Download or read book The Tripartite Typology of Product Placement in the Movie Papa Benji written by Ihuoma Okorie and published by GRIN Verlag. This book was released on 2022-08-11 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Theatre Arts, language: English, abstract: The aim of this paper is to carry out a brand recognition analysis using the Tripartite Typology of Product Placement, in the film, "Papa Benji". The primary data was collected through content analysis while the secondary data were collected from scholarly journals and books. Considering the large number of adverts inundating the average consumer daily on radio, television, bill boards among many others platforms, seeking other methods to reach clients in a subtler manner than traditional marketing messages becomes imperative. One of such tool is product placement which is a method of incorporating brand into film. However, despite being an effective tool of advert, it can have a downside when it comes to advertising and capturing the audience in a subtle way. If the placement is not subtle or too obvious, it can disturb the flow of the scene and further make the audience, shift attention to the advert rather than the plot of the film.
Download or read book Product Placement written by Johanna Bueß and published by diplom.de. This book was released on 2004-06-04 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Product placement has become increasingly common in recent years. This paper analyses the practice of placing brands in films and television programmes from different perspectives. From the marketers point of view the development of product placement as a marketing communication instrument is analysed. It is also shown how filmmakers can use it to add realism to a film and save production costs. Putting the product placement strategy into practice is found to be a complex process. Furthermore, the way of compensation varies from case to case. The analysis of costs per thousand reveals that product placement is a cost-effective marketing communication instrument. This analysis of the marketers and the filmmakers point of view is supported by interviews with marketing departments, product placement agencies and film production companies. On the other hand viewers ethical concerns about product placement are investigated and it is studied how they are included in legal restrictions. The outcome is that there are some areas with no regulations and areas with rules that have limitations. Therefore, recommendations for improvement are made. Also, ways are established how marketers can take viewers concerns into consideration when placing their brand in a film. Finally the effectiveness of product placement in marketing communications is analysed on the basis of academic research. It is found that product placement can be successful in regard to brand recall and recognition and to some extent in regard to brand attitude and purchasing behaviour. However, the effectiveness depends on the type and exposure time of the placement, the kind of film and supporting advertising. Summing up, product placement can be used effectively for marketers and filmmakers, while not having predominantly negative effects on viewers. However, this is only the case when it is planned carefully and a number of aspects are taken into consideration. Inhaltsverzeichnis:Table of Contents: INTRODUCTION4 AIMS AND OBJECTIVES4 METHODOLOGY5 PART 1:BACKGROUND7 1.1DEFINITION OF THE TERM PRODUCT PLACEMENT7 1.2THE HISTORY OF PRODUCT PLACEMENT9 1.3REASONS FOR THE INCREASING USE OF PRODUCT PLACEMENT10 1.3.1REASONS FOR MARKETERS10 1.3.2REASONS FOR FILMMAKERS10 1.4USE OF PRODUCT PLACEMENT TODAY AND FUTURE FORECAST11 1.4.1MARKETS11 1.4.2CATEGORIES12 1.4.3NEW POSSIBILITIES AND FUTURE FORECAST12 PART 2:MARKETERS' AND FILMMAKERS' VIEW: PLANNING [...]
Download or read book Rereading written by Matei Călinescu and published by New Haven : Yale University Press. This book was released on 1993 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: What motivates us to reread literary works? How is our pleasure, interpretation, involvement, and evaluation different when we read a literary work and when we reread it? This fascinating book by Matei Calinescu is the first to focus on the implications of rereading for critical understanding. Drawing on literary theory, cultural anthropology, psychology, philosophy, and previous theories of reading, Calinescu describes the dynamics of rereading and explores the sometimes complementary, sometimes sharply conflicting relationships between reading and rereading. Calinescu analyzes fictional works by Borges, Nabokov, Proust, Robbe-Grillet, and Henry James, among others, explaining how reading texts is related both to symbolic play or make-believe and to games with rules. He reviews the history of reading in modern times, discussing, for example, how the Reformation led to rereadings of Scripture and how the proliferation of books during the Enlightenment led to a shift from "intensive reading" to "extensive reading." Calinescu looks at the distinctions between reading and rereading from the perspectives of the age, situation, and gender of the individual reader. He discusses the problems raised by secret or oblique languages and codes - devised to evade censors, communicate with a select audience of "secret sharers, " or play games of hide-and-seek with the reader - and shows that they naturally lead to rereading a text. Calinescu argues persuasively that an understanding of rereading is useful in formulating both analytic strategies of practical criticism and a poetics of reading.
Download or read book If the Sun Dies written by Oriana Fallaci and published by . This book was released on 1966 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Phonetics Theory and Application written by William R. Tiffany and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1977 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Documentary Film Book written by Brian Winston and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerfully posing questions of ethics, ideology, authorship and form, documentary film has never been more popular than it is today. Edited by one of the leading British authorities in the field, The Documentary Film Book is an essential guide to current thinking on documentary film. In a series of fascinating essays, key international experts discuss the theory of documentary, outline current understandings of its history (from pre-Flaherty to the post-Griersonian world of digital 'i-Docs'), survey documentary production (from Africa to Europe, and from the Americas to Asia), consider documentaries by marginalised minority communities, and assess its contribution to other disciplines and arts. Brought together here in one volume, these scholars offer compelling evidence as to why, over the last few decades, documentary has come to the centre of screen studies.
Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A twelfth-century poem by the creator of the Arthurian romance describes the courageous exploits and triumphs of a brave lord who tries to win back his deserted wife's love
Download or read book Dear Black Girls written by Shanice Nicole and published by . This book was released on 2021-02-08 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Black Girls is a letter to all Black girls. Every day poet and educator Shanice Nicole is reminded of how special Black girls are and of how lucky she is to be one. Illustrations by Kezna Dalz support the book's message that no two Black girls are the same but they are all special--that to be a Black girl is a true gift. In this celebratory poem, Kezna and Shanice remind young readers that despite differences, they all deserve to be loved just the way they are.
Download or read book A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind Each Passion Being the Subject of a Tragedy and a Comedy written by Joanna Baillie and published by . This book was released on 1806 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kumba Africa written by Sampson Ejike Odum and published by iUniverse. This book was released on 2020-11-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘KUMBA AFRICA’, is a compilation of African Short Stories written as fiction by Sampson Ejike Odum, nostalgically taking our memory back several thousands of years ago in Africa, reminding us about our past heritage. It digs deep into the traditional life style of the Africans of old, their beliefs, their leadership, their courage, their culture, their wars, their defeat and their victories long before the emergence of the white man on the soil of Africa. As a talented writer of rich resource and superior creativity, armed with in-depth knowledge of different cultures and traditions in Africa, the Author throws light on the rich cultural heritage of the people of Africa when civilization was yet unknown to the people. The book reminds the readers that the Africans of old kept their pride and still enjoyed their own lives. They celebrated victories when wars were won, enjoyed their New yam festivals and villages engaged themselves in seasonal wrestling contest etc; Early morning during harmattan season, they gathered firewood and made fire inside their small huts to hit up their bodies from the chilling cold of the harmattan. That was the Africa of old we will always remember. In Africa today, the story have changed. The people now enjoy civilized cultures made possible by the influence of the white man through his scientific and technological process. Yet there are some uncivilized places in Africa whose people haven’t tested or felt the impact of civilization. These people still maintain their ancient traditions and culture. In everything, we believe that days when people paraded barefooted in Africa to the swarmp to tap palm wine and fetch firewood from there farms are almost fading away. The huts are now gradually been replaced with houses built of blocks and beautiful roofs. Thanks to modern civilization. Donkeys and camels are no longer used for carrying heavy loads for merchants. They are now been replaced by heavy trucks and lorries. African traditional methods of healing are now been substituted by hospitals. In all these, I will always love and remember Africa, the home of my birth and must respect her cultures and traditions as an AFRICAN AUTHOR.
Download or read book Duty and Desire Book Club Edition written by Anju Gattani and published by . This book was released on 2021-01-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: To uphold family honor and tradition, Sheetal Prasad is forced to forsake the man she loves and marry playboy millionaire Rakesh Dhanraj while the citizens of Raigun, India, watch in envy. On her wedding night, however, Sheetal quickly learns that the stranger she married is as cold as the marble floors of the Dhanraj mansion. Forced to smile at family members and cameras and pretend there's nothing wrong with her marriage, Sheetal begins to discover that the family she married into harbors secrets, lies and deceptions powerful enough to tear apart her world. With no one to rely on and no escape, Sheetal must ally with her husband in an attempt to protect her infant son from the tyranny of his family.sion.
Download or read book The Life and Opinions of Zacharias Lichter written by Matei Calinescu and published by New York Review of Books. This book was released on 2018-03-20 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new translation of the only novel by lauded Romanian literary critic Matei Călinescu An NYRB Classics Original Ugly, unkempt, a haunter of low dives who begs for a living and lives on the street, Zacharias Lichter exists for all that in a state of unlikely rapture. After being engulfed by a divine flame as a teenager, Zacharias has devoted his days to doing nothing at all—apart, that is, from composing the odd poem he immediately throws away and consorting with a handful of stray friends: Poldy, for example, the catatonic alcoholic whom Zacharias considers a brilliant philosopher, or another more vigorous barfly whose prolific output of pornographic verses has won him the nickname of the Poet. Zacharias is a kind of holy fool, but one whose foolery calls in question both social convention and conventional wisdom. He is as much skeptic as ecstatic, affirming above all the truth of perplexity. This of course is what makes him a permanent outrage to the powers that be, be they reactionary or revolutionary, and to all other self-appointed champions of morality who are blind to their own absurdity. The only thing that scares Zacharias is that all-purpose servant of conformity, the psychiatrist. This Romanian classic, originally published under the brutally dictatorial Ceauşescu regime, whose censors initially let it pass because they couldn’t make head or tail of it, is as delicious and telling an assault on the modern world order as ever.
Download or read book I Have a Dog written by Charlotte Lance and published by Allen & Unwin. This book was released on 2014-05-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: I have a dog. An inconvenient dog. When I wake up, my dog is inconvenient. When I'm getting dressed, my dog is inconvenient. And when I'm making tunnels, my dog is SUPER inconvenient. But sometimes, an inconvenient dog can be big and warm and cuddly. Sometimes, an inconvenient dog can be the most comforting friend in the whole wide world.
