Download or read book The Owned Media Doctrine written by Taulbee Jackson and published by Archway Publishing. This book was released on 2013-07 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it's 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. It's the marketer's field manual for today's two-way, real-time media environment. "In this remarkable - and remarkably useful - book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book you'll keep on your desk forever (or at least until they have time to write the 2nd edition)." -Jay Baer - Convince & Convert "Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do." -Michael Grimes, VP, Omni-Channel Marketing at Finish Line "Everything in this book just makes so much sense! If the words "content" or "marketing" are anywhere in your job description do yourself a favor and read it cover to cover." -Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
Download or read book Owned and Owner written by Anneke Jacob and published by . This book was released on 2009-11-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The End of Ownership written by Aaron Perzanowski and published by MIT Press. This book was released on 2018-03-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument for retaining the notion of personal property in the products we “buy” in the digital marketplace. If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put in on the shelf, lend it to a friend, sell it at a garage sale. But is the same thing true for the ebooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your ebook vendor can delete the book from your device without warning or explanation—as Amazon deleted Orwell's 1984 from the Kindles of surprised readers several years ago. These readers thought they owned their copies of 1984. Until, it turned out, they didn't. In The End of Ownership, Aaron Perzanowski and Jason Schultz explore how notions of ownership have shifted in the digital marketplace, and make an argument for the benefits of personal property. Of course, ebooks, cloud storage, streaming, and other digital goods offer users convenience and flexibility. But, Perzanowski and Schultz warn, consumers should be aware of the tradeoffs involving user constraints, permanence, and privacy. The rights of private property are clear, but few people manage to read their end user agreements. Perzanowski and Schultz argue that introducing aspects of private property and ownership into the digital marketplace would offer both legal and economic benefits. But, most important, it would affirm our sense of self-direction and autonomy. If we own our purchases, we are free to make whatever lawful use of them we please. Technology need not constrain our freedom; it can also empower us.
Download or read book Owned written by Joshua A. T. Fairfield and published by Cambridge University Press. This book was released on 2017-07-10 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owned provides a legal analysis of the legal, social, and technological developments that have driven an erosion of property rights in the digital context.
Download or read book Agriculture written by United States. Census Bureau. 16th Census, 1940 and published by . This book was released on 1944 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ownership of Enterprise written by Henry Hansmann and published by Harvard University Press. This book was released on 2009-07-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The investor-owned corporation is the conventional form for structuring large-scale enterprise in market economies. But it is not the only one. Even in the United States, noncapitalist firms play a vital role in many sectors. Employee-owned firms have long been prominent in the service professions--law, accounting, investment banking, medicine--and are becoming increasingly important in other industries. The buyout of United Airlines by its employees is the most conspicuous recent instance. Farmer-owned produce cooperatives dominate the market for most basic agricultural commodities. Consumer-owned utilities provide electricity to one out of eight households. Key firms such as MasterCard, Associated Press, and Ace Hardware are service and supply cooperatives owned by local businesses. Occupant-owned condominiums and cooperatives are rapidly displacing investor-owned rental housing. Mutual companies owned by their policyholders sell half of all life insurance and one-quarter of all property and liability insurance. And nonprofit firms, which have no owners at all, account for 90 percent of all nongovernmental schools and colleges, two-thirds of all hospitals, half of all day-care centers, and one-quarter of all nursing homes. Henry Hansmann explores the reasons for this diverse pattern of ownership. He explains why different industries and different national economies exhibit different distributions of ownership forms. The key to the success of a particular form, he shows, depends on the balance between the costs of contracting in the market and the costs of ownership. And he examines how this balance is affected by history and by the legal and regulatory framework within which firms are organized. With noncapitalist firms now playing an expanding role in the former socialist countries of Eastern Europe and Asia as well as in the developed market economies of the West, The Ownership of Enterprise will be an important book for business people, policymakers, and scholars.
Download or read book Paid Owned Earned written by Nick Burcher and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
Download or read book Miscellaneous Publication written by and published by . This book was released on 1941 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Privately Owned Public Space written by Jerold S. Kayden and published by John Wiley & Sons. This book was released on 2000-11-10 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: In New York - wie auch in vielen anderen Großstädten - wächst die Zahl der öffentlichen Plätze, die Privatpersonen gehören und auch privat betrieben werden. Als Gegenleistung für die Schaffung dieser Plätze und Einrichtungen, erhalten die Erbauer von der Stadt Sonderkonzessionen (in der Regel für die Gebäudehöhe). Dieses Buch dokumentiert und beschreibt anhand von Fotos, Lageplänen und Karten über 300 öffentliche Plätze in New York, die in privater Hand sind. Zu den bekanntesten zählen u.a. das Trump Tower Atrium, die Sony Arkade und die Citicorp Mall. Jede Beschreibung enthält Informationen zu Größe, Fertigstellungsdatum, Architekten/Landschaftsarchitekten, Gebäudeeigentümer, Öffnungszeiten und Lage. Zu den Abbildungen gehört jeweils ein Foto sowie eine maßstabsgetreue Zeichnung, die verdeutlichen, wie sich der Bau in die angrenzende Gebäude-/Straßenlandschaft einpaßt. (y05/00)
Download or read book Office Intrigue written by Nicole Edwards and published by Nicole Edwards Limited. This book was released on 2017-12-05 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Oil and Governance written by David G. Victor and published by Cambridge University Press. This book was released on 2011-12-08 with total page 1035 pages. Available in PDF, EPUB and Kindle. Book excerpt: National oil companies (NOCs) play an important role in the world economy. They produce most of the world's oil and bankroll governments across the globe. This book explains the variation in performance and strategy for NOCs and provides fresh insights into the future of the oil industry.
Download or read book Black X written by Tendayi Sithole and published by NYU Press. This book was released on 2024-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be Black in an anti-Black world? In Black X: Liberatory Thought in Azania, Tendayi Sithole offers a compelling example of how to engage South Africa differently. Set in the Black point of view as a site of critical reflection, he confronts the question of colonial conquest, social cohesion and justice. Since South Africa is a name given to the country by its conquerors, not by its indigenous inhabitants, for true liberation, a renaming needs to occur. The concept of Azania holds this emancipatory gesture. The post conquest, post 1994 liberal narratives mute the prevalence of racism while valorizing non-racialism and the transcendence of race. To indicate this silencing, the book deploys the concept of X, both as a signifier of repression and dehumanization of the Black subject, and as an empty signifier that holds the opportunity for radical and compassionate rehumanization. The book examines these strands of erasure and hope for the Black subject. Sithole scrutinizes the colonial contract, arguing that it is not a contract since there has never been an agreement between the indigenous people and the settler colonialists. This brings into focus the land question, specifically land dispossession and its existential connection to black life. The relevance of Black Consciousness to the Azanian existential tradition is based on Steve Biko’s case that Marxism ignores Black ontological misery through its valorization of class and failure to include anti-Black racism in its analysis of power. Finally, Sithole analyses Mabogo P. More’s philosophical meditations around what it means to be Black in an anti-Black world. In erasing the idea of South Africa and inscribing an open-ended naming of X, the book opens the way for something new to take its place that is imbued with greater humanity. This gesture opens up the potential to think about liberation in this country that is yet to rename and redefine itself.
Download or read book Hearings written by United States. Congress. House. Committee on Public Lands and published by . This book was released on 1948 with total page 1900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Owned by the Alphas written by Jayce Carter and published by Totally Entwined Group (USA+CAD). This book was released on 2019-08-13 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than one alpha to bring an omega to her knees. Claire has sworn off alphas, but when her investigation into the murder of her friend puts her in the sights of not one but three of them, her resolve is tested. Even as she craves their touch, she refuses to fall for them. They can have her body, but she'll protect her heart at any cost. Bryce, Joshua and Kaidan don't want an omega of their own, but they can't resist the mystery woman who breaks into their office. Her scent, her curves and her taste lure them, but they want more than just her body. It will take all three of them to play her at her own game and convince her to give them a chance. As they navigate their complex relationship, Claire's search for the killer alpha puts them all in danger. Can they come together to face the threat, or will their secrets and fears destroy everything they've found?
Download or read book Sold to the Hitman written by Alex Abbott and published by Createspace Independent Publishing Platform. This book was released on 2016-03-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: She's terrified of me. She should be. I'm no saint, but apparently even killers have limits. When the Bratva hired me as security for the night, I didn't know it was a flesh trade. I could have kept my cool, done my job, but then I saw her. Pure as a lily, dressed in skimpy lingerie, and being auctioned off to the foulest men in Brighton Beach. I'm not used to this white knight sh*t, but I did what I had to do. I outbid those pieces of trash and bought myself a bride. What the hell do I do with a sweet, subservient woman who's been trained to obey her husband? I can think of some things my baser instincts want me to do... But when she submits to me, I'm going to be the man that deserves it, not just the one she owes it to. So I'm going to make her life better. I'm going to make her want me just as bad as I want her. And at night, when my new princess is slumbering, I'm going to make every one of those pimps pay in blood.
Download or read book Poor s written by and published by . This book was released on 1925 with total page 1862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Code of Federal Regulations written by and published by . This book was released on 2006 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt:
