus who heals the sick, calms fears, and speaks of peace and goodwill. These things do represent a portion of the Messiah. But tragically, too many have never been exposed to the rest of him. They have never seen a full 360-degree view of the Savior. His boldness in the face of confrontation and why that matters. Until now. Abridged from his classic bestseller, The Jesus You Can’t Ignore, Jesus Unleashed takes a revealing walk through the gospel records. Like an investigative journalist on a mission, author and teacher John MacArthur shows you a remarkable and compelling picture of Jesus unleashed.

Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by CRC Press. This book was released on 2016-03-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Download or read book Advertising and Propaganda in World War II written by David Clampin and published by Bloomsbury Publishing. This book was released on 2014-03-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit'- powerfully echoed in Winston Churchill's speeches. Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters-this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies.

Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.