Download or read book The rising market for Western apparel enterprises in China written by Dieu Linh Le and published by GRIN Verlag. This book was released on 2016-12-21 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,2, University of Applied Sciences Bremen, language: English, abstract: According to the Boston Consulting Group report of 2011, the Chinese apparel sector is set to become the world’s second largest retail market by 2020 and will account for about 30 percent of the global apparel market’s growth over the next five years. Until recent years, China has been regarded as one of the main manufacture places of western apparel companies because of its lower labor costs. Nowadays, however hand in hand with the rapidly changing economic and social situation, China has shown the world that it is also a promising consumer market. Especially, apparel retail sales have increased tremendously and therefore offer huge opportunities. Many Western clothing retailers are increasingly viewing China as a huge potential market, because of its rising middle and affluent class and Chinese consumer ́s increasing call for western apparel products. Western products are related with factors such as quality, modernity or also care for the environment. Furthermore, many of the global brands have less market presence in China than in other operating countries. For example, the fast fashion brand Zara only has got 92 stores, H&M had roughly 78 stores at the end of 2011, which is still very few in comparison to the number of stores these companies own in other markets. The US fashion chain Forever 21 has just entered the Chinese market at the end of 2011. Companies who win this market in the next few years will definitely top the global apparel market. However, even though the potential is huge, winning this market will not be easy. To succeed, western brands need to adapt their strategies to Chinese consumers’ tastes and expectations; this includes the development of brand and company image and product tailoring to the Chinese consumer market. Any company that conducts business in China without effective methods risks a quick exit. This study has two major purposes: the first is to demonstrate why China is the future sales market for Western apparel companies and the second one to make recommendations for Western apparel companies that want to win the Chinese market. Research questions Main questions 1. What are the main factors of China’s economic attractiveness? 2. What could be an effective path to take when entering the Chinese market and which strategies do western apparel companies need to capture China’s dynamic market? Further questions 1. How could the future of the Chinese retail market look like? 2. Which are the barriers and

Download or read book Approaching the Apparel Market in China written by Albert Pan and published by Cloud New Zealand Limited. This book was released on 2010 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the Series of Approaching China, this book presents a full view of China's apparel market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing apparel business in China, Chinese inspection & standards system, a list of major importers & agencies and annual trade fairs in China. This book consists of two independent parts, the Guidance for Footwear Market in China and the Guidance for Garment Market in China. In terms of the writing method, for convenience of readers, authors of this book greatly use a form of illustration plus text analysis and presentation. Through the combination of multiple chart forms such as flow chart, system chart, distribution graph, tendency chart and proportion chart, Approaching the Apparel Market in China visually presents readers with a picture of the Chinese market conditions as well as guidance for entry.

Download or read book Apparel Supply Chain Between Europe and China written by Hans-Christian Pfohl and published by Hans-Christian Pfohl. This book was released on 2008 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Plunkett s Apparel Textiles Industry Almanac 2007 Apparel Textiles Industry Market Research Statistics Trends Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel and textiles industry involves complex relationships that are constantly evolving. This book covers different trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of all types.

Download or read book THE CHINESE DREAM The Rise of the World s Largest Middle Class and What It Means to You written by Helen H. Wang and published by Bestseller Press. This book was released on with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: (2nd Edition: July 6, 2012) In The Chinese Dream, a groundbreaking book about the rising middle class in China, Forbes columnist and China expert Helen Wang challenges us to recognize that some of our fears about China are grossly misplaced. As a result of China's new capitalist paradigm, a burgeoning middle class-calculated to reach 800 million within the next fifteen years-is jumping aboard the consumerism train and riding it for all it's worth-a reality that may provide the answer to America's economic woes. And with China's increasing urbanization and top-down governmental approach, it now faces increasing energy, environmental, and health problems-problems that the U.S. can help solve. Through timely interviews, personal stories, and a historical perspective, China-born Wang takes us into the world of the Chinese entrepreneurial middle class to show how a growing global mindset and the realization of unity in diversity may ultimately provide the way to creating a saner, safer world for all.

Download or read book Chinese Consumers and the Fashion Market written by Yingjiao Xu and published by Springer. This book was released on 2019-02-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Download or read book The End of Cheap China Revised and Updated written by Shaun Rein and published by John Wiley & Sons. This book was released on 2014-06-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: “REIN MASTERFULLY CAPTURES WHERE [CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING.” —FORTUNE PRAISE FOR THE END OF CHEAP CHINA “Brilliantly written.” —Financial Times “Rein combines elegant writing and methodical research. Years of working in China have given him access to important players. Incisive interviews with billionaires, business executives, government officials, and migrant workers guide the pulse of the narrative . . . essential reading.” —USA Today “Engaging. Full of vivid anecdotes from Chinese billionaires to senior party officials and even prostitutes. For any foreigners thinking about doing business in the Middle Kingdom, The End of Cheap China is a good place to start.” —Reuters “Must-read.” —Consulting Magazine “A lively read.” —Straits Times “An inside look.” —Industry Week “Compelling, engaging, informative.” —The Cayman Islands Journal “Lively, well-written book.” —South China Morning Post “Engaging, highly readable style with real-life examples from vast catalog of China research. For good measure, Rein wedded into China’s elite, marrying the granddaughter of 1980s Politburo chairman Marshal Ye Jianying” —Asia Times

Download or read book Industrial Geography in Contemporary China written by Canfei He and published by Routledge. This book was released on 2022-05-19 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides an overall view of industrial geography in the context of contemporary China and investigates the development processes, research paradigms, and achievements of China’s industrial geography, with a particular focus on the post- reform period. The first two chapters introduce the overall background of industrialization and evolving policies of industrial geography in contemporary China. Based on sweeping literature reviews, empirical data analysis, and case studies, the author then examines key aspects of industrial geography and geographical patterns, dynamics, and the impact of industrial development. The following topics are discussed in detail: the geographical distribution and agglomeration of industries; national industrial parks; urbanization and industrialization; regional evolution of industries and interregional networks; firms and industrial organizations; exports, foreign investment, and trade; labour migration; land supply; industrial innovation; environmental issues and regulations; and industrial planning. In providing a full picture of the industrial geography of contemporary China, the title will be an essential reference for scholars and students studying economic geography, industrial geography, and the industrial and economic development of the People’s Republic of China.

Download or read book Minority Groups in Thailand written by American University (Washington, D.C.). Cultural Information Analysis Center and published by . This book was released on 1970 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Entrepreneurship and Small Business written by Paul Burns and published by Bloomsbury Publishing. This book was released on 2022-01-13 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs. Entrepreneurship and Small Business will help you to: - Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits - Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device - Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic - Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries - Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks. This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.

Download or read book Ethnic Chinese Business In Asia History Culture And Business Enterprise written by Ching-hwang Yen and published by World Scientific. This book was released on 2013-09-13 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume provides a broad introduction to the ethnic Chinese business in Asia, with focus on the ethnic Chinese in East and Southeast Asia. The growing interest in ethnic Chinese business reflects its importance in these two regional economies, and its relations with China's economy — the world's new economic powerhouse. It examines the nature and characteristics of the ethnic Chinese business, such as business networks, family business and conglomerates, concepts of xinyong and guanxi, and entrepreneurship and management. It also examines the input of history and culture in the formation and operation of ethnic Chinese business. The second half of the book is devoted to detailed regional studies, covering the Chinese in Thailand, Malaysia and Singapore, Indonesia, the Philippines, Hong Kong and Taiwan. This book provides an excellent introduction for tertiary students in business schools, and for prospective businessmen who wish to do business with the Chinese in East and Southeast Asia.

Download or read book Recent Developments in the Clothing Industry written by International Labour Organisation. Sectoral Activities Programme and published by International Labour Organization. This book was released on 1994 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews trends and developments in the clothing industry since the Third Technical Meeting in 1987. Summarizes the information supplied by governments on the effect given to conclusions and resolutions adopted by the previous meeting, and includes steps taken by the ILO to meet the requirements of previous meetings.

Download or read book International Business written by Janet Morrison and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

Download or read book National Capitalisms Global Production Networks written by Christel Lane and published by OUP Oxford. This book was released on 2009-03-19 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms in the clothing industry engage in global sourcing and operate in global markets. Their global production networks have often been subject to scrutiny as the power relationships between buyer firms in developed countries and supplier firms in developing countries raise issues concerned with 'fast fashion', the role of brands, labour standards in developing countries, job losses among the most vulnerable workers in Europe and the US, and the growing differentiation within the bloc of developing countries between the least developed and fast developers, such as China and India. This book analyses the way British, American and German firms in the clothing industry (manufacturing and retail) co-ordinate and govern their global production networks/value chains. It offers a multi-level study, concerned with processes of economic interaction between international, regional, and national economic institutions and actors. This combines an analysis of international/regional regulatory systems, global markets and conditions in the developing countries where suppliers are found, with a focus on the recent development of the clothing industry in three western countries. The analysis of firms' global networks focuses on the power relationships between western producers and retailers on the one hand and between buyer firms in developed and supplier firms in developing countries on the other, as well as their impact on labour. Utilising over one hundred interviews in six countries on three continents, it follows the value chain from developed to developing countries and studies the many issues which confront students of globalization at the current time. The study combines theoretical perspectives from economic sociology, political economy and management and seeks to utilise the complementary strengths of the Varieties of Capitalism approach and that of Global Production Networks/Value Chains. It will appeal to advanced students and academics interested in processes of economic globalization and the way firms manage them, as well as to those looking for a study of the clothing industry which combines theoretical depth with broad empirical coverage.

Download or read book Decoding The Rise Of Made in china Why The Continuity Of Catch up Ladder Ultimately Matters written by Bin Guo and published by World Scientific. This book was released on 2023-03-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a novel theoretical framework to explain the real source of competitive advantage of Chinese manufacturing. More importantly, such a framework can be generalized to analyze the potential of catch-up for large emerging economies in the globalization era. The book also provides insights for policy makers to rethink their design of policies.The rise of Made-in-China products has been widely attributed to low labour cost advantage and imitation advantage. However, as these two advantages are nearly innate to all late-developing countries, they cannot be regarded as the key factors that drive the rapid growth of China's manufacturing industry, or China's economy, over the past few decades. In this book, the author proposed a theory — 'the catch-up ladders theory', to explain the rise of China's manufacturing industry. The manufacturing advancement of any country is in essence a process of catching-up in both market and technology, during which enterprises will form a ladder-like holistic structure due to their differences in capabilities, technology and market positioning. In light of this, the continuity of the catch-up ladder will greatly determine the catch-up efficiency of an industry and even a country at large. Such a perspective is more applicable to large emerging economies, especially those with over one hundred million population and thus huge potential domestic market demand.

Download or read book Strategy Structure and Performance of MNCs in China written by Yadong Luo and published by Bloomsbury Publishing USA. This book was released on 2000-11-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the largest emerging market in the world, yet Western MNCs have invested significantly less there than their Asian MNC counterparts. Luo systematically compares Western and Asian investment strategies and their performance in China and draws lessons that Westerners must heed. He compares Western and Asian MNCs on their respective economic rationales, cultural proximity, strategy behavior, investment structure, business determinants, and performance differences. He also reviews foreign direct investment in China over two decades, outlines the economic environment facing MNCs today, delineates new policies that affect foreign investment and operations, and discusses China's entry into the World Trade Organization and the impact this will have on MNCs everywhere. The result is a needed contribution to the literature on international investment and the China market, particularly for upper level executives, analysts studying emerging markets, and scholars specializing in international business and expansion. In Part I, Luo reviews the experience of MNCs in China and the opportunities and challenges, today and in coming years. In Part II he looks at the strategy, structure, and performances of Western and Asian MNCs. He assesses and compares strategic and structural behaviors of these two groups of MNCs, then deciphers and compares the differences in distinctive capabilities and their performance implications. In other chapters he examines and compares financial performance and its business determinants—thus giving executives of Western MNCs a way to verify the effectiveness of their own investment and operating strategies and to reconfigure them, if necessary, to include environmental dynamics and organizational capabilities. In addition to mini-cases throughout the book, there is an appendix consisting of six major case studies, detailing the experiences and successes of six Asian MNCs in China, offering a seldom seen glimpse of how the West's Asian competitors accomplish their own goals, and why the challenges they present to the West are so formidable.

Download or read book Brand Building and Marketing in Key Emerging Markets written by Niklas Schaffmeister and published by Springer. This book was released on 2015-10-09 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.