Download or read book Statistical Inference as Severe Testing written by Deborah G. Mayo and published by Cambridge University Press. This book was released on 2018-09-20 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mounting failures of replication in social and biological sciences give a new urgency to critically appraising proposed reforms. This book pulls back the cover on disagreements between experts charged with restoring integrity to science. It denies two pervasive views of the role of probability in inference: to assign degrees of belief, and to control error rates in a long run. If statistical consumers are unaware of assumptions behind rival evidence reforms, they can't scrutinize the consequences that affect them (in personalized medicine, psychology, etc.). The book sets sail with a simple tool: if little has been done to rule out flaws in inferring a claim, then it has not passed a severe test. Many methods advocated by data experts do not stand up to severe scrutiny and are in tension with successful strategies for blocking or accounting for cherry picking and selective reporting. Through a series of excursions and exhibits, the philosophy and history of inductive inference come alive. Philosophical tools are put to work to solve problems about science and pseudoscience, induction and falsification.
Download or read book A Solution to the Ecological Inference Problem written by Gary King and published by Princeton University Press. This book was released on 2013-09-20 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a solution to the ecological inference problem, which has plagued users of statistical methods for over seventy-five years: How can researchers reliably infer individual-level behavior from aggregate (ecological) data? In political science, this question arises when individual-level surveys are unavailable (for instance, local or comparative electoral politics), unreliable (racial politics), insufficient (political geography), or infeasible (political history). This ecological inference problem also confronts researchers in numerous areas of major significance in public policy, and other academic disciplines, ranging from epidemiology and marketing to sociology and quantitative history. Although many have attempted to make such cross-level inferences, scholars agree that all existing methods yield very inaccurate conclusions about the world. In this volume, Gary King lays out a unique--and reliable--solution to this venerable problem. King begins with a qualitative overview, readable even by those without a statistical background. He then unifies the apparently diverse findings in the methodological literature, so that only one aggregation problem remains to be solved. He then presents his solution, as well as empirical evaluations of the solution that include over 16,000 comparisons of his estimates from real aggregate data to the known individual-level answer. The method works in practice. King's solution to the ecological inference problem will enable empirical researchers to investigate substantive questions that have heretofore proved unanswerable, and move forward fields of inquiry in which progress has been stifled by this problem.
Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Download or read book Causal Inference written by Scott Cunningham and published by Yale University Press. This book was released on 2021-01-26 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, contemporary introduction to the methods for determining cause and effect in the Social Sciences “Causation versus correlation has been the basis of arguments—economic and otherwise—since the beginning of time. Causal Inference: The Mixtape uses legit real-world examples that I found genuinely thought-provoking. It’s rare that a book prompts readers to expand their outlook; this one did for me.”—Marvin Young (Young MC) Causal inference encompasses the tools that allow social scientists to determine what causes what. In a messy world, causal inference is what helps establish the causes and effects of the actions being studied—for example, the impact (or lack thereof) of increases in the minimum wage on employment, the effects of early childhood education on incarceration later in life, or the influence on economic growth of introducing malaria nets in developing regions. Scott Cunningham introduces students and practitioners to the methods necessary to arrive at meaningful answers to the questions of causation, using a range of modeling techniques and coding instructions for both the R and the Stata programming languages.
Download or read book Working Paper Series written by and published by . This book was released on 1976 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qualitative Research Methods in Consumer Psychology written by Paul Hackett and published by Psychology Press. This book was released on 2015-08-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Download or read book The Production of Knowledge written by Colin Elman and published by Cambridge University Press. This book was released on 2020-03-19 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide-ranging discussion of factors that impede the cumulation of knowledge in the social sciences, including problems of transparency, replication, and reliability. Rather than focusing on individual studies or methods, this book examines how collective institutions and practices have (often unintended) impacts on the production of knowledge.
Download or read book The Problem of Inference in Consumer Surveys written by Susan Weller Burch and published by . This book was released on 1985 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modern Analysis of Customer Surveys written by Ron S. Kenett and published by John Wiley & Sons. This book was released on 2012-01-30 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. Key features: Provides an integrated, case-studies based approach to analysing customer survey data. Presents a general introduction to customer surveys, within an organization’s business cycle. Contains classical techniques with modern and non standard tools. Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments. Accompanied by a supporting website containing datasets and R scripts. Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Download or read book Consumer Preferences And Satisfaction Levels Towards Luxury Cars written by Dr.M.s.Narasimhamdr. G. Rama krishna and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Download or read book Guide to TTAB Practice written by Jeffery Handelman and published by Wolters Kluwer. This book was released on 2007-11-08 with total page 3100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thorough Guide to Trademark Trial and Appeal Board (TTAB) Practice takes you step-by-step through the entire process, covering claims for relief, defenses that can be asserted in opposition and cancellation proceedings, motion practice, mailing and service, discovery, evidence, proving your case, objecting to evidence, appeals, settlement and more. By Jeffery A. Handelman. As trademark law continues to evolve, so do the reasons practitioners might find themselves before the Trademark Trial and Appeal Board ( TTAB). Cutting-edge business concepts, breakthroughs in technology, and the increasing variety of forms of commerce are all bringing new and interesting challenges to trademark practice. Only Guide to TTAB Practice helps you with practice and procedure, as well as substantive law. Whether you're a rookie or a veteran, Guide to TTAB Practice makes certain you're fully prepared for every TTAB proceeding. This one-of-a-kind, nuts-and-bolts resource created by an expert practitioner takes you step-by-step through the entire process and tells you everything you need to know about practicing before the TTAB. Areas of particular interest include: Claims for relief Defenses that can be asserted in opposition and cancellation proceedings Motion practice Mailing and service Discovery Evidence--proving your case Objecting to evidence Discovery and testimony in cases involving foreign parties Restriction proceedings Priority determinations Summary judgment Submitting evidence Objecting to evidence Testimony Briefs at final hearing and oral argument Argument Appeals International challenges. Settlement--the chapter on settlement presents the most effective ways settlements can be structured in accordance with the governing Trademark Rules of Practice
Download or read book Consumer Neuroscience Foundation Validation and Relevance written by Thomas Zoëga Ramsoy and published by Frontiers Media SA. This book was released on 2023-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not properly validated, or may be flawed, misguided, or even outright lies. As a discipline, there is a need for both the basic and applied research in consumer neuroscience to become aligned. The purpose of this Research Topic is to provide this much-needed platform for such an industrial alignment. In doing so, this Research Topic will provide perspectives on three main areas: 1. distinctions between basic, translational and applied consumer neuroscience research 2. conceptual clarification on key concepts relevant to the science and application of consumer neuroscience 3. validation of consumer neuroscience methods and how they relate to commercially relevant cases. For this Research Topic, we therefore welcome submissions that combine academic and commercial research, all in the vein of making advances in establishing a valid, applicable consumer neuroscience.
Download or read book Research Handbook on Nudges and Society written by Cass R. Sunstein and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Research Handbook offers offers a comprehensive examination of the growing field of nudging and its impact on society. The editors, Cass R. Sunstein and Lucia A. Reisch provide readers with a detailed exploration of the theoretical and empirical work on nudging, as well as an understanding of current and likely future developments in the field. Divided into six key thematic parts, the Research Handbook covers everything from the foundations of nudging to its use in government and private organizations.
Download or read book Issues in Marketing 2013 Edition written by and published by ScholarlyEditions. This book was released on 2013-05-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Marketing / 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Macromarketing. The editors have built Issues in Marketing / 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Macromarketing in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Routledge. This book was released on 2016-11-18 with total page 739 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
