Download or read book The Psychology of Color and Design written by Deborah T. Sharpe and published by Burnham, Incorporated. This book was released on 1974 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores, from an analytical and commercial point of view, major issues of the psychology of color, including historical and cultural factors, personality and color, color perception and response, and applied use.
Download or read book The Little Book of Colour written by Karen Haller and published by Penguin UK. This book was released on 2019-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.
Download or read book Handbook of Color Psychology written by Andrew J. Elliot and published by Cambridge University Press. This book was released on 2015-12-17 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Download or read book The Psychology of Color and Design written by Deborah T. Sharpe and published by Rl Innactive Titles. This book was released on 1975 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com.
Download or read book Color Psychology Profit From The Psychology of Color Discover the Meaning and Effects of Color written by Richard G. Lewis and published by Psychoprofits. This book was released on 2020-09-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
Download or read book The Elements of Color written by Johannes Itten and published by John Wiley & Sons. This book was released on 1970 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes color circles, spheres, and scales as well as suggested exercises.
Download or read book Color Psychology and Color Therapy written by Faber Birren and published by Martino Fine Books. This book was released on 2013-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Reprint of 1950 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. American writer Faber Birren devoted his life to color and it's effects on human life. After writing around 25 texts on the topic, it would be safe to say his work is considered highly among color experts and psychologists around the world. Birren's work has a strong focus on linking how humans perceive colors to how it makes them react. He writes, "Good smelling colors are pink, lilac, orchid, cool green, aqua blue." Birren explores the work of several physicians, scientists and doctors, mainly the German psychoanalyst and physician Felix Deutsch, whose findings throw important light not only on medical practice with references to color but on the whole psychology of color. Birren states that if a person prefers warmer colors such as hues of red and oranges, they are likely to me more aware of their social environment. He labels these as "warm color dominant subjects." On the other hand, those preferring cooler colous such as blues and greens, are categorized generally as "cold color dominant subjects" and are recognized as finding it challenging to adapt themselves to new environments and situations." By splitting people into separate categories, based on their color preferences, Birren finds himself able to establish a greater understanding of their personalities and characteristics. One experiment Birren explores in his text, courtesy of Kurt Goldstein, involves a subject standing before a black wall with his eyes shut and arms outstretched to touch the wall in front. When the subject is influenced by a warm color such as the color red, his arms deviate away from each other, whereas when under the influence of a cooler colour such as green or blue, even though the reaction is a subtle one, the subject will move his arms closer together. I find this experiment, simple as it is, to be fascinating in highlighting the strong effects colors have on our minds and bodies. As well as distinguishing the differences in peoples' character through his use of color psychology, Birren also touches on the effects colors can have on the mentally ill. This section was the most interesting and involved a series of complex experiments such as discovering which neurological disorders were linked to which colors. Courtesy of the work by Hans Huber, it was proven that patients suffering manic tendencies preferred the color red, a symbol of blood and anger. Hysterical patients were more sensitive to green, "perhaps as an escape," the color linked to paranoid subjects was found to be brown and schizophrenics are sensitive to yellow. Birren states that persons troubled with "nervous (neurotic) and mental (psychotic) disturbances are greatly affected by color and are responsive to it." Therefore color becomes much more significant to them, and affects them in a completely different way than those without such neurological disturbances. Chapter 12 "Neurotics and Psychotics" is the most compelling in the text as it relates to my dissertation topic. After struggling to find texts specific to my research subject, this text and its contents came as a welcomed discovery and I will be referring to Birren's work throughout my further research.
Download or read book The Art of Color and Design written by Maitland Graves and published by Echo Point Books & Media. This book was released on 2019-08-12 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sweeping work on the foundational concepts of aesthetic order and design has been a cornerstone of artistic creation, instruction, and theory since its initial publication in 1951. An invaluable resource for designers and visual artists across all genres, Art of Color and Design is a classic for the ages.
Download or read book The Beginner s Guide to Colour Psychology written by Angela Wright and published by Gardners Books. This book was released on 1998 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Angela Wright explains exactly what colour is and how it works, discussing traditional ideas about its influence on behaviour and mood before going on to describe the discoveries she has made over the last twenty years. It shows you how to apply the theory of colour to yourself and your wardrobe, whatever your gender, race or colouring, and expands on applications in your home, your workplace and in commercial design. Personality types and their relationship with specific colours and tones are described fully. Quizzes and practical examples help you to work out your 'personal palette' and identify which colours are most supportive for you. The combination of practical advice and insight into the human condition is irresistible.
Download or read book The Science of Color written by Sergio Rijo and published by SERGIO RIJO. This book was released on 2023-05-03 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is an integral part of our daily lives, from the clothes we wear to the products we buy, the places we visit, and the emotions we feel. In "The Science of Color: Understanding the Psychology of Color," you will dive deep into the world of color, discovering its history, cultural significance, and scientific principles. This book is a comprehensive guide to the science and psychology of color, covering topics such as color perception, color theory, color symbolism, and the impact of color on our emotions, behaviors, and perceptions. You will learn how color can be used to create mood and atmosphere, communicate messages, and influence consumer behavior in various fields, from art and design to marketing and branding. Through vivid examples and real-life case studies, "The Science of Color" provides a practical and insightful guide to understanding color and its applications. You will discover the ways in which color can be used to enhance creativity, improve productivity, and promote well-being in various contexts, from the workplace to the home. Whether you are an artist, designer, marketer, or simply someone who loves color, "The Science of Color" is a must-read book that will inspire and enrich your understanding of the power and beauty of color.
Download or read book Color Psychology and Graphic Design written by Marianne Crosby and published by . This book was released on 2007 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this thesis is to discuss the nature of color psychology and symbolism, the use of color in graphic design, and how the psychology of color is used in graphic design to influence response and decision making. The use of colors has been around for thousands of years, but the story of colors' effects is relatively new. Colors have been proven to have effects on thoughts, behaviors, and reactions. Some of these responses are cognitive and others are not. A survey was conducted to examine the effects on response that color can have in the field of graphic design. The survey tested the effects in the area of direct mail and advertising. The survey was designed to test what previous research claimed to be true. Although there can be no absolute results in the study of human behavior, especially in the study of color psychology, understanding the effects of color is vital in the work of a graphic designer.
Download or read book Colour Design written by Janet Best and published by Woodhead Publishing. This book was released on 2017-06-08 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour Design: Theories and Applications, Second Edition, provides information on a broad spectrum of colour subjects written by seasoned industry professionals and academics. It is a multidisciplinary book that addresses the use of colour across a range of industries, with a particular focus on textile colouration. Part One deals with the human visual system, colour perception and colour psychology, while Part Two focuses on the practical application of colour in design, including specifically in textiles and fashion. Part Three covers cultural and historical aspects of colour, as well as recent developments, addressing areas such as dyes and pigments, architecture, colour theory, virtual reality games, colour printing, website development, and sustainability. This revised, expanded, and updated edition reflects recent technological developments, and new industry priorities. Bringing together the science of colouration and the more artistic elements of design, this book supports students, academics, and industry professionals in developing a deep knowledge of colour use. It will also be an important reference for those involved in textile dyeing, design and manufacture. - Provides a comprehensive review of the issues surrounding the use of color in textiles - Discusses the application of color across a wide range of industries, supporting interdisciplinary knowledge and research - Offers a revised, expanded, and updated look that reflects the rise of new technology and industry priorities
Download or read book Color Psychology and Color Therapy written by Faber Birren and published by . This book was released on 2013-10 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new release of the original 1950 edition.
Download or read book Color Environment and Human Response written by Frank H. Mahnke and published by John Wiley & Sons. This book was released on 1996-04-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for architects, interior designers, and color consultants, this ambitious study explores the psychological and physiological effects of color in the man-made environment. Scientific findings and industry-by-industry examples are furnished to help professionals specify colors that will create healthful environments in hospitals, schools, restaurants, and other public facilities.
Download or read book Color Psychology Meanings Theory Types of Colors written by Ivan Stefanovic and published by . This book was released on 2019-01-27 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: ➠ Learn the secrets of color psychology. And bring your "color knowledge" at Champions League level." This book contains everything you need to know about color psychology, color theory, meaning of colors, and color types. Welcome to a great resource for color psychology. In this book, color psychology is treated in much greater detail - with many other applications.Until now, most of the information was plagued with pseudoscience (Pure anecdotal knowledge). To correct these inaccuracies, I worked through 50 scientific studies on color. In the end, I found some interesting but credible results. Marketers, designers, salespeople or people who loves colors - here you will find a scientific reading with beautiful pictures that will bring your knowledge of colors to expert status. You will learn in this book, among other things: ✔ What meanings the colors have and why they have it. ✔ Which colors you should use to design your products or objects. ✔ Which colors are best for the particular audience? ✔ Which colors are more attractive. ✔ Tips & Tricks for Marketers, Designers, Salespeople, Entrepreneurs etc. For whom this book is nothing: ✘ People who are not interested in color design. ✘ People who see everything "black and white". How can you read this book? * With the free Kindle app, you can read this eBook even without Kindle Reader on your PC, smartphone or tablet. * As paperback with over 60 pages (color print of course!). ★100% money back guarantee★ → If you are dissatisfied with the book, you can return it to amazon within 7 days and get back the full purchase price. → Your risk is zero! "The best color in the world is the one that looks good on you." -Coco Chanel-
Download or read book Color written by Cherie Fehrman and published by . This book was released on 2018 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color: The Secret Influence explores the full and far-reaching effects of color and light on human physiology, psychology, and sociological and cultural values. Readers will learn about the impact of color in all areas of mental and physical life, as well as how to use color effectively in a wide range of design applications. Lively and engaging, the book opens with an explanation of the color connection to human perception and experience. Subsequent chapters discuss pigment and light, myths and biases regarding color and specific colors, and the impact of color on health and psychology. The second half of the book focuses on practical applications of color in interiors, architecture, advertising, and fashion and textiles. Closing chapters are devoted to color in culture and society, color order systems, and ways to push the color envelope. Structured so that each chapter is a self-contained unit, the book allows instructors to tailor the material to their courses. Extensively field-tested by numerous instructors and their students, Color: The Secret Influence is ideal for courses in art, product design, interior design, and fashion design. Husband and wife, as well as business partners, Kenneth and Cherie Fehrmanhave been interior designers, color consultants, and design educators for thirty years. They are cofounders of PRISM, the Photochromatic Research Institute for Science and Marketing. Designer Cherie Fehrman is the author of numerous articles and books. She has taught at San Francisco State University, the Interior Designers Guild, and the Western Design Institute. Kenneth Fehrman holds an Ed.D. in color and light from the University of San Francisco and is professor emeritus in interior design at San Francisco State University where he teaches courses in color and design.
Download or read book Psychology of Color written by IntroBooks Team and published by IntroBooks. This book was released on 2019-12-04 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of color psychology as a subject is considered to be one of the newest branches in psychology. Color Psychology is defined as the science or the study of the effects that colors tend to have over the moods, behaviors or feelings of the people. Color psychology is used in various fields because of the effects that colors tend to have over different determinants of human behavior. Color Psychology is considered to be a part of modern psychology. Colors help in determining the various unclear perceptions. There is no direct relation between the perception and color however they greatly complement each other. Colors help in improvising the effectiveness of the placebos. Color Psychology is widely used in the field of marketing and branding. The big companies and business consider color as an important part of their marketing strategy due to the fact that the colors of their products, goods, and services highly affect the perceptions and emotions of their customers which as a result determines the purchase rates of the products, goods or services. Colors have been used for treating the illnesses of the people which is known as Chromotherapy. Colors also affect the performing ability of an individual. A relation exists between the color and the time. Hence, it can be said that the color psychology is used in diverse fields and constitutes an important part of our lives.
