Download or read book The Pocketbook of Audience Research written by Joke Hermes and published by Taylor & Francis. This book was released on 2023-12-18 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Download or read book The Consumer Insights Handbook written by Danielle Sarver Coombs and published by Rowman & Littlefield Publishers. This book was released on 2021-07-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Download or read book The Routledge Companion to Media Audiences written by Annette Hill and published by Taylor & Francis. This book was released on 2024-09-27 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions. Bringing together 40 original essays, this anthology explores how our constantly changing encounters with media are complex, contradictory and increasingly commercialized in the modern world. Each specially commissioned chapter by both early-career and experienced international scholars surveys new conceptualizations and constitutions of audiences, and assesses key issues, themes and developments within the field. As such, this companion cements itself as an indispensable guide for students and researchers who seek a comprehensive overview and source of inspiration for a diverse range of topics in media audiences. The Routledge Companion to Media Audiences is an accessible, landmark tool which enhances our understanding of how media is utilized through advanced empirical research and methodological enquiry. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.
Download or read book Audience written by Helen Wood and published by Taylor & Francis. This book was released on 2024-02-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies. Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.
Download or read book Bericht ber die Feier des 100j hrigen Gr ndungstages des Ordens written by and published by . This book was released on 1919 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UK Statistics written by David Mort and published by Routledge. This book was released on 2019-06-04 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1992, the aim of this volume is to provide an introduction to the range of UK published statistical sources now available to business users. It is not a comprehensive review of UK statistical publishing but a guide to key sources of information in selected subject areas of particular relevance to business users. The coverage, content, methods of collection and limitations of major titles and services in each subject area are described. Published statistics are important sources of information for business and industry and most statistics either come from official sources, produced by central government, or non-official sources such as trade associations, professional bodies, market research organizations and economic research institutes. Examples are used to show the strengths and weaknesses of statistical sources and to compare different sources. A bibliography of all the sources mentioned is included at the end of the book; Appendix 1 gives the names and addresses of contacts for further information and Appendix 2 is a list of selected abbreviations and acronyms.
Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1962 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)
Download or read book Videotex Journalism written by David H. Weaver and published by Routledge. This book was released on 2015-07-16 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1983. Videotex technology (the capacity to deliver computer-stored textual information and graphics electronically to the home television screen) was becoming widespread in the 1980s. This book looks at how this affected journalists and other news media and how the flow of news existed in society at the time. Based on observations and interviews with journalists, the book addresses technological, political and economic questions as well as provides a concise description of teletext and viewdata systems in various countries. The findings presented offer a fascinating view of the opinions and actions of journalists working in the 1980s, not only on teletext systems. For example questionnaire results are presented on how journalists saw the role of their job and what actions they felt appropriate, such as hidden cameras and phone taps. These issues of greater visibility in the 21st Century, make this a fascinating look at the history.
Download or read book Research Handbook on the Sociology of Emotion written by Helena Flam and published by Edward Elgar Publishing. This book was released on 2024-04-12 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on the Sociology of Emotion investigates the role of emotions in key institutions understood as the frames and fabrics of society. It takes a critical look at society-framing institutions such as the state, the military, the market, and international organizations.
Download or read book Construction Project Manager s Pocket Book written by Duncan Cartlidge and published by Routledge. This book was released on 2015-02-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction project management requires a broad range of knowledge, from technical expertise to leadership, negotiation, team building and communication. This practical no-nonsense guide covers all of the essentials of the role, including: Pre-construction activities Design management and BIM Procurement Feasibility studies Environmental management systems People skills Recommended document formats Occupancy activities Construction project management activities are tackled in the order they occur on real projects, with reference made to the RIBA Plan of Work and OGC Gateway process throughout. This is the ideal concise reference which no project manager, construction manager, or quantity surveyor should be without.
Download or read book A Thirteenth century Preacher s Handbook written by Mary Elizabeth O'Carroll and published by PIMS. This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio in the Global Age written by David Hendy and published by John Wiley & Sons. This book was released on 2013-04-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio in the Global Age offers a fresh, up-to-date, and wide-ranging introduction to the role of radio in contemporary society. It places radio, for the first time, in a global context, and pays special attention to the impact of the Internet, digitalization and globalization on the political-economy of radio. It also provides a new emphasis on the links between music and radio, the impact of formatting, and the broader cultural roles the medium plays in constructing identities and nurturing musical tastes. Individual chapters explore the changing structures of the radio industry, the way programmes are produced, the act of listening and the construction of audiences, the different meanings attached to programmes, and the cultural impact of radio across the globe. David Hendy portrays a medium of extraordinary contradictions: a cheap and accessible means of communication, but also one increasingly dominated by rigid formats and multinational companies; a highly 'intimate' medium, but one capable of building large communities of listeners scattered across huge spaces; a force for nourishing regional identity, but also a pervasive broadcaster of globalized music products; a 'stimulus to the imagination', but a purveyor of the banal and of the routine. Drawing on recent research from as far afield as Africa, Australasia and Latin America, as well as from the UK and US, the book aims to explore and to explain these paradoxes - and, in the process, to offer an imaginative reworking of Marshall McLuhan's famous dictum that radio is one of the world's 'hot' media. Radio in the Global Age is an invaluable text for undergraduates and researchers in media studies, communication studies, journalism, cultural studies, and musicology. It will also be of interest to practitioners and policy-makers in the radio industry.
Download or read book A Little Pretty Pocket book written by John Newbery and published by DigiCat. This book was released on 2022-05-29 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Little Pretty Pocket-Book is a children's book written by John Newbery. It is commonly thought to be the first children's book ever made, and provides a code of conduct for boys and girls in different social settings.
Download or read book Audience Data and Research written by Steven Hadley and published by Taylor & Francis. This book was released on 2023-12-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, management and practice. It explores the insights different methodologies, carried out with different kinds of audiences, can contribute both to our immediate understanding of audiences and to the future development of audience research. The book showcases research across the myriad fields that contribute to audience scholarship, highlighting the ability of audience research to engage thinkers and practitioners, from across often falsely divided art forms and academic fields. Together in one volume, these different methodologies explore the potential complementarity of evolving approaches to audience research and provide an in-depth opportunity for investigating innovative methods. Focusing on the need to understand audiences in a deeper and richer way, this volume offers a crucible of thinking and re-thinking about how society understands the impact of arts and culture on audiences. Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice serves as a catalyst to stimulate new critical debate on the potential of empirical audience research to provide fresh insights into questions of audience enrichment and cultural value. It will be a key resource for scholars and researchers of audience studies, media and cultural studies, performance arts research, arts management, and cultural policy. This book was originally published as a special issue of Cultural Trends.
Download or read book Audience research methods and services what it is what it works what it offers written by and published by . This book was released on 1954 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
