Download or read book The Survey of Public Library Reputation Management Public Relations Practices 01 2014 written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report looks closely at how public libraries monitor and asses their public reputations and market their services to the broader public. The study looks closely at how public libraries study and assess their reputation with their constituency reach out to them in the library, over the internet, and through all the means available to them. The study presents detailed quantitative data on public library spending on public relations, as well as their use of internet sites and tools such as Facebook, Twitter, Pinterest, YouTube and other sites to engage their audience. The study also presents its findings on a communications and website strategy and traditional means of reaching out such as children’s storytelling, theatrical and musical events, library newsletters, library friends’ groups, book sales, contests and other means of reaching out and engaging the public. In addition, the report presents detailed data and commentary on library use of focus groups and surveys. Data in the report is broken out by size of library budget, size of service area, per capita income of service area and other criteria.

Download or read book Public Relations Management in Africa Volume 1 written by Albert A. Anani-Bossman and published by Springer Nature. This book was released on 2023-07-12 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-02-03 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Download or read book Strategic Communication Social Media and Democracy written by W. Timothy Coombs and published by Routledge. This book was released on 2015-08-11 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2020-10-26 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Download or read book Reference and Information Services written by Melissa A. Wong and published by Bloomsbury Publishing USA. This book was released on 2020-05-04 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and information services with less emphasis on print and more emphasis on strategies and scenarios. Reference and Information Services is the go-to textbook for MSLIS and i-School courses on reference services and related topics. It is also a helpful handbook for practitioners. Authors include LIS faculty and professionals who have relevant degrees in their areas and who have published extensively on their topics. The first half of the book provides an overview of reference services and techniques for service provision, including the reference interview, ethics, instruction, reader's advisory, and services to diverse populations including children. This part of the book establishes a foundation of knowledge on reference service and frames each topic with ethical and social justice perspectives. The second part of the book offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type—including dictionaries, encyclopedias, indexes, and abstracts—as well as by broad subject areas including government, statistics and data, health, and legal information. This second section introduces the tools and resources that reference professionals use to provide the services described in the first half of the text.

Download or read book The Role of Social Media in Democracy New Public Management and e Governance written by Nicolae Sfetcu and published by Nicolae Sfetcu. This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the contemporary landscape of public administration, significant changes have taken place, driven by the need for efficiency, transparency and increased citizen involvement. Three key concepts encapsulate these changes: New Public Management, e-governance, and the ubiquitous role of social media. Each represents a transformative approach to governance, collectively shaping a more responsive and accountable public sector. This book explores the significant contributions of social media to democratic governance models, the realization of the principles of new public management and e-governance. It examines how social media facilitates transparency, improves accountability and citizen engagement, and encourages collaborative governance, thereby redefining traditional models of public administration. DOI: 10.58679/MM15993

Download or read book Pitch Tweet or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2016-08-25 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Download or read book Corporate Social Responsibility Public Relations and Community Engagement written by Marianne Sison and published by Routledge. This book was released on 2018-09-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Download or read book Pathways to Public Relations written by Burton St. John III and published by Routledge. This book was released on 2014-04-24 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

Download or read book ICICKM 2017 14th International Conference on Intellectual Capital Knowledge Management Organisational Learning written by Prof. Eric Tsui and published by Academic Conferences and publishing limited. This book was released on 2017-07-12 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Media and e Diplomacy in China written by Ying Jiang and published by Springer. This book was released on 2017-08-09 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

Download or read book Reading Workplace Dynamics written by Vanessa Irvin and published by Emerald Group Publishing. This book was released on 2024-08-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Workplace Dynamics offers a renewed ethos for public librarianship synthesizing frontline practitioner outcomes with scholarship via a blend of chapters presenting innovative and bold testimony on ways in which COVID-19 forever changed public librarianship.

Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Download or read book M tricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: