Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Download or read book The Beetle written by H. R. Etzold and published by Haynes Publications. This book was released on 1990-03-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book People s Car written by Sarasij Majumder and published by . This book was released on 2018-11-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: People's Car studies divergent populist responses to land acquisition for industries in rural India. It contends that landownership enables small landowners to aspire and look forward to social mobility in the non-farm sector, which are contingent upon industrialization. The protests against land acquisition, thus, have contradictory tendencies.
Download or read book Hitler s Chariots written by Blaine Taylor and published by Schiffer Pub Limited. This book was released on 2009 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first ever illustrated study on the often photographed - but never fully explained - mechanical marvel, the Mercedes-Benz G-4 cross-country touring car, the vehicle that carried Adolf Hitler across much of Europe before and during World War II. Culled from the rich photo archives of Daimler-Benz, as well as from captured German albums in U.S. archives, this work depicts the G-4 in fascinating images and detailed text. Volume 2 will cover the Daimler-Benz 770K Grosser Mercedes. ILLUSTRATIONS 300 b/w images
Download or read book The Volkswagen Golf Story written by Russell Hayes and published by . This book was released on 2014-05-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Unsafe at Any Speed written by Ralph Nader and published by New York : Grossman. This book was released on 1965 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of how and why cars kill, and why the automobile manufacturers have failed to make cars safe.
Download or read book Volkswagen Chronicle From the Beetle to a Global Player written by Manfred Grieger and published by . This book was released on 2015-07-21 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book People s Car written by Sarasij Majumder and published by Fordham Univ Press. This book was released on 2018-11-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is witnessing a unique moment in populism, with sentiments divided between economic reforms that promise fast industrialization and protests that thwart such industrialization. This book offers an ethnographic study of divergent local responses to the proposed construction of a Tata Motors factory in eastern India that would have produced the Nano, the so-called people’s car. Initial excitement was followed by long protests among the villagers whose agricultural land was being acquired for the project. After these protests secured the relocation of the factory, further demonstrations followed, sometimes involving the same participants, seeking to bring the factory back. People’s Car explores this ambivalence concerning industrialization, asking why long drawn resistances against corporate industrialization coexist with political rhetoric and slogans promoting fast-paced industrialization. Majumder argues that such contradictory rhetoric and promises target divided sentiments in rural India where land is incommensurable with money and a site specially marked by desire for middle caste small landowners aspiring to futures beyond agriculture. Previous studies of industrialization have generally focused on either demands for development or populist critiques. Moving beyond romantic clichés about urban/rural divisions, People’s Car offers a single analytical and ethnographic framework demonstrating how pro- and anti-industrialization forces feed off each other.
Download or read book The VW Beetle written by Ryan Lee Price and published by Penguin. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Download or read book Volkswagen Bug written by Ray Miller and published by Evergreen Press (CA). This book was released on 1984 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Download or read book The Beetle written by Hans R. Etzold and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Beetle written by Hans-Rüdiger Etzold and published by Motorbooks International. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated edition of the production history of the People's Car, containing every one of the 78,000 changes instituted by Volkswagen under its policy of continual development of the same basic product. The book is intended as a reference book for the serious motoring historian; as well as for Beetle enthusiasts worldwide; and for those wanting to restore one of these evergreen cars.
Download or read book The Volkswagen Beetle written by Linda Jean Lally and published by Capstone. This book was released on 1999 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history, development, and design of the Volkswagen Beetle starting with its origins in Nazi Germany, to its appeal among college students in the 1960s, and its nostalgic but modern version introduced in 1998.
Download or read book People s Car written by British Intelligence Objectives Sub-Committee and published by H.M. Stationery Office. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed in Hitler's Germany by the Porsche organization as a car for the people, the Volkswagen 'Beetle' was unveiled in 1938. With the advent of the Second World War, the Beetle saw action from the Eastern front to the Western Desert of Africa. Detailed appraisals on the Beetle's design and performance by motor companies such as Humber and Singer make this report absorbing reading material for all Beetle enthusiasts.
Download or read book Court of Appeals State of New York The People of the State of New York Plaintiffs Respondents Against Thomas J Higgins Defendant Appellant written by and published by . This book was released on with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Beetle written by Etzold and published by Motorbooks International. This book was released on 1991 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
