Download or read book The Marketer s Guide to Creative Production written by Jillian Gibbs and published by . This book was released on 2023-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser "This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers "The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe "Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The Mill In this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower you to harness the power of your investment and make the most of the partners involved in your projects.
Download or read book The Creative Business Guide to Marketing Selling and Branding Design Advertising Interactive and Editorial Services written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2011-10-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
Download or read book Artists Books Creative Production and Marketing written by Sarah Bodman and published by . This book was released on 2010 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Creative Marketer written by Simon Majaro and published by Routledge. This book was released on 1993 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points. A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points. Key features: *simple and personal style *practical examples *relevant *motivating *well illustrated *self assessment checklists. Marjaro sees creativity as an aid to problem solving and innovation as the creative solution itself. Following a general introduction to the concepts of creativity and innovation, the reader is invited to complete a comparative audit of creativity between functional areas in his/her organisation. Subsequent sections on creative climates, creative people, techniques of creativity and screening all incorporate self assessment exercises. The book takes the reader through a learning process about creativity culminating in a discussion of innovative solutions to problems. Simon Majaro is Visiting Professor of Marketing Strategy at Cranfield School of Management. He is Managing Partner of a firm of management consultants and Director of Strategic Management Learning. His other books include The Creative Gap, International Marketing - A Strategic Approach to World Markets, and Marketing in Perspective and co-author of Strategy Search '..Simon Majaro has produced an imaginative text, developing what is in effect a workbook designed to start with a creativity audit within the reader's organization.' - Books for MBAs, April 1996 questionnaires throughout - to help you assess both your own and corporate creativity action plans and checklists throughout 10 characteristics that distinguish naturally creative people - and how to develop these qualities
Download or read book How to Tango with a Tiger written by Sarah Ritchie and published by . This book was released on 2019 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be the best client ever!How to Tango with a Tiger is the #1 choice for anyone who purchases creative services from advertising, design, PR, experiential and media agencies; media owners; print companies and consultancies.If you aim to build solid client/agency business partnerships; get the best creative output; engage consumers and drive growth, then this book is for you!Packed with case studies, quotes from industry leaders, and over 200 essential topics to empower, enthuse, and educate. How to Tango with a Tiger covers the 'what', the 'why', AND the 'how' to help you foster brilliant, effective and productive relationships with your creative communications agencies.Learn about the six key facets of working with agencies: AGENCY LIFE: All about AgencyLand - and how to navigate it.AGENCY LOVE: All about interacting with your agencies and how to get the best results.ALL ABOUT YOU: All about helping you to be the best client you can be - covering topics that affect you personally.MISSION CONTROL: All about the 'paperwork' - how to identify what needs to be done, and the best-practice ways of keeping it all under control.NUTS & BOLTS: All about the technical side - how to understand production requirements, and demystify industry jargon.THE FUN BITS: All about the execution - how to work with your agencies to bring projects and campaigns to life.Sarah Ritchie (founder of AM-Insider.com and author of award-winning 'How to Wrestle an Octopus') shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 1,100 interviews with marketing and advertising professionals from 30 different countries.
Download or read book Creative Marketing Communications written by Daniel L. Yadin and published by Kogan Page Publishers. This book was released on 2001 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.
Download or read book A Technique for Producing Ideas written by James Young and published by . This book was released on 2016-03-04 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...
Download or read book The Marketing Edge for Filmmakers Developing a Marketing Mindset from Concept to Release written by Russell Schwartz and published by Routledge. This book was released on 2019-08-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Download or read book Make Money Marketing Producing Photo Montages The Complete Guide written by Earl Chessher and published by Lulu.com. This book was released on 2012-03-24 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COMPLETE guide to starting a photo-video montage production business, from what you need, to how to market, produce and deliver photo montage videos. More than 300 pages crammed with all the information a new videographer, established professional or hobbyist or enthusiast needs to know to make money in photo montage video production!
Download or read book Managing a Video Production Company written by Tom Vaughan-Mountford and published by Routledge. This book was released on 2021-07-19 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a detailed break-down of the skills required to establish and grow a profitable production company, this book enables content creators and filmmakers to navigate the commercial video production world and the needs of its clients. Drawing on professional experience in the industry as well historical examples, author Tom Vaughan-Mountford illustrates the ways in which producers can avoid common pitfalls and better manage their business, projects, and clients. Making the corporate world accessible for filmmakers, this book covers all aspects of the video production process, equipping creatives with the tools—and the mindset—to offer their skills to paying clients in a reliable, repeatable, and above all profitable manner. This book is ideal for filmmakers and content creators looking to establish a successful video production business, and features an online resource pack with example production paperwork including a call sheet, and example script re-writes.
Download or read book The Creative Business Guide to Running a Graphic Design Business written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2004 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only complete manual for running and maintaining a design business.
Download or read book Presenting Without Pandering Self Marketing for Creatives written by Alina Gause and published by Springer Nature. This book was released on 2022-01-04 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook helps people in creative professions or with creative career goals to "sell themselves better." It promises to build a sustainable strategy by considering personal and artistic as well as marketing aspects. The foundation is a review of the particular psychological hurdles creative personalities face in self-promotion. Based on this, practical, individual exercises lead to a personal guideline. Numerous case studies also provide insight into their experiences. Singers, actors, scenographers, directors, authors, musicians and visual artists may feel equally addressed by this as cooks, designers or other creative souls. Self-marketing can be fun. And fun is the only fuel that convinces creatives. Not in the sense of a short thrill or light entertainment, but of fulfillment, visionary meaningfulness and flow experience. Readers of this book can expect nothing less than that. This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Download or read book Music Rights Without Fights US Edition The Smart Marketer s Guide To Buying Music For Brand Campaigns written by Richard Kirstein and published by Rethink Press. This book was released on 2020-03-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. Music Rights Without Fights will empower advertisers to understand how music rights work, how to control costs and mitigate risks, and the strategies for securing smarter deals and sustainable relationships.
Download or read book Breakthrough Thinking written by Thomas Vogel and published by Simon and Schuster. This book was released on 2014-06-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you: Develop critical understanding of concepts, theories and trends in creativity Learn how to develop and apply creative concepts and strategies within today's competitive business environment Brainstorm, analyze and evaluate innovative ideas and solutions Empower your team's creative process And much more Let Breakthrough Thinking be your guide and tap into your creative potential today! "This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated "A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
Download or read book The Complete Idiot s Guide to Marketing Basics written by Sarah White and published by Penguin. This book was released on 1997 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
