Download or read book The Unauthorized Guide to Doing Business the Richard Branson Way written by Des Dearlove and published by John Wiley & Sons. This book was released on 2009-11-18 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Download or read book The Unauthorized Guide to Doing Business the Richard Branson Way written by Des Dearlove and published by Capstone. This book was released on 2010-05-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Download or read book The Unauthorized Guide To Doing Business the Bill Gates Way written by Des Dearlove and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mega-mogul Bill Gates is quite simply the richest and most successful businessman of all time. His remarkable vision and obsessive desire to win have created a leadership style radically different to anything the business world has seen before. The Unauthorized Guide to Doing Business the Bill Gates Way draws out the universal lessons from Bill Gates' phenomenal success and identifies 10 secret leadership strategies that can be applied to any business or career: Be in the right place at the right time Fall in love with technology Take no prisoners Hire very smart people Learn to survive Don't expect any thanks Assume the visionary position Cover all the bases Build a byte-sized business Never ever take your eye off the ball Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Jamie Oliver; Duncan Bannatyne; Alan Sugar; and Philip Green.

Download or read book The Unauthorized Guide To Doing Business the Alan Sugar Way written by Emma Murray and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career: Don't push or shove Start a revolution Know your customer Stay true to your values Learn from your mistakes Drive a hard bargain Invest in the right people Lead from the front Win as a team Hire in haste, repent at leisure Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.

Download or read book The Unauthorized Guide To Doing Business the Duncan Bannatyne Way written by Liz Barclay and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straight-talking Dragons' Den star, Duncan Bannatyne, started it all with a single ice cream van and now manages a portfolio of leisure businesses and a high profile media career. So how did one of the UK's most successful serial entrepreneurs go from trouble-making schoolboy to OBE; from unemployment benefit claimant to multi-millionaire? The Unauthorized Guide to Doing Business the Duncan Bannatune Way draws out the universal lessons from Duncan Bannatyne's remarkable success and identifies 10 strategies for running a business that can be applied to any business or career: Anyone can do it Know yourself and fill in the gaps The right ideas are everywhere you look Don't skimp on the research Plan your enterprise Never mind the atrium! Have the right people by your side Make money, expand rapidly, then make more money Put your name over the door Give it all away before you die Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Alan Sugar; Jamie Oliver; Bill Gates; and Philip Green.

Download or read book The Unauthorized Guide To Doing Business the Jamie Oliver Way written by Trevor Clawson and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Download or read book The Unauthorized Guide to Doing Business the Simon Cowell Way written by Trevor Clawson and published by John Wiley & Sons. This book was released on 2010-12-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of his first business and a time at BMG, Cowell went on to pioneer the Popstars TV talent show, and subsequently co-produce Pop Idol and more recently The X Factor. As a music producer he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band 'Westlife' has achieved an impressive 10 Number 1 hits alone. The Sunday Times Rich List recently estimated that he earned £33.5m in one year alone, thanks to the global success of the 'Pop Idol' brand. The 10 Secrets of the International Music Mogul are: Work Your Way Up – get to know your industry Don’t Be Defeated – how to overcome set backs in business Grab Opportunities – respond to the market Know Your Market – and consistently produce the product they want Think Differently – take your product and spin it in different formats Get Your Name on the Credits – and reap the rewards Don’t Look Back – learn from missed opportunities but keep moving forwards Say it How It Is – straight talking saves time in business Build a Personal Brand – and be respected for what you do well if nothing else Use Your Contacts – there is no shame to pulling strings in business

Download or read book The Four Lenses of Innovation written by Rowan Gibson and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it. By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.” —John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.” —Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.” —Robert B. Tucker, author of Driving Growth Through Innovation

Download or read book Millionaire Upgrade written by Richard Parkes Cordock and published by John Wiley & Sons. This book was released on 2006-07-06 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the true story of a flight with Sir Richard Branson,Millionaire Upgrade blows the lid off the accepted beliefthat successful entrepreneurs are a breed apart, possessing somespecial magic. Through the combined wisdom of interviews with 50 self-mademillionaire entrepreneurs, this book takes you on your own personalmaster class in success, as experienced through the eyes of Tom, afrustrated employee who is upgraded on a long haul flight, andfinds himself sitting next to self made millionaire Michael. Duringthe flight Michael shares the science and secrets behind his ownsuccess. Better than any in-flight movie, Millionaire Upgrade getsyou inside the minds of successful entrepreneurs and self-mademillionaires giving you the inside track on how they think andact. Praise for Millionaire Upgrade: "It took me a long time to learn this stuff—I wishI’d been on that plane 30 years ago!" —Simon Woodroffe - YO! Sushi & Dragons Den "The principles of success apply equally whether you are anaspiring entrepreneur, chief executive of a large plc or simplylooking for inspiration for your own personal life. Here’swhere you start, by reading this book." —Allan Leighton - Chairman, Royal Mail "If you want a toolkit to help you become a successfulentrepreneur, read this book. Then put it into practice." —Duncan Bannatyne - Bannatyne Leisure & DragonsDen "Everything in business is a learning experience. I should know!I'd recommend all would-be entrepreneurs to read this book and beinspired to boldly set out on your own entrepreneurial journey. Youwon't regret it." —Rachel Elnaugh – Red Letter Days and Dragons'Den "It is refreshing to find a book that describes the keydifference between the entrepreneur and the rest – attitude.So often in life a cigarette paper’s thickness separatessuccess from failure and Richard has written a book that perfectlycaptures this and suggests a way of thinking that can transform thetin of dog food into a thoroughbred racehorse." —Tim Smit - Eden Project "Millionaire Upgrade captures the essence of what it takes to besuccessful in anything you choose to do. The rules of success aretimeless and simply explained so you can apply them in your ownbusiness or personal life." —BJ Cunningham - Founder of Death Cigarettes "In Millionaire MBA, Richard decoded entrepreneurs and unpickedtheir millionaire mindset. With Millionaire Upgrade, he has put itall back together again through IBELIEVE and a compelling story.Very clever and a must read for any budding entrepreneur!" —Rene Carayol - Leadership Guru "It takes a certain mindset to succeed in creating your ownbusiness. This book spells out how you need to think and act tosucceed – whether you are an entrepreneur or a professionalmanager. It’s a great read too." —Matthew Barrett - Chairman, Barclays Bank

Download or read book Getting Rich Your Own Way written by Brian Tracy and published by John Wiley & Sons. This book was released on 2004-10-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Save yourself ten years of hard work. Read Brian's powerful book and let him show you the shortcut to success. He'll show you the fastest way for you to get rich." -Robert Allen bestselling author, Multiple Streams of Income "Millions of people start with nothing and become wealthy as the result of doing certain things in a certain way, over and over again. This book by Brian Tracy shows you how you can achieve all your financial goals, starting from wherever you are today." -Jack Canfield coauthor, Chicken Soup for the Soul(r) series and The Success Principles "This is the only book you need to read to become wealthy! It is loaded with practical ideas and strategies to propel you onwards and upwards." -Nido Qubein Chairman, Great Harvest Bread Company, and founder, National Speakers Association Foundation "Another great book from Brian Tracy. Tangible, practical ideas that will make you money and make you rich!" -Bill Bachrach President, Bachrach & Associates, Inc. "Brian Tracy has put together a masterpiece of common sense for getting rich. If you wish a different life, commit now to different actions-read this book!" -H. J. (Jim) Graham President and CEO, Cyber Broadcast One, Inc. "Brian Tracy shows you how unlimited wealth starts in the mind, and how anyone can focus their time and energy to earn millions. It's the readable, riveting primer for countless new American fortunes." -Peter Montoya CEO, Peter Montoya Inc.

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Download or read book The Orange Economy written by Inter American Development Bank and published by Inter-American Development Bank. This book was released on 2013-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Download or read book The Origin and Evolution of New Businesses written by Amar Bhide and published by Oxford University Press. This book was released on 2000 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. This clearly and concisely written book is essential for anyone who wants to start a business, for the entrepreneur or executive who wants to grow a company, and for the scholar who wants to understand this crucial economic activity.

Download or read book The Millionaire Dropout written by Vince Stanzione and published by John Wiley & Sons. This book was released on 2013-05-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: If like millions of others you know deep down that you deserve to do better than where you are today, than this book is for you. Not a book based on old fashion theories or textbook scenarios, The Millionaire Dropout is instead based on tried and tested methods of increasing personal skills, increasing your wealth, improving your life-style and releasing all the personal power that is locked up inside you. Based on the author’s firsthand experience of bootstrapping himself out of failure, The Millionaire Dropout is for anyone who wants to learn the secrets for increasing their income and their standard of living. Divided into three sections readers will walk through the stages for taking control of their life, learning how to make more money, and learning how be smart with their successes. Everyone owes it to themselves to invest a little time and effort into increasing their standard of living and releasing the personal power that is locked up inside of us all.

Download or read book Making Good written by Tony Allan and published by John Wiley & Sons. This book was released on 2007-02-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony Allan is a rare breed - a masterful chef as well as a great businessman. He is second only to Sir Terence Conran as Britain's wealthiest restaurateur and enjoys celebrity status following his primetime BBC cookery show Tony & Giorgio, with best pal Giorgio Locatelli. Packed with entertaining anecdotes, his inspiring biography and business manual, Making Good, gives a real insight into one of the few remaining characters on the UK's restaurant scene and a template for aspiring entrepreneurs who want to know how it could - but perhaps shouldn't - be done. Making Good is the fly-on-the-kitchen-wall cookumentary of exactly what Tony Allan did and why he did it the way he did. It is essential reading for wannabe millionaires from all walks of life, including anyone who has ever dreamt of running their own business or opening a successful restaurant. Making Good will inspire anyone hungry for a genuine rags-to-riches story. 'I call Tony my English brother. He is the man who introduced me to English culture and we have had some wonderful times together. Launching Bank restaurant was a fantastic experience, one I will always remember, so this book is very special.' Christian Delteil, Managing Director of Bank Restaurants

Download or read book Empire State of Mind written by Zack O'Malley Greenburg and published by Portfolio. This book was released on 2015-09-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated and revised--from Forbes senior editor, a compelling portrait of American rapper Jay Z and his rise from the Brooklyn projects to the top of the business world. Only a handful of people embody the legacy of hip-hop and entrepreneurship like Jay Z. A modern-day King Midas, everything he touches--sports bars, streaming services, record labels, and cognac--turns to gold. How exactly did he do it? Forbes senior editor Zack O'Malley Greenburg reveals the story of Jay Z's legendary rise from the Marcy Projects of Brooklyn to stages and corner offices worldwide. He draws on over 100 interviews with those who knew Jay Z from the beginning: his classmates at George Westinghouse High School; the childhood friend who got him into the drug trade; and the DJ who convinced him to stop dealing and focus on the music. Also bearing witness are the artists who worked alongside him, including J. Cole and Alicia Keys. Jay Z's life is a blueprint for any hustler, businessperson, and entrepreneur who seeks to build something spectacular.