Download or read book The Next Marketing Handbook for Independent Schools written by Rick Cowan and published by National Assn of Independent. This book was released on 1991-01-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)

Download or read book The New Marketing Handbook for Independent Schools written by and published by . This book was released on 1987 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Marketing Handbook for Independent Schools written by Committee on Boarding Schools and published by . This book was released on 1987-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The NAIS Handbook on Marketing Independent Schools written by Kathleen Hanson and published by . This book was released on 2011 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Audio Visual Marketing Handbook for Independent Schools written by Committee on Boarding Schools and published by . This book was released on 1987-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, sponsored by the National Association of Independent Schools, is a how-to booklet offering specific advice on the production of video or slide/tape programs for the marketing of independent schools.

Download or read book The Ultimate Guide to School Marketing Strategies written by Ralph Cochran and published by Createspace Independent Publishing Platform. This book was released on 2017-06-10 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how implementing an inbound marketing strategy could increase enrollment at your private school. This helpful book is filled with tips and strategies you need to effectively market your school and attract the right students!

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Download or read book Effective Financial Governance for Independent School Trustees written by Phil Tahey and published by . This book was released on 2020-09-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book School Marketing Handbook written by Bryan Foster and published by School Marketing e-Handbook. This book was released on 2008 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.

Download or read book Marketing Your School written by Simon Hepburn and published by Lulu.com. This book was released on 2014-10-02 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thoroughly worthwhile read. 'Marketing Your School' is a perfect guide for all those charged with schools' marketing. Especially good for those just starting out, or for schools who do not have a large marketing function. Packed with many excellent ideas and a really useful chapter on evaluating marketing." Rachel Hadley-Leonard, Founder of RHL Consulting. The book includes advice from experts in design (Helen West), customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools. Each chapter concludes with a handy checklist. To find out more about the ideas behind the book visit www.marketingadviceforschools.com

Download or read book The ISM Trustee Handbook written by Simon Jeynes and published by Independent School Manageme. This book was released on 2008-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is part of the ISM Strategic Board Series, and focuses on the specific duties of a Trustee on a private school Board. A companion CD-ROM containing additional information (e.g., strategic planning, Trustee recruitment and orientation, school mission, financial planning) is included.

Download or read book Marketing written by Catherine O'Neill Grace (ssd) and published by . This book was released on 2001 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Resources in Education written by and published by . This book was released on 1990 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of School Marketing written by Johanna M. Lockhart and published by Rowman & Littlefield. This book was released on 2016-09-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

Download or read book The NAIS Head Search Handbook written by Vince Watchorn and published by . This book was released on 2018-02-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Resources in Education written by and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Public School Advantage written by Christopher A. Lubienski and published by University of Chicago Press. This book was released on 2013-11-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly the whole of America’s partisan politics centers on a single question: Can markets solve our social problems? And for years this question has played out ferociously in the debates about how we should educate our children. From the growth of vouchers and charter schools to the implementation of No Child Left Behind, policy makers have increasingly turned to market-based models to help improve our schools, believing that private institutions—because they are competitively driven—are better than public ones. With The Public School Advantage, Christopher A. and Sarah Theule Lubienski offer powerful evidence to undercut this belief, showing that public schools in fact outperform private ones. For decades research showing that students at private schools perform better than students at public ones has been used to promote the benefits of the private sector in education, including vouchers and charter schools—but much of these data are now nearly half a century old. Drawing on two recent, large-scale, and nationally representative databases, the Lubienskis show that any benefit seen in private school performance now is more than explained by demographics. Private schools have higher scores not because they are better institutions but because their students largely come from more privileged backgrounds that offer greater educational support. After correcting for demographics, the Lubienskis go on to show that gains in student achievement at public schools are at least as great and often greater than those at private ones. Even more surprising, they show that the very mechanism that market-based reformers champion—autonomy—may be the crucial factor that prevents private schools from performing better. Alternatively, those practices that these reformers castigate, such as teacher certification and professional reforms of curriculum and instruction, turn out to have a significant effect on school improvement. Despite our politics, we all agree on the fundamental fact: education deserves our utmost care. The Public School Advantage offers exactly that. By examining schools within the diversity of populations in which they actually operate, it provides not ideologies but facts. And the facts say it clearly: education is better off when provided for the public by the public.