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EBookClubs

Read Books & Download eBooks Full Online

Book The Marketing Book

Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2012-05-04 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Book The Economics of Motivation and Organization

Download or read book The Economics of Motivation and Organization written by Peter J Jost and published by Edward Elgar Publishing. This book was released on 2014-01-31 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique book, Peter-J. Jost provides a comprehensive economic-psychological approach for successfully managing employees. Based on the analysis of the employee�s individual work behavior, he illustrates that instead of treating employees as inpu

Book Stimulating Human Services Reform

Download or read book Stimulating Human Services Reform written by Harold W. Demone and published by . This book was released on 1978 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book TIP 35  Enhancing Motivation for Change in Substance Use Disorder Treatment  Updated 2019

Download or read book TIP 35 Enhancing Motivation for Change in Substance Use Disorder Treatment Updated 2019 written by U.S. Department of Health and Human Services and published by Lulu.com. This book was released on 2019-11-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivation is key to substance use behavior change. Counselors can support clients' movement toward positive changes in their substance use by identifying and enhancing motivation that already exists. Motivational approaches are based on the principles of person-centered counseling. Counselors' use of empathy, not authority and power, is key to enhancing clients' motivation to change. Clients are experts in their own recovery from SUDs. Counselors should engage them in collaborative partnerships. Ambivalence about change is normal. Resistance to change is an expression of ambivalence about change, not a client trait or characteristic. Confrontational approaches increase client resistance and discord in the counseling relationship. Motivational approaches explore ambivalence in a nonjudgmental and compassionate way.

Book NCLEX PN Q A Plus  Made Incredibly Easy

Download or read book NCLEX PN Q A Plus Made Incredibly Easy written by Lippincott and published by Lippincott Williams & Wilkins. This book was released on 2012-02-20 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new NCLEX-PN review book provides both a succinct Content Review and more Q&A than any other NCLEX-PN review book. Each chapter opens with a Content Refresher, providing an overview of key information on each topic---it summarizes what is really important for NCLEX review. This is followed by high-quality Q&A, answers, and detailed Rationales, fully updated with the latest NCLEX-PN test plan. The book opens with a discussion of studying and test-taking strategies and describes the exam format in detail. Subsequent sections cover adult care, psychiatric care, maternal-neonatal care, care of the child, and coordinated care. The book also includes comprehensive examinations with answers, rationales, and client-needs information at the end of each answer. The new Graphic Option questions and Audio questions are also included. The online site provides 1,000 questions and answers in an interactive format that mirrors the NCLEX-PN exam. All the material is presented in the proven format of the Incredibly Easy series. Students will discover the stress-free way to study for NCLEX-PN. The format helps them actually enjoy learning, stay motivated, and improve their performance. Content, strategies, and Q&A---everything a student could want in an NCLEX review.

Book Agency Mania

Download or read book Agency Mania written by Bruno Gralpois and published by Publish Green. This book was released on 2010 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.

Book Advertising Theory

Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2012-04-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

Book Social Sciences in Management

Download or read book Social Sciences in Management written by N.K. Sethi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of environment in the administrative management con text is of a relatively recent vintage. It owes much to the comparative emphasis upon the applications of social disciplines within the organ ization's framework. It derives much from the modem perspectives of a total managerial strategy unrestricted by the limited internal firm situations. Basically, environmental studies have contributed to the incorporation of an extra-business and profit dimension in the mana gerial functions. Much has already been written about social sciences and their behavioral utility for rational administration. After several years of teaching and consulting activities focusing on this subject, I was quite convinced, however, that an "Environmental Interaction" approach could contribute to the effectiveness of both the practicing manager and the preaching academician in their persuasive efforts to apply environmental outlook in everyday business decisions and functions. This is the basic rationale for this book. I am grateful to a number of people who have contributed to the direct and indirect preparation of this research study. Dean John C.

Book SRS Research Information System  Index  Volume I  Ability Through Facilitation

Download or read book SRS Research Information System Index Volume I Ability Through Facilitation written by United States. Social and Rehabilitation Service and published by . This book was released on 1974 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book SRS Research Information System Index

Download or read book SRS Research Information System Index written by Claire K. Schultz and published by . This book was released on 1974 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Research

    Book Details:
  • Author : United States. Social and Rehabilitation Service. Research Utilization Branch
  • Publisher :
  • Release :
  • ISBN :
  • Pages : 286 pages

Download or read book Research written by United States. Social and Rehabilitation Service. Research Utilization Branch and published by . This book was released on with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Assessing and Stimulating a Dialogical Self in Groups  Teams  Cultures  and Organizations

Download or read book Assessing and Stimulating a Dialogical Self in Groups Teams Cultures and Organizations written by Hubert Hermans and published by Springer. This book was released on 2016-05-23 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents 9 theory-based and practice-oriented methods for assessing and stimulating a multi-voiced dialogical self in the context of groups, teams, cultures, and organizations. All of these methods are based on Dialogical Self Theory. The book deals with the practical implications of this theory as applied in the areas of coaching, training, and counselling. A number of chapters focus on the process of positioning and dialogue on the level of the self, while other chapters combine self-processes with group work, and still others find their applications in leadership development and team-work in organizations. For each of the nine methods, the chapters present theory, method, case-study and discussions and make clear what kind of problems can be tackled using the method discussed. Specifically, the book discusses the following methods: A Negotiational Self Method for assessing and solving inner conflicts; a Self-Confrontation Method used to assess and stimulate personal meaning construction in career counselling; a Method of Expressive Writing in the context of career development; a Composition Method for studying the content and organization of personal positions via verbal and non-verbal procedures; a Dialogical Leadership Method that investigates and stimulates dialogical relationships between personal positions in the self of leaders in organizations; a Personal Position Repertoire Method that combines the assessment of personal positions with focus group discussions; a Team Confrontation Method for investigating collective and deviant positions or voices in organizational teams; a Method for Revising Organizational Stories with a focus on their emotional significance: and a Technique for Assessing and Stimulating Innovative Dialogue between Cultural Positions in global nomads.

Book Pedretti s Occupational Therapy   E Book

Download or read book Pedretti s Occupational Therapy E Book written by Heidi McHugh Pendleton and published by Elsevier Health Sciences. This book was released on 2017-03-10 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pedretti’s Occupational Therapy: Practice Skills for Physical Dysfunction, 8th Edition prepares you for occupational therapy practice with adults who have physical disabilities. This cornerstone text provides a foundation for the development of clinical reasoning skills in a comprehensive, case-based learning approach to physical dysfunction. New full color photos and helpful pedagogy, including threaded case studies, OT Practice Notes, ethical considerations, and end-of-chapter review questions, reinforce learning, enhance retention, and prompt you to apply principles in a clinical setting. UNIQUE! Threaded case studies, woven throughout each chapter, help you apply concepts to real-life clinical practice. UNIQUE! Ethical Considerations boxes highlight the key ethical concerns of treatment options so you can practice ethically. UNIQUE! OT Practice Notes convey important considerations for professional practice. Focuses on the occupational therapist’s role in health and wellness, which the OTA has identified as a key practice area in the 21st century. Information on prevention, rather than simply intervention or treatment, shows how OTs can take a proactive role in patient care. Evidence-based content included throughout, especially in regards to evaluation and intervention. Content on occupational therapy’s commitment to considering cultural and ethnic diversity in every chapter. Key terms, chapter outlines, chapter objectives lay out the information you can expect to learn from each chapter.

Book Organizational Innovation

Download or read book Organizational Innovation written by Howard B. Kaplan and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the result of a three-year study that investigated the factors associated with the implementation of program changes in a nonprofit community welfare agency. It addresses factors such as administration behavior and perception, its effect on board members, mobility orientation, job satisfaction, and the prediction of program change and will be of interest to management in both the private and non-profit sector as well as students of organizational sociology and psychology.