Download or read book The Marketization of Religion written by François Gauthier and published by Routledge. This book was released on 2020-09-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketization of Religion provides a novel theoretical understanding of the relationship between religion and economy of today’s world. A major feature of today's capitalism is ‘marketization’. While the importance that economics and economics-related phenomena have acquired in modern societies has increased since the consumer and neoliberal revolutions and their shock waves worldwide, social sciences of religion are still lagging behind acknowledging the consequences of these changes and incorporating them in their analysis of contemporary religion. Religion, as many other social realities, has been traditionally understood as being of a completely different nature than the market. Like oil and water, religion and the market have been mainly cast as indissoluble into one another. Even if notions such as the marketization, commoditization or branding of religion and images such as the religious and spiritual marketplace have become popular, some of the contributions aligned in this volume show how this usage is mostly metaphorical, and at the very least problematic. What does the marketization of religion mean? The chapters provide both theoretical and empirical discussion of the changing dynamics of economy and religion in today’s world. Through the lenses of marketization, the volume discusses the multiple, at times surprising, connections of a global religious reformation. Furthermore, in its use of empirical examples, it shows how different religions in various social contexts are reformed due to growing importance of a neoliberal and consumerist logic. This book was originally published as a special issue of the journal Religion.
Download or read book Religions As Brands written by Jean-Claude Usunier and published by Routledge. This book was released on 2018-02-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Download or read book Religions as Brands written by Jean-Claude Usunier and published by Routledge. This book was released on 2016-04-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Download or read book Religion Modernity Globalisation written by François Gauthier and published by Routledge. This book was released on 2019-09-30 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the last four decades have seen profound and important changes in the nature and social location of religion, and that those changes are best understood when cast against the associated rise of consumerism and neoliberalism. These transformations are often misunderstood and underestimated, namely because the study of religion remains dependent on the secularisation paradigm which can no longer provide a sufficiently fruitful framework for analysis. The book challenges diagnoses of transience and fragmentation by proposing an alternative narrative and set of concepts for understanding the global religious landscape. The present situation is framed as the result of a shift from a National-Statist to a Global-Market regime of religion. Adopting a holistic perspective that breaks with the current specialisation tendencies, it charts the emergence of the State and the Market as institutions and ideas related to social order, as well as their changing rapports from classical modernity to today. Breaking with a tradition of Western-centeredness, the book offers probing enquiries into Indonesia and a synthesis of global and Western trends. This long-awaited book offers a bold new vision for the social scientific study of religion and will be of great interest to all scholars of the Sociology and Anthropology of religion, as well as Religious Studies in general.
Download or read book The Market as God written by Harvey Cox and published by Harvard University Press. This book was released on 2016-09-12 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation
Download or read book Religion in the Neoliberal Age written by Dr Tuomas Martikainen and published by Ashgate Publishing, Ltd.. This book was released on 2013-02-28 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, together with a complementary volume 'Religion in Consumer Society', focuses on religion, neoliberalism and consumer society; offering an overview of an emerging field of research in the study of contemporary religion. Claiming that we are entering a new phase of state-religion relations, the editors examine how this is historically anchored in modernity but affected by neoliberalization and globalization of society and social life. Seemingly distant developments, such as marketization and commoditization of religion as well as legalization and securitization of social conflicts, are transforming historical expressions of 'religion' and 'religiosity' yet these changes are seldom if ever understood as forming a coherent, structured and systemic ensemble. 'Religion in the Neoliberal Age' includes an extensive introduction framing the research area, and linking it to existing scholarship, before looking at four key issues: 1. How changes in state structures have empowered new modes of religious activity in welfare production and the delivery of a range of state services; 2. How are religion-state relations transforming under the pressures of globalization and neoliberalism; 3. How historical churches and their administrations are undergoing change due to structural changes in society, and what new forms of religious body are emerging; 4. How have law and security become new areas for solving religious conflicts. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.
Download or read book Routledge International Handbook of Religion in Global Society written by Jayeel Cornelio and published by Routledge. This book was released on 2020-11-29 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like any other subject, the study of religion is a child of its time. Shaped and forged over the course of the twentieth century, it has reflected the interests and political situation of the world at the time. As the twenty-first century unfolds, it is undergoing a major transition along with religion itself. This volume showcases new work and new approaches to religion which work across boundaries of religious tradition, academic discipline and region. The influence of globalizing processes has been evident in social and cultural networking by way of new media like the internet, in the extensive power of global capitalism and in the increasing influence of international bodies and legal instruments. Religion has been changing and adapting too. This handbook offers fresh insights on the dynamic reality of religion in global societies today by underscoring transformations in eight key areas: Market and Branding; Contemporary Ethics and Virtues; Intimate Identities; Transnational Movements; Diasporic Communities; Responses to Diversity; National Tensions; and Reflections on ‘Religion’. These themes demonstrate the handbook’s new topics and approaches that move beyond existing agendas. Bringing together scholars of all ages and stages of career from around the world, the handbook showcases the dynamism of religion in global societies. It is an accessible introduction to new ways of approaching the study of religion practically, theoretically and geographically.
Download or read book Religion and the Morality of the Market written by Daromir Rudnyckyj and published by Cambridge University Press. This book was released on 2017-03-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how neoliberal market practices engender new forms of religiosity, and how religiosity shapes economic actions.
Download or read book The Marketplace of Christianity written by Robert B. Ekelund, Jr. and published by MIT Press. This book was released on 2008-09-26 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics can help us understand the evolution and development of religion, from the market penetration of the Reformation to an exploration of today's hot-button issues including evolution and gay marriage. This startlingly original (and sure to be controversial) account of the evolution of Christianity shows that the economics of religion has little to do with counting the money in the collection basket and much to do with understanding the background of today's religious and political divisions. Since religion is a set of organized beliefs, and a church is an organized body of worshippers, it's natural to use a science that seeks to explain the behavior of organizations—economics—to understand the development of organized religion. The Marketplace of Christianity applies the tools of economic theory to illuminate the emergence of Protestantism in the sixteenth century and to examine contemporary religion-influenced issues, including evolution and gay marriage. The Protestant Reformation, the authors argue, can be seen as a successful penetration of a religious market dominated by a monopoly firm—the Catholic Church. The Ninety-five Theses nailed to the church door in Wittenberg by Martin Luther raised the level of competition within Christianity to a breaking point. The Counter-Reformation, the Catholic reaction, continued the competitive process, which came to include "product differentiation" in the form of doctrinal and organizational innovation. Economic theory shows us how Christianity evolved to satisfy the changing demands of consumers—worshippers. The authors of The Marketplace of Christianity avoid value judgments about religion. They take preferences for religion as given and analyze its observable effects on society and the individual. They provide the reader with clear and nontechnical background information on economics and the economics of religion before focusing on the Reformation and its aftermath. Their analysis of contemporary hot-button issues—science vs. religion, liberal vs. conservative, clerical celibacy, women and gay clergy, gay marriage—offers a vivid illustration of the potential of economic analysis to contribute to our understanding of religion.
Download or read book Faith in the Market written by John Michael Giggie and published by Rutgers University Press. This book was released on 2002 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the many ways in which religious groups actually embraced commercial culture to establish an urban presence. [back cover].
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Faithonomics written by Torkel Brekke and published by Oxford University Press. This book was released on 2016 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: About religion today, but takes "sweeping detours" through the history of religious marketplaces, from the dominance of Catholicism in medieval Europe (achieved through its system of franchising, or "MacDonaldization") to the truly free religious marketplaces that flourished in ancient South-East Asia, before today's Buddhist monopolies set in.
Download or read book Marketization written by Himadri Roy Chaudhuri and published by Springer Nature. This book was released on 2020-05-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices. This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly. This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity.
Download or read book Desire Market Religion written by Jung Mo Sung and published by SCM Press. This book was released on 2013-01-26 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jung Mo Sung has pioneered a theological analysis of economics in his previous publications, developing a penetrating ethico-religious critique of the international capitalist systems, whose institutions he likens to altars. Where ancient idolatry had visible altars, the modern altar of the ‘global market god’, is invisible, but still demands human sacrifices in the name of ‘objective’ desires. Here Sung recovers theology’s relevance for a world where the most dangerous idols – those that sacrifice millions of people upon the altar of wealth – have for too long been ignored by theology. Desire, Market, Religion, Sung investigates themes such as the struggle against social exclusion, the relationship between economics and religion in the 21 century, where global brands and global economies reigns supreme, and theology’s role in the struggle against social exclusion and the giving of hope for plenty, when the reality is scarcity.
Download or read book Religion Discourse and Society written by Marcus Moberg and published by Routledge. This book was released on 2021-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the utility and application of discourse theory and discourse analysis in the sociological study of religious change. It presents an outline of what a ‘discursive sociology of religion’ looks like and brings scholarly attention to the role of language and discourse as a significant component in contemporary processes of religious change. Marcus Moberg addresses the concept of discourse and its main meta-theoretical underpinnings and discusses the relationship between discourse and ‘religion’ in light of previous research. The chapters explore key notions such as secularism and public religion as well as the ideational and discursive impact of individualism and market society on the contemporary Western religious field. In addition to providing scholars with a thorough understanding and appreciation of the analytic utility of discourse theory and analysis in the sociological study of religious change, the book offers a cohesive and systematized framework for actual empirical analysis.
Download or read book Language and the Market Society written by Gerlinde Mautner and published by Routledge. This book was released on 2010-03-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language plays a central role in creating and sustaining the market society - a society in which market exchange is no longer simply a process, but an all-encompassing social principle. The book examines the phenomena from a linguistic and critical perspective, drawing on critical discourse analysis and sociological treatises of market society.
Download or read book Is the Market Moral written by Rebecca M. Blank and published by Rowman & Littlefield. This book was released on 2003-12-31 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the great tradition of moral argument about the nature of the economic market, Rebecca Blank and William McGurn join to debate the fundamental questions—equality and efficiency, productivity and social justice, individual achievement and personal rights in the workplace, and the costs and benefits of corporate and entrepreneurial capitalism. Their arguments are grounded in both economic sophistication and religious commitment. Rebecca Blank is an economist by training and describes herself as "culturally Protestant in the habits of mind and heart." She has also chaired the committee that wrote the statement on Christian faith and economic life adopted by the United Church of Christ. Addressing market failure, for her, requires that sometimes "freedom to choose" give way to other human values. William McGurn, a journalist and a Roman Catholic, uses his expertise in economics to reflect on the teachings of the church concerning the morality of the market. For McGurn, humans reach their fullest potential when they are free from the constraints of others. He writes that "our quarrel is not so much with Adam Smith or Milton Friedman but with the Providence that so clearly designed man to be his most prosperous at his most free." This book grapples with the new imperatives of a global economy while working in the classic tradition of political economy which always treated seriously the questions of morality, justice, productivity, and freedom.
