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Book The Power of Podcasting

    Book Details:
  • Author : Siobhàn McHugh
  • Publisher : Columbia University Press
  • Release : 2022-10-11
  • ISBN : 0231557604
  • Pages : 280 pages

Download or read book The Power of Podcasting written by Siobhàn McHugh and published by Columbia University Press. This book was released on 2022-10-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now two decades old, podcasting is an exuberant medium where new voices can be found every day. As a powerful communications tool that is largely unregulated and unusually accessible, this influential medium is attracting scholarly scrutiny across a range of fields, from media and communications to history, criminology, and gender studies. Hailed for intimacy and authenticity in an age of mistrust and disinformation, podcasts have developed fresh models for storytelling, entertainment, and the casual imparting of knowledge. Podcast hosts have forged strong parasocial relationships that attract advertisers, brands, and major platforms, but can also be leveraged for community, niche, and public-interest purposes. In The Power of Podcasting, award-winning narrative podcast producer and leading international audio scholar Siobhán McHugh dissects the aesthetics and appeal of podcasts and reveals the remarkable power of the audio medium to build empathy and connection via voice and sound. Drawing on internationally acclaimed podcasts she helped produce (The Greatest Menace, The Last Voyage of the Pong Su, Phoebe’s Fall), she blends practical insights into making complex narrative podcasts and chatcasts or conversational shows with critical analysis of the art and history of audio storytelling. She also surveys the emerging canon of podcast formats. Grounded in concepts from the affective power of voice to the choreography of sound and packed with case studies and insider tips from McHugh’s decades of experience, this richly storied book immerses readers in the enthralling possibilities of the world of sound.

Book The Power of Podcasting

Download or read book The Power of Podcasting written by Siobhán McHugh and published by UNSW Press. This book was released on 2022-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting is hailed for its intimacy and authenticity in an age of mistrust and disinformation. And while it is relatively easy to make a podcast, it is much harder to make a great one. In The Power of Podcasting, award-winning podcast producer and leading international audio scholar Siobhán McHugh provides a unique blend of practical insights into, and critical analysis of, the invisible art of audio storytelling. Packed with case studies, history, tips and techniques from the author's four decades of experience, this original book brings together a wealth of knowledge to introduce you to the seductive world of sound. If you've ever said you want to start a podcast, this is the book you need to understand the craft, the history and the power of creating meaningful stories through sound. 'Essential reading for anyone aspiring to make memorable audio. This is the ultimate guide to podcasting from a master of the craft.' -- Richard Baker, multi-award-winning host of Phoebe's Fall, Wrong Skin and The Last Voyage of the Pong Su 'Much more than a how-to guide for aspiring podcasters ... A reminder of the power of sound and the huge potential of the podcast medium.' -- Richard Berry, University of Sunderland 'Absolutely fascinating, and a terrific lesson in how to tell good stories. Whether you seek instruction, or simply to know why some podcasts are better than others, this book is for you. Considering how rapidly podcasting is developing, McHugh manages to keep it bang up to date, charting the latest trends and the ever-expanding honour roll of podcasts circulating around the world. For those looking for practical guidance in creating or improving their own podcasting, she populates the chapters with real, living, breathing people in all the highs and lows of their humanity, which is, after all, the secret to great radio, journalism and outstanding podcasting.' -- Olya Booyar, Head of Radio, Asia-Pacific Broadcasting Union 'A love letter to the power of podcasting and audio, from one of the most experienced storytellers with sound.' -- James Cridland, Editor of PODNEWS 'The most in-depth guide to the best audio storytelling around the world. Packed with useful insights and ideas.' -- Marc Fennell, Creator of Stuff the British Stole 'Storytelling is Siobhán's gift, so it shouldn't be a surprise that this book is written as an immersive narrative ... the ideal book for students, trainers, researchers and anyone who wants to learn about the inner workings of podcasting.' -- Kim Fox, Professor of Practice, American University in Cairo and Co-chair Podcast Studies Network 'An invaluable resource for anyone interested in understanding today's global podcasting phenomenon. I learned so much.' -- Caroline Guerrero, CEO of Radio Ambulante Studios

Book Podcast Academy

    Book Details:
  • Author : Michael Woodland Geoghegan
  • Publisher : Taylor & Francis
  • Release : 2008
  • ISBN : 024080967X
  • Pages : 448 pages

Download or read book Podcast Academy written by Michael Woodland Geoghegan and published by Taylor & Francis. This book was released on 2008 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.

Book The Power of Strangers

Download or read book The Power of Strangers written by Joe Keohane and published by Random House. This book was released on 2021-07-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “meticulously researched and buoyantly written” (Esquire) look at what happens when we talk to strangers, and why it affects everything from our own health and well-being to the rise and fall of nations in the tradition of Susan Cain’s Quiet and Yuval Noah Harari’s Sapiens “This lively, searching work makes the case that welcoming ‘others’ isn’t just the bedrock of civilization, it’s the surest path to the best of what life has to offer.”—Ayad Akhtar, Pulitzer Prize–winning author of Homeland Elegies In our cities, we stand in silence at the pharmacy and in check-out lines at the grocery store, distracted by our phones, barely acknowledging one another, even as rates of loneliness skyrocket. Online, we retreat into ideological silos reinforced by algorithms designed to serve us only familiar ideas and like-minded users. In our politics, we are increasingly consumed by a fear of people we’ve never met. But what if strangers—so often blamed for our most pressing political, social, and personal problems—are actually the solution? In The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to sometimes fear, distrust, and even hate strangers, people and societies that have learned to connect with strangers benefit immensely. Digging into a growing body of cutting-edge research on the surprising social and psychological benefits that come from talking to strangers, Keohane finds that even passing interactions can enhance empathy, happiness, and cognitive development, ease loneliness and isolation, and root us in the world, deepening our sense of belonging. And all the while, Keohane gathers practical tips from experts on how to talk to strangers, and tries them out himself in the wild, to awkward, entertaining, and frequently poignant effect. Warm, witty, erudite, and profound, equal parts sweeping history and self-help journey, this deeply researched book will inspire readers to see everything—from major geopolitical shifts to trips to the corner store—in an entirely new light, showing them that talking to strangers isn’t just a way to live; it’s a way to survive.

Book The Overstory  A Novel

    Book Details:
  • Author : Richard Powers
  • Publisher : W. W. Norton & Company
  • Release : 2018-04-03
  • ISBN : 0393635538
  • Pages : 420 pages

Download or read book The Overstory A Novel written by Richard Powers and published by W. W. Norton & Company. This book was released on 2018-04-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Pulitzer Prize in Fiction Winner of the William Dean Howells Medal Shortlisted for the Man Booker Prize Over One Year on the New York Times Bestseller List A New York Times Notable Book and a Washington Post, Time, Oprah Magazine, Newsweek, Chicago Tribune, and Kirkus Reviews Best Book of the Year "The best novel ever written about trees, and really just one of the best novels, period." —Ann Patchett The Overstory, winner of the 2019 Pulitzer Prize in Fiction, is a sweeping, impassioned work of activism and resistance that is also a stunning evocation of—and paean to—the natural world. From the roots to the crown and back to the seeds, Richard Powers’s twelfth novel unfolds in concentric rings of interlocking fables that range from antebellum New York to the late twentieth-century Timber Wars of the Pacific Northwest and beyond. There is a world alongside ours—vast, slow, interconnected, resourceful, magnificently inventive, and almost invisible to us. This is the story of a handful of people who learn how to see that world and who are drawn up into its unfolding catastrophe.

Book The Power of Podcasting

    Book Details:
  • Author : Keith Carlson
  • Publisher :
  • Release : 2017-08-30
  • ISBN : 9781521778647
  • Pages : 56 pages

Download or read book The Power of Podcasting written by Keith Carlson and published by . This book was released on 2017-08-30 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to educate you about podcasts, podcasting, and how this exciting mode of 21st-century communication and content marketing can elevate your brand and expose you, your ideas, and your products and services to new potential customers and fans. Reaching more people means that you may earn more money, increase your credibility, be recognized as a thought leader, and have a greater impact on the world.As experienced professional podcasters with our fingers on the pulse of why podcasts are so important in the 21st century, we want you to understand: * What a podcast is and why you should start one * Why podcasting is so darn fun * How to choose a niche and create your own podcast * How to find affordable help with the technical aspects of podcasting * What bare bones equipment you'll need to get started * A step-by-step guide to launch your podcast * How to effectively grow and sustain your podcast audience * The nuts and bolts of monetizing your podcast Ready to learn and get excited about podcasting? Let's dive in!

Book Being Boss

    Book Details:
  • Author : Emily Thompson
  • Publisher : Running Press Adult
  • Release : 2018-04-10
  • ISBN : 0762490454
  • Pages : 200 pages

Download or read book Being Boss written by Emily Thompson and published by Running Press Adult. This book was released on 2018-04-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on "being boss" in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings" Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you "be boss" not only at growing your business, but creating a life you love.

Book Make Noise

    Book Details:
  • Author : Eric Nuzum
  • Publisher : Workman Publishing Company
  • Release : 2019-12-10
  • ISBN : 1523504552
  • Pages : 273 pages

Download or read book Make Noise written by Eric Nuzum and published by Workman Publishing Company. This book was released on 2019-12-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.

Book Podcasting

    Book Details:
  • Author : Martin Spinelli
  • Publisher : Bloomsbury Publishing USA
  • Release : 2019-01-10
  • ISBN : 1501328662
  • Pages : 277 pages

Download or read book Podcasting written by Martin Spinelli and published by Bloomsbury Publishing USA. This book was released on 2019-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born out of interviews with the producers of some of the most popular and culturally significant podcasts to date (Welcome to Night Vale, Radiolab, Serial, The Black Tapes, We're Alive, The Heart, The Truth, Lore, Love + Radio, My Dad Wrote a Porno, and others) as well as interviews with executives at some of the most important podcasting institutions and entities (the BBC, Radiotopia, Gimlet Media, Audible.com, Edison Research, Libsyn and others), Podcasting documents a moment of revolutionary change in audio media. The fall of 2014 saw a new iOS from Apple with the first built-in “Podcasts” app, the runaway success of Serial, and podcasting moving out of its geeky ghetto into the cultural mainstream. The creative and cultural dynamism of this moment, which reverberates to this day, is the focus of Podcasting. Using case studies, close analytical listening, quantitative and qualitative analysis, production analysis, as well as audience research, it suggests what podcasting has to contribute to a host of larger media-and-society debates in such fields as: fandom, social media and audience construction; new media and journalistic ethics; intimacy, empathy and media relationships; cultural commitments to narrative and storytelling; the future of new media drama; youth media and the charge of narcissism; and more. Beyond describing what is unique about podcasting among other audio media, this book offers an entry into the new and evolving field of podcasting studies.

Book Power Hour

    Book Details:
  • Author : Adrienne Herbert
  • Publisher : Random House
  • Release : 2020-12-31
  • ISBN : 1473585163
  • Pages : 186 pages

Download or read book Power Hour written by Adrienne Herbert and published by Random House. This book was released on 2020-12-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A habit-forming work of genius' STYLIST 'Adrienne is here to motivate and encourage us all' FEARNE COTTON ________________________________ The Power Hour message is simple: taking an hour for yourselves and your aspirations isn't selfish or impossible, it's essential. This book will show you how to harness the first hour of your day in order to achieve your goals - whether those are starting a business, getting fit or pursuing your passion - before the rest of the world wakes up and starts competing for your attention. Most importantly, it will make you realise that it is always possible to make a change and create a life you love. Stop waiting for the right time, or for more time. Start with just one hour today. ________________________________ 'Bursting with ideas' INDEPENDENT 'Read this book' EMMA GANNON 'A bible' EVENING STANDARD 'Invaluable' MARIE CLAIRE 'A must-read' GLAMOUR 'Hugely inspirational' LAUREN ARMES 'Authentic' VOGUE 'I love this book' JAKE HUMPHREY

Book Exactly How to Sell

Download or read book Exactly How to Sell written by Phil M. Jones and published by John Wiley & Sons. This book was released on 2018-01-31 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.

Book Big Podcast     Grow Your Podcast Audience  Build Listener Loyalty  and Get Everybody Talking About Your Show

Download or read book Big Podcast Grow Your Podcast Audience Build Listener Loyalty and Get Everybody Talking About Your Show written by David Hooper and published by Big Podcast. This book was released on 2019-03-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.

Book Redeeming Power

    Book Details:
  • Author : Diane Langberg
  • Publisher : Brazos Press
  • Release : 2020-10-20
  • ISBN : 1493427563
  • Pages : 224 pages

Download or read book Redeeming Power written by Diane Langberg and published by Brazos Press. This book was released on 2020-10-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power has a God-given role in human relationships and institutions, but it can lead to abuse when used in unhealthy ways. Speaking into current #MeToo and #ChurchToo conversations, this book shows that the body of Christ desperately needs to understand the forms power takes, how it is abused, and how to respond to abuses of power. Although many Christians want to prevent abuse in their churches and organizations, they lack a deep and clear-eyed understanding of how power actually works. Internationally recognized psychologist Diane Langberg offers a clinical and theological framework for understanding how power operates, the effects of the abuse of power, and how power can be redeemed and restored to its proper God-given place in relationships and institutions. This book not only helps Christian leaders identify and resist abusive systems but also shows how they can use power to protect the vulnerable in their midst.

Book 25 Years of Ed Tech

    Book Details:
  • Author : Martin Weller
  • Publisher : Athabasca University Press
  • Release : 2020-02-26
  • ISBN : 1771993057
  • Pages : 225 pages

Download or read book 25 Years of Ed Tech written by Martin Weller and published by Athabasca University Press. This book was released on 2020-02-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively and approachable volume based on his popular blog series, Martin Weller demonstrates a rich history of innovation and effective implementation of ed tech across higher education. From Bulletin Board Systems to blockchain, Weller follows the trajectory of education by focusing each chapter on a technology, theory, or concept that has influenced each year since 1994. Calling for both caution and enthusiasm, Weller advocates for a critical and research-based approach to new technologies, particularly in light of disinformation, the impact of social media on politics, and data surveillance trends. A concise and necessary retrospective, this book will be valuable to educators, ed tech practitioners, and higher education administrators, as well as students.

Book Think Again

Download or read book Think Again written by Adam Grant and published by Penguin. This book was released on 2023-12-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve never felt so hopeful about what I don’t know.” —Brené Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead The #1 New York Times bestselling author of Hidden Potential, Originals, and Give and Take examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval--and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become. Organizational psychologist Adam Grant is an expert on opening other people's minds--and our own. As Wharton's top-rated professor and the bestselling author of Originals and Give and Take, he makes it one of his guiding principles to argue like he's right but listen like he's wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, bring nuance to charged conversations, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces concerned parents to immunize their children, and Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don't have to believe everything we think or internalize everything we feel. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility over foolish consistency. If knowledge is power, knowing what we don't know is wisdom.

Book Body Kindness

    Book Details:
  • Author : Rebecca Scritchfield
  • Publisher : Workman Publishing Company
  • Release : 2016-12-27
  • ISBN : 0761189750
  • Pages : 224 pages

Download or read book Body Kindness written by Rebecca Scritchfield and published by Workman Publishing Company. This book was released on 2016-12-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a graph with two lines. One indicates happiness, the other tracks how you feel about your body. If you’re like millions of people, the lines do not intersect. But what if they did? This practical, inspirational, and visually lively book shows you how to create a healthier and happier life by treating yourself with compassion rather than shame. It shows the way to a sense of well-being attained by understanding how to love, connect, and care for yourself—and that includes your mind as well as your body. Body Kindness is based on four principles. WHAT YOU DO: the choices you make about food, exercise, sleep, and more HOW YOU FEEL: befriending your emotions and standing up to the unhelpful voice in your head WHO YOU ARE: goal-setting based on your personal values WHERE YOU BELONG: body-loving support from people and communities that help you create a meaningful life With mind and body exercises to keep your energy spiraling up and prompts to help you identify what YOU really want and care about, Body Kindness helps you let go of things you can't control and embrace the things you can by finding the workable, daily steps that fit you best. Think of it as the anti-diet book that leads to a more joyful and meaningful life!

Book Somebody s Daughter

Download or read book Somebody s Daughter written by Ashley C. Ford and published by Flatiron Books: An Oprah Book. This book was released on 2021-06-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER NBCC John Leonard Prize Finalist Indie Bestseller “This is a book people will be talking about forever.” —Glennon Doyle, #1 New York Times bestselling author of Untamed “Ford’s wrenchingly brilliant memoir is truly a classic in the making. The writing is so richly observed and so suffused with love and yearning that I kept forgetting to breathe while reading it.” —John Green, #1 New York Times bestselling author One of the most prominent voices of her generation debuts with an extraordinarily powerful memoir: the story of a childhood defined by the looming absence of her incarcerated father. Through poverty, adolescence, and a fraught relationship with her mother, Ashley C. Ford wishes she could turn to her father for hope and encouragement. There are just a few problems: he’s in prison, and she doesn’t know what he did to end up there. She doesn’t know how to deal with the incessant worries that keep her up at night, or how to handle the changes in her body that draw unwanted attention from men. In her search for unconditional love, Ashley begins dating a boy her mother hates. When the relationship turns sour, he assaults her. Still reeling from the rape, which she keeps secret from her family, Ashley desperately searches for meaning in the chaos. Then, her grandmother reveals the truth about her father’s incarceration . . . and Ashley’s entire world is turned upside down. Somebody’s Daughter steps into the world of growing up a poor Black girl in Indiana with a family fragmented by incarceration, exploring how isolating and complex such a childhood can be. As Ashley battles her body and her environment, she embarks on a powerful journey to find the threads between who she is and what she was born into, and the complicated familial love that often binds them.