Download or read book The Quintessence of Marketing written by Nils Bickhoff and published by . This book was released on 2014-07-31 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Quintessence of Marketing written by Nils Bickhoff and published by Springer. This book was released on 2014-07-02 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
Download or read book The Quintessence of Sales written by Stefan Hase and published by Springer. This book was released on 2017-08-04 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.
Download or read book The Quintessence of Strategic Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2010-08-23 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Download or read book The Quintessence of Intercultural Business Communication written by Melanie Moll and published by Springer Science & Business Media. This book was released on 2012-10-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful business communication is more than simply speaking your client’s language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a way that helps you as a busy intercultural manager understand what others are communicating to you and those around you. We take apart real examples of intercultural business interaction and show you how deeply embedded cultural norms are found within a simple conversation. Then we offer you important tools and principles that you can use to improve your own intercultural business communication. After reading this book, you should have a good understanding of the basic culture types, and be able to identify most cultures based on the principles described here. Additionally, you will know which social issues, attitudes, and values appear even in the most rational business negotiation. Most importantly, your cultural awareness will help you build successful and lasting relationships with your clients across regional and global boundaries.
Download or read book The Quintessence of Strategic Management written by Philip Kotler and published by Springer. This book was released on 2016-05-18 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Download or read book The Quintessence of Capitalism written by Werner Sombart and published by London : T.F. Unwin, Limited. This book was released on 1915 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boogaloo written by Arthur Kempton and published by Pantheon. This book was released on 2003 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boogaloo—the synonym of choice among the cognoscenti for rhythm and blues—is a stylish and profound meditation on the art, influence, and commerce of black American popular music. At once deeply knowing and keenly observant, Arthur Kempton reveals the tensions between the sacred and the profane at the heart of “soul music,” and the complex centrality of “Aframericans” in the evolution of our mass musical culture. What that culture is all about, who owns it, and who gets paid—these are issues of moment in his epic narrative. Kempton brilliantly traces the interconnections among a century’s worth of signal personalities, events, and achievements: from Thomas A. Dorsey, the so-called Father of Gospel Music, whose career (“Got to Know How to Work Your Show”) sheds light on Mahalia Jackson, Aretha Franklin, and James Brown, among others, to the rise of that “handsome Negro lad,” Sam Cooke (perhaps the greatest of soul singers) and his definitive crossover dreams; from Berry Gordy Jr.’s infatuation with Doris Day and his sharp business plan to capture and exploit the sounds of young America through Motown (“It’s What’s in the Grooves That Counts”) to the founding of Stax Records and Memphis Soul by a white farm kid who grew up dreaming of being a country fiddler; from the visionary funk of George Clinton to the ascendancy of hip hop (“Sharecropping in Wonderland”), the murders of Tupac Shakur and Biggie Smalls, and the story of Death Row Records. Boogaloois a monumental work, informed by a rare fierceness of intellect, which debunks many a myth and canard about our popular music heritage even as it enlarges our understanding of its quintessence.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Szycher s Practical Handbook of Entrepreneurship and Innovation written by Michael Szycher and published by CRC Press. This book was released on 2018-09-04 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and comprehensive handbook offers step-by-step instruction, guiding entrepreneurs of innovative technology startups all the way from idea to profitability. With its easy-to-follow format aimed at both experienced as well as novice entrepreneurs, this book covers all technical, financial, legal, and governmental hurdles facing startups. It discusses common causes of business failure and points out the pitfalls to avoid in getting innovative technology successfully to market.
Download or read book Whoosh Goes the Market written by Daniel Scott Souleles and published by University of Chicago Press. This book was released on 2024 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid, fast-paced inside look at financial markets, the people who work on them, and how technology is changing their world (and ours). Markets are messy, and no one knows this better than traders who work tirelessly to predict what they will do next. In Whoosh Goes the Market, Daniel Scott Souleles takes us into the day-to-day experiences of a team at a large trading firm, revealing what it's actually like to make and lose money on contemporary capital markets. The traders Souleles shadows have mostly moved out of the pits and now work with automated, glitch-prone computer systems. They remember the days of trading manually, and they are suspicious of algorithmically driven machine-learning systems. Openly musing about their own potential extinction, they spend their time expressing fear and frustration in profanity-laced language. With Souleles as our guide, we learn about everything from betting strategies to inflated valuations, trading swings, and market manipulation. This crash course in contemporary finance vividly reveals the existential anxiety at the evolving front lines of American capitalism.
Download or read book The Oxford Handbook of International Business written by Alan M. Rugman and published by OUP Oxford. This book was released on 2010-08-26 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Reflecting the changes and development in the field since the first edition this new edition has a changed structure, all the chapters have been updated to take account of the latest scholarship, and five new chapters freshly written. The Handbook is divided into six major sections, providing comprehensive coverage of the following areas: · History and Theory of the Multinational Enterprise · The Political and Regulatory Environment · Strategy and International Management · Managing the MNE · Area Studies · Methodological Issues These state of the art literature reviews will be invaluable references for students in business schools, social sciences, law, and area studies.
Download or read book Marketing Strategy In The Digital Age Applying Kotler s Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Download or read book Tourism Marketing and Management in the Caribbean RLE Marketing written by Dennis J. Gayle and published by Routledge. This book was released on 2014-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Download or read book Feasibility Study written by Jackson G. Majura and published by Xlibris Corporation. This book was released on 2019-04-25 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jackson G. Majura graduated with a BSc (Hons) degree in mechanical engineering from the University of Dar es Salaam in the beginning of 1980. Since then, he has worked in various senior positions in the transport, wood processing, cement, and soda ash industries in Tanzania, South Africa, and Botswana. He is a professionally registered engineer with the Engineers Registration Board (ERB), Tanzania. As part of his Executive Development Program, he has gone through a wide range of comprehensive honing programs in project analysis and management, finance, marketing, and strategic management, at home and abroad. During his career, he has worked extensively in projects, engineering maintenance, and plant management. He has successfully initiated and steered several greenfield projects, from feasibility study to final implementation and handing over. After taking an early retirement at the end of 2011, he cofounded JSC Global Services Co. Ltd. One of its core businesses is the preparation of feasibility studies for small to medium enterprises (SME) projects for entrepreneurs. The company has completed several bankable feasibility studies for SMEs in agro-processing, municipal waste-to-energy, building materials, dairy and fish farming, waste plastic recycling, bottled water, and many more. A comprehensive list can be found at the company’s website: [email protected].
Download or read book Contemplating Corporate Marketing Identity and Communication written by Klement Podnar and published by Routledge. This book was released on 2013-12-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
