Download or read book Think Like a Rock Star How to Create Social Media and Marketing Strategies that Turn Customers into Fans with a foreword by Kathy Sierra written by Mack Collier and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

Download or read book How to Kill a Rock Star written by Tiffanie DeBartolo and published by Sourcebooks, Inc.. This book was released on 2005-09-01 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Funny, tender, edgy. I wanted the love story to go on forever."—Joan Johnston, bestselling author of No Longer a Stranger Written in the wonderfully honest, edgy, and hilarious voice she perfected in God-Shaped Hole, Tiffanie DeBartolo shines in a passionate new story of music, love, and sacrifice. Eliza Caelum, a young music journalist, is finally getting her footing in New York when she meets Paul Hudson, a talented songwriter and lead singer of the band Bananafish. They soon realize they share more than a reverence for rock music and plunge headlong into love. When Bananafish is signed by a big corporate label, and Paul is on his way to becoming a major rock star, Eliza's past forces her to make a heartbreaking decision that might be the key to Paul's sudden disappearance. A layered and emotional look into the world of music, this raw summer read will resonate with readers who loved Daisy Jones & the Six by Taylor Jenkins Reid. Praise for Tiffanie DeBartolo's God-Shaped Hole: "From highs to heartbreak, DeBartolo conjures an affair to remember."—People "Honest, raw, and engaging."—Booklist "This generation's Love Story."—Kirkus Reviews

Download or read book 33 Percent Rockstar written by S. C. Sterling and published by No Bueno Publishing. This book was released on 2019-04-19 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott has played over 500 concerts at hundreds of venues spanning almost two decades. From performing to the bar staff at strip mall dive bars, to a sold-out show with members of The Misfits and the Ramones, 33 Percent Rockstar: Music, Heartbreak and the Pursuit of Rock Stardom is about the love of music and life as a struggling musician. It is the true story of what happens when you give up everything to follow your dreams—even when they lead to a run-down strip club in a seedy part of Lincoln, Nebraska. Scott learned how to play the bass guitar, and became a musician. He'd eventually become a damn good one. He fell in love and got his heart broken. Twice. He played in multiple bands, recorded multiple albums, and toured the country. In the end, Scott never made it big, but it wasn’t for lack of trying. All for the love of music, he toiled in dead-end jobs, drove across the country in dilapidated tour vans, and dealt with the fragile egos and creative differences of a rotating cast of bands and band members. 33 Percent Rockstar: Music, Heartbreak and the Pursuit of Rock Stardom is a Behind the Music for the vast majority of musicians who never achieve rock stardom and offers a glimpse of the everyday lives of those hopeful, possibly deluded souls pursuing the rockstar dream.

Download or read book Rockstar Service Rockstar Profits written by David Brownlee and published by Morgan James Publishing. This book was released on 2019-03-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: RockStar Service, Rockstar Profits reveals a new, fast, easy way to increase revenues, grow a business, and create loyal customers for life. Imagine for a moment that your favorite artist, musician, group or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star? Rockstar Service, Rockstar Profits shows business owners, executives, customer service reps, and others a more effective way for their team to deliver world-class, rockstar customer service to their customers. Inside, business coach David Brownlee teaches how to build rapport in 60 seconds or less, create customized customer service strategies to implement immediately, and how to look at customers in a new light. Rockstar Service, Rockstar Profits reveals how to increase revenues, grow a business, and create raving fans—clients that will never leave.

Download or read book Played by the Rockstar written by Christina Hovland and published by Cherry Street Publishing. This book was released on 2021-04-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: He's a rock star. She's a waitress. He's about to rock her world. Certified behavioral counselor (and former band groupie) Becca Forrester needs a break. Taking a leave of absence from her job, she moves into the apartment over her parents’ garage, and clinches a gig waitressing at a dive bar known for bringing in big name musicians. Cedric “Linx” Lincoln is a certified rock star. Bassist for the hugely popular rock band, Dimefront, he’s in Denver while the band is on hiatus a-freaking-gain. He's looking for something—anything—to keep him occupied until they can all get back to making music. When he saunters into his friend’s bar, he finds the perfect diversion. Becca’s presence is a breath of fresh air. The sizzle she ignites in him is precisely what he needs. Bonus: no-stress, no-strings hookups are his specialty. But when things between them tip toward serious, his band implodes, and Becca's leave of absence ends, they’re forced to decide what their “real” lives should look like. Maybe there’s room for an encore…

Download or read book Consumer Tribes written by Avi Shankar and published by Routledge. This book was released on 2012-06-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Download or read book The Epic Crush of Genie Lo written by F. C. Yee and published by Abrams. This book was released on 2017-08-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The struggle to get into a top-tier college consumes sixteen-year-old Genie’s every waking thought. But when she discovers she’s a celestial spirit who’s powerful enough to bash through the gates of heaven with her fists, her perfectionist existence is shattered. Enter Quentin, a transfer student from China whose tone-deaf assertiveness beguiles Genie to the brink of madness. Quentin nurtures Genie’s outrageous transformation—sometimes gently, sometimes aggressively—as her sleepy suburb in the Bay Area comes under siege from hell-spawn. This epic YA debut draws from Chinese folklore, features a larger-than-life heroine, and perfectly balances the realities of Genie’s grounded high school life with the absurd supernatural world she finds herself commanding.

Download or read book The Rockstar Quadrilogy Boxset written by Samantha Michaels and published by Samantha Michaels. This book was released on 2023-04-14 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rockstar Quadrilogy is a four-book series featuring sweet but steamy rockstars and the women who drive them crazy. If you like stories filled with fun, angst, laughs and a whole lot of steam, these books are for you. They can be read as standalones, but characters do cross-over, so reading in order is recommended.

Download or read book From Cradle to Stage written by Virginia Hanlon Grohl and published by Seal Press. This book was released on 2017-04-18 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Virginia Grohl, the mother of Dave Grohl—former Nirvana drummer and current frontman for the Foo Fighters—From Cradle to Stage shares stories and exclusive photos featuring mothers of rock icons, the icons themselves, and their Behind the Music-style relationships While the Grohl family had always been musical-the family sang together on long car trips, harmonizing to Motown and David Bowie-Virginia never expected her son to become a musician, let alone a rock star. But when she saw him perform in front of thousands of screaming fans for the first time, she knew that rock stardom was meant to be for her son. And as Virginia watched her son's star rise, she often wondered about the other mothers who raised sons and daughters who became rock stars. Were they as surprised as she was about their children's fame? Did they worry about their children's livelihood and wellbeing in an industry fraught with drugs and other dangers? Did they encourage their children's passions despite the odds against success, or attempt to dissuade them from their grandiose dreams? Do they remind their kids to pack a warm coat when they go on tour? Virginia decided to seek out other rock star mothers to ask these questions, and so began a two-year odyssey in which she interviewed such women as Verna Griffin, Dr. Dre's mother; Marianne Stipe, Michael Stipe of REM's mother; Janis Winehouse, Amy Winehouse's mother; Patsy Noah, Adam Levine's mother; Donna Haim, mother of the Haim sisters; Hester Diamond, Mike D of The Beastie Boys' mother. With exclusive family photographs and a foreword by Dave Grohl, From Cradle to Stage will appeal to mothers and rock fans everywhere.

Download or read book Rockstar Games and American History written by Esther Wright and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-08-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: For two decades, Rockstar Games have been making games that interrogate and represent the idea of America, past and present. Commercially successful, fan-beloved, and a frequent source of media attention, Rockstar’s franchises are positioned as not only game-changing, ground-breaking interventions in the games industry, but also as critical, cultural histories on America and its excesses. But what does Rockstar’s version of American history look like, and how is it communicated through critically acclaimed titles like Red Dead Redemption (2010) and L.A. Noire (2011)? By combining analysis of Rockstar’s games and a range of official communications and promotional materials, this book offers critical discussion of Rockstar as a company, their video games, and ultimately, their attempts at creating new narratives about U.S. history and culture. It explores the ways in which Rockstar’s brand identity and their titles coalesce to create a new kind of video game history, how promotional materials work to claim the "authenticity" of these products, and assert the authority of game developers to perform the role of historian. By working at the intersection of historical game studies, U.S. history, and film and media studies, this book explores what happens when contemporary demands for historical authenticity are brought to bear on the way we envisage the past –– and whose past it is deemed to be. Ultimately, this book implores those who research historical video games to consider the oft-forgotten sources at the margins of these games as importance spaces where historical meaning is made and negotiated.

Download or read book Uncommon People written by David Hepworth and published by Henry Holt and Company. This book was released on 2017-11-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best music books of 2017 by The Wall Street Journal An elegy to the age of the Rock Star, featuring Chuck Berry, Elvis, Madonna, Bowie, Prince, and more, uncommon people whose lives were transformed by rock and who, in turn, shaped our culture Recklessness, thy name is rock. The age of the rock star, like the age of the cowboy, has passed. Like the cowboy, the idea of the rock star lives on in our imaginations. What did we see in them? Swagger. Recklessness. Sexual charisma. Damn-the-torpedoes self-belief. A certain way of carrying themselves. Good hair. Interesting shoes. Talent we wished we had. What did we want of them? To be larger than life but also like us. To live out their songs. To stay young forever. No wonder many didn’t stay the course. In Uncommon People, David Hepworth zeroes in on defining moments and turning points in the lives of forty rock stars from 1955 to 1995, taking us on a journey to burst a hundred myths and create a hundred more. As this tribe of uniquely motivated nobodies went about turning themselves into the ultimate somebodies, they also shaped us, our real lives and our fantasies. Uncommon People isn’t just their story. It’s ours as well.

Download or read book Rock Star written by David R. Shumway and published by JHU Press. This book was released on 2014-09-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature and meaning of rock stardom—celebrities who embody the most important social and cultural conflicts of their era. "All stars are celebrities, but not all celebrities are stars," states David Shumway in the introduction to Rock Star, an informal history of rock stardom. This deceptively simple statement belies the complex definition and meaning of stardom and more specifically of rock icons. Shumway looks at the careers and cultural legacies of seven rock stars in the context of popular music and culture—Elvis Presley, James Brown, Bob Dylan, the Rolling Stones, the Grateful Dead, Joni Mitchell, and Bruce Springsteen. Granted, there are many more names that fall into the rock icon category and that might rightfully appear on this list. Partly, that is the point: "rock star" is a familiar and desired category but also a contested one. Shumway investigates the rock star as a particular kind of cultural construction, different from mere celebrity. After the golden age of moviemaking, media exposure allowed rock stars more political sway than Hollywood's studio stars, and rock stars gradually replaced movie stars as key cultural heroes. Because of changes in American society and the media industries, rock stars have become much more explicitly political figures than were the stars of Hollywood’s studio era. Rock stars, moreover, are icons of change, though not always progressive, whose public personas read like texts produced collaboratively by the performers themselves, their managers, and record companies. These stars thrive in a variety of media, including recorded music, concert performance, dress, staging, cover art, films, television, video, print, and others. Filled with memorable photographs, Rock Star will appeal to anyone interested in modern American popular culture or music history.

Download or read book Death and the Rock Star written by Catherine Strong and published by Routledge. This book was released on 2016-03-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untimely deaths of Amy Winehouse (2011) and Whitney Houston (2012), and the ’resurrection’ of Tupac Shakur for a performance at the Coachella music festival in April 2012, have focused the media spotlight on the relationship between popular music, fame and death. If the phrase ’sex, drugs and rock’n’roll’ ever qualified a lifestyle, it has left many casualties in its wake, and with the ranks of dead musicians growing over time, so the types of death involved and the reactions to them have diversified. Conversely, as many artists who fronted the rock’n’roll revolution of the 1950s and 1960s continue to age, the idea of dying young and leaving a beautiful corpse (which gave rise, for instance, to the myth of the ’27 Club’) no longer carries the same resonance that it once might have done. This edited collection explores the reception of dead rock stars, ’rock’ being taken in the widest sense as the artists discussed belong to the genres of rock’n’roll (Elvis Presley), disco (Donna Summer), pop and pop-rock (Michael Jackson, Whitney Houston, Amy Winehouse), punk and post-punk (GG Allin, Ian Curtis), rap (Tupac Shakur), folk (the Dutchman André Hazes) and ’world’ music (Fela Kuti). When music artists die, their fellow musicians, producers, fans and the media react differently, and this book brings together their intertwining modalities of reception. The commercial impact of death on record sales, copyrights, and print media is considered, and the different justifications by living artists for being involved with the dead, through covers, sampling and tributes. The cultural representation of dead singers is investigated through obituaries, biographies and biopics, observing that posthumous fame provides coping mechanisms for fans, and consumers of popular culture more generally, to deal with the knowledge of their own mortality. Examining the contrasting ways in which male and female dead singers are portrayed in the media, the book

Download or read book Stereo Comparative Perspectives on the Sociological Study of Popular Music in France and Britain written by Dr Hugh Dauncey and published by Ashgate Publishing, Ltd.. This book was released on 2013-01-28 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term 'Popular Music' has traditionally denoted different things in France and Britain. In France, the very concept of 'popular' music has been fiercely debated and contested, whereas in Britain and more largely throughout what the French describe as the 'Anglo-saxon' world 'popular music' has been more readily accepted as a description of what people do as leisure or consume as part of the music industry, and as something that academics are legitimately entitled to study. French researchers have for some decades been keenly interested in reading British and American studies of popular culture and popular music and have often imported key concepts and methodologies into their own work on French music, but apart from the widespread use of elements of 'French theory' in British and American research, the 'Anglo-saxon' world has remained largely ignorant of particular traditions of the study of popular music in France and specific theoretical debates or organizational principles of the making and consuming of French musics. French, British and American research into popular music has thus coexisted – with considerable cross-fertilization – for many years, but the barriers of language and different academic traditions have made it hard for French and anglophone researchers to fully appreciate the ways in which popular music has developed in their respective countries and the perspectives on its study adopted by their colleagues. This volume provides a comparative and contrastive perspective on popular music and its study in France and the UK.

Download or read book Inane Pure Slush Vol 14 written by Pure Slush and published by Lulu.com. This book was released on 2016-09-06 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: 57 writers riff on 'inane' ... 'inane: silly, fatuous, idiotic, nonsense, nonsensical, mindless, boring, unintelligent ...'

Download or read book Fan Tan written by Marlon Brando and published by Vintage. This book was released on 2006-10-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fan-Tan is a hugely entertaining, swashbuckling romp, from one of the greatest actors of our time: Marlon Brando. The story of an eccentric early-twentieth-century pirate who sets out on the high seas from the Philippines to Shanghai, Fan-Tan follows the exploits of Anatole “Annie” Doultry, a larger-than-life character that Brando could have easily inhabited himself. When Annie saves the life of a Chinese prisoner in a Hong Kong prison, he’s led to the mysterious and seductive Madame Lai Choi San—one of the most notorious gangsters in Asia—and here the true adventures begin.Years in the making with Brando’s longtime collaborator, screenwriter and director Donald Cammell, Fan-Tan is a rollicking, delectable tale—and the last surprise from an ever-surprising legend.

Download or read book Further Adventures of a Grumpy Old Rock Star written by Rick Wakeman and published by Random House. This book was released on 2010-01-26 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Postman Pat, Tommy Cooper, Norman Wisdom and George Best have in common with being abandoned in a Costa Rican jungle after a severe bout of flatulence? Indeed, how are they also connected to trying to buy an Australian brewery just to get a beer, owning twenty-two cars, an American soccer team and a Swiss mail-order pornography company? The common feature is of course a certain Richard Wakeman. The Further Adventures of a Grumpy Old Rock Star takes you, the privileged reader, on a trip of absurd excess, a cultural car crash of side-splitting hilarity and an unforgettable glimpse (again) into the life of one of Britain's most legendary showmen, rock stars and all-time great raconteurs.