Download or read book The Story Factor written by Annette Simmons and published by . This book was released on 2006-04-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover subtitle: Inspiration, influence, and persuasion through the art of storytelling

Download or read book Whoever Tells the Best Story Wins written by Annette Simmons and published by AMACOM. This book was released on 2007-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-01-15 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

Download or read book Telling Your Own Stories written by Donald Davis and published by august house. This book was released on 1993 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is for people who think they have no stories to tell. It is "a set of baited fishhooks for you to use in a pond of stories that have probably been virtually untouched, and are uniquely yours."

Download or read book The Leader s Guide to Storytelling written by Stephen Denning and published by John Wiley & Sons. This book was released on 2005-05-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Download or read book Business Storytelling For Dummies written by Karen Dietz and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Download or read book Improving Your Storytelling written by Doug Lipman and published by august house. This book was released on 1999 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first steps in storytelling are often easy, because we tell stories informally every day. Once you take storytelling into the more formal contexts of performance or occupational uses, however, you may be faced with challenges you hadn't anticipated. You need information that goes beyond the basics. And you need it in a form that does not just tell you what to do but helps you make your own informed decisions. This book is meant for the reader who has already begun to tell stories and is ready to learn more about the art. Instead of rules to follow, it gives you a series of frameworks that encourage you to think on your feet. Doug Lipman has written and taught extensively on the art of storytelling. With the same generosity and warmth that characterize his workshops, he considers the teller's relationship to the story, the teller's relationship to the audience, and the transfer of imagery in a medium that is simultaneously visual, auditory, and kinesthetic.

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Download or read book The Storytelling Animal written by Jonathan Gottschall and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.

Download or read book Drinking From a Different Well written by Annette Simmons and published by . This book was released on 2021-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the genius of women's narratives about power, the way men misunderstand female contexts, as well as a coherent way to blend male and female power in the workplace to redefine success in a way that protects people, profits, and the planet.This book examines what steps will be required to include women's narratives in decision making so we can build power structures that accommodate both competitive and collaborative narratives. Investigate the core assumptions that will need to change to shift business, government, and even family cultures from an exclusive mindset of win-lose to include collaborative narratives. Learning how to toggle back and forth between both mindsets helps us to honor multiple perspectives so decisions feel fair to all involved. Dedicated to young activist Greta Thunberg, this book encourages older women to aid our younger counterparts in reversing the damage competitive narratives now pose to our collective survival. Additionally, Simmons emphasizes the importance of developing perceptual agility, gender awareness, empathy, and self-validation in ways that expand the scope and efficacy of leadership.

Download or read book HOW TO WIN FRIENDS INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.

Download or read book What s Your Story written by Craig Wortmann and published by Sales Engine, Inc.. This book was released on 2006-09-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Your Story?" Using stories to ignite performance and be more successful is a leaders book. This book is written for people who want to make a difference; people who want to build, create, learn, share, and inspire; people who want to give themselves and others the powerful gift of story. "What's Your Story?" helps leaders enhance their performance by looking at their everyday communications differently. By learning how to use the right stories at the right time - success and failure stories - Craig will show you how to create strong connections with people and with the organization's strategy to enhance your performance.

Download or read book The Story Advantage written by Lj Bloom and published by . This book was released on 2020-12-08 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling a powerful story is one of the most important actions you can take in your business. Never before has storytelling been more needed. Even though we are more digitally connected than in any previous time in history, we are experiencing a pandemic of disconnection. Even though we have more virtual gatherings and communities, more people feel lonely and isolated than ever. While the world experiences multiple crises on a scale that has never been seen in -human -history - climate change, the global pandemic, leadership incompetence, -poverty, and social injustice - we need hope and meaning more than ever. And storytelling delivers just that. In this book you will discover that mastering storytelling is not confined to the lucky few. It is not dependent upon an innate skill set that you are either born with or not. It is not a cultural predisposition. It is not confined by racial or gender limitations. It is, in fact, achievable for all. It is a matter of -cultivating specific skills, awareness, and intention. The Story Advantage shows you how to: successfully navigate the dangerous waters of the modern era, create winning teams, and lead in a disruptive, unpredictable environment that requires innovation, creativity, and a different kind of presence thrive personally and professionally, creating phenomenal opportunities for yourself, your team, and your organization lead with the knowledge and confidence that nothing can unhinge, -unravel, or destroy your vision for a better world reap the benefits of knowing that you are creating a new world capture the most exciting ideas and innovations, create wealth and -sustainability, and drive social change The Story Advantage helps you discover your innate storyteller, understand the power of story, and discover your core story. You will begin to tell and live the stories that will impact and inspire your professional and personal life.

Download or read book Influence Redefined written by Stacey Hanke and published by Greenleaf Book Group. This book was released on 2017-02-07 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel confident you're a leader with influence? You may be surprised to discover you're not as influential as you think you are. Your team is only as strong as your influence, and many leaders today are mistaken about what it means to be influential. An outdated influence paradigm, along with technological devices and distractions, is making it increasingly challenging for leaders to reach those they need to influence in order to be successful. In fact, many leaders are unwillingly and unknowingly sabotaging themselves and their influence. In her thought-provoking Influence Redefined, Stacey Hanke introduces her powerful Influence Model, a step-by-step method for improving communication and producing the ideal type of influence—one that moves people to action long after an interaction is over. She dispels the most common influence myths and instructs leaders on how to stop sabotaging themselves in order to leave a positive, lasting impression. Using a results-based definition of influence for individuals and organizations, Hanke successfully shows leaders how they can develop influence as a skill through self-awareness, consistency, a positive reputation, adaptability, and impact. With insights from dozens of executives and business leaders, as well as practical how-tos and action steps, Influence Redefined will help leaders multiply and expand their influence every day, Monday to Monday®. Through Stacey Hanke, Inc., the author has provided keynotes, mentoring and training on communicating with influence to thousands of leaders across industries. She is the author of Yes You Can! and has appeared in the New York Times and SmartMoney. Hanke was recognized as one of the National Speakers Association's ''Top 6 Under 40.''

Download or read book American Kompromat written by Craig Unger and published by Penguin. This book was released on 2021-01-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: **THE INSTANT NEW YORK TIMES BESTSELLER** Kompromat n.—Russian for "compromising information" This is a story about the dirty secrets of the most powerful people in the world—including Donald Trump. It is based on exclusive interviews with dozens of high-level sources—intelligence officers in the CIA, FBI, and the KGB, thousands of pages of FBI investigations, police investigations, and news articles in English, Russian, and Ukrainian. American Kompromat shows that from Trump to Jeffrey Epstein, kompromat was used in operations far more sinister than the public could ever imagine. Among them, the book addresses what may be the single most important unanswered question of the entire Trump era: Is Donald Trump a Russian asset? The answer, American Kompromat says, is yes, and it supports that conclusion backs with the first richly detailed narrative on how the KGB allegedly first “spotted” Trump as a potential asset, how they cultivated him as an asset, arranged his first trip to Moscow, and pumped him full of KGB talking points that were published in three of America’s most prestigious newspapers. Among its many revelations, American Kompromat reports for the first time that: • According to Yuri Shvets, a former major in the KGB, Trump first did business over forty years ago with a Manhattan electronics store co-owned by a Soviet émigré who Shvets believes was working with the KGB. Trump’s decision to do business there triggered protocols through which the Soviet spy agency began efforts to cultivate Trump as an asset, thus launching a decades-long “relationship” of mutual benefit to Russia and Trump, from real estate to real power. • Trump’s invitation to Moscow in 1987 was billed as a preliminary scouting trip for a hotel, but according to Shvets, was actually initiated by a high-level KGB official, General Ivan Gromakov. These sorts of trips were usually arranged for ‘deep development,’ recruitment, or for a meeting with the KGB handlers, even if the potential asset was unaware of it. . • Before Trump’s first trip to Moscow, he met with Natalia Dubinina, who worked at the United Nations library in a vital position usually reserved as a cover for KGB operatives. And many more...

Download or read book How to Kill a Unicorn written by Mark Payne and published by Crown Currency. This book was released on 2014-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.