Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Download or read book The New Cool written by Neal Bascomb and published by Crown. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report on genius inventor Dean Kaman's FIRST program follows a team of brilliant, misfit high school students through the program's 2009 robotics competition, during which the teens under the guidance of a dedicated teacher confronted other hopefuls in stadiums throughout the country.
Download or read book Project Mc2 Smart is the New Cool written by Jade Hemsworth and published by Imprint. This book was released on 2016-03-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: MEET THE GIRLS OF PROJECT Mc2! McKeyla McAlister: brilliant leader and savvy special agent for NOV8 Adrienne Attoms: culinary chemist and sweet scientist Bryden Bandweth: technology guru and social media maven Camryn Coyle: construction queen and engineer extraordinaire ADORABLE PRINCE XANDER is coming to town for his launch into outer space—and the students of Maywood Glen Academy can’t stop talking about it. No one even notices the mysterious new girl, McKeyla McAlister, who enrolls just before the big event. The smartest girls at school—Adri, Bry, and Cam—think McKeyla is definitely I.A.W.A.T.S.T.—Interesting And Weird At The Same Time. They discover she is an agent for NOV8 (that’s Innovate), a top secret organization of super smart women, and her assignment is to keep the prince safe! With the help of high tech gadgets, cool culinary chemistry, and some awesome teamwork, these girls may just save the world. An Imprint Book Based on a NETFLIX original series. PROJECT Mc2 copyright © by MGA, LLC. All rights reserved.
Download or read book Smart Is the New Cool written by P. J. V. Zquez and published by AuthorHouse. This book was released on 2012-04 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the creation of every kid's favorite football play: "The Statue of Liberty". A wonderful, underdog story, that shows every kid that being yourself can lead to greatness.
Download or read book The New Bohemians written by Justina Blakeney and published by Abrams. This book was released on 2015-04-14 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller. “With pages of tips and twelve DIY projects, the book makes the free-spirited style easy to achieve.” —Architectural Digest In The New Bohemians, LA-based designer Justina Blakeney defines the New Bohemians as creative individuals who are boutique owners and bloggers, entrepreneurs and ex-pats, artists and urban farmers. They embrace free-spirited, no-rules lifestyles and apply that attitude to all areas of their existence, including their homes. With little distinction between work and play, the new boho home often includes an office, art gallery, showroom, photography studio, restaurant, or even a pop-up shop. The New Bohemians explores 20 homes located primarily on the East and West coasts. Exclusive interviews with the owners, 12 DIY projects created by Blakeney and inspired by objects found in the homes, and a “Plant-O-Pedia” offer insight into achieving this aesthetic. In addition, each home is accompanied by an Adopt-an-Idea section that offers general decor, styling, and shopping tips for easy duplication in your own home. “The New Bohemians is sure to inspire readers to create, to reuse, to grow, to let loose, and to invite some cool and collected energy into their own homes.” —California Home+Design “A colorful and endlessly inspiring cover-to-cover read . . . From the dreamy homes of twenty stylesetters across the country to easy DIY projects, The New Bohemians is our new favorite coffee table book for home inspiration.” —One Kings Lane “Fans of Justina’s style will be glad to see [the book] reads like a how-to for finding one’s own inner bohemian . . . the book is as functional as it is gorgeous.” —Apartment Therapy
Download or read book Cool written by Greg Foley and published by Rizzoli Publications. This book was released on 2017-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool is a compendium of global youth subcultures and street styles—from Flappers to Swing Kids, to Goths to today’s Normcore—that have shaped the fashion zeitgeist. It’s no secret that the youth of the world buck conventional mainstream culture every chance they get, blazing countercultural trails in the process. Driven by their thirst for art and music, and their environment, young people combine their inspirations with the innate desire to rebel, resulting in a defiant subculture; and mainstream society runs to catch up, to co-opt it, and drag it to the mainstream. Lindy Hoppers of the 1930s, greasers of the 1950s, Rude Boys of the 1960s, glam rockers of the 1970s, club kids of the 1980s: there are countless subculture styles that were born from resisting authority. COOL: Style, Sound, and Subversion is equal parts historical chronicle and handbook of the myriad subcultures—most unknown to mainstream culture—that have influenced style. Authors Greg Foley and Andrew Luecke have compiled a comprehensive list of subcultures that have evolved over more than one hundred years, taking a look at the fashion, the art, the films, the books, the music, and historical context of these style movements, many of which came to influence conventional culture and eventually became a norm. Lavish with original illustrations, COOL references a wealth of ephemera—including a timeline, zeitgeist films, ’zines, secret music scenes, art collectives, and over one hundred music playlists tied to specific subcultures through the years—to give the reader a thoroughly vibrant picture of each movement and their sub-movements. COOL: Style, Sound, and Subversion is sure to appeal to fashionistas, culture mavens, and pop culture fans alike.
Download or read book Cool Gray City of Love written by Gary Kamiya and published by Bloomsbury Publishing USA. This book was released on 2014-10-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A kaleidoscopic tribute to San Francisco by a life-long Bay Area resident and co-founder of Salon explores specific city sites including the Golden Gate Bridge and the Land's End sea cliffs while tying his visits to key historical events. By the author of Shadow Knights. 30,000 first printing.
Download or read book Women Rowing North written by Mary Pipher and published by Bloomsbury Publishing. This book was released on 2019-01-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller * USA Today Bestseller* Los Angeles Times Bestseller * Publishers Weekly Bestseller A guide to wisdom, authenticity, and bliss for women as they age by the author of Reviving Ophelia. Women growing older contend with ageism, misogyny, and loss. Yet as Mary Pipher shows, most older women are deeply happy and filled with gratitude for the gifts of life. Their struggles help them grow into the authentic, empathetic, and wise people they have always wanted to be. In Women Rowing North, Pipher offers a timely examination of the cultural and developmental issues women face as they age. Drawing on her own experience as daughter, sister, mother, grandmother, caregiver, clinical psychologist, and cultural anthropologist, she explores ways women can cultivate resilient responses to the challenges they face. “If we can keep our wits about us, think clearly, and manage our emotions skillfully,” Pipher writes, “we will experience a joyous time of our lives. If we have planned carefully and packed properly, if we have good maps and guides, the journey can be transcendent.”
Download or read book China s New Culture of Cool written by Cynthia Chan and published by Pearson Education. This book was released on 2006-08-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth. Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.
Download or read book Cool Technology written by Jenny Jacoby and published by Rizzoli Publications. This book was released on 2022-02-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest title in the Cool… series introduces the creative and inventive world of technology with fun facts, timelines, experiments to try at home, and more! Technology is all about inventing new devices and tools—things that we use every single day! From Stone Age tech, such as hand axes and sewing needles, to microcomputers and nanotechnology, get stuck into the intriguing, exciting, and ingenious world of Cool Technology. From biographies of figures such as Bill Gates, Annie Easley, and Josephine Cochrane, to landmark technological advances such as the Iron Age, the Industrial Revolution, and personal computers, this book is sure to be the perfect gift for any budding inventor and tech-head. The book covers digital tech, electronics, robotics, biotechnology, nanotechnology, medical technology, virtual reality, and inclusive tech. Other titles in the series include: Cool Architecture; Cool Nature; Cool Coding; Cool Philosophy, Cool Art, Cool Mythology, Cool Engineering; Cool Astronomy; Cool Physics; Cool Science; Cool Math
Download or read book American Cool written by Peter N. Stearns and published by NYU Press. This book was released on 1994-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool. The concept has distinctly American qualities and it permeates almost every aspect of contemporary American culture. From Kool cigarettes and the Peanuts cartoon's Joe Cool to West Side Story (Keep cool, boy.) and urban slang (Be cool. Chill out.), the idea of cool, in its many manifestations, has seized a central place in our vocabulary. Where did this preoccupation with cool come from? How was Victorian culture, seemingly so ensconced, replaced with the current emotional status quo? From whence came American Cool? These are the questions Peter Stearns seeks to answer in this timely and engaging volume. American Cool focuses extensively on the transition decades, from the erosion of Victorianism in the 1920s to the solidification of a cool culture in the 1960s. Beyond describing the characteristics of the new directions and how they altered or amended earlier standards, the book seeks to explain why the change occured. It then assesses some of the outcomes and longer-range consequences of this transformation.
Download or read book Muslim Cool written by Su'ad Abdul Khabeer and published by NYU Press. This book was released on 2016-12-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviews with young Muslims in Chicago explore the complexity of identities formed at the crossroads of Islam and hip hop This groundbreaking study of race, religion and popular culture in the 21st century United States focuses on a new concept, “Muslim Cool.” Muslim Cool is a way of being an American Muslim—displayed in ideas, dress, social activism in the ’hood, and in complex relationships to state power. Constructed through hip hop and the performance of Blackness, Muslim Cool is a way of engaging with the Black American experience by both Black and non-Black young Muslims that challenges racist norms in the U.S. as well as dominant ethnic and religious structures within American Muslim communities. Drawing on over two years of ethnographic research, Su'ad Abdul Khabeer illuminates the ways in which young and multiethnic US Muslims draw on Blackness to construct their identities as Muslims. This is a form of critical Muslim self-making that builds on interconnections and intersections, rather than divisions between “Black” and “Muslim.” Thus, by countering the notion that Blackness and the Muslim experience are fundamentally different, Muslim Cool poses a critical challenge to dominant ideas that Muslims are “foreign” to the United States and puts Blackness at the center of the study of American Islam. Yet Muslim Cool also demonstrates that connections to Blackness made through hip hop are critical and contested—critical because they push back against the pervasive phenomenon of anti-Blackness and contested because questions of race, class, gender, and nationality continue to complicate self-making in the United States.
Download or read book The New Carbon Architecture written by Bruce King and published by New Society Publishers. This book was released on 2017-12-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soak up carbon into beautiful, healthy buildings that heal the climate "Green buildings" that slash energy use and carbon emissions are all the rage, but they aren't enough. The hidden culprit is embodied carbon — the carbon emitted when materials are mined, manufactured, and transported — comprising some 10% of global emissions. With the built environment doubling by 2030, buildings are a carbon juggernaut threatening to overwhelm the climate. It doesn't have to be this way. Like never before in history, buildings can become part of the climate solution. With biomimicry and innovation, we can pull huge amounts of carbon out of the atmosphere and lock it up as walls, roofs, foundations, and insulation. We can literally make buildings out of the sky with a massive positive impact. The New Carbon Architecture is a paradigm-shifting tour of the innovations in architecture and construction that are making this happen. Office towers built from advanced wood products; affordable, low-carbon concrete alternatives; plastic cleaned from the oceans and turned into building blocks. We can even grow insulation from mycelium. A tour de force by the leaders in the field, The New Carbon Architecture will fire the imagination of architects, engineers, builders, policy makers, and everyone else captivated by the possibility of architecture to heal the climate and produce safer, healthier, and more beautiful buildings.
Download or read book Jungalow Decorate Wild written by Justina Blakeney and published by Abrams. This book was released on 2021-04-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Justina Blakeney, the ultimate guide to designing wildly creative interiors that are free-spirited, layered, and deeply personal Justina Blakeney’s new book is her biggest, boldest, and most beautiful volume yet, filled with irresistible style, original patterns, and artwork—lushly photographed by Dabito. In each chapter, Justina shares her distinctive point of view on everything design fans want to know—how to make bold choices with color and pattern, how to take cues from nature, how to authentically glean inspiration from their heritage and travels, how to break rules, and all the other paths to truly begin to decorate wild. Along the way, Justina also shares personal narratives, practical advice, and nuanced insight into how she lives in her own space—how she reconnects with nature, how she plays and stays inspired, how she gives herself permission to feel free and wild, and how readers can do the same. Jungalow is the term coined by Justina for the brand that embodies her wild, but cozy and homey, style. Copycats abound, but there is no other book like this one—offering Justina’s authentic, encouraging voice and approachable, signature style.
Download or read book The Kings of Cool written by Don Winslow and published by Simon and Schuster. This book was released on 2012-06-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of The Cartel, The Force, and The Border In Savages, Don Winslow introduced Ben and Chon, twenty-something best friends who risk everything to save the girl they both love, O. Among the most celebrated literary thrillers, Savages was a Top 10 Book of the Year selection by Janet Maslin in The New York Times and Stephen King in Entertainment Weekly. Now, in this high-octane prequel to Savages, Winslow reaches back in time to tell the story of how Ben, Chon, and O became the people they are. Spanning from 1960s Southern California to the recent past, The Kings of Cool is a breathtakingly original saga of family in all its forms—fathers and sons, mothers and daughters, friends and lovers. As the trio at the center of the book does battle with a cabal of drug dealers and crooked cops, they come to learn that their future is inextricably linked with their parents’ history. A series of breakneck twists and turns puts the two generations on a collision course, culminating in a stunning showdown that will force Ben, Chon, and O to choose between their real families and their loyalty to one another.
Download or read book The Laws of Cool written by Alan Liu and published by University of Chicago Press. This book was released on 2009-10-27 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge work is now the reigning business paradigm and affects even the world of higher education. But what perspective can the knowledge of the humanities and arts contribute to a world of knowledge work whose primary mission is business? And what is the role of information technology as both the servant of the knowledge economy and the medium of a new technological cool? In The Laws of Cool, Alan Liu reflects on these questions as he considers the emergence of new information technologies and their profound influence on the forms and practices of knowledge.
Download or read book Project Mc2 The Pretty Brilliant Experiment Book written by Jade Hemsworth and published by Imprint. This book was released on 2017-08-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pick up S.T.E.A.M. with experiments in science, chemistry, technology, engineering and more! Inspired by Netflix’s original series, Project Mc2 (TM), The Pretty Brilliant Experiment book has over 20 experiments introduced by our favorite Nov8 (that’s Innovate) agents: McKeyla McAlister, Adrienne Attoms, Bryden Bandweth, and Camryn Coyle. Learn about electricity, chemical reactions, physics, and biology while crafting an hour glass, creating crystals, and making ice cream! Then record your own observations after reading the scientific analysis accompanying each activity. The ingredients are affordable and easy-to-find, and each DIY experiment can be completed safely at home with parents and friends. Based on a NETFLIX original series. PROJECT Mc2 copyright © by MGA, LLC. All rights reserved. Experiments provided by Marguerite and Zoltan Benko. An Imprint Book
