Download or read book The Social Media Survival Guide for Political Campaigns written by Sherrie A. Madia and published by Basecamp Communications, LLC. This book was released on 2011 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madia provides the new toolkit for success--from pitfalls to avoid to practical baseline tactics--that every campaign communicator must understand in order to affect a winning election.

Download or read book Socially Elected written by Craig Agranoff and published by . This book was released on 2011-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.

Download or read book The Social Media Survival Guide written by Deltina Hay and published by Linden Publishing. This book was released on 2011-01-05 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-nonsense guide to the ever-evolving tools of social media, this handbook details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.

Download or read book Making the Most of Communications and Social Media in a Political Campaign written by Angie Timmons and published by Rosen Young Adult. This book was released on 2019-12-15 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These days, political candidates need to know how to make the most out of both traditional communication strategies and evolving new media strategies to appeal to voters. This edifying title offers readers a behind-the-scenes look at how political campaign communications work, challenging them to critically analyze what they read and see in the news and social media. Readers will learn why communications are so critical and how they can get involved in political campaigns. They will also learn about the various academic and professional paths they can take to kickstart a career in political campaign communications"--

Download or read book A Social Media Survival Guide written by Melody Karle and published by Rowman & Littlefield. This book was released on 2020-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The every person's guide to social media... how to use it and what never to do. Are you trying to figure out how to safely use social media but finding yourself struggling? Here’s a book specifically designed to help regular people figure out social media platforms. It begins with a chapter about social media basics: how they normally work, why people use them, and general safety tips. It is easy to get confused by the large number of options that are out there so this book breaks down each major network into its own chapter. Chapters are included for: Facebook Snapchat Pinterest LinkedIn Instagram YouTube Twitter Reddit, and Tumblr. Because each social media platform has its their own rules, benefits, and challenges, each chapter gives a summary of the platform and tells the reader why people use it. Next, each chapter has a glossary of terms to explain language and slang that are used. This will help people who are new to social media learn about terminology like subreddits, retweets, and more. If readers decide to use the platform (or already use it and want to learn more), each chapter guides users through a “how-to” of using each platform. This includes the basic functionality, setting up profiles, settings, and odd features that even current users may not know about. Privacy and safety are also covered, with a platform-specific section devoted to these important issues in each chapter. Two final chapters cover other notable social media platforms that readers might want to know about and archiving tips for saving social media posts and information. This book can help people new to social media, people joining new social media, and people who are already on but want to learn how to better manage and protect their accounts.

Download or read book Political Campaigns and Social Media written by Barbara Marilyn Griffin and published by Independently Published. This book was released on 2023-08-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaigns and Social Media: A Winning Combination is a tour-de-force for readers who wish to navigate the fascinating intersection of politics and technology. Authored by the insightful Barbara Marilyn Griffin, this Special Report is not just a tour guide to the uninitiated but a compendium of knowledge for the experts as well. Dip your toes into the nascent field where charismatic candidates and ingenious social media strategies conspire to sculpt the destiny of nations. Delve into the bedrock of political campaigns steered by the omnipresent influence of social media platforms. Discover, as you flip through vibrant illustrations and intriguing case studies, how online platforms have become an indomitable force in shaping democratic outcomes. The Advent of Social Media in Politics Impact of Social Media on Political Campaigns: A New Era The Strategy: Crafting Successful Social Media Political Campaigns Four more chapters exploring a gamut of related concepts and ideas The Dark Side: Data Privacy, Security, and Social Media Politics Future Perspectives: The Road Ahead for Political Campaigns and Social Media Add an extra degree of spice to your understanding with Barbara's lucid discussions, compelling narratives, and practical takeaway points. This Special Report promises to leave you enriched, enlightened, and excited to decrypt the underlying machinations of your favorite social media channels amidst political campaigns. Warning: This report isn't just informative - it's engaging, captivating and promises to be as unputdownable as your favourite political thriller. Equip yourself today with this illuminating resource and step into a world where technology meets democracy, right at the tip of your fingers!

Download or read book The Social Media Survival Guide written by Sherrie A. Madia and published by Basecamp Communications, LLC. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.

Download or read book Social Media and Political Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2022-07-14 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective. It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.

Download or read book Tweeting to Power written by Jason Gainous and published by Oxford University Press, USA. This book was released on 2014 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.

Download or read book Social Media Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as: -Identifying and targeting audience segments -Methods of two-way community engagement -Reputation management -Being present on the right channels -Driving action through influencers -Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.

Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by Routledge. This book was released on 2017-07-05 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

Download or read book Breaking the Social Media Prism written by Chris Bail and published by Princeton University Press. This book was released on 2022-09-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.

Download or read book The Trump Survival Guide written by Gene Stone and published by HarperCollins. This book was released on 2017-01-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Bestseller Don’t despair. Don’t retreat. Fight back. A call-to-action for Democrats, moderate Republicans, and other anti-Trump dissenters, detailing the history of social and political policies, how Obama treated them, how Trump has the power to undermine them, and what people can do to fight back. The stunning election of Donald J. Trump rocked an already divided America and left scores of citizens, including the nearly sixty-five million voters who supported Hillary Clinton, feeling bereft and powerless. Now, Gene Stone, author of The Bush Survival Bible, offers invaluable guidance and concrete solutions the resistance can use to make a difference in this serious call-to-arms—showing them how to move from anger and despair to activism against the Trump presidency and its potentially lasting effects on our democracy. Before we can successfully engage, we need to be clear about the battles we face. Stone outlines political and social concepts—including such issues as Civil Rights, Women’s Rights, the Environment, Obamacare, International relations, and LGBTQ Rights—providing a brief history of each, a refresher on Obama's policies over his eight years in office, and an analysis of how Trump’s administration is threatening them. But lest we feel overwhelmed by the scale of the threat and settle for aimless outrage, Stone then provides an invaluable guide for fighting back—referring to organizations, people, sites, and countless other resources that are working tirelessly to restore the power of the people, safeguard our democracy, and ensure that none of us are left behind in our quest for relentless and equitable progress. While marches and social media are important forms of protest, concrete actions that achieve real and measurable change are a vital part of the fight. Positive and reinforcing, The Trump Survival Guide presents the essential information we need to effectively make our voices heard and our power felt, during the Trump presidency and beyond.

Download or read book Friends Followers and the Future written by Rory O'Connor and published by City Lights Books. This book was released on 2012-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the impact online social networking has had on business, politics, media, and culture, and how it will affect the future.

Download or read book Working with the Community in a Political Campaign written by Melissa Banigan and published by Rosen Young Adult. This book was released on 2019-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political candidates are only as strong as the communities who support their campaigns. That's why it's vital that candidates not only get to know their constituents but fully engage the community in their campaign from the start. This comprehensive volume explores a range of strategies used by political candidates to work with community members during a campaign, including connecting with different demographics of voters, mobilizing grassroots volunteers, engaging constituents through social media, and planning community events. Readers will gain the practical knowledge and inspiration they need to get involved in political campaigns in their own communities.

Download or read book The Political Campaign How to Guide written by Nolan Crouse and published by FriesenPress. This book was released on 2021-06-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.

Download or read book Think Small Grow Big written by Ab Kuijer and published by Cosimo Books. This book was released on 2011-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: - how to focus on customer service by using dialogue marketing and social networking to develop businesses. - how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises. - that when current customers are happy, they will become ambassadors, bringing in others and growing the brand. - that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG. "Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev "Mandatory reading for all start-ups (and their investors) who want to grow BIG "-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com. Follow Ab on Twitter: @abkuijer.com