Download or read book The Savvy Girl Media s Guide to Branding written by Janet Bernstein and published by . This book was released on 2018-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding your business doesn't have to be overwhelming. In fact, the best businesses follow a series of steps to ensure their business brand represents the mission, vision and core values they stand for and hope to convey to their customers. Branding is more than logos and color choices. It's about finding the unique voice for your brand and making it simple for your ideal customer to identify you in a noisy, saturated market. The Savvy Girl Media's Guide to Branding is the solution for new or busy entrepreneurs who truly want to align their business with best practices and attract clients who feel the heart of the brand shines through in marketing messages and content. If your website isn't converting, or your social media messages are being scrolled past without engagement, it may very well be a branding breakdown. Your ideal customer wants to find you and work with you, but you may not be speaking their language yet. Often times, entrepreneurs hurry past the foundational steps of creating their brand and business, in an effort to throw together a website, business cards, and find clients immediately. When you skip past creating your mission statement, vision, voice and style, you miss the imperative steps to designing a unique brand that truly embodies your message and speaks directly to the needs and concerns of the clients who may be seeking your products or services. The Guide to Branding is perfect for the busy entrepreneur who wants to create their brand and build a business for the long haul.

Download or read book Wine written by Brittany Deal and published by . This book was released on 2013-10 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's hard to imagine a world without wine; I mean what else would we use to help us decipher the meaning of life, cope with dating mishaps, or get through an episode of The Bachelor? But do you know what makes great wine better than good wine? Or why one Chardonnay can taste totally different from another Chardonnay? How about why restaurants put us through the whole wine-pouring ritual? Savvy Girl: A Guide to Wine leaves out the boring details and gets straight to what you really want to know about wine: how to taste, talk about, buy, and enjoy it. We know that you don't need to be an expert on wine, you just want to be savvy. So get this five-hour read, get savvy, and then get back to your fabulous life.

Download or read book Good Girl s Guide to Public Relations Publicity and Marketing written by Ivy K. Pendleton and published by ivy k Pendleton. This book was released on 2012-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Complete Idiot s Guide to Branding Yourself written by Sherry Beck Paprocki and published by Penguin. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on today's most competitive examples to guide readers through the steps of defining and building a personal brand, demonstrating how to build and manage productive relationships while sharing strategies for aligning a personal brand with an employer's brand values. Original.

Download or read book The Savvy Gal s Guide to Online Networking or what Would Jane Austen Do written by Diane K. Danielson and published by Booklocker.com. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do?) provides tips, tactics and etiquette advice for businesswomen who want to build professional relationships through email, online networks, blogs, and message boards.

Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Download or read book Social Media Success for Every Brand written by Claire Diaz-Ortiz and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.

Download or read book Digital Marketing Essentials written by Cybellium and published by Cybellium . This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Download or read book Social Media Marketing All in One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

Download or read book Building Your Ideal Private Practice A Guide for Therapists and Other Healing Professionals written by Lynn Grodzki and published by W. W. Norton & Company. This book was released on 2015-03-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: A much-anticipated second edition to this classic practice-building text. Building Your Ideal Private Practice, a best-seller in its genre, is now fully revised after its original publication in 2000. Much has changed for therapists in private practice over the past fifteen years, including the widespread encroachment by insurance and managed care into the marketplace, the density of new therapists as over 600,000 therapists nation-wide try to stay viable, and the role of the Internet in marketing services. The revision of Building Your Ideal Private Practice is a comprehensive guide, updated with six new chapters and targeted for therapists at all stages of private practice development. It covers the essential how-to questions for those starting out in practice and explains the common pitfalls to avoid. For those already in practice, worried about profitability in an age of increasing competition, the author offers informed strategies such as the best way to create websites and other online marketing to find clients, and then goes further to explain how to retain the new breed of fickle clients who shop for therapists online, but are hard to satisfy. Other new chapters support veteran therapists edging towards retirement, including how to sell a therapy business for a profit or whether to stay working solo or expand into a more lucrative group business model. The revision comprises a complete, easy to use and fascinating business plan that shows therapists not just what to do, but also who to be in order to succeed. It adds depth, up-to-date information and a wealth of strategies to the original book, often referred to as the “bible” for therapists in private practice. Like the original, the revision conveys the author’s experience, optimism and warmth as she presents case examples, checklists and exercises to make the business advice come alive. Whether you have insurance-based or a fee-for-service practice, this book will help you thrive.

Download or read book Girltribes written by Helen Roe and published by Balboa Press. This book was released on 2016-08-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do this, say that, eat this, look like that. Media marketing has something to say 24/7. GirlTribes is your go-to guide, to empower you to be a proactive thinker, to stay curious and challenge marketing messages. Its your opportunity to challenge the norm, shape your own unique style, and contribute to meaningful marketing through brands that make a difference. This revealing, behind-the-scenes peek at media marketing will spark conversation, ending the compare and despair game. It will help you make smarter decisions, strengthen your inner confidence and propel you towards greatness. From real-life examples to personal shares from teen girls, you dont have to figure this out alone. GirlTribes has your back. Decoding marketing and media, this book is essential reading for all teen girls ready to make their mark in the world.

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Download or read book Pinfluence written by Beth Hayden and published by John Wiley & Sons. This book was released on 2012-06-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Download or read book The IT Girl s Guide to Blogging with Moxie written by Joelle Reeder and published by John Wiley & Sons. This book was released on 2007-12-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start your first blog, polish your prose, get involved in blogging communities, make sense of RSS feeds, podcasts, photos and more — all with fun, humor and attitude! Inside you will find the need-to-know info to get your blog noticed: How to choose the right blogging platform or content management tool, select a web host, dress up your blog, manage blog content and keep your privates private! When you are ready for more, The Moxie Girls will treat you to insider dish on blog etiquette, analyzing blog traffic, blogging for business, creating podcasts and adding bling to your blog with plugins, add-ons and more. Throw in the refreshing cocktails, beauty tips and gossip with the Girls at the end of each chapter and you’ll be Blogging with Moxie in no time. So, what are you waiting for? The IT Girl’s Guide to Blogging With Moxie is packed with the content you need wrapped in casual, engaging dialog and a cheeky, bite-sized format. Bargain-blogging with tools such as WordPress®, TypePad®, and Vox Choosing a content management system like Expression Engine or Movable Type Managing blog content, using tags and moderating comments Selecting a professional designer and choosing from off-the-rack templates An introduction to podcasting and videocasting Finding, joining and managing blog communities Protecting your online identity Using a blog to better your business

Download or read book The Savvy Woman s Guide to Financial Freedom written by Susan Hayes and published by Penguin UK. This book was released on 2013-01-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial trainer Susan Hayes believes that every woman can and should get to grips with money management. In The Savvy Woman's Guide to Financial Freedom she gets to the heart of why you might be having problems and, lIke straight-talking American expert, Suze Orman, she comes up solutions whatever your situation. Think about it ... How many times have you said to yourself, 'This is the year when I finally get to grips with my finances'? But somehow time slips away and twelve months later you are no better off. How many times have you decided to stick to a budget only to see events get in the way and your good intentions frustrated? Do you have a nagging sense that you're not in charge of your money and that your future financial well-being is beyond your control? Even worse, in these challenging economic times, are you so stressed about money that you cannot even begin to see a way out of your situation? Whether you're figuring out how to squeeze enough money from the family budget to save for a much-needed holiday, finally preparing to tackle years of lifestyle debt, or taking a leap of faith and starting your own business, The Savvy Woman's Guide to Financial Freedom is brimful of down-to-earth and encouraging advice, and practical user-friendly methods, to show you how to get where you want to go. By following Susan Hayes's guidance you could find that it takes as little as an hour a week to check your financial well-being, to make sure you are on track to accomplish your goals and to achieve ongoing peace of mind about money. Corkwoman Susan Hayes has had a life-long love affair with business (as a little girl she held board meetings with her teddy bears) and went on to get a BSC in Financial Maths and Economics from NUI Galway. She is managing director of the international financial training company Hayes Culleton. Because of her can-do approach to resolving even the stickiest economic questions in her many media appearances (RTÉ, TV3, Today FM, 4FM, Sunday Independent) she has become known as the Positive Economist.

Download or read book Female Fans of the NFL written by Anne Cunningham Osborne and published by Routledge. This book was released on 2015-09-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.

Download or read book The Complete Idiot s Guide to Target Marketing written by Susan Friedmann and published by Penguin. This book was released on 2009-08-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques