Download or read book The Secret Jewels of FMCG Retail distribution Channel sales written by Khatib Munaf (author) and published by BecomeShakespeare.com. This book was released on 2020-07-14 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: The minor points which usually people neglect can become a major threat in sales and distribution to cover up all the minutes of channel distribution this book can stand as a helping hand to understand the system of sales and distribution for further growth and progress. When it comes to channel distribution there is always a thought that how come multinational distribution companies manage to be on top or how or what formula they retain the top market position. To Cover up such question the book can be helpful to understand the sales and distribution system which they follow diligently. Covering all the major aspects of distribution in house and out house such as modern trade, wholesaler, reseller, customer service and habits of staff which can be covered and corrected to attain and maintain success throughout.
Download or read book FMCG Distribution Challenges Workable Solutions written by Manal Haddad and published by Lulu.com. This book was released on 2017-09-25 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.
Download or read book The 7 Steps of an Effective Sales Call written by Rajul Chaturvedi and published by Partridge Publishing. This book was released on 2017-06-16 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: If youre looking for a sales book by a management guru, then keep on searching. But if you want proven strategies from a humble, simple salesperson who worked his way up the ranks, then youve struck gold. Rajul Chaturvedi, a veteran salesman who has worked at some of the worlds most respected companies, including Gillette, Duracell, Henkel, and United Biscuit, walks you through the seven key components of sales calls: planning and preparation, observation, introduction, opening the call, presentation, objection handling, and closing the call. Drawing on his own experiences from thousands of sales calls, he shares simple steps to achieve success, including calling when you say you will, sticking to deadlines, and following a routine. He also outlines how salespeople are often the biggest barrier to their own success. Every word and action you take during a sales call leads to reactions and objections, and its imperative to take a structured, layered approach so you can maintain control over conversations and steer clear of problem areas. Boost your confidence and generate results with the lessons in The Seven Steps of an Effective Sales Call.
Download or read book NEW PRODUCT DEVELOPMENT A FMCG PERSPECTIVE written by Dr K Rajeshwari and published by Notion Press. This book was released on 2017-07-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.
Download or read book 21st Century FMCG Consumer Marketing Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy written by Manal Haddad and published by Lulu.com. This book was released on 2016-01-27 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Download or read book FMCG The Power of Fast Moving Consumer Goods written by Greg Thain and published by First Edition Design Pub.. This book was released on 2014-07-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Download or read book Supermarketwala written by Damodar Mall and published by Random House India. This book was released on 2014-09-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Rita, the young bahu, avoids buying personal products from the family grocer. • Sonu’s breakfast table on a Sunday represents global cuisines. Do you know how it is possible? • Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? • What is Ching’s Sercret that is not Knorr’s, Maggi’s, or Yippie’s? Supermarketwala, Damodar Mall’s intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Sales and Distribution Management written by Krishna K. Havaldar and published by . This book was released on 2011 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Store Wars written by Greg Thain and published by John Wiley & Sons. This book was released on 2012-07-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Download or read book The Unique Indian Market Doing Business in India written by Prateek Jain and published by Notion Press. This book was released on 2020-09-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It's high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly.
Download or read book The 10 Rules of Sam Walton written by Michael Bergdahl and published by Wiley + ORM. This book was released on 2010-12-17 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The 10 Rules Of Sam Walton "The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by . . . everyone-business-people, students, teachers, parents, and children. It transcends the limits of a traditional book about lessons in business and makes it a book about life and about successful living!"--J. K. Knapp III, former Wal-Mart store manager,current manufacturer and supplier to Wal-Mart As founder of Wal-Mart and its many successful divisions, Sam Walton reinvented the retailing industry through his singularity of focus, high expectations, and never-say-die attitude. During his successful career, Sam Walton developed a list of what he considered the most important rules for entrepreneurial success. As far as he was concerned, there were ten key result areas that he considered pivotal to his own success. Now, in The 10 Rules of Sam Walton, author and former Wal-Mart employee Michael Bergdahl reveals these rules-and the stories behind them-to help you achieve success in both your professional and personal lives. Straightforward and to the point, this book offers valuable lessons that Walton himself followed, and taught, throughout his lifetime-from Rule #1: "Be passionately committed to achieving success" to Rule # 10: "Be different and challenge the status quo." Whether you're an entrepreneur or an hourly paid employee, The 10 Rules of Sam Walton will provide you with a blueprint for success that has proven itself time and again.
Download or read book Retail Beyond Detail written by Gibson G. Vedamani and published by SAGE Publications Pvt. Limited. This book was released on 2018-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Beyond Detail is a book that is sure to enlighten the reader of the interesting environment of the retail business in India. The book explains the readiness of the country to make every retail business flourish, provided it is done with an earnest and sincere interest to serve the country’s customers. It motivates those intending to start up retailing and those who are already in the business to do a few things right, at the right value in the right time and in the right locations. This book celebrates the success strategies of traditional retailers, underscores the ethos of the Indian retail business and unfurls factors responsible for its growth. It provides functional, time-tested inputs for the success of retailing in India by outlining the traditional and modern traits of the business and revealing the 10 secrets of retailing, explained with examples and cases.
Download or read book Retail Disruptors written by Jan-Benedict Steenkamp and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Download or read book Loyalty Schemes in Retailing written by Nicolas Hoffmann and published by Forschungsergebnisse der Wirtschaftsuniversität Wien. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.
Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
Download or read book The CEO Factory written by Sudhir Sitapati and published by . This book was released on 2020-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
