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Book The Power of Moments

Download or read book The Power of Moments written by Chip Heath and published by Simon and Schuster. This book was released on 2017-10-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Book Upstream

    Book Details:
  • Author : Dan Heath
  • Publisher : Simon and Schuster
  • Release : 2020-03-03
  • ISBN : 1982134747
  • Pages : 320 pages

Download or read book Upstream written by Dan Heath and published by Simon and Schuster. This book was released on 2020-03-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Book Made to Stick

Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2007-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Book Switch

    Book Details:
  • Author : Chip Heath
  • Publisher : Crown Currency
  • Release : 2010-02-16
  • ISBN : 030759016X
  • Pages : 322 pages

Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Book Decisive

    Book Details:
  • Author : Chip Heath
  • Publisher : Random House Canada
  • Release : 2013-03-26
  • ISBN : 0307361144
  • Pages : 326 pages

Download or read book Decisive written by Chip Heath and published by Random House Canada. This book was released on 2013-03-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Book Making Numbers Count

Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Book Changing the Game

Download or read book Changing the Game written by John O'Sullivan and published by Morgan James Publishing. This book was released on 2013-12-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern day youth sports environment has taken the enjoyment out of athletics for our children. Currently, 70% of kids drop out of organized sports by the age of 13, which has given rise to a generation of overweight, unhealthy young adults. There is a solution. John O’Sullivan shares the secrets of the coaches and parents who have not only raised elite athletes, but have done so by creating an environment that promotes positive core values and teaches life lessons instead of focusing on wins and losses, scholarships, and professional aspirations. Changing the Game gives adults a new paradigm and a game plan for raising happy, high performing children, and provides a national call to action to return youth sports to our kids.

Book The Moment of Lift

Download or read book The Moment of Lift written by Melinda Gates and published by Flatiron Books. This book was released on 2019-04-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER “In her book, Melinda tells the stories of the inspiring people she’s met through her work all over the world, digs into the data, and powerfully illustrates issues that need our attention—from child marriage to gender inequity in the workplace.” — President Barack Obama “The Moment of Lift is an urgent call to courage. It changed how I think about myself, my family, my work, and what’s possible in the world. Melinda weaves together vulnerable, brave storytelling and compelling data to make this one of those rare books that you carry in your heart and mind long after the last page.” — Brené Brown, Ph.D., author of the New York Times #1 bestseller Dare to Lead “Melinda Gates has spent many years working with women around the world. This book is an urgent manifesto for an equal society where women are valued and recognized in all spheres of life. Most of all, it is a call for unity, inclusion and connection. We need this message more than ever.” — Malala Yousafzai "Melinda Gates's book is a lesson in listening. A powerful, poignant, and ultimately humble call to arms." — Tara Westover, author of the New York Times #1 bestseller Educated A debut from Melinda Gates, a timely and necessary call to action for women's empowerment. “How can we summon a moment of lift for human beings – and especially for women? Because when you lift up women, you lift up humanity.” For the last twenty years, Melinda Gates has been on a mission to find solutions for people with the most urgent needs, wherever they live. Throughout this journey, one thing has become increasingly clear to her: If you want to lift a society up, you need to stop keeping women down. In this moving and compelling book, Melinda shares lessons she’s learned from the inspiring people she’s met during her work and travels around the world. As she writes in the introduction, “That is why I had to write this book—to share the stories of people who have given focus and urgency to my life. I want all of us to see ways we can lift women up where we live.” Melinda’s unforgettable narrative is backed by startling data as she presents the issues that most need our attention—from child marriage to lack of access to contraceptives to gender inequity in the workplace. And, for the first time, she writes about her personal life and the road to equality in her own marriage. Throughout, she shows how there has never been more opportunity to change the world—and ourselves. Writing with emotion, candor, and grace, she introduces us to remarkable women and shows the power of connecting with one another. When we lift others up, they lift us up, too.

Book The Power of Now

Download or read book The Power of Now written by Eckhart Tolle and published by New World Library. This book was released on 2010-10-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrating 25 Years as a New York Times Bestseller — Over 16 Million Copies Sold It’s no wonder that The Power of Now has sold over 16 million copies worldwide and has been translated into over 30 foreign languages. Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light. In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as a creator of pain and shows them how to have a pain-free identity by living fully in the present. The journey is thrilling, and along the way, the author shows how to connect to the indestructible essence of our Being, “the eternal, ever-present One Life beyond the myriad forms of life that are subject to birth and death.” Featuring a new preface by the author, this paperback shows that only after regaining awareness of Being, liberated from Mind and intensely in the Now, is there Enlightenment.

Book Defining Moments

    Book Details:
  • Author : Bill Johnson
  • Publisher : Whitaker House
  • Release : 2016-01-08
  • ISBN : 1629115495
  • Pages : 429 pages

Download or read book Defining Moments written by Bill Johnson and published by Whitaker House. This book was released on 2016-01-08 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Prophetic Anointing for Today Defining Moments is a fascinating look at the remarkable ways in which God has used ordinary people to change history. But it is about more than history alone—it illuminates the present and unveils the future. Prophetic in nature, the book reveals how God wants to work in each of our lives to fulfill His purposes—today, tomorrow, and in the years to come. The stories in this collection of God-encounters carry a prophetic anointing for all who have ears to hear. Author Bill Johnson highlights the significant traits and contributions of many well-known revival leaders, including John Wesley, Charles Finney, Dwight L. Moody, Maria Woodworth-Etter, Carrie Judd Montgomery, Smith Wigglesworth, John G. Lake, Evan Roberts, Rees Howells, Aimee Semple McPherson, Kathryn Kuhlman, Randy Clark, and Heidi Baker. He explains the impact these leaders can have on us today as we respond to the life-changing truths revealed through their life stories. There is power in knowing the testimonies of men and women who experienced God in a defining moment and said yes to His unique call on their lives. It is a power that inspires us to hunger for God in such a way that we, too, will have an encounter with Him that launches us into the world of the “impossible,” enabling us to fulfill a greater measure of our destiny. Read this book with a sense of readiness, and watch what happens.

Book Disrupt Yourself

Download or read book Disrupt Yourself written by Jay Samit and published by Pan Macmillan. This book was released on 2015-07-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Disrupt Yourself, innovator and digital media expert Jay Samit reveals how to achieve your goals and permanently alter the status quo through the art of self-disruption. In today's ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. Samit describes how specific strategies that help companies flourish - challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries - can be applied at an individual level. Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses - including Richard Branson, Steve Jobs, YouTube, the BBC, Virgin Media and many more - Samit shows how personal transformation can reap entrepreneurial and professional rewards. Disrupt Yourself offers clear and empowering advice for anyone looking to break through a creative barrier; anyone with a big idea but no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.

Book Grit

    Book Details:
  • Author : Angela Duckworth
  • Publisher : Simon and Schuster
  • Release : 2016-05-03
  • ISBN : 1501111124
  • Pages : 350 pages

Download or read book Grit written by Angela Duckworth and published by Simon and Schuster. This book was released on 2016-05-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

Book Surprise

    Book Details:
  • Author : Tania Luna
  • Publisher : National Geographic Books
  • Release : 2015-04-07
  • ISBN : 0399169822
  • Pages : 0 pages

Download or read book Surprise written by Tania Luna and published by National Geographic Books. This book was released on 2015-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprise: Embrace the Unpredictable and Engineer the Unexpected is a fascinating look at how we can handle and harness surprise in our work, relationships, and everyday lives. Pop Quiz! Do you prefer when: A) Things go according to plan? B) When the unexpected happens? Most of us pick control and predictability. Yet research reveals a counterintuitive truth: surprise is the key that unlocks growth, innovation, and connection. It is also the secret ingredient in our best memories. Through colorful narratives and compelling scientific findings, authors Tania Luna and Dr. LeeAnn Renninger shine a light on the world's least understood and most intriguing emotion. They reveal how shifting our perception of surprise lets us thrive in the face of uncertainty. And they show us how surprise acts as a shortcut that turns a typical product into a meaningful experience, a good idea into a viral one, awkward small talk into engaging conversation, and daily life into an adventure.

Book TouchPoints

    Book Details:
  • Author : Douglas Conant
  • Publisher : John Wiley & Sons
  • Release : 2011-04-12
  • ISBN : 1118075544
  • Pages : 213 pages

Download or read book TouchPoints written by Douglas Conant and published by John Wiley & Sons. This book was released on 2011-04-12 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.

Book The Balance Point  Master the Work Life Balance  Love What You do  and Become an Unstoppable Entrepreneur

Download or read book The Balance Point Master the Work Life Balance Love What You do and Become an Unstoppable Entrepreneur written by Jordan Ring and published by Jordan Ring. This book was released on 2020-01-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Balance: Achieve Success, Wealth, and Happiness It’s possible to finally have it all without selling your soul to the hustle, neglecting family time, or missing out on life’s most precious moments. How do you choose between success at work and a thriving family life? How do you succeed at your business but still have a life outside of work? By discovering your unique Balance Point. With tools to master your mindset about work and home life, practical advice to learn how to be present in the moment, and a dose of good ol’ fashioned encouragement to keep you going, you’ll finally find the sweet spot in your work and life. This book is not a prescription on how to live a perfect life, but a window into what will give you contentment and success. You'll learn: Fifteen strategies to master work vs. play and how to embrace all life has to offer both at home and at work. How to maximize your Purpose and Passion: Your passion and purpose have an intersecting point. This book will show you how to find it. The power of the hustle and how it can be used for good and not just evil. Your health will suffer no more from countless hours hustling. You'll reach a center point and will be able to breathe freely yet again. The secret of the the 80% and the 20%: How to manage daily responsibilities but still crush your biggest life goals. How to reach your ultimate Potential but still find serene Contentment: You'll maximize your output and potential and still enjoy every moment. And many more tips on living out a balance life full of love, happiness, and massive success… This book shares a fictional story to start each chapter, and continues by providing solid advice to win on whichever side of the balance struggle you find yourself. Utilizing the provided Personal Balance Blueprint you'll follow along and create your own path to victory. This book is perfect for the entrepreneur, small business owner, or free thinker who wants to fulfill their purpose and maximize their potential, but also wants to enjoy every moment this wonderful life presents. Discover The Balance Point and find contentment, success, and long-term fulfillment waiting for you. Scroll up, click buy now, and find the ultimate Balance Point we all desperately need.

Book Mind Over Moment

    Book Details:
  • Author : Anne Grady
  • Publisher : Independently Published
  • Release : 2020-09-03
  • ISBN :
  • Pages : 166 pages

Download or read book Mind Over Moment written by Anne Grady and published by Independently Published. This book was released on 2020-09-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever felt like you are surviving each day, barely hanging on until weekends, doing your best to keep commitments yet often feeling like you're falling short? We are busier than we have ever been, frantically juggling personal and professional responsibilities, trying to keep up with endless demands on our time, energy, and attention, and it is taking a toll on our physical and mental health. It is time to take back control. Mind Over Moment is a science-based approach that allows you to become aware of your habits, beliefs, and behaviors to determine whether they are supporting the life you want or sabotaging it. Entrepreneur, best-selling author, and two-time TEDx speaker Anne Grady provides an arsenal full of practical tools and actionable strategies to help you break out of reactivity, reduce stress and anxiety, and create a life of purpose on purpose.With humor, wit, and raw vulnerability, Anne shares how she has put these principles into practice in her own life to survive the daily trauma of raising a child with severe special needs. In Mind Over Moment, she shows you how to do the same, challenging you to get out of your comfort zone, crush self-limiting beliefs, and break through barriers keeping you stuck to create the life you truly deserve.Life is a collection of moments. Make them count.

Book Moments of Impact

Download or read book Moments of Impact written by Chris Ertel and published by Simon and Schuster. This book was released on 2014-02-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading experts on designing strategic conversations unveil a simple, creative process that allows teams to tackle their most challenging issues. In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges—meetings packed with data-drenched presentations or brainstorming sessions that circle back to nowhere—just don’t deliver. Great strategic conversations generate breakthrough insights by combining the best ideas of people with different backgrounds and perspectives. In this book, two experts “crack the code” on what it takes to design creative, collaborative problem-solving sessions that soar rather than sink. Drawing on decades of experience as innovation strategists—and supported by cutting-edge social science research, dozens of real-life examples, and interviews with well over 100 thought leaders, executives, and fellow practitioners— they unveil a simple, creative process that leaders and their teams can use to unlock solutions to their most vexing issues. The book also includes a “Starter Kit” full of tools and tips for putting the book’s core principles into practice.