Download or read book Connecting Childhood and Old Age in Popular Media written by Vanessa Joosen and published by Univ. Press of Mississippi. This book was released on 2018-01-19 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions by Gökçe Elif Baykal, Lincoln Geraghty, Verónica Gottau, Vanessa Joosen, Sung-Ae Lee, Cecilia Lindgren, Mayako Murai, Emily Murphy, Mariano Narodowski, Johanna Sjöberg, Anna Sparrman, Ingrid Tomkowiak, Helma van Lierop-Debrauwer, Ilgim Veryeri Alaca, and Elisabeth Wesseling Media narratives in popular culture often assign interchangeable characteristics to childhood and old age, presuming a resemblance between children and the elderly. These designations in media can have far-reaching repercussions in shaping not only language, but also cognitive activity and behavior. The meaning attached to biological, numerical age—even the mere fact that we calculate a numerical age at all—is culturally determined, as is the way people “act their age.” With populations aging all around the world, awareness of intergenerational relationships and associations surrounding old age is becoming urgent. Connecting Childhood and Old Age in Popular Media caters to this urgency and contributes to age literacy by supplying insights into the connection between childhood and senescence to show that people are aged by culture. Treating classic stories like the Brothers Grimm's fairy tales and Heidi; pop culture hits like The Simpsons and Mad Men; and international productions, such as Turkish television cartoons and South Korean films, contributors explore the recurrent idea that “children are like old people,” as well as other relationships between children and elderly characters as constructed in literature and media from the mid-nineteenth century to the present. This volume deals with fiction and analyzes language as well as verbally sparse, visual productions, including children's literature, film, television, animation, and advertising.

Download or read book Contemporary Perspectives on Ageism written by Liat Ayalon and published by Springer. This book was released on 2018-05-22 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.

Download or read book Advances in Advertising Research Vol VII written by George Christodoulides and published by Springer. This book was released on 2016-08-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Download or read book Designing for Older Adults written by Arthur D. Fisk and published by CRC Press. This book was released on 2004-01-14 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: As life expectancy increases, older workers and the retired form a large and growing proportion of the world’s population. Professionals working to develop systems and environments need to better accommodate the user needs of the older adult. This new guide provides a practical introduction to human factors and the older adult. It considers the subject primarily from an engineering psychology perspective, heavily grounded in today’s scientific knowledge. The authors show how current understanding of age-related issues of perception, cognition, and movement control can be applied in practice. They also provide a reference source with guidelines and advice for design issues ranging from lighting, computer input device selection, and web site design, to training program development and work task design. The text draws on research-oriented work and presents this in a form that can be used by the broad audience of product designers, health care practitioners, managers, and others who need answers to problems and require sound recommendations for design.

Download or read book Improving Legal Representation for Older Americans written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Representation of Citizen Interests and published by . This book was released on 1974 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book GRASPED Aging and Gerontology written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" offers a groundbreaking exploration into the world of digital marketing tailored specifically for the aging population. This comprehensive guide delves into the unique preferences, challenges, and opportunities that come with marketing to older adults, a demographic often overlooked in the digital realm. From understanding the digital habits of seniors to creating accessible and relevant content, this collection provides marketers with the insights needed to engage effectively with older consumers. Highlighting the importance of empathy, inclusivity, and technological simplicity, it equips professionals with the tools to craft campaigns that resonate deeply with this audience, ensuring that products and services designed to enhance the lives of older adults are communicated with clarity and relevance. As the global population ages, the need for digital marketing strategies that cater specifically to the older demographic becomes increasingly critical. "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" introduces marketers to the nuanced approach required to connect with and engage this growing audience. This introduction sets the foundation for a deep dive into the world of aging and digital consumption, challenging common stereotypes and uncovering the diverse digital behaviors of older adults. It emphasizes the potential for digital platforms to not only reach this demographic but to also provide meaningful content and services that enhance their quality of life. Marketers are invited to explore these pages to discover the keys to unlocking the vast potential of the senior market through thoughtful, respectful, and informed digital marketing strategies. The unique selling proposition of "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" is its targeted focus on the intersection of digital marketing and the needs and preferences of the aging population. Unlike general marketing guides, this set offers a specialized look at how to effectively reach and engage older consumers in the digital space—a demographic increasingly online yet frequently overlooked by marketers. It stands out by providing actionable strategies for creating accessible, engaging, and meaningful digital content tailored to seniors, supported by insights into their online behaviors and preferences. This guide serves as an invaluable resource for marketers aiming to bridge the digital divide and connect with the older demographic in respectful, relevant, and impactful ways, making it a pioneering asset in the field of digital marketing.

Download or read book Improving legal representation for older Americans written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 1977 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Age Stereotyping and Television written by United States. Congress. House. Select Committee on Aging and published by . This book was released on 1977 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book This Chair Rocks written by Ashton Applewhite and published by Celadon Books. This book was released on 2019-03-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride! “Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author

Download or read book Senior Living Communities written by Benjamin W. Pearce and published by JHU Press. This book was released on 2007-12-10 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

Download or read book Changing Identities of the Southeast Asian Chinese Since World War II written by Jennifer Cushman and published by Hong Kong University Press. This book was released on 1988-11-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 1985, a symposium, "Changing Identities of the Southeast Asian Chinese since World War II" was held at the Australian National University in Canberra. This volume includes many of the papers from that symposium presented by ANU scholars and those from universities elsewhere in Australia, North America and Southeast Asia. Participants looked at the current thinking about the parameters of identity and shared their own research into the complex issues that overlapping categories of identity raise. Identity was chosen as the focus of the, symposium because perceptions of self - whether by others or by the individual Chinese concerned - appear to lie at the heart ' of the present-day Chinese experience in Southeast Asia, It is also evident that identity wears many guises and that we cannot talk about a single Chinese identity when identity can be determined by the different political, social, economic or religious circumstances an individual faces at any given time. One of the distinctive characteristics of all the essays in this volume is that they are written from an historical perspective. While the papers forcus on how recent developments in Southeast Asian society have shaped Chinese identity, they also discuss those changes in terms of the historical matrix from which they developed. Because many of the essays in this volume combine an historical overview with more recent statistical data, it should serve as a useful companion to the increasingly popular case studies in which much of the writing about the Chinese in Southeast Asia is now cast.

Download or read book Ageism written by Erdman Palmore, PhD and published by Springer Publishing Company. This book was released on 1999-04-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition, Palmore provides a comprehensive review of many different forms of ageismóincluding the interesting notion of positive ageism, which projects onto the elderly as a group traditional virtues like wisdom and thrift. He discusses both the individual and social influences on attitudes toward the aged; analyzes institutional patterns of ageism; and explores ways to used to reduce the impact of ageism on the elderly. This book is a valuable resource and text for students and professionals interested in the sociology of aging in our society. OLD COPY: Erdman Palmore has studied prejudice and discrimination toward older people in various ways throughout his distinguished career. Since publication of his ground breaking first edition, 10 years ago, there has been a growing interest and acceleration of research on the topic of ageism. In nontechnical language, Palmore provides a comprehensive review of the many different forms of ageism, including positive ageism, discusses the individual and social influences on ageism, analyzes institutional patterns, and explores methods that could be used to reduce ageism. This book is a valuable resource and text for students and professionals interested in the problems and opportunities of aging in our society. Useful educational tools include: A revised Appendix of the Facts on Aging Quizzes, as well as a totally new Appendix of Abstracts of recent publications on ageism.

Download or read book Combating Frauds Against the Elderly written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 1983 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fraud Against the Elderly written by United States. Congress. House. Select Committee on Aging and published by . This book was released on 1981 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 5 Star Programming and Services for Your 55 Library Customers written by Barbara T. Mates and published by American Library Association. This book was released on 2003-02-07 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the population approaches 55 and above, libraries are faced with an opportunity to serve an underserved population. In this handbook, Barbara Mates explains the ins and outs of planning, developing, marketing and finding successful programmes and services for the greying population.

Download or read book Ageism written by Todd D. Nelson and published by MIT Press. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current findings on the origins and effects of ageism, as well as ways to reduce it.

Download or read book Sociological Abstracts written by and published by . This book was released on 2004 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.