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EBookClubs

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Book The Opt Out Effect

Download or read book The Opt Out Effect written by Gerald E. Smith and published by FT Press. This book was released on 2015-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: &>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how. Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today’s customers and earns their loyalty. You’ll master new digital brand management best practices hands-on, via realistic exercises and well-tested worksheets and templates you can use in your own environment. Nicholson and Smith ground their recommendations in evidence, unveiling important new research from Pitney Bowes and Kitewheel that illuminates the viewpoints of nearly 1,000 marketers and 1,000 consumers across several leading industries. Learn how to: Quantify what opt-out is costing your business in dollars and cents Control opt-out by empowering customers with opt-up, opt-down, and opt-in user preferences Reframe brand strategy as customer-centric, building on radically new assumptions, languages, and beliefs about marketing Use customer analytics to listen to, sense, and engage customers “in the moment” Apply customer-centric concepts such as Opt-Out Monetization, Customer-Driven Brand Loyalty, Customer-Driven Lifetime Value, and Customer-Driven Brand Equity Profitably empower customers to control their messaging, media, channels, offerings, and more Integrate your key customer relationship measures in a complete e-driven customer managed marketing framework that helps you clarify your goals, priorities, and performance

Book Opting Out

    Book Details:
  • Author : David Hursh
  • Publisher : Myers Education Press
  • Release : 2020-01-22
  • ISBN : 1975501527
  • Pages : 137 pages

Download or read book Opting Out written by David Hursh and published by Myers Education Press. This book was released on 2020-01-22 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2020 AESA Critics' Choice Book Award winner The rise of high-stakes testing in New York and across the nation has narrowed and simplified what is taught, while becoming central to the effort to privatize public schools. However, it and similar reform efforts have met resistance, with New York as the exemplar for how to repel standardized testing and invasive data collection, such as inBloom. In New York, the two parent/teacher organizations that have been most effective are Long Island Opt Out and New York State Allies for Public Education. Over the last four years, they and other groups have focused on having parents refuse to submit their children to the testing regime, arguing that if students don’t take the tests, the results aren’t usable. The opt-out movement has been so successful that 20% of students statewide and 50% of students on Long Island refused to take tests. In Opting Out, two parent leaders of the opt-out movement—Jeanette Deutermann and Lisa Rudley—tell why and how they became activists in the two organizations. The story of parents, students, and teachers resisting not only high-stakes testing but also privatization and other corporate reforms parallels the rise of teachers across the country going on strike to demand increases in school funding and teacher salaries. Both the success of the opt-out movement and teacher strikes reflect the rise of grassroots organizing using social media to influence policy makers at the local, state, and national levels. Perfect for courses such as: The Politics Of Education | Education Policy | Education Reform Community Organizing | Education Evaluation | Education Reform | Parents And Education

Book Organ Shortage

    Book Details:
  • Author : Anne-Maree Farrell
  • Publisher : Cambridge University Press
  • Release : 2011-03-10
  • ISBN : 1139500104
  • Pages : 329 pages

Download or read book Organ Shortage written by Anne-Maree Farrell and published by Cambridge University Press. This book was released on 2011-03-10 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organ shortage is an ongoing problem in many countries. The needless death and suffering which have resulted necessitate an investigation into potential solutions. This examination of contemporary ethical means, both practical and policy-oriented, of reducing the shortfall in organs draws on the experiences of a range of countries. The authors focus on the resolution and negotiation of ethical conflict, examine systems approaches such as the 'Spanish model' and the US Breakthrough Collaboratives, evaluate policy proposals relating to incentives, presumed consent, and modifications regarding end-of-life care, and evaluate the greatly increased use of (non-heart-beating) donors suffering circulatory death, as well as living donors. The proposed strategies and solutions are not only capable of resolving the UK's own organ-shortage crisis, but also of being implemented in other countries grappling with how to address the growing gap between supply and demand for organs.

Book Opting Out of the European Union

    Book Details:
  • Author : Rebecca Adler-Nissen
  • Publisher : Cambridge University Press
  • Release : 2014-08-14
  • ISBN : 1107043212
  • Pages : 267 pages

Download or read book Opting Out of the European Union written by Rebecca Adler-Nissen and published by Cambridge University Press. This book was released on 2014-08-14 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the first in-depth account of how European Union opt-outs and differentiated integration work in practice.

Book SEC Docket

    Book Details:
  • Author : United States. Securities and Exchange Commission
  • Publisher :
  • Release : 2000
  • ISBN :
  • Pages : 1302 pages

Download or read book SEC Docket written by United States. Securities and Exchange Commission and published by . This book was released on 2000 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Women who Opt Out

Download or read book Women who Opt Out written by Bernie D. Jones and published by NYU Press. This book was released on 2012 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a much-publicized and much-maligned 2003 New York Times article, The Opt-Out Revolution, the journalist Lisa Belkin made the controversial argument that highly educated women who enter the workplace tend to leave upon marrying and having children. Women Who Opt Out is a collection of original essays by the leading scholars in the field of work and family research, which takes a multi-disciplinary approach in questioning the basic thesis of the opt-out revolution. The contributors illustrate that the desire to balance both work and family demands continues to be a point of unresolved concern for families and employers alike and women's equity within the workforce still falls behind. Ultimately, they persuasively make the case that most women who leave the workplace are being pushed out by a work environment that is hostile to women, hostile to children, and hostile to the demands of family caregiving, and that small changes in outdated workplace policies regarding scheduling, flexibility, telecommuting and mandatory overtime can lead to important benefits for workers and employers alike.

Book Unified Patent Protection in Europe

Download or read book Unified Patent Protection in Europe written by Winfried Tilmann and published by Oxford University Press. This book was released on 2018-07-04 with total page 1832 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of the Unified Patent Court (UPC) is the most prominent change in the European legal landscape for the last four decades. This book explains how the new system works in practice and how to make the best use of its provisions. It offers readers an in-depth and comprehensive commentary on the legal mechanisms of the upcoming ratified European Patent Law, and advice on potential problems that users of the forthcoming regulations may face. The book first describes the creation of the Unified European Patent Law and how its four new legislative texts interact. The new legislative texts are then explained and commented on in detail, rule by rule, with diverse approaches and perspectives from a practitioner team comprising patent litigators, European patent attorneys, law professors and patent judges. The Commentary takes into account the practical needs of users of the new system on both the prosecution and enforcement sides, addressing substantive and procedural problems. This book is the most authoritative text on the Unitary Patent and Unified Patents Court, and an invaluable tool for practitioners in this rapidly developing area of law.

Book Mediated

    Book Details:
  • Author : Thomas de Zengotita
  • Publisher : Bloomsbury Publishing USA
  • Release : 2008-12-01
  • ISBN : 1596917644
  • Pages : 306 pages

Download or read book Mediated written by Thomas de Zengotita and published by Bloomsbury Publishing USA. This book was released on 2008-12-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this utterly original look at our modern "culture of performance," de Zengotita shows how media are creating self-reflective environments, custom made for each of us. From Princess Diana's funeral to the prospect of mass terror, from oral sex in the Oval Office to cowboy politics in distant lands, from high school cliques to marital therapy, from blogs to reality TV to the Weather Channel, Mediated takes us on an original and astonishing tour of every department of our media-saturated society. The implications are personal and far-reaching at the same time. Thomas de Zengotita is a contributing editor at Harper's Magazine and holds a Ph.D. in anthropology from Columbia University. He teaches at the Dalton School and at the Draper Graduate Program at New York University. "Reading Thomas de Zengotita's Mediated is like spending time with a wild, wired friend-the kind who keeps you up late and lures you outside of your comfort zone with a speed rap full of brilliant notions."-O magazine "A fine roar of a lecture about how the American mind is shaped by (too much) media...."-Washington Post "Deceptively colloquial, intellectually dense...This provocative, extreme and compelling work is a must-read for philosophers of every stripe."-Publishers Weekly

Book Organ Donation

    Book Details:
  • Author : Institute of Medicine
  • Publisher : National Academies Press
  • Release : 2006-08-24
  • ISBN : 0309164648
  • Pages : 358 pages

Download or read book Organ Donation written by Institute of Medicine and published by National Academies Press. This book was released on 2006-08-24 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rates of organ donation lag far behind the increasing need. At the start of 2006, more than 90,000 people were waiting to receive a solid organ (kidney, liver, lung, pancreas, heart, or intestine). Organ Donation examines a wide range of proposals to increase organ donation, including policies that presume consent for donation as well as the use of financial incentives such as direct payments, coverage of funeral expenses, and charitable contributions. This book urges federal agencies, nonprofit groups, and others to boost opportunities for people to record their decisions to donate, strengthen efforts to educate the public about the benefits of organ donation, and continue to improve donation systems. Organ Donation also supports initiatives to increase donations from people whose deaths are the result of irreversible cardiac failure. This book emphasizes that all members of society have a stake in an adequate supply of organs for patients in need, because each individual is a potential recipient as well as a potential donor.

Book Code of Federal Regulations

Download or read book Code of Federal Regulations written by and published by . This book was released on 1997 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Code of Federal Regulations of the United States of America

Download or read book The Code of Federal Regulations of the United States of America written by and published by . This book was released on 1997 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.

Book Psychological Reactance

    Book Details:
  • Author : Sharon S. Brehm
  • Publisher : Academic Press
  • Release : 2013-10-02
  • ISBN : 1483264890
  • Pages : 447 pages

Download or read book Psychological Reactance written by Sharon S. Brehm and published by Academic Press. This book was released on 2013-10-02 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Reactance: A Theory of Freedom and Control provides information pertinent to the fundamental aspects of reactance theory. This book discusses a number of special topic areas to which the reactance theory seems especially relevant. Organized into five parts encompassing 17 chapters, this book begins with an overview of the relationship between freedom and perceived freedom as conceived by reactance theory. This text then describes the clinical applications, societal problem solutions, and power relations in the real world. Other chapters consider the developmental aspects of reactance. This book discusses as well the reactance theory in a wider theoretical context by examining impression management formulations of the theory and by comparing reactance to other theoretical models whereby the notion of control plays a major role. The final chapter deals with the role of cognitive processes in association with reactance in attitude change phenomena. This book is a valuable resource for social psychologists.

Book A Practitioner s Guide to the Unified Patent Court and Unitary Patent

Download or read book A Practitioner s Guide to the Unified Patent Court and Unitary Patent written by Paul England and published by Bloomsbury Publishing. This book was released on 2022-12-01 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practitioner's Guide to the Unified Patent Court and Unitary Patent provides practical and detailed advice on all aspects of the system for those using it. The book explains how the UPC system works in the context of the wider European patent system, including the UK, and how parties can use it to enforce or revoke European patents and the Unitary Patent, in particular: - The procedures of the UPC from initiating proceedings to appeal, damages and costs hearings; - Rules on competence, substantive law, jurisdiction, language and judges; - The operation of the system alongside the national courts of the contracting countries, the European Patent Office opposition and appeal procedure, and parallel English Patents Court proceedings. The book is written for private practitioners and in-house counsel by a team of patent experts with many years of experience in patent litigation in France, Germany, the Netherlands, and the UK. It provides insights from national approaches to the features above and gives answers to common problems.

Book The Opt Out Revolt

Download or read book The Opt Out Revolt written by Lisa A. Mainiero and published by Davies-Black Publishing. This book was released on 2006-12-15 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to be a New Careerist--blazing trails and redesigning the corporate landscape

Book The Behavioral Foundations of Public Policy

Download or read book The Behavioral Foundations of Public Policy written by Eldar Shafir and published by Princeton University Press. This book was released on 2013 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.

Book Smart Grid Economics

Download or read book Smart Grid Economics written by Takanori Ida and published by Springer Nature. This book was released on 2024-01-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to report on a cutting-edge research project of the smart grid in Japan, resting on the three pillars of field experiments, behavioral economics, and big data. The field experiments on the smart grid were conducted in four regions in Japan—Yokohama city, Toyota city, Keihanna Science City, and Kitakyushu city—over a three-year period from 2012 to 2014 after the Great East Japan Earthquake on March 11, 2011, and the subsequent accident at the Fukushima Nuclear Power Plants. Our focus here is on demand response in the smart grid environment, which we also discuss in the context of power system reforms. The book is intended for undergraduate and graduate students, researchers, policy makers, and business leaders.