Download or read book The Rhetorical Act written by Karlyn Kohrs Campbell and published by Wadsworth Publishing Company. This book was released on 2003 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RHETORICAL ACT: THINKING, SPEAKING AND WRITING CRITICALLY, Third Edition teaches liberal arts students how to craft and critique rhetorical messages that influence. The text is a compelling invitation to students of Communication and Language Arts to become articulate rhetors and critics of their symbolic universe. Consistent with the first two editions, the third edition takes as its starting point a traditional humanistic approach to rhetoric. The book reaffirms the ancient Aristotelian and Ciceronian relationships between art and practice - that you cannot master rhetorical skills without an understanding of the theory on which such skills are based. THE RHETORICAL ACT, Third Edition departs from traditional textbooks in several ways. It treats rhetorical action as the joint effort of rhetor and audience, emphasizing the audience's active, collaborative role. Students will encounter critical models for recognizing the opportunities and constraints of rhetorical action. This book will help your students become discerning speakers and critics who can assess situations, conceive rhetorical possibilities, examine and produce actual rhetorical messages, and compare their efforts and those of fellow students to the discourse of journalists, politicians, advertisers and other public persuaders.
Download or read book The Rhetorical Act written by Karlyn Kohrs Campbell and published by . This book was released on 1996 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to improve students performance and their ability to act as sophisticated consumers of rhetoric, this highly-regarded text treats the rhetorical action as the joint creation of rhetor and audience, emphasizing the audiences active, participatory role.
Download or read book Applying Critical Thinking written by Richard Nelson Wood and published by Cognella Academic Publishing. This book was released on 2015-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Book: A Beginner's Guide to Finding Your Rhetorical Voice helps students communicate with confidence in their speaking and writing. The material facilitates self-discovery and critical thinking as students learn to assess the validity of their ideas and express them with clarity and integrity. The early chapters introduce the concepts of rhetoric and sophistry as well as the importance of finding one's own rhetorical voice. Students learn that well-thought-out rhetoric is an expression of solid critical thinking and they also learn how to structure a rhetorical act. Later chapters address making appropriate word choices, building a sound argument, and the importance of analyzing an audience. Blending philosophy and communication, the book teaches specific skills such as using Aristotle's three proofs, defining intent and purpose, and constructing logical claims supported by credible evidence. The Little Book: A Beginner's Guide to Finding Your Rhetorical Voice supports students in their university course work and helps them make the transition from college student to professional -- communicating effectively and persuasively. This book is intended for undergraduate courses in public speaking and professional writing.
Download or read book The Rhetorical Act Thinking Speaking and Writing Critically written by Karlyn Kohrs Campbell and published by Cengage Learning. This book was released on 2008-01-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RHETORICAL ACT: THINKING, SPEAKING AND WRITING CRITICALLY, Fourth Edition, teaches liberal arts students how to craft and critique rhetorical messages that influence, inviting and enabling them to become articulate rhetors and critics of their symbolic universe. The new edition maintains a traditional humanistic approach to rhetoric, while extending the scope and relevance of the text. THE RHETORICAL ACT reaffirms the ancient Aristotelian and Ciceronian relationships between art and practice -- one cannot master rhetorical skills without an understanding of the theory on which such skills are based. The text combines thorough coverage of rhetorical criticism, media literacy, and strategic public speaking, providing a solid grounding in essential concepts while helping students hone their skills in each area. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Rescuing the Subject written by Susan Miller and published by SIU Press. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it was first published in 1989, Rescuing the Subject established a landmark pedagogical approach to composition based on the importance of the writer and the act of writing in the history of rhetoric. Widely used as an introduction to rhetoric and composition theory for graduate students, the volume was the first winner of the W. Ross Winterowd Award from JAC and is still one of the most frequently cited books in the field.
Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2014-04-08 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Download or read book The Political Language of Food written by Samuel Boerboom and published by Lexington Books. This book was released on 2015-05-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Language of Food addresses why the language used in the production, marketing, selling, and consumption of food is inherently political. Food language is rarely neutral and is often strategically vague, which tends to serve the interests of powerful entities.Boerboom and his contributors critique the language of food-based messages and examine how such language—including idioms, tropes, euphemisms, invented terms, etc.—serves to both mislead and obscure relationships between food and the resulting community, health, labor, and environmental impacts. Employing diverse methodologies, the contributors examine on a micro-level the textual and rhetorical elements of food-based language itself. The Political Language of Food is both timely and important and will appeal to scholars of media studies, political communication, and rhetoric.
Download or read book Streamlining the Curriculum written by Heidi Hayes Jacobs and published by ASCD. This book was released on 2023-09-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing resource for educators looking to elevate their unit and lesson plans, increase student engagement, and improve home-school communication. With so many standards to address and templates to fill out, curriculum design and lesson planning can be cumbersome and overwhelming. And every teacher knows the struggle of trying to cover all the required content, which may or may not resonate with their students. In Streamlining the Curriculum, experts Heidi Hayes Jacobs and Allison Zmuda take a hard look at our overburdened, dated curricular practices and offer a better way—one built on the power of narrative. Their storyboard approach casts students as the heroes of the learning journey. Instead of passive recipients, they become protagonists, activity engaged in exploring new ideas, solving problems, finding connections, enlisting allies, and acquiring new skills and understandings to apply to both present and future challenges. This innovative book teaches you how to * Decide what to cut out, cut back, consolidate, and create in your lessons and units. * Find the throughlines in your required content and approach lesson design and teaching as storytelling, no matter what subject area or grade level you teach. * Apply genre lenses to make courses, units, and lessons more compelling. * Communicate clear learning targets to your students and their families. * Create space for exploring essential questions, investigating intriguing ideas, and conducting projects that feel relevant and important. * Determine purposeful and authentic evidence of learning. Filled with examples and insights, this book shows educators how to break free from the tyranny of templates and start streamlining curriculum, assessment, and planning to make learning experiences more immersive, interesting, and emotionally resonant.
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2016-05-20 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Download or read book Cracked But Not Shattered written by Theodore F. Sheckels and published by Lexington Books. This book was released on 2009 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cracked But Not Shattered: Hillary Rodham Clinton's Unsuccessful Campaign for the Presidency thoroughly analyzes Hillary Clinton's 2008 campaign for the Democratic Party's presidential nomination with an eye to identifying what went wrong--why, as the frontrunner, she ended up not breaking "the glass ceiling." The volume's contributors examine multiple issues in attempt to answer this question, from usual campaign communication topics such as Clinton's rhetoric, debate performance, and advertising to the ways in which she was treated by the media. Although her communication was flawed and the media coverage of her did reflect biases, these essays demonstrate how Clinton's campaign was in trouble from the start because of her gender, status as a former First Lady, and being half of a political couple. Cracked But Not Shattered provides keen insight into the historic 2008 democratic primaries that will particularly intrigue scholars and students of political communications.
Download or read book Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles written by Farinha, Luís and published by IGI Global. This book was released on 2020-05-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive. The Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.
Download or read book Qualitative Research in Journalism written by Sharon Hartin Iorio and published by Routledge. This book was released on 2014-04-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume highlights the integration of qualitative research methods into traditional journalism, offering new ways of expanding and enhancing news coverage. Designed for readers without prior experience in social science research, this collection presents a wide variety of qualitative techniques and their applications in journalistic practice. The work brings together contributions from professional journalists and journalism scholars who are highly experienced in conducting qualitative research. These experts demonstrate how valid, reliable qualitative procedures can be used to increase coverage and offer new insights. Written in a straightforward, reader-friendly style, features in this volume include: *real-world examples from contemporary newsrooms and interviews with practicing journalists who use the techniques of qualitative research in reporting; *a rationale for the use of qualitative methods in journalism, with an illustration of how various qualitative methods tie together; *step-by-step instructions for applying each methodology; *a solid foundation for understanding the history and theory behind qualitative research and its usefulness in journalism; *chapters on pairing qualitative and quantitative methods in journalism and on detailing partnerships between academics and professional journalists to facilitate newsroom research and reporting; and *a discussion of "objectivity" in qualitative research and in journalism that offers an ethic for journalists of today. The methodologies covered here include oral and life histories, textual analysis, focused interviews, ethnographies, focus groups, and case studies. In addition, a recently developed technique, civic mapping, is presented as a qualitative tool for reporting. Qualitative Research in Journalism is an indispensable resource for current and future journalists interested in enhancing their coverage of the news.
Download or read book Promotional Culture and Convergence written by Helen Powell and published by Routledge. This book was released on 2013-04-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Download or read book 21st Century Communication A Reference Handbook written by William F. Eadie and published by SAGE. This book was released on 2009-05-15 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.
Download or read book The Little Book A Beginner s Guide to Finding Your Rhetorical Voice Second Edition written by Richard Nelson Wood and published by Cognella Academic Publishing. This book was released on 2019-02-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Book: A Beginner's Guide to Finding Your Rhetorical Voice helps students communicate with confidence in their speaking and writing. The material facilitates self-discovery and critical thinking as students learn to assess the validity of their ideas and express themselves with clarity and integrity. Early chapters emphasize critical thinking as the basis for original rhetorical thought, provide tips for building sound arguments, and introduce the concepts of rhetoric and sophistry. Additional chapters address appropriate word choice, the importance of analyzing an audience, defining intent and purpose, and constructing logical claims supported by credible evidence. The second edition content reorganization and revision to enhance the clarity of the material, increase student engagement, update material, and expand upon key concepts. It features two new chapters, "Finding Your Rhetorical Voice," which was previously only a section within a chapter, and "Surveys and Scientific Studies: Some Caveats," which addresses the timely topics of fake news, scientific research, and critical thinking. The Little Book is an ideal resource for undergraduate courses in public speaking and professional writing.
Download or read book The Routledge Handbook of Public Speaking Research and Theory written by Stevie M. Munz and published by Taylor & Francis. This book was released on 2024-04-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive survey of the empirical research, theory, and history of public speaking, this handbook fills a crucial gap in public speaking pedagogy resources and provides a foundation for future research and pedagogical development. Bringing together contributions from both up-and-coming and senior scholars in the field, this book offers a thorough examination of public speaking, guided by research across six key themes: the history of public speaking; the foundations of public speaking; issues of diversity, equity, and inclusion; considerations of public speaking across contexts; assessment of public speaking; and the future of public speaking in the twenty-first century. The evidence-based chapters engage with a broad discussion of public speaking through a variety of viewpoints to demonstrate how subtopics are connected and fraught with complexity. Contributors explore public speaking in education, business and professional settings, and political contexts, and outline how skills learned through public speaking are applicable to interpersonal, small group, and business interactions. Reinforcing the relevance, importance, and significance of public speaking in individual, interpersonal, social, and cultural communication contexts, this accessibly written handbook will be an indispensable resource for public speaking instructors and program administrators. It will also be valuable reading for Communication Pedagogy and Introduction to Graduate Studies courses.
Download or read book Rhetorical Citizenship and Public Deliberation written by Christian Kock and published by Penn State Press. This book was released on 2015-06-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizenship has long been a central topic among educators, philosophers, and political theorists. Using the phrase “rhetorical citizenship” as a unifying perspective, Rhetorical Citizenship and Public Deliberation aims to develop an understanding of citizenship as a discursive phenomenon, arguing that discourse is not prefatory to real action but in many ways constitutive of civic engagement. To accomplish this, the book brings together, in a cross-disciplinary effort, contributions by scholars in fields that rarely intersect. For the most part, discussions of citizenship have focused on aspects that are central to the “liberal” tradition of social thought—that is, questions of the freedoms and rights of citizens and groups. This collection gives voice to a “republican” conception of citizenship. Seeing participation and debate as central to being a citizen, this tradition looks back to the Greek city-states and republican Rome. Citizenship, in this sense of the word, is rhetorical citizenship. Rhetoric is thus at the core of being a citizen. Aside from the editors, the contributors are John Adams, Paula Cossart, Jonas Gabrielsen, Jette Barnholdt Hansen, Kasper Møller Hansen, Sine Nørholm Just, Ildikó Kaposi, William Keith, Bart van Klink, Marie Lund Klujeff, Manfred Kraus, Oliver W. Lembcke, Berit von der Lippe, James McDonald, Niels Møller Nielsen, Tatiana Tatarchevskiy, Italo Testa, Georgia Warnke, Kristian Wedberg, and Stephen West.
