Download or read book Critical Factors for Adoption of Customer Relationship Management written by Omar Hasan Salah and published by Springer Nature. This book was released on with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Download or read book Emerging Frontiers in Operations and Supply Chain Management written by B. Vipin and published by Springer Nature. This book was released on 2021-09-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book addresses the challenges in managing the operations and supply chain of organizations in the era of internet of things and Industry 4.0. It presents cutting edge research on real world operations related problems, in-depth analyses, and relevant managerial implications. Wide variety of solution approaches such as quantitative, quantitative, and simulations are presented in the context of managing the operations and supply chains. Consisting of selected papers from the XXIII Annual International Conference of Society of Operations Management, this volume is part of a two volume series with the other book consisting of chapters on quantitative decision making. This edited book covers various quantitative models on operations and supply chain management such as inventory optimization, machine learning-operations research integrated model for healthcare systems, game-theoretic analysis of review strategies in truthful information sharing, design of contracts in supply chains, supply chain optimization, inventory routing, and shop floor scheduling. In addition to the quantitative models, several innovative heuristics are proposed for different problems. This book explores qualitative models on improving the performance of small and medium enterprises and petroleum industries and a simulation model for staff allocation in the information technology industry. Finally, this book provides review articles on vaccine supply chains and behavioral operations management. The book throws light on the emerging trends in the use of analytics, optimization, and simulation tools and empirical analysis to improve the performance of operations and supply chains of organizations. It will serve as an essential resource for practitioners, students, faculty members and scholars in operations management and related areas to gain knowledge and pursue high quality research on developments in areas such as managing the resource management and the solution methodology---innovative tools employed in addressing the real world problems and the different optimization techniques.
Download or read book Driving Innovation and Productivity Through Sustainable Automation written by Amini, Ardavan and published by IGI Global. This book was released on 2021-02-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry 4.0 and the subsequent automation and digitalization of processes, including the tighter integration of machine-machine and human-machine intercommunication and collaboration, is adding additional complexity to future systems design and the capability to simulate, optimize, and adapt. Current solutions lack the ability to capture knowledge, techniques, and methods to create a sustainable and intelligent nerve system for enterprise systems. With the ability to innovate new designs and solutions, as well as automate processes and decision-making capabilities with heterogenous and holistic views of current and future challenges, there can be an increase in productivity and efficiency through sustainable automation. Therefore, better understandings of the underpinning knowledge and expertise of sustainable automation that can create a sustainable cycle that drives optimal automation and innovation in the field is needed Driving Innovation and Productivity Through Sustainable Automation enhances the understanding and the knowledge for the new ecosystems emerging in the Fourth Industrial Revolution. The chapters provide the knowledge and understanding of current challenges and new capabilities and solutions having been researched, developed, and applied within the industry to drive sustainable automation for innovation and productivity. This book is ideally intended for managers, executives, IT specialists, practitioners, stakeholders, researchers, academicians, and students who are interested in the current research on sustainable automation.
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Download or read book Managing Customer Trust Satisfaction and Loyalty through Information Communication Technologies written by Eid, Riyad and published by IGI Global. This book was released on 2013-03-31 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Download or read book Participation Based Intelligent Manufacturing written by Birutė Mockevičienė and published by Emerald Group Publishing. This book was released on 2024-12-06 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting ready-to-use, innovative solutions based on scientific evidence, Birutė Mockevičienė has designed this decade’s essential guide for navigating, streamlining and revitalising the industrial field.
Download or read book Building a Brand Image Through Electronic Customer Relationship Management written by Naim, Arshi and published by IGI Global. This book was released on 2022-06-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Download or read book Handbook of Research on Digital Transformation Industry Use Cases and the Impact of Disruptive Technologies written by Wynn, Martin George and published by IGI Global. This book was released on 2021-10-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Download or read book Electronic Customer Relationship Management written by Jerry Fjermestad and published by Routledge. This book was released on 2015-05-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
Download or read book Socio Economic Perspectives on Consumer Engagement and Buying Behavior written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-01-18 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Download or read book Research Anthology on Small Business Strategies for Success and Survival written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-06-25 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.
Download or read book Principles of Entrepreneurship and Project Management written by Alex King’ori Ndegwa, Dr. Bruno Mugambi Linyiru, Lorna Kamau, Aisha M. Mohamed, Kennedy Chege, Benson Muteti Masila and published by Cari Journals USA LLC. This book was released on 2022-08-05 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Factors Affecting Adoption of Donor Funded ICT Projects in the Public Sector in Kenya Influence of Corporate Entrepreneurship on Performance of State Corporations in Kenya Women Empowerment through Enterprise Development: Determinants of Growth for Women Owned Small to Medium Enterprises in Nairobi County, Kenya Target Beneficiary Participation and Its Impact on the Implementation of CDF Funded Projects: A Case Study of Lamu East Constituency Assessment of ICT Application by Small and Medium Sized Enterprises in the Kenyan Professional Service Industry: A Case of SMEs Located Along Mpaka Road (Westlands) Effect of Beneficiary Participation on the Implementation of Sand Dam Drift Projects in Kaiti Sub-County
Download or read book Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019 written by Aboul Ella Hassanien and published by Springer Nature. This book was released on 2019-10-02 with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 5th International Conference on Advanced Intelligent Systems and Informatics 2019 (AISI2019), which took place in Cairo, Egypt, from October 26 to 28, 2019. This international and interdisciplinary conference, which highlighted essential research and developments in the fields of informatics and intelligent systems, was organized by the Scientific Research Group in Egypt (SRGE). The book is divided into several sections, covering the following topics: machine learning and applications, swarm optimization and applications, robotic and control systems, sentiment analysis, e-learning and social media education, machine and deep learning algorithms, recognition and image processing, intelligent systems and applications, mobile computing and networking, cyber-physical systems and security, smart grids and renewable energy, and micro-grid and power systems.
