Download or read book The Southern Urban Negro as a Consumer New York Prentice Hall 1932 written by Paul Kenneth Edwards and published by . This book was released on 1970 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Southern Urban Negro as a Consumer written by Paul Kenneth Edwards and published by . This book was released on 1970 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kwanzaa written by Molly Aloian and published by Taylor & Francis. This book was released on 2009 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kwanzaa is an African American holiday celebrated from December 26 to January 1, while celebrating Kwanzaa people eat delicious foods, wear special clothes, sing, dance, and celebrate their ancestors.
Download or read book Cigarettes Inc written by Nan Enstad and published by University of Chicago Press. This book was released on 2018-12-10 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity—for good or ill—to the rest of the world. With Cigarettes, Inc., Nan Enstad upends this story, revealing the myriad cross-cultural encounters that produced corporate life before World War II. In this startling account of innovation and expansion, Enstad uncovers a corporate network rooted in Jim Crow segregation that stretched between the United States and China and beyond. Cigarettes, Inc. teems with a global cast—from Egyptian, American, and Chinese entrepreneurs to a multiracial set of farmers, merchants, factory workers, marketers, and even baseball players, jazz musicians, and sex workers. Through their stories, Cigarettes, Inc. accounts for the cigarette’s spectacular rise in popularity and in the process offers nothing less than a sweeping reinterpretation of corporate power itself.
Download or read book Beyond Piggly Wiggly written by Lisa C. Tolbert and published by University of Georgia Press. This book was released on 2023-08-01 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship. Beyond Piggly Wiggly offers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self- service to the national history of this mass retailing method. Empirical analysis of store arrangements demonstrates how small stores that have previously been overlooked or undervalued as quaint anomalies were integral to the creation of supermarkets. Ultimately, self-service was more than a business decision; it was a fundamentally new social practice.
Download or read book Represented written by Brenna Wynn Greer and published by University of Pennsylvania Press. This book was released on 2019-07-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business. In Represented, Brenna Wynn Greer explores how black entrepreneurs produced magazines, photographs, and advertising that forged a close association between blackness and Americanness. In particular, they popularized conceptions of African Americans as enthusiastic consumers, a status essential to postwar citizenship claims. But their media creations were complicated: subject to marketplace dictates, they often relied on gender, class, and family stereotypes. Demand for such representations came not only from corporate and government clients to fuel mass consumerism and attract support for national efforts, such as the fight against fascism, but also from African Americans who sought depictions of blackness to counter racist ideas that undermined their rights and their national belonging as citizens. The story of how black capitalists made the market work for racial progress on their way to making money reminds us that the path to civil rights involved commercial endeavors as well as social and political activism.
Download or read book Kwanzaa written by Keith A. Mayes and published by Routledge. This book was released on 2009-09-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1966, Kwanzaa has been celebrated as a black holiday tradition – an annual recognition of cultural pride in the African American community. But how did this holiday originate, and what is its broader cultural significance? Kwanzaa: Black Power and the Making of the African-American Holiday Tradition explores the political beginning and later expansion of Kwanzaa, from its start as a Black Power holiday, to its current place as one of the most mainstream of the black holiday traditions. For those wanting to learn more about this alternative observance practiced by countless African Americans and how Kwanzaa fits into the larger black holiday tradition, Keith A. Mayes gives an accessible and definitive account of the movements and individuals that pushed to make this annual celebration a reality, and shows how African-Americans brought the black freedom struggle to the American calendar. Clear and thoughtful, Kwanzaa is the perfect introduction to what is now the quintessential African American holiday.
Download or read book Black Tennesseans 1900 1930 written by Lester C. Lamon and published by Univ. of Tennessee Press. This book was released on 2002-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early decades of the twentieth century -- the period covered in this narrative history -- were critical "watershed" years for black Tennesseans, just as they were for Afro-Americans generally. Those were the years that saw the northward migration of an increasing number of blacks, the peak of segregation restriction, and the spawning of the "New Negro" or militant movement. Faced with these special pressures, Tennessee became an arena for conflict between the accommodationist view of Booker T. Washington and the activist ideas of W. E. B. DuBois. (Both men came to the state to proselytize.) Although the majority of black Tennesseans basically accepted the approach of Booker T. Washington, they -- especially the young -- became more likely during these years to act on their own behalf, rather than passively accept the inequities borne by past generations.
Download or read book Negro Business and Business Education written by Joseph A. Pierce and published by Springer Science & Business Media. This book was released on 2013-11-22 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reprint of the classic volume originally published by Harper & Brothers in 1947, this scholary work provides important insights for understanding contemporary issues in African-American business and business education as well as in the rebuilding of American communities today.
Download or read book Technology and the African American Experience written by Bruce Sinclair and published by MIT Press. This book was released on 2004 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersection of race and technology: blackcreativity and the economic and social functions of the myth ofdisengenuity.
Download or read book Deep South written by Allison Davis and published by Univ of South Carolina Press. This book was released on 2009 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1941, Deep South is the cooperative effort of a team of social anthropologists to document the economic, racial, and cultural character of the Jim Crow South through a study of a representative rural Mississippi community. Researchers Allison Davis, Burleigh B. Gardner, and Mary R. Gardner lived among the people of Natchez, Mississippi, as they investigated how class and caste informed daily life in a typical southern community. This Southern Classics edition of their study offers contemporary students of history a provocative collection of primary material gathered by conscientious and well-trained participant-observers, who found then, as now, intertwined social and economic inequalities at the root of racial tensions. Expanding on earlier studies of community stratification by social class, researchers in the Deep South Project introduced the additional concept of caste, which parsed a community through rigid social ranks assigned at birth and unalterable through life, a concept readily identifiable in the racial divisions of the Jim Crow South. As African American researchers, Davis and his wife, Elizabeth, along with his assistant St. Clair Drake, were able to gain unrivaled access to the black community in rural Mississippi, unavailable to their white counterparts. Through their interviews and experiences, the authors vividly capture the nuances in caste-enforcing systems of tenant-landlord relations, local government, and law enforcement. But the chief achievement of Deep South is its rich analysis of how the southern economic system, and sharecropping in particular, functioned to maintain rigid caste divisions along racial lines. In the new introduction to this edition, Jennifer Jensen Wallach situates this germinal study within the field of social anthropology and against the backdrop of similar community studies of the era. She also details the subsequent careers of this distinguished team of researchers.
Download or read book Ethnic Marketing written by Guilherme Pires and published by Routledge. This book was released on 2014-12-05 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Download or read book Domestic Commerce written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1932 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Preaching on Wax written by Lerone A Martin and published by NYU Press. This book was released on 2014-11-14 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overlooked African American religious history of the phonograph industry Winner of the 2015 Frank S. and Elizabeth D. Brewer Prize for outstanding scholarship in church history by a first-time author presented by the American Society of Church History Certificate of Merit, 2015 Award for Excellence in Historical Recorded Sound Research presented by the Association for Recorded Sound Collections From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity. Instructor's Guide
Download or read book Some Food Patterns of Negroes in the United States of America and Their Relationship to Wartime Problems of Food and Nutrition written by Natalie Frankel Joffe and published by . This book was released on 194? with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Consumers Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Download or read book The Negro in Business written by and published by . This book was released on 1935 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
