Download or read book Getting Started Becoming a Master Hacker written by Occupytheweb and published by Independently Published. This book was released on 2019-11-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tutorial-style book follows upon Occupytheweb's Best Selling "Linux Basics for Hackers" and takes the reader along the next step to becoming a Master Hacker. Occupytheweb offers his unique style to guide the reader through the various professions where hackers are in high demand (cyber intelligence, pentesting, bug bounty, cyber warfare, and many others) and offers the perspective of the history of hacking and the legal framework. This book then guides the reader through the essential skills and tools before offering step-by-step tutorials of the essential tools and techniques of the hacker including reconnaissance, password cracking, vulnerability scanning, Metasploit 5, antivirus evasion, covering your tracks, Python, and social engineering. Where the reader may want a deeper understanding of a particular subject, there are links to more complete articles on a particular subject.Master OTW provides a fresh and unique approach of using the NSA's EternalBlue malware as a case study. The reader is given a glimpse into one of history's most devasting pieces of malware from the vulnerability, exploitation, packet-level analysis and reverse-engineering Python. This section of the book should be enlightening for both the novice and the advanced practioner.Master OTW doesn't just provide tools and techniques, but rather he provides the unique insights into the mindset and strategic thinking of the hacker.This is a must read for anyone considering a career into cyber security!

Download or read book The Master Hacker written by Steve Burkart and published by Outskirts Press. This book was released on 2017-05-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: When SunHee Nham, a disaffected North Korean computer scientist working in China, decides to escape her conscription, she takes a few secrets with her. Her dream of living in freedom in the U.S. begins to prey on her mind when she thinks about the hardships under which her fellow countrymen are forced to live. After a chance meeting with John Darque, the head of a covert organization charged with maintaining the balance of power in the world, the two form a partnership to destroy a weapon system she developed for use against Western nations. When she becomes aware of pursuing Chinese agents, she knows her freedom will be short lived. To make matters worse, she realizes her association with Darque’s group will put it in danger of being exposed. SunHee’s noticeable depression changes for the better when Darque poses a plan to turn the tables on a group of rogue nations intent on using the technologies she developed to blackmail the rest of the world. She agrees to help Darque with his plan in the hope that the results will create the spark of change needed to better the lives of her countrymen. However, with change comes sacrifice, and sometimes the price of sacrifice can be very high.

Download or read book Hack the Stack written by Stephen Watkins and published by Elsevier. This book was released on 2006-11-06 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at network security in a new and refreshing way. It guides readers step-by-step through the "stack" -- the seven layers of a network. Each chapter focuses on one layer of the stack along with the attacks, vulnerabilities, and exploits that can be found at that layer. The book even includes a chapter on the mythical eighth layer: The people layer. This book is designed to offer readers a deeper understanding of many common vulnerabilities and the ways in which attacker's exploit, manipulate, misuse, and abuse protocols and applications. The authors guide the readers through this process by using tools such as Ethereal (sniffer) and Snort (IDS). The sniffer is used to help readers understand how the protocols should work and what the various attacks are doing to break them. IDS is used to demonstrate the format of specific signatures and provide the reader with the skills needed to recognize and detect attacks when they occur. What makes this book unique is that it presents the material in a layer by layer approach which offers the readers a way to learn about exploits in a manner similar to which they most likely originally learned networking. This methodology makes this book a useful tool to not only security professionals but also for networking professionals, application programmers, and others. All of the primary protocols such as IP, ICMP, TCP are discussed but each from a security perspective. The authors convey the mindset of the attacker by examining how seemingly small flaws are often the catalyst of potential threats. The book considers the general kinds of things that may be monitored that would have alerted users of an attack.* Remember being a child and wanting to take something apart, like a phone, to see how it worked? This book is for you then as it details how specific hacker tools and techniques accomplish the things they do. * This book will not only give you knowledge of security tools but will provide you the ability to design more robust security solutions * Anyone can tell you what a tool does but this book shows you how the tool works

Download or read book Kingpin written by Kevin Poulsen and published by Hachette UK. This book was released on 2011-03-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of Max Butler, the master hacker who ran a billion dollar cyber crime network. The word spread through the hacking underground like some unstoppable new virus: an audacious crook had staged a hostile takeover of an online criminal network that siphoned billions of dollars from the US economy. The culprit was a brilliant programmer with a hippie ethic and a supervillain's double identity. Max 'Vision' Butler was a white-hat hacker and a celebrity throughout the programming world, even serving as a consultant to the FBI. But there was another side to Max. As the black-hat 'Iceman', he'd seen the fraudsters around him squabble, their ranks riddled with infiltrators, their methods inefficient, and in their dysfunction was the ultimate challenge: he would stage a coup and steal their ill-gotten gains from right under their noses. Through the story of Max Butler's remarkable rise, KINGPIN lays bare the workings of a silent crime wave affecting millions worldwide. It exposes vast online-fraud supermarkets stocked with credit card numbers, counterfeit cheques, hacked bank accounts and fake passports. Thanks to Kevin Poulsen's remarkable access to both cops and criminals, we step inside the quiet,desperate battle that law enforcement fights against these scammers. And learn that the boy next door may not be all he seems.

Download or read book Human Hacking written by Christopher Hadnagy and published by HarperCollins. This book was released on 2021-01-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and rapid economic change are making human beings more stressed and socially awkward and isolated than ever. We live in our own bubbles, reluctant to connect, and feeling increasingly powerless, insecure, and apprehensive when communicating with others. A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principles of human communication to access information and resources through manipulation and deceit. Now, he shows you how to use social engineering as a force for good—to help you regain your confidence and control. Human Hacking provides tools that will help you establish rapport with strangers, use body language and verbal cues to your advantage, steer conversations and influence other’s decisions, and protect yourself from manipulators. Ultimately, you’ll become far more self-aware about how you’re presenting yourself—and able to use it to improve your life. Hadnagy includes lessons and interactive “missions”—exercises spread throughout the book to help you learn the skills, practice them, and master them. With Human Hacking, you’ll soon be winning friends, influencing people, and achieving your goals.

Download or read book Linux Basics for Hackers written by OccupyTheWeb and published by No Starch Press. This book was released on 2018-12-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, tutorial-style book uses the Kali Linux distribution to teach Linux basics with a focus on how hackers would use them. Topics include Linux command line basics, filesystems, networking, BASH basics, package management, logging, and the Linux kernel and drivers. If you're getting started along the exciting path of hacking, cybersecurity, and pentesting, Linux Basics for Hackers is an excellent first step. Using Kali Linux, an advanced penetration testing distribution of Linux, you'll learn the basics of using the Linux operating system and acquire the tools and techniques you'll need to take control of a Linux environment. First, you'll learn how to install Kali on a virtual machine and get an introduction to basic Linux concepts. Next, you'll tackle broader Linux topics like manipulating text, controlling file and directory permissions, and managing user environment variables. You'll then focus in on foundational hacking concepts like security and anonymity and learn scripting skills with bash and Python. Practical tutorials and exercises throughout will reinforce and test your skills as you learn how to: - Cover your tracks by changing your network information and manipulating the rsyslog logging utility - Write a tool to scan for network connections, and connect and listen to wireless networks - Keep your internet activity stealthy using Tor, proxy servers, VPNs, and encrypted email - Write a bash script to scan open ports for potential targets - Use and abuse services like MySQL, Apache web server, and OpenSSH - Build your own hacking tools, such as a remote video spy camera and a password cracker Hacking is complex, and there is no single way in. Why not start at the beginning with Linux Basics for Hackers?

Download or read book How to Hack Like a God Master the Secrets of Hacking Through Real Life Scenarios written by Sparc Flow and published by Hack the Planet. This book was released on 2017-04-17 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow me on a step-by-step hacking journey where we pwn a high-profile fashion company. From zero initial access to remotely recording board meetings, we will detail every custom script and technique used in this attack, drawn from real-life findings, to paint the most realistic picture possible. Whether you are a wannabe pentester dreaming about real-life hacking experiences or an experienced ethical hacker tired of countless Metasploit tutorials, you will find unique gems in this book for you to try: -Playing with Kerberos -Bypassing Citrix & Applocker -Mainframe hacking -Fileless WMI persistence -NoSQL injections -Wiegand protocol -Exfiltration techniques -Antivirus evasion tricks -And much more advanced hacking techniques I have documented almost every tool and custom script used in this book. I strongly encourage you to test them out yourself and master their capabilities (and limitations) in an environment you own and control. Hack (safely) the Planet! (Previously published as How to Hack a Fashion Brand)

Download or read book Hackers Painters written by Paul Graham and published by "O'Reilly Media, Inc.". This book was released on 2004-05-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, Internet startups and more. He also tells important stories about the kinds of people behind technical innovations, revealing their character and their craft.

Download or read book Hacking the Hacker written by Roger A. Grimes and published by John Wiley & Sons. This book was released on 2017-04-18 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the world's top ethical hackers and explore the tools of the trade Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders, describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology. Dorothy Denning discusses advanced persistent threats, Martin Hellman describes how he helped invent public key encryption, Bill Cheswick talks about firewalls, Dr. Charlie Miller talks about hacking cars, and other cybersecurity experts from around the world detail the threats, their defenses, and the tools and techniques they use to thwart the most advanced criminals history has ever seen. Light on jargon and heavy on intrigue, this book is designed to be an introduction to the field; final chapters include a guide for parents of young hackers, as well as the Code of Ethical Hacking to help you start your own journey to the top. Cybersecurity is becoming increasingly critical at all levels, from retail businesses all the way up to national security. This book drives to the heart of the field, introducing the people and practices that help keep our world secure. Go deep into the world of white hat hacking to grasp just how critical cybersecurity is Read the stories of some of the world's most renowned computer security experts Learn how hackers do what they do—no technical expertise necessary Delve into social engineering, cryptography, penetration testing, network attacks, and more As a field, cybersecurity is large and multi-faceted—yet not historically diverse. With a massive demand for qualified professional that is only going to grow, opportunities are endless. Hacking the Hacker shows you why you should give the field a closer look.

Download or read book Hacking for Beginners written by T. Y. E. DARWIN and published by . This book was released on 2020-09-23 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: 5 topics of Hacking you need to learn right now✓✓✓✓✓ What is Hacking?♥ Hacking is a Skill. Hacking is a practice. Hacking is a passion. To be a hacker you need not build things but you need to crack them. Hackers are always decipted as evil in popular cultural references. However, there are good hackers called as " Ethical hackers " also known as " Penetration testers" and "security researchers". This book is written by a penetration researcher who have 20 years experience in the industry. He had spent time with hundreds of hackers and security researchers and compiled all his thoughts into this book. Hacking is not easy. But if you can follow a pathway followed by thousands of hackers from years ago you can easily become one. Author of this book explains these hacking procedures in 5 parts for your easy understanding. The five parts that are discussed in this paperback are :★★★★★ Creating a Perfect Hacking Environment Information Gathering Scanning and Sniffing ( To Automatically find Vulnerabilities) Metasploit ( To develop exploits and Bind them) Password Cracking ( To crack passwords of Wifi and Websites) Why to buy this book? Are you a programmer trying to build things and unaware of the problems that may arise if you don't use good security practices in your code? Then you need to use this guide to create code that can not be able to be cracked by hackers. Are you a beginner who is interested in Hacking but are unaware of the roadmap that need to be used to become an elite hacker? Then you should read this to get a complete understanding about hacking principles Are you a bug-bounty hunter trying to build exploits to earn money? Then you should use this to expand your core hacking knowledge This book is useful for every enthusaist hacker and an eperienced hacker Here are just few of the topics that you are going to learn in this book 1) Introduction and Installation ofKali Linux What is Penetration Testing? How to Download Kali Linux Image file? Virtual Machine Installation of Kali Linux Physical Machine Installation of Kali Linux Hard Disk Partition Explained Kali Linux Introduction How to use Kali Linux? Introduction to GUI and Commands in Kali Linux Complete Understanding of Settings Panel in Kali 2) Reconoissance for Hackers Introduction to Networking Information Gathering Principles How to Scan hosts and Ports? How to do domain analysis and Find subdomains? Finding services and Operating systems AnalysingGathered Information Complete understanding about Nmap 3) Scanning and Sniffing What are Vulnerabilities? Using Nessus to Scan Vulnerabilities Using OpenVAS to scan vulnerabilities Understanding Sniffing Monitoring Network Data 4) Metasploit Exploit Development Using Metasploit Understanding Meterpreter Exploit Binding Pdf Attacking 5) Password Cracking Wireless Network hacking Hacking Passwords by Bruteforcing and a lot more........ What are you waiting for? Go and Buy this book and Get Introduced to the world of hacking

Download or read book Mind Hacking written by John Hargrave and published by Simon and Schuster. This book was released on 2017-09-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a twenty-one-day, three-step training program to achieve healthier thought patterns for a better quality of life by using the repetitive steps of analyzing, imagining, and reprogramming to help break down the barriers, including negative thought loops and mental roadblocks.

Download or read book Ethical Hacking written by hein smith and published by Createspace Independent Publishing Platform. This book was released on 2018-06-21 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you wish to enter the world of ethical hacking, this book is for you. Ethical Hacking: A Comprehensive Beginner's Guide to Learn and Master Ethical Hacking will walk you through the processes, skills, and tools you need to succeed. If you want to master ethical hacking, then this is the book you have been looking for. Inside you will learn the important lessons you need to master the basics of ethical hacking. No matter if you are a beginner or a knowledgeable IT professional, this book will enhance your skills and make you the best ethical hacker you can be. When it comes to honing your talents and seeking certification, this book provides you with the information you need to take the next step. This book covers everything you need to get started and move forward with ethical hacking.This book will prepare you to reach your goals in ethical hacking and will teach you the complex information behind packets, protocols, malware, and network infrastructure. Don't let this opportunity to enhance your skills pass. Stop wishing to know about ethical hacking, take the plunge, and purchase Ethical Hacking: A Comprehensive Guide to Learn and Master Hacking today!Inside you will find The knowledge of how to attack computer systems to find weaknesses Master what it means to be an ethical hacker Learn about the tools and terminology you need to get started Contemplate the difference between ethical hackers and system attackers Determine vulnerabilities, exploits, and weaknesses in computer systems Gain in-depth knowledge about the processes of enumeration, sniffing, port scanning, and network mapping Learn about malware and how to infect networks, servers, and computers with ease Everything you need to know to master evading intrusion detection systems Have fun with the techniques behind system hacking, social engineering, hacking the web, and the cloud Have fun with the techniques behind system hacking, social engineering, hacking the web, and the cloud And more . . .

Download or read book Kingpin written by Kevin Poulsen and published by Crown. This book was released on 2012-02-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former hacker Kevin Poulsen has, over the past decade, built a reputation as one of the top investigative reporters on the cybercrime beat. In Kingpin, he pours his unmatched access and expertise into book form for the first time, delivering a gripping cat-and-mouse narrative—and an unprecedented view into the twenty-first century’s signature form of organized crime. The word spread through the hacking underground like some unstoppable new virus: Someone—some brilliant, audacious crook—had just staged a hostile takeover of an online criminal network that siphoned billions of dollars from the US economy. The FBI rushed to launch an ambitious undercover operation aimed at tracking down this new kingpin; other agencies around the world deployed dozens of moles and double agents. Together, the cybercops lured numerous unsuspecting hackers into their clutches. . . . Yet at every turn, their main quarry displayed an uncanny ability to sniff out their snitches and see through their plots. The culprit they sought was the most unlikely of criminals: a brilliant programmer with a hippie ethic and a supervillain’s double identity. As prominent “white-hat” hacker Max “Vision” Butler, he was a celebrity throughout the programming world, even serving as a consultant to the FBI. But as the black-hat “Iceman,” he found in the world of data theft an irresistible opportunity to test his outsized abilities. He infiltrated thousands of computers around the country, sucking down millions of credit card numbers at will. He effortlessly hacked his fellow hackers, stealing their ill-gotten gains from under their noses. Together with a smooth-talking con artist, he ran a massive real-world crime ring. And for years, he did it all with seeming impunity, even as countless rivals ran afoul of police. Yet as he watched the fraudsters around him squabble, their ranks riddled with infiltrators, their methods inefficient, he began to see in their dysfunction the ultimate challenge: He would stage his coup and fix what was broken, run things as they should be run—even if it meant painting a bull’s-eye on his forehead. Through the story of this criminal’s remarkable rise, and of law enforcement’s quest to track him down, Kingpin lays bare the workings of a silent crime wave still affecting millions of Americans. In these pages, we are ushered into vast online-fraud supermarkets stocked with credit card numbers, counterfeit checks, hacked bank accounts, dead drops, and fake passports. We learn the workings of the numerous hacks—browser exploits, phishing attacks, Trojan horses, and much more—these fraudsters use to ply their trade, and trace the complex routes by which they turn stolen data into millions of dollars. And thanks to Poulsen’s remarkable access to both cops and criminals, we step inside the quiet, desperate arms race that law enforcement continues to fight with these scammers today. Ultimately, Kingpin is a journey into an underworld of startling scope and power, one in which ordinary American teenagers work hand in hand with murderous Russian mobsters and where a simple Wi-Fi connection can unleash a torrent of gold worth millions.

Download or read book Becoming the Hacker written by Adrian Pruteanu and published by Packt Publishing Ltd. This book was released on 2019-01-31 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web penetration testing by becoming an ethical hacker. Protect the web by learning the tools, and the tricks of the web application attacker. Key FeaturesBuilds on books and courses on penetration testing for beginnersCovers both attack and defense perspectivesExamines which tool to deploy to suit different applications and situationsBook Description Becoming the Hacker will teach you how to approach web penetration testing with an attacker's mindset. While testing web applications for performance is common, the ever-changing threat landscape makes security testing much more difficult for the defender. There are many web application tools that claim to provide a complete survey and defense against potential threats, but they must be analyzed in line with the security needs of each web application or service. We must understand how an attacker approaches a web application and the implications of breaching its defenses. Through the first part of the book, Adrian Pruteanu walks you through commonly encountered vulnerabilities and how to take advantage of them to achieve your goal. The latter part of the book shifts gears and puts the newly learned techniques into practice, going over scenarios where the target may be a popular content management system or a containerized application and its network. Becoming the Hacker is a clear guide to web application security from an attacker's point of view, from which both sides can benefit. What you will learnStudy the mindset of an attackerAdopt defensive strategiesClassify and plan for standard web application security threatsPrepare to combat standard system security problemsDefend WordPress and mobile applicationsUse security tools and plan for defense against remote executionWho this book is for The reader should have basic security experience, for example, through running a network or encountering security issues during application development. Formal education in security is useful, but not required. This title is suitable for people with at least two years of experience in development, network management, or DevOps, or with an established interest in security.

Download or read book The Hacking of the American Mind written by Robert H. Lustig and published by Penguin. This book was released on 2017-09-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Download or read book How to Hack Like a Ghost written by Sparc Flow and published by No Starch Press. This book was released on 2021-05-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Hack Like a Ghost takes you deep inside the mind of a hacker as you carry out a fictionalized attack against a tech company, teaching cutting-edge hacking techniques along the way. Go deep into the mind of a master hacker as he breaks into a hostile, cloud-based security environment. Sparc Flow invites you to shadow him every step of the way, from recon to infiltration, as you hack a shady, data-driven political consulting firm. While the target is fictional, the corporation’s vulnerabilities are based on real-life weaknesses in today’s advanced cybersecurity defense systems. You’ll experience all the thrills, frustrations, dead-ends, and eureka moments of his mission first-hand, while picking up practical, cutting-edge techniques for penetrating cloud technologies. There are no do-overs for hackers, so your training starts with basic OpSec procedures, using an ephemeral OS, Tor, bouncing servers, and detailed code to build an anonymous, replaceable hacking infrastructure guaranteed to avoid detection. From there, you’ll examine some effective recon techniques, develop tools from scratch, and deconstruct low-level features in common systems to gain access to the target. Spark Flow’s clever insights, witty reasoning, and stealth maneuvers teach you how to think on your toes and adapt his skills to your own hacking tasks. You'll learn: How to set up and use an array of disposable machines that can renew in a matter of seconds to change your internet footprint How to do effective recon, like harvesting hidden domains and taking advantage of DevOps automation systems to trawl for credentials How to look inside and gain access to AWS’s storage systems How cloud security systems like Kubernetes work, and how to hack them Dynamic techniques for escalating privileges Packed with interesting tricks, ingenious tips, and links to external resources, this fast-paced, hands-on guide to penetrating modern cloud systems will help hackers of all stripes succeed on their next adventure.

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.