Download or read book The Process and Effects of mass communication written by Wilbur Schramm and published by . This book was released on 1965 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Process and Effects of Mass Communication written by Wilbur Schramm and published by Urbana : University of Illinois Press. This book was released on 1971 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
Download or read book Key Concepts in Marketing written by Jim Blythe and published by SAGE. This book was released on 2009-02-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Download or read book Men Messages and Media written by Wilbur Schramm and published by Harper & Row Barnes & Noble Import Division. This book was released on 1973 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Assessment of Mass Meetings as a Method of Evangelism written by William Thomas and published by BRILL. This book was released on 1977 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Biographical Dictionary of Iowa written by David Hudson and published by University of Iowa Press. This book was released on 2009-05 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iowa has been blessed with citizens of strong character who have made invaluable contributions to the state and to the nation. In the 1930s alone, such towering figures as John L. Lewis, Henry A. Wallace, and Herbert Hoover hugely influenced the nation’s affairs. Iowa’s Native Americans, early explorers, inventors, farmers, scholars, baseball players, musicians, artists, writers, politicians, scientists, conservationists, preachers, educators, and activists continue to enrich our lives and inspire our imaginations. Written by an impressive team of more than 150 scholars and writers, the readable narratives include each subject’s name, birth and death dates, place of birth, education, and career and contributions. Many of the names will be instantly recognizable to most Iowans; others are largely forgotten but deserve to be remembered. Beyond the distinctive lives and times captured in the individual biographies, readers of the dictionary will gain an appreciation for how the character of the state has been shaped by the character of the individuals who have inhabited it. From Dudley Warren Adams, fruit grower and Grange leader, to the Younker brothers, founders of one of Iowa’s most successful department stores, The Biographical Dictionary of Iowa is peopled with the rewarding lives of more than four hundred notable citizens of the Hawkeye State. The histories contained in this essential reference work should be eagerly read by anyone who cares about Iowa and its citizens. Entries include Cap Anson, Bix Beiderbecke, Black Hawk, Amelia Jenks Bloomer, William Carpenter, Philip Greeley Clapp, Gardner Cowles Sr., Samuel Ryan Curtis, Jay Norwood Darling, Grenville Dodge, Julien Dubuque, August S. Duesenberg, Paul Engle, Phyllis L. Propp Fowle, George Gallup, Hamlin Garland, Susan Glaspell, Josiah Grinnell, Charles Hearst, Josephine Herbst, Herbert Hoover, Inkpaduta, Louis Jolliet, MacKinlay Kantor, Keokuk, Aldo Leopold, John L. Lewis, Marquette, Elmer Maytag, Christian Metz, Bertha Shambaugh, Ruth Suckow, Billy Sunday, Henry Wallace, and Grant Wood. Excerpt from the entry on: Gallup, George Horace (November 19, 1901–July 26, 1984)—founder of the American Institute of Public Opinion, better known as the Gallup Poll, whose name was synonymous with public opinion polling around the world—was born in Jefferson, Iowa. . . . . A New Yorker article would later speculate that it was Gallup’s background in “utterly normal Iowa” that enabled him to find “nothing odd in the idea that one man might represent, statistically, ten thousand or more of his own kind.” . . . In 1935 Gallup partnered with Harry Anderson to found the American Institute of Public Opinion, based in Princeton, New Jersey, an opinion polling firm that included a syndicated newspaper column called “America Speaks.” The reputation of the organization was made when Gallup publicly challenged the polling techniques of The Literary Digest, the best-known political straw poll of the day. Calculating that the Digest would wrongly predict that Kansas Republican Alf Landon would win the presidential election, Gallup offered newspapers a money-back guarantee if his prediction that Franklin Delano Roosevelt would win wasn’t more accurate. Gallup believed that public opinion polls served an important function in a democracy: “If govern¬ment is supposed to be based on the will of the people, somebody ought to go and find what that will is,” Gallup explained.
Download or read book History Of Communication Study written by Everett M. Rogers and published by Free Press. This book was released on 1997-07-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Simon & Schuster, History of Communication Study is Everett M. Rogers' in-depth and fascinating biographical approach. Everett Rogers' History of Communication Study offers an in-depth treatise on the history of human communication with archival interviews and research of those who have studied it as an intrical part of the social sciences.
Download or read book Wilbur Schramm and Noam Chomsky Meet Harold Innis written by Robert E. Babe and published by Lexington Books. This book was released on 2015-04-21 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wilbur Schramm and Noam Chomsky Meet Harold Innis is an original, critical, in-depth analysis of the media and communication thought of Canada’s most highly acclaimed scholar, Harold Adams Innis. Even in Canada, however, Innis’s writings until now have been only partially cited and interpreted: Innis is usually stereotyped as being merely an economic historian fixated on previous civilizations, whereas in fact he was an astute analyst whose main concerns were with present problems and future trajectories. In the United States, meanwhile, Innis’s media and communication writings have been quite neglected and even denigrated. Drawing on Innis’s less frequently cited work, including his long neglected Political Economy in the Modern State, Robert Babe opens up Innis’s media scholarship as a whole,unfolding it in startling critical, yet ultimately appreciative ways. By comparing Innis’s media scholarship with Wilbur Schramm's and Noam Chomsky's, moreover, Babe tests the claims, positions, and modes of analysis not only of Innis, but also of the other two celebrated scholars as well, casting new light on their works and allowing the reader to imagine what sort of discourses might have been possible had the three been in conversation together. Wilbur Schramm and Noam Chomsky Meet Harold Innis provides comparative insight into foundational media scholarship in the United States and Canada, and explores in some detail the relevance of Innis for twenty-first century digitized society.
Download or read book The History of Media and Communication Research written by David W. Park and published by Peter Lang. This book was released on 2008 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: «Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field's institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars and advanced graduate students, is an essential compass for the field.
Download or read book Introduction to Mass Communications written by Edwin Emery and published by . This book was released on 1973 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2022-05-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.
Download or read book Interdisciplinary Economics written by Wilfred Dolfsma and published by Routledge. This book was released on 2013-07-18 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kenneth Boulding was a prolific writer across so many different fields that not only is he often much referred to and cited, he is considered a core member of many of these fields. Boulding is the quintessential interdisciplinary scholar. He died in 1993, but he has left a legacy in economics, conflict studies, systems theory, ecology, biology, communication studies, and ethics. As an economist proper he has tested and expanded the boundaries of that field without unduly "invading" and undermining the expertise and established knowledge of the other social sciences. This proposed volume will allow scholars who have worked or are starting to work in areas that Boulding has initiated, established and made a continued contribution to, to understand the links between these fields and other related ones. The volume will establish a source of inspiration for some time to come.
Download or read book Origins of Mass Communications Research During the American Cold War written by Timothy Glander and published by Routledge. This book was released on 1999-12 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical examination of the origins of mass comm. research from the perspective of an educational historian investigates the educational meaning of the mass media, with the goal of understanding the essential connection between educ. and comm.
Download or read book Farewell to Visual Studies written by James Elkins and published by Penn State Press. This book was released on 2015-10-28 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each of the five volumes in the Stone Art Theory Institutes series brings together a range of scholars who are not always directly familiar with one another’s work. The outcome of each of these convergences is an extensive and “unpredictable conversation” on knotty and provocative issues about art. This fifth and final volume in the series focuses on the identity, nature, and future of visual studies, discussing critical questions about its history, objects, and methods. The contributors question the canon of literature of visual studies and the place of visual studies with relation to theories of vision, visuality, epistemology, politics, and art history, giving voice to a variety of inter- and transdisciplinary perspectives. Rather than dismissing visual studies, as its provocative title might suggest, this volume aims to engage a critical discussion of the state of visual studies today, how it might move forward, and what it might leave behind to evolve in productive ways. The contributors are Emmanuel Alloa, Nell Andrew, Linda Báez Rubí, Martin A. Berger, Hans Dam Christensen, Isabelle Decobecq, Bernhard J. Dotzler, Johanna Drucker, James Elkins, Michele Emmer, Yolaine Escande, Gustav Frank, Theodore Gracyk, Asbjørn Grønstad, Stephan Günzel, Charles W. Haxthausen, Miguel Á. Hernández-Navarro, Tom Holert, Kıvanç Kılınç, Charlotte Klonk, Tirza True Latimer, Mark Linder, Sunil Manghani, Anna Notaro, Julia Orell, Mark Reinhardt, Vanessa R. Schwartz, Bernd Stiegler, Øyvind Vågnes, Sjoukje van der Meulen, Terri Weissman, Lisa Zaher, and Marta Zarzycka.
Download or read book Research Methods in Politics written by Roger Pierce and published by SAGE. This book was released on 2008-04-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with features to promote learning this text is ideal for use on an introductory methods course or for readers carrying out their own research project. It presents: - an overview of the philosophy and principles of research - qualitative and quantitative research methods and research design - a critical review of selected methods - methods of gathering information, such as interviews and focus groups, and discusses issues associated with ensuring quality of information - appropriate methods for analysing and interpreting data, and covers the process of communicating research. The inclusion of chapter objectives, regular summaries, questions for discussion and tasks and assignments, makes this the must-have text for researching politics.
Download or read book Communications and Political Development SPD 1 written by Lucian W. Pye and published by Princeton University Press. This book was released on 2015-12-08 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays by 11 outstanding scholars are "a valuable and stimulating contribution to an aspect of contemporary political development—the use, neglect, or abuse of communication—which does not receive sufficient attention. Originally published in 1963. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 2023-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
