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Book The Unique Perspective of Television and Its Effect  A Pilot Study

Download or read book The Unique Perspective of Television and Its Effect A Pilot Study written by Kurt Lang and published by Ardent Media. This book was released on 1953 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Unique Perspective of Television and Its Effect

Download or read book The Unique Perspective of Television and Its Effect written by Kurt Lang and published by . This book was released on 1993-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Television and Its Audience

Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Book Television and Politics

Download or read book Television and Politics written by Kurt Lang and published by Routledge. This book was released on 2018-04-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authorsahave analyzed the television problem brilliantly. They had come up with a whole set of new insights, and their backup research always is fascinating to read."-Saturday Review"A cautious, research-based bookahopefully it will set a trend."-Ithiel de Sola Pool, Public Opinion QuarterlyAfter more than forty years of studying its political implications, Kurt and Gladys Lang put the power of television into a unique perspective. Through carefully compiled case studies, they reveal surprising truths about TV's effect on American political life, and explode some popular myths. Their theme throughout is that television gives the viewer the illusion of being a favored spectator at some event-he "sees for himself," in other words. But, in fact, it conveys a reality different from that experienced by an eyewitness. Because the televised version of an event reaches more people, it has greater impact on the public memory and comes to overshadow what actually happened.The Langs tell in detail how television shapes events; how public figures and political institutions adjust their tactics to exploit the effects they-and millions of viewers-think television has. They examine such issues as whether or not network television projections influence election results. They consider the accuracy of the networks increasingly sophisticated techniques for "calling" election outcomes well before polls close. Such concerns have never been more at the forefront of the public consciousness than in the wake of the 2000 presidential election. The Langs assess the research to date and clarify the effects of early TV projections on voter turnout and election outcomes, and look at the implications for our system of government.A model of excellent policy analysis, this highly readable volume will interest decision-makers and analysts, as well as students of journalism, broadcasting, political behavior, and voters looking forward to the next election.Kurt Lang was a professor of sociology and political science at Stony Brook before becoming the Director of the School of Communications at the University of Washington. Gladys Engel Lang is a professor of communications with joint appointments in Political Science and Sociology at the University of Washington. In addition to Television and Politics, the Langs have also co-authored The Battle for Public Opinion: the President, the Press and the Polls during Watergate, Voting and Nonvoting, and Collective Dynamics.

Book The Concise Encyclopedia of Communication

Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Book Measuring Bias on Television

    Book Details:
  • Author : Barrie Gunter
  • Publisher : Indiana University Press
  • Release : 1997
  • ISBN : 9781860205262
  • Pages : 198 pages

Download or read book Measuring Bias on Television written by Barrie Gunter and published by Indiana University Press. This book was released on 1997 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the important issue of impartiality in news reporting, with special reference to news broadcasting on television, this book examines the position of impartiality or bias within the context of news objectivity by exploring accusations of bias by aggrieved parties claiming to have been treated unfairly, misrepresented, or underrepresented.

Book American Voting Behavior

Download or read book American Voting Behavior written by Eugene Burdick and published by . This book was released on 1959 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Media  Knowledge and Power

Download or read book Media Knowledge and Power written by Oliver Boyd-Barrett and published by Routledge. This book was released on 2013-12-16 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1986. The readings reflect the current interest in the possible effects that such communications media may have upon children's studies and cognition and upon how children are likely to respond to education and educational media.

Book The Entertainment Functions of Television

Download or read book The Entertainment Functions of Television written by P. H. Tannenbaum and published by Psychology Press. This book was released on 2014-03-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1980. This volume is an indirect product of the activities of the Committee on Television and Social Behavior of the Social Science Research Council (SSRC). This is a collection of essays looking at the entertainment function of television in the United States.

Book Report

    Book Details:
  • Author : Ontario. Royal Commission on Violence in the Communications Industry
  • Publisher :
  • Release : 1977
  • ISBN :
  • Pages : 346 pages

Download or read book Report written by Ontario. Royal Commission on Violence in the Communications Industry and published by . This book was released on 1977 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Children and Television

Download or read book Children and Television written by Dafna Lemish and published by Wiley-Blackwell. This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a magisterial overview on children and television from the accumulated global literature in this field of the past 50 years, combining both the American tradition, influenced heavily by developmental psychological studies, as well as the European tradition, characterized by more sociological and cultural studies perspectives to the field. Similarly, it draws together a methodological diversity from both the quantitative – experimental and survey research, together with the qualitative – ethnographic and interview – research of children and television. With a distinctively international approach, Children and Television highlights the global perspective in each of the chapters, balancing the need to contextualize television in children’s lives in their unique cultural spaces, as well as searching for universal understandings that hold true for children around the world.

Book The Place of Media Power

Download or read book The Place of Media Power written by Nick Couldry and published by Routledge. This book was released on 2002-01-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating study focuses on an area neglected in previous studies of the media: the meetings between ordinary people and the media. Couldry explores what happens when people who normally consume the media witness media processes in action, or even become the object of media attention themselves.

Book Communication Theory Today

Download or read book Communication Theory Today written by David J. Crowley and published by Stanford University Press. This book was released on 1994 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art overview reflects the rich variety of approaches and disciplines embraced by contemporary communication studies. The book consists of thirteen original essays by some of the most prominent communication scholars, including Ien Ang, Deidre Boden, David Crowley, James M. Collins, Klaus Krippendorff, William Leiss, Denis McQuail, William Melody, Joshua Meyrowitz, David Mitchell, Mark Poster, Majid Tehranian, John B. Thompson and Teun A. van Dijk.

Book Report of the Royal Commission on Violence in the Communications Industry

Download or read book Report of the Royal Commission on Violence in the Communications Industry written by Ontario. Royal Commission on Violence in the Communications Industry and published by . This book was released on 1977 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Handbook of Visual Communication

Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Book The President   the Public

Download or read book The President the Public written by Doris Appel Graber and published by Philadelphia : Institute for the Study of Human Issues. This book was released on 1982 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Science and Film

    Book Details:
  • Author :
  • Publisher :
  • Release : 1956
  • ISBN :
  • Pages : 652 pages

Download or read book Science and Film written by and published by . This book was released on 1956 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: