Download or read book The Psychology of Strategy written by Kenneth Payne and published by Oxford University Press. This book was released on 2015 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do strategists decide what they wish to achieve through war, and how they might accomplish it? And why does their understanding of violence regularly turn out to be wrong? In seeking answers to these questions Kenneth Payne draws on the study of psychology to examine strategic behaviour during the Vietnam War. He explores the ways in which cognitive biases distort our sense of our own agency and our decision-making, arguing that much of the latter is emotional, shaped by unconscious processing and driven by a prickly concern for social esteem. The Nixon and Johnson administrations both proved susceptible to the processes that are familiar to students of modern neuroscience and psychology, but perhaps less appreciated within strategic studies. US strategists in the Vietnam era miscalculated in ways that would surprise rational theorists, but not evolutionary psychologists: they exaggerated the stakes, embraced risky and overly optimistic solutions, and failed to appreciate the limits of force to shatter the enemy's resolve. Their concern for reputation led to escalation, based on a flawed conception of what such escalation could achieve. The Vietnam conflict provides an excellent illustration that war is an inherently psychological phenomenon. This challenges abstract notions of rationality in strategic affairs, suggesting that the strategists -- much like the rest of us -- are strangers to themselves.
Download or read book Psychology Strategy and Conflict written by James W. Davis and published by Routledge. This book was released on 2013-02-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the explanatory nesting approach in the analysis of international relations and its continuing relevance in the 21st century. International relations theory urgently needs strategies for coping with the growing complexity of the international system following the collapse of the US–Soviet bipolar stalemate, the multiple challenges to US unipolar hegemony, and the rise of powerful non-Western actors. Over the course of this book, leading scholars of international relations and diplomatic history return to an approach to explanation pioneered in the writings of the late Robert Jervis. The approach calls for nesting multiple layers of explanation--systemic, strategic, and perceptual--in an integrated causal account that is simultaneously parsimonious and nuanced. Highlighting the logic of strategic interactions under uncertainty, it also integrates the effects of psychological biases and the unintended consequences of acting in complex systems to provide explanations that are at once theoretically rigorous and rich in empirical detail. Analyzing the current state of Realist theory, signaling under conditions of uncertainty and anarchy, the role of nuclear weapons in international politics, the role of cognition and emotions in economic and foreign policy decision making, and questions of responsibility in international affairs, the authors provide a compelling guide for the future of international relations theory. This book will be of much interest to students of international relations, foreign policy, and security studies.
Download or read book The Psychology of Strategy written by Kenneth Payne and published by Oxford University Press. This book was released on 2015-05-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do strategists decide what they wish to achieve through war, and how they might accomplish it? And why does their understanding of violence regularly turn out to be wrong? In seeking answers to these questions Kenneth Payne draws on the study of psychology to examine strategic behaviour during the Vietnam War. He explores the ways in which cognitive biases distort our sense of our own agency and our decision-making, arguing that much of the latter is emotional, shaped by unconscious processing and driven by a prickly concern for social esteem. The Nixon and Johnson administrations both proved susceptible to the processes that are familiar to students of modern neuroscience and psychology, but perhaps less appreciated within strategic studies. US strategists in the Vietnam era miscalculated in ways that would surprise rational theorists, but not evolutionary psychologists: they exaggerated the stakes, embraced risky and overly optimistic solutions, and failed to appreciate the limits of force to shatter the enemy's resolve. Their concern for reputation led to escalation, based on a flawed conception of what such escalation could achieve. The Vietnam conflict provides an excellent illustration that war is an inherently psychological phenomenon. This challenges abstract notions of rationality in strategic affairs, suggesting that the strategists -- much like the rest of us -- are strangers to themselves.
Download or read book The Psychology of Price written by Leigh Caldwell and published by Jaico Publishing House. This book was released on 2015-12-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
Download or read book Strategy Evolution and War written by Kenneth Payne and published by Georgetown University Press. This book was released on 2018 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of strategists -- Defining strategy as psychology -- Evolutionary strategy -- Strategic heuristics and biases -- Culture meets evolved strategy -- The pen and the sword in ancient Greece -- Clausewitz explores the psychology of strategy -- Nuclear weapons are not psychologically revolutionary -- AI and strategy -- Tactical artificial intelligence arrives -- Artificial general intelligence does strategy -- Conclusion: strategy evolves beyond AI
Download or read book Strategy Beyond the Hockey Stick written by Chris Bradley and published by John Wiley & Sons. This book was released on 2018-02-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Download or read book The Psychology of Marketing written by Gerhard Raab and published by CRC Press. This book was released on 2016-02-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Download or read book Enhancing Trader Performance written by Brett N. Steenbarger and published by John Wiley & Sons. This book was released on 2012-06-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through his own trading experiences and those of individuals he has mentored, Dr. Brett Steenbarger is familiar with the challenges that traders face and the performance and psychological strategies that can meet those challenges. In Enhancing Trader Performance, Steenbarger shows you how to transform talent into trading skill through a structured process of expertise development and reveals how this approach can help you achieve market mastery.
Download or read book Trading to Win written by Ari Kiev and published by John Wiley & Sons. This book was released on 1998-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the best trading system can prove disastrous if the trader doesn't have the ability to stick to their strategy. Featuring real-life case studies, The Psychology of Trading presents a step-by-step, goal-oriented approach to trading that emphasizes ways to keep emotions in check, overcome self-doubt, and focus clearly on a winning strategy.
Download or read book The Art of Strategy A Game Theorist s Guide to Success in Business and Life written by Avinash K. Dixit and published by W. W. Norton & Company. This book was released on 2010-01-04 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.
Download or read book Strategy written by Sir Lawrence Freedman and published by Oxford University Press. This book was released on 2013-09-02 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected as a Financial Times Best Book of 2013 In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point. A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.
Download or read book Reading the Mind of the Organization written by Anna-Maria Garden and published by Gower Publishing, Ltd.. This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to read an organization, revealing the perceptions of customers and staff. The text explains why some companies have presence and can easily claim space in the market, while others find it difficult; why some companies find it hard to achieve the internal change that is required to meet external changes; and why some companies are believable in what they say whilst others create mixed messages.
Download or read book Psychology and the stock market written by David N. Dreman and published by Warner Books (NY). This book was released on 1979 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book High Performance Trading written by Steve Ward and published by Harriman House Limited. This book was released on 2010-08-27 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Performance Trading provides proven practical techniques and strategies to help traders of all abilities, experience levels and styles to enhance their trading performance and psychology. Based on practical coaching and training interventions, personal experiences, the latest research and feedback, and advice from leading traders, trading coaches and trading psychologists, this book offers something for everyone who wants to become a better trader. - Discover how to avoid the common pitfalls of trading and how to take the practical steps that can set you up for trading success. - Strengthen your trading discipline as you discover the art of flawless execution. - Develop and hone your mental edge through learning to think like a successful trader. - Programme yourself for trading success with powerful mental conditioning techniques. - Develop unshakeable focus and concentration and learn how to get into the trading zone. - Understand how to achieve and sustain a core of trading confidence. - Learn how to utilise simple techniques to manage your emotional states. - Build resilience to cope with trading stresses, and pressures and manage losses, setbacks and errors. - Move towards greater consistency and success in your trading performance.
Download or read book Strategic Thinking in Complex Problem Solving written by Arnaud Chevallier and published by Oxford University Press. This book was released on 2016-07-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a student or a working professional, you can benefit from being better at solving the complex problems that come up in your life. Strategic Thinking in Complex Problem Solving provides a general framework and the necessary tools to help you do so. Based on his groundbreaking course at Rice University, engineer and former strategy consultant Arnaud Chevallier provides practical ways to develop problem solving skills, such as investigating complex questions with issue maps, using logic to promote creativity, leveraging analogical thinking to approach unfamiliar problems, and managing diverse groups to foster innovation. This book breaks down the resolution process into four steps: 1) frame the problem (identifying what needs to be done), 2) diagnose it (identifying why there is a problem, or why it hasn't been solved yet), 3) identify and select potential solutions (identifying how to solve the problem), and 4) implement and monitor the solution (resolving the problem, the 'do'). For each of these four steps - the what, why, how, and do - this book explains techniques that promotes success and demonstrates how to apply them on a case study and in additional examples. The featured case study guides you through the resolution process, illustrates how these concepts apply, and creates a concrete image to facilitate recollection. Strategic Thinking in Complex Problem Solving is a tool kit that integrates knowledge based on both theoretical and empirical evidence from many disciplines, and explains it in accessible terms. As the book guides you through the various stages of solving complex problems, it also provides useful templates so that you can easily apply these approaches to your own personal projects. With this book, you don't just learn about problem solving, but how to actually do it.
Download or read book Strategy Representation written by Andrew S. Gordon and published by Psychology Press. This book was released on 2004-07-16 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Representation: An Analysis of Planning Knowledge describes an innovative methodology for investigating the conceptual structures that underlie human reasoning. This work explores the nature of planning strategies--the abstract patterns of planning behavior that people recognize across a broad range of real world situations. With a sense of scale that is rarely seen in the cognitive sciences, this book catalogs 372 strategies across 10 different planning domains: business practices, education, object counting, Machiavellian politics, warfare, scientific discovery, personal relationships, musical performance, and the anthropomorphic strategies of animal behavior and cellular immunology. Noting that strategies often serve as the basis for analogies that people draw across planning situations, this work attempts to explain these analogies by defining the fundamental concepts that are common across all instances of each strategy. By aggregating evidence from each of the strategy definitions provided, the representational requirements of strategic planning are identified. The important finding is that the concepts that underlie strategic reasoning are of incredibly broad scope. Nearly 1,000 fundamental concepts are identified, covering every existing area of knowledge representation research and many areas that have not yet been adequately formalized, particularly those related to common sense understanding of mental states and processes. An organization of these concepts into 48 fundamental areas of knowledge and representation is provided, offering an invaluable roadmap for progress within the field.
