Download or read book The New Rules of Lifting For Life written by Lou Schuler and published by Penguin. This book was released on 2012-04-26 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: A customizable-and realistic-fitness program specifically created for midlifers who want to lose weight, revitalize energy, and build habits for increased longevity. Today's exercising adults are caught in a bind: Those who take it seriously and work out aggressively end up with chronic aches and pains in midlife because they don't know how to adjust their programs as they get older. And those who take it easy end up with overfed, underdeveloped bodies that don't respond well when they decide to get serious about exercise. Lou Schuler and Alwyn Cosgrove, fitness experts and authors of The New Rules of Lifting series know all too well that these readers need a program of their own. That's because they are these readers. Schuler started working out in his early teens. After forty years, he realized he couldn't do the programs in his own books without lots of modifications. And Cosgrove, a former European champion in tae kwon do, is a two- time survivor of stage IV cancer who found himself with limited endurance and a body that stubbornly refused to add muscle or shed fat. So the authors set out to create a new template for exercise, one that delivers serious results but is also flexible enough to accommodate individual limitations. The New Rules of Lifting for Life offers a six-month plan that balances total-body strength, endurance, mobility, balance, coordination, and athleticism. The workouts are challenging and, in conjunction with the suggested diet modifications, will help readers change the way their bodies look, feel, and perform. And not just temporarily- The New Rules of Lifting for Life allows you to enjoy productive and pain-free workouts for many years to come.
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2017-07-12 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Download or read book The New Rules of Marketing PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Download or read book The New Rules of Lifting Supercharged written by Lou Schuler and published by Avery. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A supercharged new edition of the super-effective weightlifting exercise program, which features all-new workouts to build maximum strength. Featuring ten completely new workouts for both women and men, Supercharged emphasises four major movements that do the most to change the way your body looks, feels, and performs: squat, deadlift, push and pull. In addition, Cosgrove's updated total-body workout program improves core strength, mobility, flexibility, balance, endurance, and athleticism . . . All in just three hours a week of exercise.
Download or read book The New Rules of Lifting for Women written by Lou Schuler and published by Penguin. This book was released on 2008-12-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The New Rules of Lifting for Women, authors Lou Schuler, Cassandra Forsythe and Alwyn Cosgrove present a comprehensive strength, conditioning and nutrition plan destined to revolutionize the way women work out. All the latest studies prove that strength training, not aerobics, provides the key to losing fat and building a fit, strong body. This book refutes the misconception that women will "bulk up" if they lift heavy weights. Nonsense! It's tough enough for men to pack on muscle, and they have much more of the hormone necessary to build muscle: natural testosterone. Muscles need to be strengthened to achieve a lean, healthy look. Properly conditioned muscles increase metabolism and promote weight loss -- it's that simple. The program demands that women put down the "Barbie" weights, step away from the treadmill and begin a strength and conditioning regime for the natural athlete in every woman. The New Rules of Lifting for Women will change the way women see fitness, nutrition and their own bodies.
Download or read book The New Rules of Lifting for Abs written by Lou Schuler and published by Penguin. This book was released on 2010-12-30 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong, athletic physique, highlighted by a flat midsection with well-defined abdominal muscles, is the goal of everyone who works out, from lifelong gym rats to the New Year's resolution crowd. But most people who seek these goals undermine their efforts. In The New Rules of Lifting for Abs, Lou Schuler and Alwyn Cosgrove offer unique programs based on the latest breakthroughs in exercise science. And, as they did in their previous books, The New Rules of Lifting and The New Rules of Lifting for Women, the authors debunk ab-training myths while showing readers how to strip off even the most stubborn flab. Surprising revelations include: Washboard abs do not always equal a healthy, pain-free back The crunch is actually a poor choice for most people Extending the core can be much more effective than flexing ab muscles It's impossible to isolate the core muscles And much, much more Readers get three months of intense workouts, combining fat-busting conditioning work with intense strength training, which they can easily expand into a yearlong program. Schuler and Cosgrove also include a nutrition component detailing how to eat for fat loss, muscle gain, and improved health. Home-gym friendly, and illustrated with more than 150 black-and-white photographs, The New Rules of Lifting for Abs delivers the goods.
Download or read book Tactical Fitness 40 Foundation Rebuilding written by Stew Smith and published by Createspace Independent Publishing Platform. This book was released on 2017-12-15 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tactical Fitness (40+) Foundation Rebuilding - For Beginners or Those Recovering from Injury Attention men and women over 40 who have fallen off the fitness wagon due to illness, injury, or any other reason that life throws at you. This workout program is designed to rebuild your fitness foundation and healthy habits that can change your life! Tactical Fitness is for Everyone! We all should consider ourselves "Tactical Athletes". In this program, we discuss the importance of being fit enough to save your own life, your family's life, or helping others who need help in life or death situations. This book will help you begin your journey and advance into a capable person again able to do things you thought were once impossible. We all should have a certain level of tactical / practical fitness that could help us save our own lives or the lives of our loved ones in the event of a disaster (natural or man-made). Of course, basic health and wellness cannot be overlooked either. In fact, here's just a sample of the what Stew Smith will cover for you in the pages of this insightful new book: "Tactical Fitness (40+) Foundation Rebuilding - For Beginners or Those Recovering from Injury. 21 Day Habit Building Fitness Cycle - A daily approach to adding activity to your day. Total of Twelve Weeks of Training Progressively created to help you increase strength, endurance, mobility, flexibility, and overall work capacity. Stew Smith's first major breakthrough with recovery and maintenance - Weekly Mobility Days. The goal of this book is to help people with the roadmap to being able to save themselves or others in potentially dangerous situations, as well as build healthy habits for the rest of their long lives. The Tactical Fitness 40+ is a three-phase program (this is phase 1): Phase 1 - Tactical Fitness 40+ Foundation Rebuilding (This BOOK) Phase 2 - Tactical Fitness 40+ Taking It To The Next Level Phase 3 - Tactical Fitness 40+ Ready to Compete Stew Smith has been training tactical athletes for over 20 years as well as those men and women who need assistance being who they used to be. As a full time fitness writer and trainer, Stew Smith is uniquely qualified to help you understand everything you need to know about recovery and maintenance! Grab your copy of Tactical Fitness (40+) Foundation Rebuilding - For Beginners or Those Recovering from Injury today
Download or read book The Six New Rules of Business written by Judy Samuelson and published by Berrett-Koehler Publishers. This book was released on 2021-01-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
Download or read book The New Rules of Green Marketing written by Jacquelyn A. Ottman and published by Berrett-Koehler Publishers. This book was released on 2011-02-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.
Download or read book The New Rules of Marathon and Half Marathon Nutrition written by Matt Fitzgerald and published by Da Capo Lifelong Books. This book was released on 2013-02-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit"The Wall,&rdquo running out of muscle fuel in the final miles and slowing down precipitously. This setback and other common running disappointments are nutritional (or metabolic) in nature. In The New Rules , renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths,distilling the most up-to-date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon.From basic tenets of training to nutrition guidelines, The New Rules is the first resource for runners to fully integrate nutrition with training for a complete and systematic preraceplan. Fitzgerald's powerful and easy-to-use tools will enable runners of all levels to attain their ideal racing weight, calculate their precise daily energy needs, and formulate a custom nutrition plan.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Old Versus New Rules of Marketing written by Francis Arackal Thummy and published by . This book was released on 2019-03-14 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: NA, language: English, abstract: In this short paper an attempt will be made to present the old and new scenarios of marketing. This paper focuses on the old versus new rules of marketing. The separator of old and new rules of marketing is the web. Prior to the arrival of the web, marketing organizations had only two significant options for attracting attention of clients: Buy expensive advertising or get endorsement, mainly through advertorials, from the media. But the web has changed the rules. Organizations that understand the new rules of marketing develop relationships directly with consumers. In this scenario advertising today is a money pit of wasted resources. The web has opened a tremendous opportunity to reach niche buyers directly with targeted information that costs a fraction of what big-budget advertising costs. With old rules of marketing it simply meant advertising and branding; advertising needed to appeal to the masses; advertising relied on interrupting (for instance a TV show) to gain people's attention to a product; it was one way, company to consumer; creativity was deemed the most important component of advertising; it was more important for the ad agency to win advertising awards than for the client to win new customers. None of this is true anymore; the web has transformed the rules; this paper would like to argue that a company must transform its marketing to make the most of the web-enabled marketplace of ideas. Old style Advertising and Public Relations firms' role may have diminished drastically but their role is not extinguished. In the cyber age these have gone online. The wise thing for companies to do is to combine both the old and new ways of marketing, the emphasis perhaps being on the new. Online has provided companies the best opportunity ever to expand into global markets. Marketing has
Download or read book The New Rules of Sales and Service written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2016-06-27 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Download or read book Power of 10 written by Adam Zickerman and published by Harper Collins. This book was released on 2010-10-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fitness expert Adam Zickerman presents a revolutionary exercise program—slow strength training—that will forever change the way Americans work out. Power of 10 seems to contradict nearly everything we’re accustomed to hearing about exercise. Forget hours on the treadmill, and forget daily visits to the gym. Power of 10 is based on a remarkably advanced yet simple discovery: By lifting weights in a series of ultra-slow movements that last 10 seconds each, you can stimulate lean muscle formation far more efficiently and safely than regular weight lifting or aerobics. Together with a healthy nutrition plan, Power of 10 is so powerfully effective that as little as one 20-minute workout per week is enough to build muscle, burn fat, and improve cardiovascular health at any age.
Download or read book The New Rules of Retail written by Robin Lewis and published by St. Martin's Press. This book was released on 2014-08-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.
