Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Download or read book Promoting Your School written by Irene M. Lober and published by Rowman & Littlefield. This book was released on 1993 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Download or read book School Public Relations written by J. A. Kinder and published by . This book was released on 1982 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The School Board and Public Relations written by Robert Henry Johnson and published by . This book was released on 1964 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book School community Relations Research for School Board Members written by James D. Wilson and published by . This book was released on 1972 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations for Public Schools written by Doyle M. Bortner and published by . This book was released on 1983 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making the Wheels Go Round in School Public Relations written by Donald L. Ferguson and published by . This book was released on 1975 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The School and Community Relations written by Don Bagin and published by Allyn & Bacon. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the steady improvement of education. Theories, techniques, and tips to help educational leaders deal with communications challenges are detailed. In the seventh edition, two new chapters focus on crisis management, including school violence. Part 1, "Essential Considerations," includes chapters on the public character of the school, understanding the community, the importance of the public-relations program, and the program's policies, goals, strategies, and administration. Part 2, "Relations with Special Publics," includes chapters on the communication process with internal and external publics, preparation for crises, and communication about school services and special events. Part 3 concerns communication tools. Its chapters consider working with the press, the use of the media, the Internet, printed materials, campaigns, and school choice. Part 4 is concerned with the assessment of the public-relations program's degree of success. An index is provided, as well as a list of helpful organizations. (Contains 97 references.) (RKJ)

Download or read book Public Relations for School Personnel written by Frank C. Mayer and published by . This book was released on 1974 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Improving School Public Relations written by Robert P. Hilldrup and published by . This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book School Public Relations written by Leslie Withrow Kindred and published by . This book was released on 1957 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations in Educational Organizations written by Theodore J. Kowalski and published by Simon & Schuster Books For Young Readers. This book was released on 1996 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.

Download or read book Educational Public Relations written by Philip T. West and published by SAGE Publications, Incorporated. This book was released on 1985-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: West views educational public relations as an integral part of the preparation of school leaders, and directs his book to students in educational administration and practicing school administrators. This volume offers an array of strategies to facilitate programme initiation, implementation, and evaluation. While the text examines the past, present, and future of educational public relations, the focus is primarily on the present.

Download or read book Public School Relations written by Arthur Bernard Moehlman and published by . This book was released on 1927 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Field proven Programs for Better Public Relations written by and published by Association of School Business Officials International. This book was released on 1980 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: To help school administrators improve their communication and public relations programs, the National School Public Relations Association presented 23 mini-workshops in a special session at the 1979 annual meeting of the Association of School Business Officials. This handbook presents the "tip sheets" prepared by the 23 workshop presenters, along with each presenter's address and telephone number. The first six tip sheets, in section 1, discuss staff public relations for school business officials and the school support staff, including relations with the school board, the community, and the legislature. Section 2 looks at budget and finance issues; its six tip sheets suggest ideas about budget planning and elections, mass media, school finance law, cost increases with enrollment decreases, and business office advisory committees. The three presentations in the third section examine pupil transportation, cutbacks in transportation, and student behavior on buses. The eight tip sheets in section 4, involving public relations with students and the community, cover news releases, school and district publications, community group involvement, relations with realtors, school desegregation, energy management, and labor relations. (RW)

Download or read book A Short Guide to School Public Relations written by J. A. Kinder and published by . This book was released on 2000 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses ways to establish and maintain school public relations programs.