Download or read book THE PLVOTAL ROLE OF NATION BRANDING AND PUBLIC DIPLOMACY TO BUILD OMAN S SOFT POWER INSIGHTS FROM THE UNITED ARAB EMIRATES AND QATAR written by Saba Al Rawas ($e author) and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qatar s Nation Branding and Soft Power written by Nawaf Al-Tamimi and published by Springer Nature. This book was released on 2023-01-31 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.
Download or read book Nation Brand written by Amna Al Hammadi and published by Austin Macauley. This book was released on 2024-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, countries have been leveraging so-called 'soft power' to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena. The establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage, while enabling them to spread and secure their foreign policy and pave the way to attracting more allies. Today then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples' behaviour, social trends, and emotional tendencies.
Download or read book Turkey Qatar and the evolution of soft power in a changing Middle East written by Constantin Wiegand and published by GRIN Verlag. This book was released on 2014-11-07 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Politics - Region: Near East, Near Orient, grade: 1,0, University of Bath, language: English, abstract: Conventionally, politicians and diplomats defined power as the control over a territory and its population, the possession of natural resources, economic size, military force, and internal political stability. Today, this emphasis on using military force to exert control over a territory, its population and its natural resources which marked earlier eras is losing significance. Factors such as technology, education and economic growth are becoming more important in the international struggle for power. As the great powers of today are less able to use their traditional power resources to achieve their goals, private actors and small states have become more powerful. Joseph Nye identified five trends which contributed to this diffusion of power: economic interdependence, transnational actors, nationalism in weak states, the spread of technology and changing political issues. He argued that these trends suggest a second, more attractive way of exercising power than traditional means, and called this aspect of power “co-optive” or “soft” power. Since the end of the Cold War, the concept of soft power has been used extensively in discussions about US foreign policy and has more recently also been used to describe China's foreign policy. But far less attention has been given to how this term can be used in other cultural contexts to describe intra-regional politics, such as in the Middle East. Turkey and Qatar are two countries that try to navigate through this dangerous region in a different way. But what they have in common is that they both managed to improve their reputation and increase their visibility in the past decade. This has translated this into increased policy impact on the regional and global stage. Is the concept of soft power useful to explain the increased power of attraction that emanates from these countries? (...) This bachelor thesis will use the concept of soft power to explain Turkish and Qatari foreign policies over the past decade, as well as the most recent developments. It also aims to elucidate why both of the countries have built up their soft power resources, and does so by focusing on the concept of “human security”.
Download or read book Bahrain Oman Qatar And The Uae written by Anthony H Cordesman and published by Routledge. This book was released on 2018-02-20 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the changing economic and internal security challenges faced by the Gulf countries and the problems they face with Iran, Iraq, and other Gulf states. The special military and security needs of Bahrain, Oman, Qatar, and the United Arab Emirates are analyzed here in detail, as are their growing demographic problems and export plans.
Download or read book External Communication in Social Media During Asymmetric Conflicts written by Bernd Hirschberger and published by transcript Verlag. This book was released on 2021-07-31 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Download or read book Battles to Bridges written by R. S Zaharna and published by Springer. This book was released on 2010-02-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Download or read book Oman and the World written by Joseph A. Kechichian and published by Rand Corporation. This book was released on 1995 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: In July 1970, amid vast turmoil throughout the Persian Gulf region, Qaboos bin Sa'id led a successful coup against his father and proclaimed himself the new Head of State. Sultan Qaboos promised to institute a modern, efficient, and just government and to establish friendly relations with neighboring countries. Facing significant internal challenges to his authority, Qaboos restored internal order through effective military and economic measures. Simultaneously, he adopted long-term principles that facilitated the introduction of capable foreign policy initiatives, based on nonintervention in the affairs of other countries, respect for international law, and nonalignment. Today, the Sultanate of Oman remains stable--its foreign policy flexible by nature, its regional preeminence assured. This report systematically analyzes the foreign policy of the Sultanate. It traces the origins of the Omani nation-state, identifies trends in Omani diplomacy, and examines the Sultanate's foreign policy in the modern era, focusing on relations with states on the Arabian Peninsula and in the Persian Gulf region, with the West, and around the world.
Download or read book Smart Power in Barack Obama s Foreign Policy written by Hakim Zermouni and published by Editions L'Harmattan. This book was released on 2016 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "U.S. relations with the six nations in the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) have been characterized by the use of ""smart power"" during the administration of President Barack Obama. The evolution in how the United States carries out diplomacy in the region offers an opportunity to examine its value in strengthening relations with the countries involved. This book explores the concept of smart power as a modern outgrowth of more traditional forms of diplomacy. It then examines how the United States has applied it in its diplomatic dealings with each of the GCC countries individually, and assesses the benefits and drawbacks of its use in a critical part of the world."
Download or read book Global Trends 2030 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2018-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important report, Global Trends 2030-Alternative Worlds, released in 2012 by the U.S. National Intelligence Council, describes megatrends and potential game changers for the next decades. Among the megatrends, it analyzes: - increased individual empowerment - the diffusion of power among states and the ascent of a networked multi-polar world - a world's population growing to 8.3 billion people, of which sixty percent will live in urbanized areas, and surging cross-border migration - expanding demand for food, water, and energy It furthermore describes potential game changers, including: - a global economy that could thrive or collapse - increased global insecurity due to regional instability in the Middle East and South Asia - new technologies that could solve the problems caused by the megatrends - the possibility, but by no means the certainty, that the U.S. with new partners will reinvent the international system Students of trends, forward-looking entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades will find this essential reading.
Download or read book How to Brand Nations Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Download or read book The Rhetoric of Soft Power written by Craig Hayden and published by Lexington Books. This book was released on 2012 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.
Download or read book The Rising Gulf written by Valeria Talbot (a cura di) and published by Edizioni Epoké. This book was released on 2016-09-09 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last years the Gulf monarchies emerged as assertive players both in the MENA region and in the global context. Relying on their huge energy reserves and financial assets, these states acquired increasing international leverage. On the one hand, the oil monarchies moved eastwards exploiting the opportunity provided by emerging Asian markets to diversify their energy relations and economic interests. On the other, they were prompted by the 2011 uprisings to modify their traditional stance in favour of a more proactive approach that dramatically altered their influence in the region. However, Gulf activism comes at a time when the monarchies are facing important internal and external challenges. In this complex puzzle, the report aims to assess to what extent the rising Gulf monarchies are able to play as key actors at both the regional and the international levels. Are Gulf monarchies adopting sustainable domestic policies in the long-term? How have they extended their influence in the MENA region? How are they reshaping their international relations? How do they act in the world energy market? What are the implications of the Gulf’s new assertiveness for the EU states?
Download or read book Bridging the Gulf EU GCC Relations at a Crossroads written by Silvia Colombo and published by Edizioni Nuova Cultura. This book was released on 2014-05-27 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relations between the European Union (EU) and the Gulf Cooperation Council (GCC) are at a crossroads. After the derailment of the negotiations for the Free Trade Agreement (FTA) in 2008, the cooperation between the two regional blocs has remained low-key in a number of different areas, while the unprecedented changes that have taken place in North Africa and the Middle East, the common neighbourhood of the EU and the GCC, have not led to a renewed, structured cooperation on foreign and security policy issues. This volume addresses the shortcomings and potential of EU-GCC relations by taking stock of their past evolution and by advancing policy recommendations as to how to revamp this strategic cooperation. In this light, it highlights the areas where greater room for manoeuvre exists in order to enhance EU-GCC relations, discusses the instruments available and sheds light on the features of the regional and international context that are likely to significantly influence the new phase in the mutual relation between the two blocs. The book is the result of the research conducted in the framework of the project ‘Sharaka – Enhancing Understanding and Cooperation in EU-GCC Relations’ co-funded by the European Commission.
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
