Download or read book The Marketing Mix written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Download or read book Basic Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1987-01-01 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Download or read book The 20 Ps of Marketing written by David Pearson and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
Download or read book Channel Strategies and Marketing Mix in a Connected World written by Saibal Ray and published by Springer Nature. This book was released on 2019-12-14 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.
Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Red Globe Press. This book was released on 2014-12-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Download or read book International Marketing Mix Management written by Tobias Richter and published by Logos Verlag Berlin GmbH. This book was released on 2012 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate remains unresolved. At the same time, the continuing globalisation of markets and the growing importance of the emerging BRIC markets make an optimal management of international marketing efforts a necessity. Therefore, this study offers - on the basis of a solid theoretical framework and sound methodological operationalization - empirical findings on how to successfully manage both, the international marketing mix and the related marketing process in world markets. In particular, the marketing strategy pursued by multinational corporations are analysed and compared as well as empirical findings relating to financial and non-financial performance measures are provided.
Download or read book Contemporary Marketing Mix for the Digital Era written by Nik Tehrani and published by . This book was released on 2008-10-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is necessary for the success of a product, service, or business and with the pervasive and every increasing use of the Internet by the target markets all marketers need to include the Internet in their marketing plan. Dr. Nik Tehrani explains the importance of e-Marketing and presents the relationship of e-Marketing to e-Business. The exponential growth of e-Commerce has changed the face of retail and service marketing. To remain competitive in the marketplace all marketers must include the virtual world of marketing in their plans, thus helping sellers develop various marketing strategies. Marketers are the sellers' tool and Contemporary Marketing Mix for the Digital Era is the tool for successful marketers. Traditionally, the marketing strategy consists of the 4 Ps: Product, Price, Place, and Promotion. However, to develop a contemporary marketing strategy which includes the virtual world, other components need to be looked into. Dr. Tehrani illustrates the 11 Ps required for a successful e-Marketing strategy. The 11 Ps of e-Marketing strategy are an expansion upon the main 4 Ps. The reader is adeptly shown how People, Partnership, Productivity, Personalization, Physical Image, Protocol, and Privacy are elements of contemporary marketing. This book, illustrated with practical examples and case studies, summarizes these 11 Ps, explores the internal and external customers of all sellers, products both tangible and intangible that are offered by the sellers, the partnerships that help the sellers maintain a steady flow of products, and the pricing structure of e-Products. Making intangible products tangible, the methods required to push products, as well as the change of personalized services adapted to the Internet are covered; all in order to help marketers learn what is required by the sellers to sell their products effectively. This book additionally includes a comprehensive look at e-Business privacy issues and laws, as well as respect and maintenance of international protocols. This book is written for the marketing professionals, industry practitioners, academicians, and students alike so they may hone their marketing skills and keep up with the latest trends in the marketing filed. Dr. Tehrani addresses the changing marketing environment and the way to effectively change marketing strategies to meet the needs of conventional marketing by changing, and expanding marketing strategies.
Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Download or read book Contemporary Marketing Strategy written by Rajagopal and published by Springer. This book was released on 2019-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book Competitive Drivers for Improving Future Business Performance written by Martins, Carlos and published by IGI Global. This book was released on 2021-03-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
Download or read book The Marketing Mix of the 4P s and 3P s A Compilation of Products and Services written by Veny Ari Sejati and published by GRIN Verlag. This book was released on 2021-09-24 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: Undergraduate, , language: English, abstract: Marketing is now growing rapidly. Students must be creative, active, experimenting in carrying out activities, especially entrepreneurship, so they need marketing knowledge to support these activities. This book contains materials for the marketing mix of products and services. Many people define marketing informally as selling, in other words selling means marketing. From the old point of view, marketing is a way of designing products, testing, creating, branding, packaging, pricing, and promoting. While the AMA (The American Marketing Association) in Morissan defines marketing as follows: the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. In this definition, the AMA focuses on the consumer. The purpose of traditional marketing in general is to sell products in the form of products and services / ideas. The process a business uses to satisfy consumer needs and wants by providing goods and services is called marketing .Marketing is an overall system of business activities aimed at planning, pricing, promoting and distributing goods and services that can satisfy the needs of both existing and potential buyers.
Download or read book Managerial Challenges and Social Impacts of Virtual and Augmented Reality written by Loureiro, Sandra Maria Correia and published by IGI Global. This book was released on 2020-01-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
Download or read book Professional English in Use Medicine written by Eric H Glendinning and published by . This book was released on 2009-04-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional English In Use Medicine Contains 60 Units Covering A Wide Variety Of Medical Vocabulary. Topics Include Diseases And Symptoms, Investigations, Treatment, Examining And Prevention. The Book Also Introduces General Medical Vocabulary Related To Parts And Functions Of The Body, Medical And Para-Medical Personnel, Education And Training, Research, And Presentations. Primarily Designed As A Self-Study Reference And Practice Book, It Can Also Be Used For Classroom Work And One-To-One Lessons. Professional English In Use Medicine Has Been Carefully Researched Using The Institute For Applied Language Studies Medical Corpus, As Well As Authentic Texts, Documents And Cases. Professional English In Use Medicine Is A Must For Teachers Of Medical English And For Medical Practitioners Who Need To Use English At Work, Either In Their Own Country Or Abroad.
Download or read book The 1 Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
