Download or read book Design Rules Volume 1 written by Carliss Y. Baldwin and published by MIT Press. This book was released on 2000-03-02 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a dynamic economic and commerical world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are discovering news ways of structuring work, of bringing buyers and sellers together, and of creating and using market information. Although our fast-moving economy often seems to be outside of our influence or control, human beings create the things that create the market forces. Devices, software programs, production processes, contracts, firms, and markets are all the fruit of purposeful action: they are designed. Using the computer industry as an example, Carliss Y. Baldwin and Kim B. Clark develop a powerful theory of design and industrial evolution. They argue that the industry has experienced previously unimaginable levels of innovation and growth because it embraced the concept of modularity, building complex products from smaller subsystems that can be designed independently yet function together as a whole. Modularity freed designers to experiment with different approaches, as long as they obeyed the established design rules. Drawing upon the literatures of industrial organization, real options, and computer architecture, the authors provide insight into the forces of change that drive today's economy.
Download or read book The Power of Design written by Richard Evans Farson and published by Ostberg. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Download or read book The Soul of Design written by Robert Austin and published by Stanford University Press. This book was released on 2012-09-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Download or read book Design for Good written by John Cary and published by Island Press. This book was released on 2017-10-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.
Download or read book Design is Power written by Francesco Galli and published by Mimesis. This book was released on 2020-12-03T00:00:00+01:00 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are no longer used to critically examining the meaning of “design”, which maintains an unexplored dimension in terms of the Power that can be exercised through the cyclic act of creation, preservation and disruption. This assumption induce us focus on the contrast between the “visible” side of the act that involves all its conceptual and practical manifestations, and a hidden or “dark” side that deals with politics and power play, but that however has an major influence in the process and its hierarchical dynamics. This implies an order on the surface seems to be naturally stirred by the so-called “perceptions” that reflect the preferences of overall public opinions: however, looking deeper, all the production acts involves a carefully controlled disequillibrium influenced by social, ecological, economical and political interests. The power fl ow in the act of “design” takes into consideration the paradoxical contradiction between its potentiality and its preservation of power.
Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Download or read book How Many Female Type Designers Do You Know I Know Many and Talked to Some written by Yulia Popova and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aus dem ursprünglichen Veröffentlichungskommentar: The book “TypeFaces. Women in Type“ aims to shine light on the work of women in type. Besides that it should serve as an alternative educational material for people interested in type history. The first part of the book offers biographies of female type designers that worked in the 19th and the beginning of 20th century. These women contributed to the industry, yet they are rarely mentioned in educational material. The second part is a series of the interviews with 14 women that are either currently working as type designers or in any other way involved in the field of type design. Interviews intend to uncover the topic of unequal share of female and male speakers at type conference as well as the lack of women in the industry. The last part of the book is a showcase of typefaces designed by women. The purpose of this part is to show the great amount and broad variety of such typefaces. I started this project as my master's degree thesis at Weißensee Academy of Arts in Berlin, Germany and continue working on it.
Download or read book Fundamentals of Power Supply Design written by Robert Mammano and published by . This book was released on 2017-03-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a student, a newly-minted engineer entering the field of power electronics, a salesperson needing to understand a customer's needs, or a seasoned power supply designer desiring to track down a forgotten equation, this book will be a significant aid. Beginning with the basic definition of a power supply, we will traverse through voltage regulation techniques and the components necessary for their implementation, and then move on to the myriad of circuit topologies and control algorithms prevalent in modern-day design solutions. Separate chapters on feedback-loop compensation and magnetic design principles will build on this foundation, along with in-depth descriptions for dealing with regulations for electromagnetic compatibly, human safety, and energy efficiency issues. Additional chapters will describe the value proposition for digital control and the practical aspects power supply construction.
Download or read book Powered by Design written by Renée Stevens and published by Rocky Nook, Inc.. This book was released on 2020-03-20 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
The design industry has evolved rapidly over the past decade. Effective and successful designers no longer need to just “make things,” they need to be curious thinkers who understand how to solve problems that have a true impact on the world we live in and how to show the power of designing for social good. Now more than ever, the graphic design industry needs a book that teaches the foundations and theories of design while simultaneously speaking to the topics of history, ethics, and accessibility in order to make designs that are the most effective for all people.
In Powered by Design, educator, designer, and public speaker Renee Stevens brings a truly up to date and thoughtful approach to an introduction to graphic design. As Assistant Professor at the S.I. Newhouse School of Communication at Syracuse University, Stevens created this book to be at home equally in academia and outside of the school setting. With a conversational and approachable tone, Stevens’ book is for anyone who wants to gain a more practical understanding of what graphic design is today, and the power and potential it has: from students to novice graphic designers to anyone who wants to build a solid foundation of design skills so that they can work more effectively with professional designers. Stevens covers topics such as:
- • Choosing the right typeface
- • Hierarchy and visual weight
- • Creating design systems
- • Balancing tension
- • Visualizing data
- • Understanding color and mood
- • Defining a story structure
- • User testing and critique
- • Immersive design (designing for all the senses)
- • Determining when a design is finished
- • How to make a living with design
Woven throughout is the crucial idea that you must embrace empathy in everything you design in order to create work that is the most inclusive. Design has the power and potential to make real impact in our everyday lives, and this book will show you how to do that starting with your first design experience.
Download or read book Competing by Design written by David Nadler and published by Oxford University Press. This book was released on 1997-07-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As David A. Nadler and Michael L. Tushman show, the last remaining source of truly sustainable competitive advantage lies in "organizational capabilities": the unique ways each organization structures its work, builds its cultures, and motivates its people to achieve clearly articulated aspirations and strategic objectives.
Download or read book Equity by Design written by Mirko Chardin and published by Corwin Press. This book was released on 2020-07-20 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Our calling is to drop our egos, commit to removing barriers, and treat our learners with the unequivocal respect and dignity they deserve." --Mirko Chardin and Katie Novak When it comes to the hard work of reconstructing our schools into places where every student has the opportunity to succeed, Mirko Chardin and Katie Novak are absolutely convinced that teachers should serve as our primary architects. And by "teachers" they mean legions of teachers working in close collaboration. After all, it’s teachers who design students’ learning experiences, who build student relationships . . . who ultimately have the power to change the trajectory of our students’ lives. Equity by Design is intended to serve as a blueprint for teachers to alter the all-too-predictable outcomes for our historically under-served students. A first of its kind resource, the book makes the critical link between social justice and Universal Design for Learning (UDL) so that we can equip students (and teachers, too) with the will, skill, and collective capacity to enact positive change. Inside you’ll find: Concrete strategies for designing and delivering a culturally responsive, sustainable, and equitable framework for all students Rich examples, case studies, and implementation spotlights of educators, students (including Parkland survivors), and programs that have embraced a social justice imperative Evidence-based application of best practices for UDL to create more inclusive and equitable classrooms A flexible format to facilitate use with individual teachers, teacher teams, and as the basis for whole-school implementation "Every student," Mirko and Katie insist, "deserves the opportunity to be successful regardless of their zip code, the color of their skin, the language they speak, their sexual and/or gender identity, and whether or not they have a disability." Consider Equity by Design a critical first step forward in providing that all-important opportunity. Also From Corwin: Hammond/Culturally Responsive Teaching & the Brain: 9781483308012 Moore/The Guide for White Women Who Teach Black Boys: 9781506351681 France/Reclaiming Professional Learning: 9781544360669
Download or read book Switching Power Supply Design 3rd Ed written by Abraham Pressman and published by Mcgraw-hill. This book was released on 2009-03-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World's #1 Guide to Power Supply Design Now Updated! Recognized worldwide as the definitive guide to power supply design for over 25 years, Switching Power Supply Design has been updated to cover the latest innovations in technology, materials, and components. This Third Edition presents the basic principles of the most commonly used topologies, providing you with the essential information required to design cutting-edge power supplies. Using a tutorial, how-and-why approach, this expert resource is filled with design examples, equations, and charts. The Third Edition of Switching Power Supply Design features: Designs for many of the most useful switching power supply topologies The core principles required to solve day-to-day design problems A strong focus on the essential basics of transformer and magnetics design New to this edition: a full chapter on choke design and optimum drive conditions for modern fast IGBTs Get Everything You Need to Design a Complete Switching Power Supply: Fundamental Switching Regulators * Push-Pull and Forward Converter Topologies * Half- and Full-Bridge Converter Topologies * Flyback Converter Topologies * Current-Mode and Current-Fed Topologies * Miscellaneous Topologies * Transformer and Magnetics Design * High-Frequency Choke Design * Optimum Drive Conditions for Bipolar Power Transistors, MOSFETs, Power Transistors, and IGBTs * Drive Circuits for Magnetic Amplifiers * Postregulators * Turn-on, Turn-off Switching Losses and Low Loss Snubbers * Feedback-Loop Stabilization * Resonant Converter Waveforms * Power Factor and Power Factor Correction * High-Frequency Power Sources for Fluorescent Lamps, and Low-Input-Voltage Regulators for Laptop Computers and Portable Equipment
Download or read book Power Distribution Network Design Methodologies written by Istvan Novak and published by Intl. Engineering Consortiu. This book was released on 2008 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of cogently written articles by 49 industry experts, this collection fills the void on Power Distribution Network (PDN) design procedures, and addresses such related topics as DC–DC converters, selection of bypass capacitors, DDR2 memory systems, powering of FPGAs, and synthesis of impedance profiles. Through these contributions from such leading companies as Sun Microsystems, Sanyo, IBM, Hewlett-Packard, Intel, and Rambus, readers will come to understand why books on power integrity are only now becoming available to the public and can relate these topics to current industry trends.
Download or read book Reimagining Design written by Kevin G. Bethune and published by MIT Press. This book was released on 2024-02-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.
Download or read book Artful Making written by Robert Daniel Austin and published by FT Press. This book was released on 2003 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors show how to "manage" ingenuity--and "manufacture" the next great idea, in other words they tell what managers need to know about how artists and highly creative people work.
Download or read book Design Justice written by Sasha Costanza-Chock and published by MIT Press. This book was released on 2020-03-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.
